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Article
Publication date: 21 March 2008

William B. Mesa

373

Abstract

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Journal of Consumer Marketing, vol. 25 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 1 July 2003

William B. Mesa

269

Abstract

Details

Journal of Consumer Marketing, vol. 20 no. 4
Type: Research Article
ISSN: 0736-3761

Content available

Abstract

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Journal of Product & Brand Management, vol. 16 no. 1
Type: Research Article
ISSN: 1061-0421

Content available
Article
Publication date: 20 March 2009

William B. Mesa

457

Abstract

Details

Journal of Consumer Marketing, vol. 26 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

Content available
Article
Publication date: 1 September 2003

William B. Mesa

307

Abstract

Details

Journal of Consumer Marketing, vol. 20 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Content available
2296

Abstract

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Strategic Direction, vol. 24 no. 1
Type: Research Article
ISSN: 0258-0543

Content available
Article
Publication date: 23 March 2010

Paul R. Gamble

840

Abstract

Details

Strategic Direction, vol. 26 no. 4
Type: Research Article
ISSN: 0258-0543

Article
Publication date: 1 December 2007

Nick Heather

In times of information overload, researchers have found ways to synthesise a large amount of data from numerous studies bearing on the effectiveness of treatment for…

Abstract

In times of information overload, researchers have found ways to synthesise a large amount of data from numerous studies bearing on the effectiveness of treatment for alcohol problems. Two of these ways are discussed: formal meta‐analysis and the box‐score ‘mesa grande’. It is concluded that meta‐analysis cannot answer questions regarding which treatments give the best results in the alcohol field. The mesa grande has certain limitations, which are described, but is useful for the formation of treatment policies when a clear summary of the research evidence on treatment effectiveness is needed. By contrast, large multi‐centre randomised controlled trials with enough statistical power to detect small effects of treatment should normally be preferred when a decision has to be made as to which of two or more specified treatments should be implemented in practice. Unfortunately, two multi‐centre trials, one in the USA and one in the UK, have given rise to the ‘dodo bird’ verdict of equivalent effectiveness of four treatment modalities. The findings of the UK Alcohol Treatment Trial cannot be used to advise treatment providers and practitioners which one of two treatments, MET or SBNT, should be preferred in practice. In the absence of relevant research findings, four possible ways of making this decision are outlined, including the suggestion that MET should serve as the first step in a stepped‐care model of treatment provision.

Article
Publication date: 15 August 2016

William V. Pelfrey Jr and Steven Keener

The importance of body-worn cameras (BWC) in policing cannot be overstated. This is not a hyperbolic statement – use of force incidents in Ferguson and Baltimore, the…

5448

Abstract

Purpose

The importance of body-worn cameras (BWC) in policing cannot be overstated. This is not a hyperbolic statement – use of force incidents in Ferguson and Baltimore, the ensuing riots, coupled with critical long term implications for police community relations demonstrate the need for BWC data. Few studies have been published on the use of BWCs and little is known about officer perceptions, administrator decision making, and agency use of BWC data. No published studies incorporate qualitative data, which lends important context and depth, in the interpretation of officer survey data. The paper aims to discuss these issues.

Design/methodology/approach

The current study presents a mixed-method study of a large university police agency prior to full implementation of BWC. A survey of patrol officers and supervisors, using a census approach with near full participation, coupled with focus group interviews, produced data on perceptions, concerns, and expectations of full BWC implementation.

Findings

Findings point to officer concerns regarding the utilization of BWC data and administrative expectations regarding complaint reduction and officer assessment.

Originality/value

Important implications regarding training and policy are presented. BWC data represent an important tool for agency decision makers but have numerous potential negative uses. Understanding officer concerns juxtaposed with administrator expectations, through both survey and qualitative data, advance the knowledge on BWC.

Details

Policing: An International Journal of Police Strategies & Management, vol. 39 no. 3
Type: Research Article
ISSN: 1363-951X

Keywords

Article
Publication date: 21 October 2013

Claudia Dumitrescu, William Nganje and Clifford J. Shultz

This study aims to provide international pasta marketers with a better understanding of how consumers perceive product value, which enables them to create and deliver…

Abstract

Purpose

This study aims to provide international pasta marketers with a better understanding of how consumers perceive product value, which enables them to create and deliver value. The effects of COO, price, and content on purchase intentions are assessed.

Design/methodology/approach

Data were collected via the survey method in Romania and Greece. Using a random utility discrete choice model, the authors test five hypotheses.

Findings

Overall, Romanian and Greek individuals are less likely to buy US pasta; nevertheless, the likelihood that US or Italian pasta is purchased increases when this product is made from durum wheat versus soft wheat. Differences in purchase intentions due to age, gender, education, income, and nationality are also found.

Research limitations/implications

The results have important implications for international pasta marketers, as it helps them to better understand the perceived pasta value and to position this product effectively in Greek and Romanian markets. Future studies should examine wider pasta market segmentation in the Balkans.

Originality/value

This study contributes to the value literature by providing a framework of perceived value of foreign food products. Also, addressing concerns expressed in the literature, this study examines the COO effects on purchase intentions in a multi-cue context, focusing on low-involvement food products such as pasta. Because individual preferences for COO vary widely, the need for empirical evidence to complement theory is critical, and this is the first study with regard to Greek and Romanian consumers' intentions to buy foreign pasta.

Details

British Food Journal, vol. 115 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

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