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The purpose of this paper is to investigate how open, mediatised conflict in geographical indications (GIs) can provide the basis for differentiation strategies for heritage producers based on both functional and symbolic benefits.

Longitudinal case study based on multiple data sources, which reconstructs the history of the Bitto GIs and the conflict between the Protected Designation of Origin Bitto Consortium and a small number of heritage Bitto producers.

The paper highlights how the mediatised narration of conflict can contribute to raise consumer awareness, differentiate products and result in symbolic value creation.

Extreme case study design purposively chosen as characterised by conditions likely to accentuate conflict.

The paper develops a conceptual framework that permits to identify the potential for conflict inside GIs. It also contributes to a better understanding of the image of products protected by GIs and the role played by heritage producers. It also offers practical advice on two promotional tools, namely, trade fair participations and experiential showcases.

The paper offers practical advice on the safeguarding of small producers localised in cultural epicentres inside GIs.

The authors introduce the notions, such as competitive wars and secession, that contribute to a better understanding of centripetal/centrifugal forces inside GIs. The authors also propose a better understanding of image creation of GIs, grounded in cultural work in marketing and consumer research.

The purpose of this paper is to investigate the feasibility of using micro electromechanical systems (MEMS) to convert a binary phase shift keying (BPSK) signal to a simpler amplitude shift keying (ASK) scheme.

The prototype is designed within the SOIMUMPs® fabrication process constraints. The fabrication constraints imposed geometric limitations on what could be tested. These constraints were used to build a mathematical model, which in turn was used to optimize the response using MATLAB®. The optimized design was tested using finite element analysis with CoventorWare®, and finally lab tests on the fabricated device were performed to confirm theoretical predictions.

Theoretical predictions compared well with lab measurements on a prototype device measuring 2.9 mm². The prototype was tested with a carrier frequency of 174 kHz at a BPSK data rate of 3 kHz and carrier amplitude of 6 V. With these parameters, ASK modulation indices of 0.96 and 0.94 were measured at the two output sensors.

This study provides a MEMS solution for BPSK to ASK conversion. The study also identifies what limits betterment of the modulation index and data rate. Such a device has potential application in wireless sensor network (WSN) nodes that have energy harvesters and sensors that are also built in MEMS. Being a MEMS device, it can facilitate integration in such WSN nodes and, hence, potentially reduce size and costs.

An appeal under the Food and Drugs Acts, reported in the present number of the BRITISH FOOD JOURNAL, is an apt illustration of the old saying, that a little knowledge is a dangerous thing. In commenting upon the case in question, the Pall Mall Gazette says: “The impression among the great unlearned that the watering of the morning's milk is a great joke is ineradicable; and there is also a common opinion among the Justice Shallows of the provincial bench that the grocer who tricks his customers into buying coffee which is 97 per cent. chicory is a clever practitioner, who ought to be allowed to make his way in the world untrammelled by legal obstructions. But the Queen's Bench have rapped the East Ham magistrates over the knuckles for convicting without fining a milkman who was prosecuted by the local authority, and the case has been sent back in order that these easygoing gentlemen may give logical effect to their convictions.”

Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use, but it has many benefits too.

Having been hailed as the most important contribution to stabilising the US financial system after the 1929—33 crash, deposit insurance is now being blamed for financial destabilisation, particularly in emerging markets. This paper focuses on the relationship between deposit insurance and systemic stability in the banking system, drawing on recent experience in the USA, Europe and Japan. The conclusion is that if there is an embedded perception that in the last resort depositors will be protected beyond insurance limits then market‐orientated solution to the problems of ‘moral hazard’ and excessive risk taking cannot work.

Wealthy rural areas, or rural areas in wealthy regions, have a specificity that should be taken into consideration both in empirical and theoretical research. In most of the cases, rural development in these areas depends not only on the capacity of rural communities to mobilise endogenous resources, but also to be able to link endogenous resources with outside networks. In Italy this approach has widely been put into practice through strategies centred on the link between local food and its place of production. To explore the implications of this link, the paper will explore the implication of an adoption of the concept of ‘terroir’. Terroir can be seen as a mix of a set of localised invariants in the space related to natural, cultural, and social spheres. It is highly specific of a place, as it is produced and reproduced through localised processes. The peculiarity of the ‘terroir’ is that it is embodied into the product, which means that it is the source of local products’ identity and specificity. Local products are then a component of a broader socio-technical system, and product and terroir co-evolve. What are the mechanisms that make local products keys to rural development in a neo-endogenous perspective? In a neo-endogenous perspective, valorisation of local products is mainly related to its capacity to be recognised and evaluated by outside observers as different (and possibly better) from others. This capacity is embodied into what Bourdieu calls symbolic capital. Symbolic capital becomes a thread linking ‘terroir’ and the product to external observers, and convey to them meanings like notoriety, reputation, and trust. In order to be able to create, maintain, and increase symbolic capital, rural communities activate communication practices within and outside themselves. This may generate conflicts as well as strengthen identities and alliances. Three case studies will show the network building processes related to the creation of symbolic capital and its mobilisation into food production and marketing. The Cutigliano case shows how a small community borrows symbolic capital from the outside to enhance its capacity to sell a local cheese outside the area. The Colonnata case shows the risk that neo-endogenous strategies generate interlocal conflicts, hampering its competitiveness as a whole. The Chianti case shows an internal conflict over the use of the symbolic capital with both positive effects on the public debate and potential negative effects on the cohesion of the area. All the three cases make possible a reflection on governance, and especially on the role of the state (or the regional administration) in the governance of these processes.

Using experimental design and conjoint analysis, this paper studies the risk perception of Singaporean consumers on Internet shopping, and tests the effectiveness of several risk‐reducing strategies that Internet marketers could use in promoting online shopping among consumers. The results show that Singaporean consumers with a higher degree of risk aversion than others tend to perceive Internet shopping to be a risky activity. However, Internet marketers could rely on using reference group appeal as the most preferred risk relievers for this group of consumers, particularly by getting expert users to endorse the products involved. In addition, the marketer’s reputation, the brand’s image, and specific warranty strategies are also effective risk relievers for the potential Internet shoppers.