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Recent years have documented the growing interest in using WhatsApp in higher education. However, the determinants of students’ satisfaction and loyalty towards WhatsApp groups have received less attention. This study aims to extend the Delone and McLean information system success model by incorporating social and emotional factors to investigate the drivers of satisfaction.

Data were collected through questionnaires completed by 308 undergraduate students. The partial least squares technique was used for data analysis.

The findings reveal that information quality, trust in members and social usefulness play crucial roles in shaping students’ satisfaction and loyalty to WhatsApp groups. System quality has no significant effect on satisfaction. Furthermore, emotional connection negatively moderates the relationship between social usefulness and satisfaction.

The findings of this study will be useful for educators and practitioners seeking to integrate WhatsApp into their pedagogical repertoire. The results demonstrate the importance of considering the social and emotional needs of students in addition to the quality of the information provided.

To the best of the authors’ knowledge, this study is the first attempt to integrate system characteristics, particularly with social and emotional factors. Furthermore, this study extends the literature on WhatsApp use in higher education by testing the drivers of students’ satisfaction and loyalty.

This study investigated the use of WhatsApp as the platform for providing services at Mzuzu University Library in Malawi.

The researchers conducted in-depth semi-structured interviews with five librarians that were either working or had worked at the reference desk for a period of not less than six months. Furthermore, the researchers did a content analysis of WhatsApp posts from the two tablet computers deployed at the reference desk. Qualitative data were analysed thematically, while the quantitative data were analysed using scientific calculators.

Findings revealed that WhatsApp has successfully been used to provide a number of user and reference services to students and staff. Notwithstanding this, a number of technical, human resource and service-related factors were discovered to be affecting the delivery of services and hence need to be addressed. It is therefore recommended that library management should take steps to address these challenges to ensure efficient and effective service delivery.

WhatsApp is one of the most popular social media applications that is deployed by many people including organisations at minimal cost in many countries. This makes it an ideal platform for offering information services to library clients on campus and remote places around the clock. Consequently, this could lead to increased usage of resources and services resulting in greater satisfaction among users.

Studies focussing on the use of WhatsApp for academic purposes in Malawi abound in the literature. However, this is the first study focussing on the use of WhatsApp for providing library reference services to be undertaken not only at Mzuzu University Library but the entire academic library sector in Malawi.

The purpose of this study is to determine the type of information Library and Information Science professionals share in the WhatsApp groups in Nigeria.

The study adopted a quantitative content analysis research design. With a total of 739 participants, 1,385 posts of six different WhatsApp groups of Library and Information Science professionals for three months were analyzed.

The study found that the most shared information among the Library and Information Science professionals in Nigeria is post on professional information. This demonstrates that librarians are determined to share professional information among them to promote the profession. This was followed by political information basically on the Nigerian Library Association national executives’ election, and job advertisements related to the library. Although a few members violate the rules by posting the kind of information not required in the WhatsApp group, the erring members are quickly called to order and warned by the WhatsApp group administrator.

Professional ties can grow among information specialists and library practitioners through participation in virtual communities such as WhatsApp group. The implication of this work is in showing that social media especially WhatsApp groups can be used as a knowledge sharing mechanism to share timely, current and relevant information among professionals in different occupations.

Findings on the use of WhatsApp group in sharing professional information will inform several other Library and Information Science professionals in other countries of the need to adopt this channel to disseminate timely information related to up-coming conferences, training opportunities, workshops, call for papers and so on among the professionals. The results of this paper are valuable for anyone interested in an avenue to share or receive much quicker and pertinent information that saves the time of professionals in any occupation.

To date, only a limited number of studies have considered WhatsApp groups. The purpose of this paper is to focus on single WhatsApp groups and explore their special characteristics and dynamics. The present study used the social support perspective, Big Five model and narcissism paradigm to predict the level of participation in WhatsApp groups with these variables.

The research was conducted in Israel during the Spring semester of the 2017 academic year and encompassed 127 students. Researchers used eight questionnaires to gather data: a demographic questionnaire; a perceived social support questionnaire; three characteristics from the BIG5 questionnaire: extroversion, openness to experience and neuroticism; a narcissistic questionnaire; questions about WhatsApp usage; questions about one meaningful WhatsApp group; participation level in the meaningful group; and group importance.

The findings confirmed that psychological factors such as social support, extroversion and narcissism significantly predict the level of participation in WhatsApp groups. It was also found that age, the level of group importance, being the group’s manager, WhatsApp usage and group’s subject play an important role in the participation level.

These results affirmed the importance of psychological factors when exploring new technological platforms, as the paper proposes that individuals may behave differently in various technological environments due to their psychological characteristics. The study expanded current research about a popular communication tool, WhatsApp, by examining it within the special context of WhatsApp groups. This focus enables researchers to follow the special dynamics that take place in a new technological platform.

The purpose of this study is to explore the pros and cons of WhatsApp communication service and its likely effects on consumer behavior and one’s perception of luxury brands.

This study conducted 27 in-depth interviews with UK-based participants. This study used NVivo12 to thematically analyze the collected data.

The findings indicate that perceived communication convenience, searching for prepurchase information, intimate consumer–brand relationship, perceived self-worth and the thrill of a new service positively contribute to luxury customers’ acceptance of WhatsApp communication usage. Nevertheless, many factors including push promotional strategy, poor service quality, brand “massification” effect, deficient sensory experience, fear of financial risk and deceptive practices, all curbed the participants’ acceptance of this communication platform. When service is poor, all these factors jeopardized the luxury image, causing an impaired brand image, accompanied with negative word of mouth and in some instances, unexpected anticonsumption reactions.

This study carries the limitations of any exploratory and qualitative research. Therefore, future research should replicate this study in other areas and for other instant messaging platforms.

The implications of this study serve as a reference for luxury brands’ managers when managing their WhatsApp service. This study provides important insights into the risk of using WhatsApp by luxury brands to communicate with customers. The overall conclusion is that WhatsApp communication service requires a close, supervised and innovative use to benefit luxury brands.

To the best of the authors’ knowledge, the topic of WhatsApp usage as a communication mean in the luxury industry is still largely underexplored, hence filling a gap in the literature that needs to be addressed given its significant implications.

The purpose of this paper is to focus on WhatsApp, a mobile messaging service for smartphones that began in 2009. The study uses attachment theory, a social support perspective and one personality characteristic derived from the Big Five theory of personality (“openness to experience”) and attempts to predict how these variables influence the importance of the WhatsApp family group.

Research was conducted in Israel during the first semester of the 2015 academic year and encompassed 191 undergraduate communication students. Researchers used six questionnaires to gather personal details, WhatsApp use, WhatsApp importance, attachment, openness to experience, and social support.

The findings confirm that the personality characteristic of openness to experience and social support significantly predict the importance of WhatsApp family group. Findings present a complex and ambiguous relationship between the attachment variables and the importance of WhatsApp family group.

The literature has not yet dealt with the issue of WhatsApp groups. Hence, the current study highlights associations between WhatsApp family group and attachment theory, the personality characteristic of openness to experience, social support, and family frequency use.

The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application.

The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country.

Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM.

Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle.

The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

El presente estudio busca comprender a profundidad la forma en que los consumidores crean valor en sus vidas usando WhatsApp, la aplicación líder de mensajería instantánea basada en móviles (MIM).

El estudio adopta la perspectiva de la lógica dominante del cliente y utiliza un diseño cualitativo multimétodo que involucra 3 grupos focales seguidos de 25 entrevistas a profundidad. El escenario de estudio es Ecuador, un país Latinoamericano.

El análisis e interpretación de los relatos de los participantes hace posible identificar y comprender la creación de cuatro tipos de valor: Mantener y fortalecer relaciones, mejorar el desempeño de roles, apoyo emocional y, diversión y entretenimiento. Adicionalmente, el estudio propone un modelo conceptual de creación de valor aplicado a MIM.

La comprensión de la forma en que los consumidores crean valor en sus vidas usando MIM, es importante no solo para las empresas que ofrecen aplicaciones MIM, sino también para las empresas que desarrollan otras aplicaciones para móviles o para aquellas que desean usar MIM como canal electrónico para estrategias boca a boca.

El presente estudio es uno de los primeros en abordar el área del comportamiento del consumidor en el uso de tecnologías desde una perspectiva de la lógica dominante del cliente. Esta perspectiva permite presentar una visión cualitativa integrada de la creación de valor, en la cual el consumidor es el protagonista.

The main purpose of the study was to synthesise the role of COVID-19 social media messages and indigenous religious beliefs on public health promotion initiatives among rural consumers in Zimbabwe.

A qualitative approach was adopted. Population consisting of 15 interviews and six focus groups was purposively sampled from Manicaland, Mashonaland Central and Masvingo provinces in Zimbabwe. A thematic approach was used to present and analyse the data.

Rural consumers believed WhatsApp messages posted by people whom they know or influential personnel like health workers. Credibility of WhatsApp messages was enhanced through its ability to send videos and audios. Teachings and indoctrination by indigenous churches and misinformation were found to be an impediment in believing COVID-19 WhatsApp messages and vaccination by rural consumers. Faith healers in indigenous churches used various practices and artefacts like holy water, stone pebbles, clay pots, flags and wooden rods to pray and treat patients suffering from COVID-19 and other ailments.

Social media messages, religious teachings and indoctrination may be a hindrance to rural consumers in adopting government public health promotion initiatives; hence, public health professionals need prior emic understanding and co-option of local leadership in vaccination campaigns.

This study outstretches the theoretical landscape in consumer behaviour and also practical contribution to health practitioners and marketers on breaking indigenous religious barriers and social media misconceptions on vaccination uptake through promotional strategies earmarked for rural consumers.

This study aims to evaluate the potential contribution of a membership in an online family community to older adults' overall well-being.

A total of 427 respondents over the age of 64 participated in the study (M = 74.55, SD = 7.13), answering a survey. To test the contributing of belonging to family online communities (WhatsApp), three hierarchical regression analyses were conducted, with well-being, self-perceptions of aging and loneliness as outcome variables.

Findings show that belonging to an intergenerational family online community was associated with higher levels of well-being, less loneliness and better self-perceptions of aging, even once demographic characteristics and using social media were controlled for.

This study demonstrates the important role that the family online community membership plays in older adults' lives. This has significant implications that may contribute to intergenerational emotional solidarity.

The authors suggest that technology is not per se, but the intergenerational opportunities that technology facilitates that make a difference.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2021-0332

Social networking sites (SNSs) have become an essential part of our lives. The purpose of this paper is to explore how demographic variables, SNS importance, social and informational usage, and personality traits (extroversion/introversion, openness, neuroticism, internal and external locus of control) can explain participation frequency of the four biggest SNSs in Israel: Facebook, WhatsApp, Instagram and Twitter.

The research was conducted in Israel during the Fall semester of the 2017–2018 academic year and encompassed 244 students. Researchers used six questionnaires to gather data: a demographic questionnaire, a participation frequency questionnaire on four different SNSs, four SNSs importance questionnaire, social and informational usage on four different SNSs questionnaire, personality questionnaire (extroversion, openness and neuroticism) and the locus of control questionnaire.

The findings revealed that different social network sites play distinct roles for various individuals. WhatsApp, the most frequently used platform, is used more by women and people with internal locus of control. Facebook is more frequently used by open people and Instagram is more frequently used by women, younger adults and neurotic people. Twitter is more frequently used by men. In addition, for all SNSs, the higher the social and informational usage is, the more important the SNSs are to the users, which significantly explains participation frequency.

The differences between social networks can be evidence that each social network serves a different group and does not compete with other SNSs. This may well explain why many people make use of several social networks and have a tendency to move from one to another.