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The current study examines the ways preschool teachers handle parents' WhatsApp groups. The study explores the associations between professional capital, perception of the application, and communication patterns with the parents utilizing WhatsApp, an instant message application.

A group of 214 Israeli preschool teachers were sampled using a survey questionnaire. The independent variables were two components of professional capital: (1) human capital, measured by tenure and income and (2) social capital, measured by the type of locality and the teacher's place of residence, in or outside the kindergarten's neighborhood. The dependent variable was the general perception of the app and the decisional capital manifested in the pattern of engagement with the pupils' parents.

In general, preschool teachers welcome the app, especially its ability to send pictures, while they disapprove of the constant intrusion it causes. Tenured and high-income teachers tended to restrict sharing a WhatsApp group with parents. Joining a group with parents was common among private, low-income, and non-tenured young teachers. In terms of social capital, teachers who lived and worked in a communal settlement differed from their city colleagues. Teachers in such communities expressed a much more positive perception of the WhatsApp application, in comparison with teachers from urban areas.

The results demonstrate the importance of professional capital in monitoring daily routine, communication, and emotions. The findings support the social constructivist approach, holding that technology affords a variety of uses and are integrated into the existing social structure.

The present study aims to examine whether leisure time posts shared on WhatsApp status drive to travel and tourism consumption among users.

In this study, discriminant analysis was employed to test hypotheses and identify essential factors.

The study indicated that the eight most contributing factors are expressing happiness, planning leisure time, views and comments, attractiveness, inquiring about places, preferring to post, nice way of expression and relax. These factors came from the latent variables of attitude, motivation and self-expression. Overall, the main influencing factors are internal (attitude and motivation), followed by an external factor i.e. self-expression. Additionally, the findings indicated that these significantly and positively impact travel and tourism consumption.

The discriminators identified in the study would guide tour and travel agencies and the agencies' managers on how best to adopt WhatsApp and WhatsApp's status application to influence aspiring travelers.

This study enlarges the existing literature by integrating three factors, attitude, motivation and self-expression, into a model to influence the behavioral outcomes of aspirational travelers using WhatsApp status.

The purpose of this paper is to understand the factors that enable and inhibit WhatsApp users' discontinuance intention (DI) following the change in WhatsApp's privacy policy.

Using the enabler-inhibitor model as a framework, a research model consisting of discontinuation enabler distrust (DT) and the DT's antecedents [(negative electronic word of mouth (NEWOM), negative offline word of mouth (NOWOM) and privacy invasion (PI)], discontinuation inhibitor inertia (INR) and INR's antecedents (affective commitment, switching cost and use habit) and moderator structural assurance was proposed and tested with data from 624 WhatsApp users using partial least square structure equational modeling (PLS-SEM).

The results show that DT created due to NEWOM and a sense of PI significantly impact DI. However, INR has no significant impact on DI. Structural assurance significantly moderates the relationship between DT and DI.

The paper collected data when many WhatsApp users switched to other platforms due to the change in WhatsApp's terms of service. The timing of data collection allowed for collecting the real impact of the sense of PI compared to other studies where the effect is hypothetically induced. Further, the authors acknowledge social media providers' efforts to address privacy criticism and regain users’ trust, an area that has received little attention in prior literature.

Customer social participation (CSP) is a new phenomenon that has emerged with the evolution of social media. Current literature designates customer participation in social media as “CSP”. Although CSP has been investigated in the online brand community context in social media, it has been little investigated in the context of student customers using WhatsApp – a highly trending social media platform among learners. Thus, this study aims to investigate the effectiveness of CSP in informal WhatsApp groups for academic purposes among undergraduate students of management studies.

The study adopted a single cross-sectional survey design. A structured online questionnaire was employed. Using convenience sampling technique, data were collected from 170 undergraduates of the Bachelor of Management Studies programme at the Open University of Sri Lanka.

The results revealed significant positive effects of functional, social and hedonic benefits with CSP. Meanwhile, the relationship between psychological benefits and CSP was insignificant. Furthermore, there is no influence of age and level of study on CSP among the learners in informal WhatsApp groups. Moreover, at present, the level of CSP in WhatsApp for academic purposes among students is moderate.

The role of the student as the customer and student behaviour in informal WhatsApp groups established for academic purposes have been little investigated in the field of open and distance education services. In this context, this study empirically validated the model of participation benefits and CSP in WhatsApp groups informally established for academic purposes.

The purpose of this study is to investigate the ability of EFL learners’ cohesion after the implementation of small group flipped instruction model through WhatsApp with small group writing activities compared with individual flipped instruction model through WhatsApp with individual writing activities.

A quasi-experimental study with a nonequivalent control group and a pre-test/post-test design was implemented to find any significant difference between the two combinations. The small group was treated using small group flipped instruction model through WhatsApp with small group writing activities, and an individual class was exposed to individual group flipped instruction model through WhatsApp with individual writing activities as well. The instrument of this study was a writing test.

The findings revealed that the mean score from the small group flipped instruction model through WhatsApp with small group writing activities at 66.17 was higher than the mean score individual flipped model via WhatsApp with individual writing activities at50.19 with a level of significance < 0.05. He meant that the small group flipped classroom instruction model through WhatsApp with small group writing activities performed better than teaching cohesion with individual flipped instruction through WhatsApp with individual writing activities. The results suggested small group flipped teaching–learning cohesion with WhatsApp in writing served as one of the alternatives flipped group discussion to improve learners’ cohesion in writing.

Flipped classroom innovation has attracted English language teaching researchers’ attention to scrutinize its effectiveness. This inquiry, therefore, elaborated the effect off-lipping individual and small group classroom instruction with WhatsApp on EFL learners’ cohesion as part of EFL writing skills.

The aim of this exploratory study is to analyze if the most used factors related to the engaging interaction and long-term engagement with online applications can be applied to WhatsApp in a context of everyday life in Madrid and to investigate what parameters would best describe the engagement with WhatsApp in this context.

A qualitative method was employed to explore the cognitive, emotional and behavioral factors that mainly comprise the experience of a user with an online application, both at a point in time and over time. Data from 30 semi-structured interviews and questionnaires from six group chats were collected and analyzed. The sample was made up of people aged from 13 to 58 years old.

Findings suggest that the factors used in this study to evaluate long-term engagement and engaging interactions with WhatsApp are relevant, except for cognitive factors related to engaging interactions, indicating that the cognitive point of view is more difficult to apply in the engaging interaction analysis. Other attributes related to information retrieval are suggested, best suited to the informative use of this tool.

Long-term engagement studies are scarcer concerning Mobile Instant Messaging applications. Regarding engagement interaction, its analysis focusing on WhatsApp has not been approached. This study suggests the convenience of using parameters related to information to evaluate the engaging interaction, according to the informative use of the application.

Instant messaging (IM) apps like WhatsApp have given an impetus to rapid sharing of information through multimedia messages in this information age and their clear impact has been noticed in the academic sector. The present study is conducted with the aim to understand the magnetism of WhatsApp among veterinary students. The major purpose of the study is to analyse the use of WhatsApp for academic proposes with a special emphasis on its impact on studies.

Data were collected from students of Guru Angad Dev Veterinary and Animal Sciences University (GADVASU) using questionnaires as a tool. Questionnaires were randomly distributed among 100 postgraduate (PG) and 100 undergraduate (UG) students. In total, 78 PG and 77 UG students responded to the survey.

More than 90 per cent of the students were using WhatsApp for academic purposes. More UG students were using WhatsApp to chat, share images/videos and so forth for academic purposes as compared to PG students. Nearly two-thirds of the students admitted that addiction to using WhatsApp diverted attention from doing any other kind of activity. More than 75 per cent of the users were using WhatsApp while studying at their home or hostel. About 28 per cent of the students said that the use of WhatsApp had affected their studies, and more than 60 per cent of these students noticed a positive effect.

WhatsApp increases knowledge sharing, leading to enhanced creativity. Thus, WhatsApp can contribute significantly to the academic community by users consciously controlling its use and not allowing its addictive nature to divert attention from their studies.

Recent years have documented the growing interest in using WhatsApp in higher education. However, the determinants of students’ satisfaction and loyalty towards WhatsApp groups have received less attention. This study aims to extend the Delone and McLean information system success model by incorporating social and emotional factors to investigate the drivers of satisfaction.

Data were collected through questionnaires completed by 308 undergraduate students. The partial least squares technique was used for data analysis.

The findings reveal that information quality, trust in members and social usefulness play crucial roles in shaping students’ satisfaction and loyalty to WhatsApp groups. System quality has no significant effect on satisfaction. Furthermore, emotional connection negatively moderates the relationship between social usefulness and satisfaction.

The findings of this study will be useful for educators and practitioners seeking to integrate WhatsApp into their pedagogical repertoire. The results demonstrate the importance of considering the social and emotional needs of students in addition to the quality of the information provided.

To the best of the authors’ knowledge, this study is the first attempt to integrate system characteristics, particularly with social and emotional factors. Furthermore, this study extends the literature on WhatsApp use in higher education by testing the drivers of students’ satisfaction and loyalty.

This study investigated the use of WhatsApp as the platform for providing services at Mzuzu University Library in Malawi.

The researchers conducted in-depth semi-structured interviews with five librarians that were either working or had worked at the reference desk for a period of not less than six months. Furthermore, the researchers did a content analysis of WhatsApp posts from the two tablet computers deployed at the reference desk. Qualitative data were analysed thematically, while the quantitative data were analysed using scientific calculators.

Findings revealed that WhatsApp has successfully been used to provide a number of user and reference services to students and staff. Notwithstanding this, a number of technical, human resource and service-related factors were discovered to be affecting the delivery of services and hence need to be addressed. It is therefore recommended that library management should take steps to address these challenges to ensure efficient and effective service delivery.

WhatsApp is one of the most popular social media applications that is deployed by many people including organisations at minimal cost in many countries. This makes it an ideal platform for offering information services to library clients on campus and remote places around the clock. Consequently, this could lead to increased usage of resources and services resulting in greater satisfaction among users.

Studies focussing on the use of WhatsApp for academic purposes in Malawi abound in the literature. However, this is the first study focussing on the use of WhatsApp for providing library reference services to be undertaken not only at Mzuzu University Library but the entire academic library sector in Malawi.

The purpose of this study is to determine the type of information Library and Information Science professionals share in the WhatsApp groups in Nigeria.

The study adopted a quantitative content analysis research design. With a total of 739 participants, 1,385 posts of six different WhatsApp groups of Library and Information Science professionals for three months were analyzed.

The study found that the most shared information among the Library and Information Science professionals in Nigeria is post on professional information. This demonstrates that librarians are determined to share professional information among them to promote the profession. This was followed by political information basically on the Nigerian Library Association national executives’ election, and job advertisements related to the library. Although a few members violate the rules by posting the kind of information not required in the WhatsApp group, the erring members are quickly called to order and warned by the WhatsApp group administrator.

Professional ties can grow among information specialists and library practitioners through participation in virtual communities such as WhatsApp group. The implication of this work is in showing that social media especially WhatsApp groups can be used as a knowledge sharing mechanism to share timely, current and relevant information among professionals in different occupations.

Findings on the use of WhatsApp group in sharing professional information will inform several other Library and Information Science professionals in other countries of the need to adopt this channel to disseminate timely information related to up-coming conferences, training opportunities, workshops, call for papers and so on among the professionals. The results of this paper are valuable for anyone interested in an avenue to share or receive much quicker and pertinent information that saves the time of professionals in any occupation.