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Case study
Publication date: 20 January 2017

Daniel Diermeier and Justin Heinze

After the company's first aviation fatality, Southwest Airlines's CEO is faced with new and difficult decisions. The alacrity and compassion that characterized the company's…

Abstract

After the company's first aviation fatality, Southwest Airlines's CEO is faced with new and difficult decisions. The alacrity and compassion that characterized the company's response serves as a paradigm for any organization facing a future crisis situation.

To teach students how to manage a crisis situation.

Details

Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by: Kellogg School of Management

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