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1 – 10 of over 1000
Article
Publication date: 25 November 2022

Wen-Kuo Chen, Chia-Ju Ling and Chien-Wen Chen

This study is based on a web-based advertising value model, adding emotional appeal, advertising credibility, advertising clicks, product evaluation and incentive to examine the…

2107

Abstract

Purpose

This study is based on a web-based advertising value model, adding emotional appeal, advertising credibility, advertising clicks, product evaluation and incentive to examine the impact on consumers' product evaluation and purchase intention.

Design/methodology/approach

In total, 313 valid online questionnaires were collected from those who had browsed the social media advertisement.

Findings

The results show that advertising credibility and emotional appeal have a higher impact on advertising attitude than informativeness and irritation in the original web-based advertising value model.

Research limitations/implications

The findings strengthen the literature on the antecedents of advertising attitude in social media context, confirming advertising clicks as a predictor of product evaluation, and determining that advertising attitude, product evaluation and incentive play key roles as predictors of consumer purchase intention.

Practical implications

The findings are particularly relevant to advertising marketing managers. In the context of social media advertising, the advertising credibility of consumers is the key to increasing consumers' willingness to purchase. Advertisers must establish a good advertising reputation to consumers in the social media context.

Originality/value

This study combines the web-based advertising value model, advertising clicks, product evaluation and incentive to investigate the factors that influence customers' purchase decisions in the context of social media.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 8
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 7 August 2023

Yi-Man Teng, Kun-Shan Wu, Wen-Cheng Wang and Lin-Wen Chen

This study aims to establish a comprehensive model integrating variables from the updated unified theory of acceptance and use of technology (UTAUT), expectation-confirmation…

Abstract

Purpose

This study aims to establish a comprehensive model integrating variables from the updated unified theory of acceptance and use of technology (UTAUT), expectation-confirmation model (ECM) and trust to determine what factors influence consumers’ decision to continue using food delivery apps (FDA) after the COVID-19 outbreak in Taiwan.

Design/methodology/approach

Data was collected from 350 respondents living in Taiwan via Line using a Google Forms link. A total of 333 valid responses were analyzed after 17 invalid questionnaires were eliminated. To test the suggested study paradigm, partial least squares-structural equation modeling was used as the data analysis approach.

Findings

The results indicate FDA users’ continuance intention (CI) is directly significantly affected by performance expectancy, satisfaction and habit. All the constructs of the updated UTAUT theory, confirmation and trust significantly influence the satisfaction of FDA, and users’ satisfaction significantly positively impacts users’ CI.

Originality/value

Although consumers’ intentions toward FDA have previously been the topic of research, there is a paucity of literature that discusses the connections between the variables that influence FDA users’ CI after the COVID-19 pandemic in Taiwan. By focusing on the relationships between the multiple antecedents of FDA users’ CI, this study contributes to reducing the existing literature gap. Explanation surrounding the elements influencing FDA users’ CI is provided by examining several aspects of FDA usage, including technological and psychological postadoption issues.

研究目的

本研究试图建立一个综合模型, 整合了来自统一接受和使用科技理论(UTAUT)、期望-确认模型(ECM)和信任等变量, 以确定影响消费者在COVID-19疫情爆发后继续使用食品外卖应用(FDA)的因素。

研究方法

本研究针对台湾的居民通过Line平台使用Google Forms链接收集了350份问卷数据, 经过筛选后得到333份有效回复。为了验证所提出的研究范式, 本研究采用了PLS-SEM作为数据分析方法。

研究发现

结果表明, FDA用户的继续使用意图受到性能预期、满意度和习惯的直接显著影响。UTAUT理论、期望确认和信任显著影响FDA用户的满意度, 而用户的满意度对用户的继续使用意图产生积极影响。

研究创新/价值

尽管消费者对FDA的意向不是新的研究的主题, 但在讨论COVID-19疫情后影响FDA用户继续使用意图的变量之间的关系方面, 文献中存在不足。通过探索FDA用户继续使用意图的多个前因关系, 本研究有助于弥补现有文献的空白。通过考察FDA使用的技术和心理因素等多个方面, 本研究提供了解释影响FDA用户继续使用意图的论述。

Details

Journal of Hospitality and Tourism Technology, vol. 14 no. 5
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 13 November 2023

Hui-Ling Wendy Pan and Wen-Yan Chen

The importance of teacher leadership in enhancing school outcomes is recognized, but there remains a scarcity of research addressing the conditions for principals to nurture such…

Abstract

Purpose

The importance of teacher leadership in enhancing school outcomes is recognized, but there remains a scarcity of research addressing the conditions for principals to nurture such leadership. This study examined how school contextual factors, i.e. faculty trust and academic emphasis, moderate the impact of principals' distributed leadership lon teacher leadership.

Design/methodology/approach

A nationwide survey was conducted among junior high school teachers in Taiwan. The sample encompassed schools from different geographical regions and sizes, yielding a total of 1,340 valid responses. Hierarchical regression analyses were employed to analyze the potential moderating effects of interest.

Findings

There were interactive effects of principals' distributed leadership and school contextual factors on teachers' adoption of leadership roles. The impact of principals' distributed leadership on teacher leadership was amplified in environments marked by elevated levels of trust relations and reduced academic emphasis.

Practical implications

This study uncovers the critical prerequisites principals must address to cultivate teacher leadership. To effectively encourage heightened teacher engagement in leadership, principals must place a premium on nurturing trusting relations with their teaching staff and acknowledge that the influence of their leadership might be lessened in an environment where credentialism holds sway.

Originality/value

The exploration into faculty trust and academic emphasis yields insights into the conducive conditions for principals to foster teacher leadership. The identified attenuating impact of academic emphasis on principal effect within an Asian societal context highlights its significance not only as an organizational property but also as a manifestation of national cultural values.

Details

Journal of Educational Administration, vol. 62 no. 2
Type: Research Article
ISSN: 0957-8234

Keywords

Book part
Publication date: 25 September 2023

Gadaf Rexhepi, Hyrije Abazi-Alili, Selajdin Abduli, Sadudin Ibraimi and Rasim Zuferi

Green entrepreneurship is gaining more attention as the interest in sustainability is growing. This is mainly because consumer awareness is rising and thus many regulations have…

Abstract

Green entrepreneurship is gaining more attention as the interest in sustainability is growing. This is mainly because consumer awareness is rising and thus many regulations have been implied and several research are proving positive relationship from the use of green entrepreneurship. Using enterprise data for the Republic of Albania (ALB), this study examines the effects of green entrepreneurship on firm performance. Our findings when we investigate the determinants of firm performance, the green entrepreneurship, certification, innovation activities, foreign ownership, and monitoring energy appear to have a positive impact on firm performance, while the effect of direct export is negative.

Details

Entrepreneurship Development in the Balkans: Perspective from Diverse Contexts
Type: Book
ISBN: 978-1-83753-455-5

Keywords

Article
Publication date: 1 December 2023

Hua Pang

The primary objectives of this article are to systematically explore whether and how certain WeChat use motives could lead to bridging social capital, bonding social capital and…

Abstract

Purpose

The primary objectives of this article are to systematically explore whether and how certain WeChat use motives could lead to bridging social capital, bonding social capital and civic engagement among young people.

Design/methodology/approach

The data was collected from a large-scale online survey of 1208 young people in mainland China. Zero-order correlation analyses and structural equation modeling were carried out to examine the corresponding hypotheses.

Findings

Obtained findings show that WeChat use for informational and social motivations are positively associated with bonding and bridging social capital. Moreover, bonding social capital could mediate the relationship between WeChat usage for informational and relational motivations and civic engagement.

Research limitations/implications

Theoretically, this article underlines the unique social and technological affordances of WeChat by exploring mobile social media use and how it would contribute to the quality of democracy by fostering young people's engagement in civic life. Practically, bridging and bonding social capital play significant roles in enhancing young people's civic engagement, which could be the meaningful resource for mobile social media designers, managers and government officials.

Originality/value

These obtained outcomes underlined the vital role of these newly emerging communication technologies in fostering democratic involvement and production of social capital in contemporary socially networked society.

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 27 January 2022

Hua Pang

Building upon social capital theoretical foundation, the principal purpose of present research is to construct a conceptual research model and uncover the intricate relationships…

Abstract

Purpose

Building upon social capital theoretical foundation, the principal purpose of present research is to construct a conceptual research model and uncover the intricate relationships between WeChat usage, social capital and civic participation behaviors among young people.

Design/methodology/approach

A large cross-sectional valid data from 1,238 young people in mainland China were gathered to examine the hypothesized research model. Descriptive analyses, correlation analysis and structural equation modeling (SEM) were sequentially undertaken to determine dynamic interrelationships among main constructs.

Findings

The empirical findings demonstrate that WeChat usage positively impacts young people's social interaction ties, the guanxi network and shared goals. Moreover, social interaction ties and shared goals are positively associated with their online civic engagement. Furthermore, the guanxi network is positively associated with both online and offline civic engagement.

Research limitations/implications

Theoretically, this research is the first to explicitly explore the influence mechanism of WeChat use intensity on different dimensions of individual-level social capital and civic engagement. Practically, these obtained results can be beneficial to the comprehending of whether and how WeChat is a resource for social capital and civic involvement.

Originality/value

Despite mobile social media, especially WeChat, has achieved immense popularity in contemporary mainland China, the potential influence of this emerging technology use on individuals' differential dimensions of social capital and civic engagement has not been systematically investigated. The study may not only offer fresh insight into innovative features of WeChat but also contribute to broader controversies regarding the impact of mobile-mediated communication on individuals' daily civic lives.

Details

Aslib Journal of Information Management, vol. 75 no. 4
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 29 August 2023

Anubhuti Saxena

The aim of the article is to explore how mentoring can act as a strategy for developing talent of the emerging young workforce, which predominantly comprises Gen Y and Gen Z.

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Abstract

Purpose

The aim of the article is to explore how mentoring can act as a strategy for developing talent of the emerging young workforce, which predominantly comprises Gen Y and Gen Z.

Design/methodology/approach

This briefing is authored by an independent writer who provides insightful commentary and contextualizes the articles.

Findings

To gain a competitive edge, firms must adapt to modern ways of Talent Development that foster a passion for work among new hires. Modern ways of mentoring such as Reverse Mentoring, Group Mentoring, Distance Mentoring or Anonymous Mentoring, Flash Mentoring or Speed Mentoring, Peer Mentoring can enable employers to be proactive in managing talent and foster better intergenerational relationships at the workplace.

Practical implications

As Gen Y and Gen Z are redefining workplace norms, it is crucial for HR partitioners to find out new ways to align the entire HR function with the needs of these tech-savvy generations and ensure they can perform to their potential. This study sheds light on various Mentoring methods, which managers can use to transform conventional approaches to Talent Development.

Originality/value

The briefing streamlines the reading process for busy executives and researchers by curating the most relevant information and presenting it in a concise and user-friendly format, allowing them to save time and quickly absorb key insights.

Details

Development and Learning in Organizations: An International Journal, vol. 38 no. 1
Type: Research Article
ISSN: 1477-7282

Keywords

Article
Publication date: 10 October 2023

Chien-Chiang Lee, Jiayi Shi, Hui Zhang and Huwei Wen

This paper aims to investigate how information and communication technology (ICT) services and digital finance affect the development of international tourism.

Abstract

Purpose

This paper aims to investigate how information and communication technology (ICT) services and digital finance affect the development of international tourism.

Design/methodology/approach

The two-way fixed effect panel regression model, spatial econometric model, panel threshold regression model and panel quantile regression model are used. Data on tourism, economic and social development in 198 Chinese cities from 2011 to 2020 are analyzed.

Findings

This study finds that digital economy including ICT services and digital finance has significantly promoted the development of international tourism industry, while there is a negative spatial spillover effect. The promotion effect of international tourism increases significantly after digital innovation reaches the threshold value. International tourism is benefiting more from digital economy with the development of international tourism industry.

Research limitations/implications

The development quality of international tourism industry has not been analyzed due to data limitations, and the mechanism has not been tested.

Originality/value

This study creatively reveals the development of international tourism industry in the digital economy era from ICT services and digital finance perspectives. This study also shows the spatial, nonlinear and asymmetric relationship between digital economy and international tourism.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 6 December 2022

Benna Hu, Laifu Wen and Xuemei Zhou

Vertical electrical sounding (VES) and Rayleigh wave exploration are widely used in the exploration of near-surface structure, but both have limitations. This study aims to make…

Abstract

Purpose

Vertical electrical sounding (VES) and Rayleigh wave exploration are widely used in the exploration of near-surface structure, but both have limitations. This study aims to make full use of the advantages of the two methods, reduce the multiple solutions of single inversion and improve the accuracy of the inversion. Thus, a nonlinear joint inversion method of VES and Rayleigh wave exploration based on improved differential evolution (DE) algorithm was proposed.

Design/methodology/approach

Based on the DE algorithm, a new initialization strategy was proposed. Then, taking AK-type with high-velocity interlayer model and HA-type with low-velocity interlayer model near the surface as examples, the inversion results of different methods were compared and analyzed. Then, the proposed method was applied to the field data in Chengde, Hebei Province, China. The stratum structure was accurately depicted and verified by drilling.

Findings

The synthetic data and field data results showed that the joint inversion of VES and Rayleigh wave data based on the improved DE algorithm can effectively improve the interpretation accuracy of the single-method inversion and had strong stability and large generalizable ability in near-surface engineering problems.

Originality/value

A joint inversion method of VES and Rayleigh wave data based on improved DE algorithm is proposed, which can improve the accuracy of single-method inversion.

Article
Publication date: 26 May 2023

Jen-Ruei Fu and Chiung-Wen Hsu

This study examines factors influencing viewers' impulse buying intention in live streaming. The authors draw upon the value theory to theorize how the product (i.e., local…

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Abstract

Purpose

This study examines factors influencing viewers' impulse buying intention in live streaming. The authors draw upon the value theory to theorize how the product (i.e., local presence) and para-social interaction (PSI) in live-streaming shopping improve customers' shopping values and how these values subsequently influence their urge to buy impulsively. In addition, the authors examine value differences in live-streaming shopping through gender differences and previous shopping experiences.

Design/methodology/approach

An online survey was conducted in this study. Members with browsing or shopping experience of live-streaming shopping sites were invited. The structural equation model was used to conduct confirmative factor analysis (CFA) to assess the convergent validity (item loadings), internal consistency (reliability), discriminant validity, causality hypotheses, and mediating effects.

Findings

Utilitarian value appears more important than hedonic value in influencing consumers' urge to buy impulsively. Moreover, PSI with the co-viewers is more influential than PSI with the streamer on utilitarian and hedonic values. Finally, gender differences and prior live-streaming shopping experience moderate the relationship between shopping values and the urge to buy impulsively.

Originality/value

The authors extend the concept of PSI from a celebrity (the streamer) to co-viewers and find that PSI with co-viewers is crucial to impulse buying in live streaming. Additionally, the authors’ finding reveals that consumers with individual differences may react differently to the same set of perceived values in determining the level of their impulse shopping intention.

Details

Industrial Management & Data Systems, vol. 123 no. 7
Type: Research Article
ISSN: 0263-5577

Keywords

1 – 10 of over 1000