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Article
Publication date: 20 November 2019

Emerging masculinities in Chinese luxury social media marketing

Jiani Jiang, Bruce A. Huhmann and Michael R. Hyman

The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies.

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Abstract

Purpose

The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies.

Design/methodology/approach

Study 1 compares physical characteristics of males in visually oriented US (Instagram) and Chinese (Weibo) social media posts promoting global luxury fashion magazine brands (e.g. Vogue, Cosmopolitan, GQ and Esquire). Study 2 examines the prevalence of and Chinese consumers’ responses (reposts, comments and likes) to different masculinities depicted in luxury fashion brand-sponsored Weibo posts.

Findings

Male portrayals for Chinese audiences feature more characteristics associated with emerging East Asian hybrid masculinities – “Little Fresh Meat” (LFM) and “Old Grilled Meat” (OGM) – than associated with global or regional hegemonic masculinity (i.e. the scholarly Wén and action-oriented Wu). Wén remains common in social media posts for luxury fashion goods, but LFM and OGM engender more consumer responses.

Practical implications

Chinese luxury fashion marketing depicts masculinity more similarly to other East Asian marketing than to Western marketing. Some luxury fashion brands are struggling for acceptance among Chinese youth. Luxury fashion marketers should incorporate hybrid rather than hegemonic masculinities to prompt more favorable responses among Chinese consumers, especially younger female target markets.

Originality/value

Growing female occupational and consumer power and shifting male employment from blue-collar to white-collar jobs have influenced media portrayals of masculinity. Social media marketing for luxury fashion brands demonstrates the prevalence and appeal of hybrid masculinities in China.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/APJML-07-2018-0256
ISSN: 1355-5855

Keywords

  • China
  • Masculinity
  • Marketing in China
  • International advertising
  • Social media marketing
  • Luxury fashion brands
  • Hegemonic and hybrid masculinity
  • Male gender roles
  • Luxury fashion marketing

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Article
Publication date: 28 October 2013

Prioritizing emotional intelligence training needs using optimal globalization grey relational analysis

Hui-Wen Vivian Tang and Mu-Shang Yin

The aim of this paper is to demonstrate the application of optimal globalization grey relational analysis (GGRA) as a workable decision-making tool to prioritize emotional…

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Abstract

Purpose

The aim of this paper is to demonstrate the application of optimal globalization grey relational analysis (GGRA) as a workable decision-making tool to prioritize emotional intelligence (EI) training needs of specific groups of academic leaders.

Design/methodology/approach

The study involved administrating the emotional skills assessment process to 50 academic leaders in the USA and 50 in Taiwan. Optimal GGRA was utilized to prioritize EI training needs of the two distinct groups of academic leaders.

Findings

Results of the optimal GGRA suggest that context-specific EI interventions focusing on enhancing weak areas of emotional competency are made possible through optimal globalization grey analysis.

Practical implications

Optimal GGRA is introduced as a valid decision-making technique for planning effective EI interventions. The results have implications for designing training courses targeting on enhancing weak areas of emotional competency.

Originality/value

The utility of optimal GGRA as a decision-making tool to prioritizing training needs for the two cultural groups of academic leaders in the study aims at going beyond the narrow psychometric perspectives of measurements on leadership potentials and reaching out to practical approaches to leadership development and training.

Details

Journal of Modelling in Management, vol. 8 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/JM2-01-2011-0006
ISSN: 1746-5664

Keywords

  • Leadership
  • Decision making
  • Training
  • Human resources

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Article
Publication date: 5 September 2016

Incremental kernel fuzzy c-means with optimizing cluster center initialization and delivery

Runhai Jiao, Shaolong Liu, Wu Wen and Biying Lin

The large volume of big data makes it impractical for traditional clustering algorithms which are usually designed for entire data set. The purpose of this paper is to…

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Abstract

Purpose

The large volume of big data makes it impractical for traditional clustering algorithms which are usually designed for entire data set. The purpose of this paper is to focus on incremental clustering which divides data into series of data chunks and only a small amount of data need to be clustered at each time. Few researches on incremental clustering algorithm address the problem of optimizing cluster center initialization for each data chunk and selecting multiple passing points for each cluster.

Design/methodology/approach

Through optimizing initial cluster centers, quality of clustering results is improved for each data chunk and then quality of final clustering results is enhanced. Moreover, through selecting multiple passing points, more accurate information is passed down to improve the final clustering results. The method has been proposed to solve those two problems and is applied in the proposed algorithm based on streaming kernel fuzzy c-means (stKFCM) algorithm.

Findings

Experimental results show that the proposed algorithm demonstrates more accuracy and better performance than streaming kernel stKFCM algorithm.

Originality/value

This paper addresses the problem of improving the performance of increment clustering through optimizing cluster center initialization and selecting multiple passing points. The paper analyzed the performance of the proposed scheme and proved its effectiveness.

Details

Kybernetes, vol. 45 no. 8
Type: Research Article
DOI: https://doi.org/10.1108/K-08-2015-0209
ISSN: 0368-492X

Keywords

  • Big data
  • Incremental clustering
  • Initial cluster center
  • Multiple passing points

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Article
Publication date: 3 April 2018

Will my own perception be enough?: A multilevel investigation of workplace ostracism on employee voice

Wen Wu, Haihua (Jason) Wang and Lu Lu

The purpose of this paper is to fill important gaps by using the belongingness theory and examining the effects of individual-level workplace ostracism on members’ voice…

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Abstract

Purpose

The purpose of this paper is to fill important gaps by using the belongingness theory and examining the effects of individual-level workplace ostracism on members’ voice behavior and the effects of group-level workplace ostracism.

Design/methodology/approach

The authors used samples of 77 groups from a high-technological company.

Findings

Individual-level workplace ostracism is detrimental to group members’ promotive and prohibitive voice behavior, and group members’ belongingness mediates such effect; and group-level workplace ostracism is negatively related to group cohesion. The influence of group members’ perception of ostracism on their voice behavior is contingent on overall level of ostracism.

Originality/value

Despite of a growing body of studies on workplace ostracism “the extent to which an individual perceives that he or she is ignored or excluded by others at workplace”, the effects of workplace ostracism on individual’s voice behavior in group settings have received scant attention.

Details

Chinese Management Studies, vol. 12 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/CMS-04-2017-0109
ISSN: 1750-614X

Keywords

  • Group cohesion
  • Workplace ostracism
  • Belongingness
  • Voice behaviour

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Article
Publication date: 1 April 2004

Siemens Dimatic places new Siplace managers in Asia

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Soldering & Surface Mount Technology, vol. 16 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/ssmt.2004.21916aab.013
ISSN: 0954-0911

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Article
Publication date: 18 May 2020

Thwarted enthusiasm: effects of workplace incivility on newcomer proactive behaviors

Yuanyuan Lan, Yuhuan Xia, Shuang Li, Wen Wu, Jiaqi Hui and Hui Deng

The purpose of this study is to explore the relationship between supervisor and coworkers’ workplace incivility and newcomer proactive behaviors. Drawing on conservation…

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Abstract

Purpose

The purpose of this study is to explore the relationship between supervisor and coworkers’ workplace incivility and newcomer proactive behaviors. Drawing on conservation of resources (COR) theory, the authors examined resource depletion as a mediator and newcomer proactive personality, as well as their current organizational tenure as moderators of the relationship between workplace incivility toward newcomers and their proactive behaviors.

Design/methodology/approach

A time-lagged research design was used to test hypotheses with data covering 322 newcomers and their immediate supervisors in two subsidiaries of a large food processing company in China. Regression analysis using the PROCESS macro in SPSS is used to test the hypotheses.

Findings

The results show that workplace incivility toward newcomers is negatively related to their proactive behaviors. This relationship is mediated by resource depletion. Furthermore, newcomers’ proactive personality moderates the relationship between workplace incivility and resource depletion. Moreover, both the direct effect of workplace incivility on resource depletion and its indirect effect on newcomer proactive behaviors are moderated by the combination of newcomer proactive personality and their current organizational tenure.

Originality/value

Drawing on COR theory, a theoretical framework is constructed that specifies the process through which workplace incivility affects proactive behaviors to expand collective understandings of workplace incivility in the newcomer context. Furthermore, the boundary conditions of the underlying process are investigated, which further enhances the contribution of this paper to the extant literature on workplace incivility.

Details

Chinese Management Studies, vol. 14 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/CMS-05-2019-0167
ISSN: 1750-614X

Keywords

  • Proactive behavior
  • Proactive personality
  • Workplace incivility
  • Newcomer
  • Resource depletion
  • Current organizational tenure

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Article
Publication date: 4 June 2018

Why do I conform to your ideas?: The role of coworkers’ regulatory focus in explaining the influence of zhongyong on harmony voice

Yongzheng Qu, Wen Wu, Fangcheng Tang, Haijian Si and Yuhuan Xia

The purpose of this study is to advance and test a new construct, harmony voice. Furthermore, according to the social influence theory, the relationship between zhongyong…

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Abstract

Purpose

The purpose of this study is to advance and test a new construct, harmony voice. Furthermore, according to the social influence theory, the relationship between zhongyong, an essential Confucian orientation mode and voice behavior, and the moderating role of coworker’s regulatory focus (promotion focus and prevention focus) has been examined.

Design/methodology/approach

A field study has been designed to test our hypotheses. We used samples of 291 employee–coworker dyads from a variety of organizations in China to test this study’s hypotheses.

Findings

The results of this empirical study show that zhongyong is positively related to harmony voice. Coworkers’ promotion focus strengthens the positive effect of zhongyong on harmony voice, and coworkers’ prevention focus weakens the positive effect of zhongyong on harmony voice.

Research limitations/implications

Traditionally defined voice and harmony voice might cause different risks to the voicer. However, how and what kinds of risks may be differently caused by these two types of voice behaviors have not been examined in this study. Future empirical research can explore the different effects of traditionally defined voice and harmony voice.

Practical implications

Managers responsible for managing Chinese employees should notice the difference in some important ways of thinking between Easterners and Westerners. Specifically, zhongyong may direct people to express issues related to work in ways that are different from those of their Western counterparts. Harmony voice can benefit the Chinese organization without disrupting organizational development.

Social implications

By examining the relationship between zhongyong and harmony voice, we contribute to identifying antecedents of voice by using an emic research perspective.

Originality/value

We made significant theoretical contributions to voice literature. We developed the construct of harmony voice, and we examined the relationship between zhongyong and voice.

Details

Chinese Management Studies, vol. 12 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/CMS-03-2017-0056
ISSN: 1750-614X

Keywords

  • Promotion focus
  • Prevention focus
  • Harmony voice
  • Zhongyong

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Article
Publication date: 21 August 2017

A comparative study of entrepreneurship education between Singapore and Taiwan

Min-Chun Yu, Mark Goh, Hao-Yun Kao and Wen-Hsiung Wu

For entrepreneurship education issue, the purpose of this paper is to apply a novel four-step method of comparative education research and assessment items for…

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Abstract

Purpose

For entrepreneurship education issue, the purpose of this paper is to apply a novel four-step method of comparative education research and assessment items for university-based entrepreneurship ecosystems (U-BEEs), with a specific focus on universities in Taiwan and Singapore. In this paper, entrepreneurship education development is explored, and important implications for the further improvement of entrepreneurship education are provided.

Design/methodology/approach

This study is based on the comparative education research method and proceeds in four steps (i.e. description, interpretation, juxtaposition, and comparison). The U-BEE items are applied to exemplify the similarities and differences of the process by which entrepreneurship education developed in two universities each in Singapore (National University of Singapore and Nanyang Technological University) and Taiwan (National Taiwan University and National Tsing Hua University).

Findings

From the country-based standpoint, the findings include considering broader factors (i.e. history, education) in such a comparison of the similarities and differences among four universities, reflecting the reality in the Asian region and introducing the method application of comparative education research for the first time in entrepreneurship education. From holistic and specific perspectives of U-BEE, the findings consist of presenting similarities and differences based on the comparisons of each item and showing the classified findings.

Originality/value

This study provides helpful insights based on the perspectives of academics and practitioners. First, the authors urge the necessity of the theoretical base of teaching and learning in education when universities plan for entrepreneurship education. Second, the authors stress the critical impact of the government on the execution of entrepreneurship education in the higher education context.

Details

Management Decision, vol. 55 no. 7
Type: Research Article
DOI: https://doi.org/10.1108/MD-06-2016-0415
ISSN: 0025-1747

Keywords

  • Higher education
  • Entrepreneurship education
  • Comparative education research method
  • University-based entrepreneurship ecosystems

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Article
Publication date: 21 January 2019

Methods of removal wide-stripe noise in short-wave infrared hyperspectral remote sensing image

Shi-Qi Huang, Wen-Sheng Wu, Li-Ping Wang and Xiang-Yang Duan

This paper aims to study the removal of wide-stripe noise in hyperspectral remote sensing images. There is a great deal of stripe noises in short-wave infrared…

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Abstract

Purpose

This paper aims to study the removal of wide-stripe noise in hyperspectral remote sensing images. There is a great deal of stripe noises in short-wave infrared hyperspectral remote sensing image, especially wide-stripe noise, which brings great challenge to the interpretation and application of hyperspectral images.

Design/methodology/approach

To remove the noise and to reduce the impact based on in-depth study of the mechanism of the stripe noise generation and its distribution characteristics, this paper proposed two statistical local processing and moment matching algorithms for the elimination of wide-stripe noise, namely, the gradient mean moment matching (GMMM) algorithm and the gradient interpolation moment matching (GIMM) algorithm.

Findings

The experiments were carried out with the practical short-wave infrared hyperspectral image data and good experiment results were obtained. Experiments show that both can reduce the impact of wide-stripe noise, and the filtering effect and the application range of the GIMM algorithm is better than that of the GMMM algorithm.

Originality/value

Using new methods to deal with the hyperspectral remote sensing images, it can effectively improve the quality of hyperspectral images and improve their utilization efficiency and value.

Details

Sensor Review, vol. 39 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/SR-03-2017-0039
ISSN: 0260-2288

Keywords

  • Gradient
  • Hyperspectral remote sensing image
  • Moment matching
  • Short-wave infrared band
  • Wide-stripe noise

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Article
Publication date: 7 October 2020

Relationships between two kinds of MSP in China

Honghao Tang, Qi Yue, Chen Wang, Lingling Zhou, Jing Yu, Wen Wu, Ruoyan Feng and Chen Ma

The major marine functional zoning plan (MMFZP) and marine functional zoning (MFZ) are two important kinds of marine spatial planning (MSP) in China. Their developing and…

Open Access
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Abstract

Purpose

The major marine functional zoning plan (MMFZP) and marine functional zoning (MFZ) are two important kinds of marine spatial planning (MSP) in China. Their developing and implementation are integral to rational marine utilization and sustainable marine development. The purpose of this research is to study how these two kinds of MSP work in coordination in China.

Design/methodology/approach

This paper reviewed the present status of MSP research in China and abroad and presented a comparative study of the MMFZP and MFZ from different aspects, analyzing the relationship between the two.

Findings

The study found obvious differences between the MMFZP and MFZ, with respect to their concept and connotation, purpose and goal, as well as zoning methods and zoning functions. MFZ provides reference with respect to data, zoning methods and partial zoning results for the MMFZP, which in turn takes measures for addressing issues faced by MFZ and promotes the national MSP work.

Originality/value

In the process of developing and implementing the two zoning plans, this paper emphasizes the necessity to strengthen data sharing, reference of zoning techniques and coordination in zoning work, which will help to improve China's marine spatial management.

Details

Marine Economics and Management, vol. 3 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/MAEM-12-2019-0013
ISSN: 2516-158X

Keywords

  • Marine spatial planning (MSP)
  • Major marine functional zoning plan (MMFZP)
  • Marine functional zoning (MFZ)
  • Comparative study

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