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Article
Publication date: 27 March 2009

Ying Wang, Shaojing Sun, Weizhen Lei and Mark Toncar

The purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief…

Abstract

Purpose

The purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief factors, ATOA, and consumers' behavioral responses to online advertising.

Design/methodology/approach

Data were collected from students of a large metropolitan university in China. A total of 202 questionnaires provided usable data and were analyzed using AMOS.

Findings

Five belief factors that underlie Chinese consumers' ATOA were identified: entertainment, information seeking, credibility, economy, and value corruption. Information seeking, economy and value corruption were significant predictors of ATOA. ATOA was found to be a significant positive predictor of ad clicking and online shopping frequency.

Practical implications

Global marketers would benefit from understanding how consumers from a booming emerging market perceive the internet as a source of advertising. Thus, the study will enable businesses and organizations to use online advertising more effectively and efficiently in their global marketing efforts.

Originality/value

Investigating Chinese ATOA extends current research on ATOA to a distinctly different cultural context and may provide useful implications about expanding business across cultures.

Details

Direct Marketing: An International Journal, vol. 3 no. 1
Type: Research Article
ISSN: 1750-5933

Keywords

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Abstract

Details

Innovations in Science Teacher Education in the Asia Pacific
Type: Book
ISBN: 978-1-78190-702-3

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Book part
Publication date: 9 May 2014

Ru-Jer Wang

Abstract

Details

Innovations in Science Teacher Education in the Asia Pacific
Type: Book
ISBN: 978-1-78190-702-3

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Article
Publication date: 13 November 2007

Jian Tang, Xiang Cui, Lei Qi, Tiebing Lu, Lin Li, Puxuan Zhu, Guang Yang and Weizhen Zhang

The purpose of this paper is to present a method to calculate the transient induced voltages along the underground pipelines and analyze the transient interference…

Abstract

Purpose

The purpose of this paper is to present a method to calculate the transient induced voltages along the underground pipelines and analyze the transient interference generated in the pipelines due to the inductive coupling in the fault‐to‐ground condition of power lines in close proximity.

Design/methodology/approach

Based on finite difference‐time domain method, an improved method is proposed to calculate transient inductive interference in underground metallic pipelines due to a fault in nearby power lines. The frequency‐dependent problem in the analysis of transient interference is solved in phase domain. Compared with the traditional method, the disposal of phase‐modal transformation matrices’ frequency‐dependent characteristic is avoided and the calculation is simplified by using vector fitting approach and recursive algorithm greatly in the proposed method.

Findings

A novel improved method is proposed to calculate transient induced voltage distribution along underground metallic pipelines due to a fault in nearby power lines. Results show that the peak value of transient induced voltage at the most critical point is about 1.15 times of the magnitude in the steady state without the fault removed and the analysis of transient inductive interference is necessary in the fault‐to‐ground case of power lines.

Practical implications

In order to mitigate the interference from power lines to nearby pipelines, pipelines should be good grounded and positioned as far away from the power line as possible. In high soil resistivity areas, the common corridor should be avoided.

Originality/value

The paper presents a method to calculate the transient induced voltages along the underground pipelines and analyze the transient interference generated in the pipelines due to the inductive coupling in the fault‐to‐ground condition of nearby power lines. The proposed method is general and can also be applied to other transient interference studies such as crosstalk problems of communication networks and interference between power lines and aboveground pipelines or communication cables. Effects of various parameters upon the inductive interference generated in underground pipelines due to a fault in nearby power lines are analyzed to be a guide for controlling the inductive interference.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 26 no. 5
Type: Research Article
ISSN: 0332-1649

Keywords

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Book part
Publication date: 9 May 2014

Abstract

Details

Innovations in Science Teacher Education in the Asia Pacific
Type: Book
ISBN: 978-1-78190-702-3

To view the access options for this content please click here
Article
Publication date: 5 October 2012

Michael Lewrick, Tao Chen, Robert Raeside and Maktoba Omar

The purpose of this paper is to investigate the innovation capabilities of Chinese enterprises. It is important to understand these innovation capabilities and to find how…

Abstract

Purpose

The purpose of this paper is to investigate the innovation capabilities of Chinese enterprises. It is important to understand these innovation capabilities and to find how they might relate to promoting innovativeness.

Design/methodology/approach

In this paper, data obtained from a survey of enterprises in the Chinese provinces Liaoning and Henan are analysed using multiple regression to ascertain how facets of innovation capabilities might enhance the likelihood of innovation success. Analysis is conducted for innovation defined as incremental, radical and the total of both.

Findings

It is found that focusing on customers tends to reduce innovation for Chinese companies, whilst competitor orientation, knowledge enhancement and management capability are associated with enhanced innovative ability.

Research limitations/implications

There are many determinants of innovation, notably as skills and attributes of the individual entrepreneur. In this paper the focus is on organisational facets and not on those of the individual. The paper shows the importance of monitoring competitors, as well as managing and enhancing knowledge.

Originality/value

The paper reports the analysis and extent of different capabilities for successful innovation from a unique data set from two provinces in China.

Details

Journal of Science and Technology Policy in China, vol. 3 no. 3
Type: Research Article
ISSN: 1758-552X

Keywords

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