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The rapid growth of professional esports has highlighted the lack of a universally recognised governing body to standardise operations and competition rules. This absence presents many challenges. A key concern is the well-being of professional esports players (e-pro-players), who often suffer from exhaustion. This study aims to examine the factors contributing to exhaustion among e-pro-players.

Using the conservation of resources theory, we developed a framework to explain the factors leading to e-pro-players’ exhaustion and the conditions under which it occurs. We tested this framework with 126 responses in a dyadic survey from e-pro-players and their coaches in China. Additionally, we gathered qualitative insights from 50 interviews with esports stakeholders to provide more context for our quantitative findings.

Our study found that e-pro-players’ intrinsic motivation to engage in training reduces their exhaustion, while their struggle to cope with uncertainty in esports environments (intolerance of uncertainty) increases it. The effect of intrinsic motivation is weaker for those who believe their talent for playing esports is fixed (entity belief) but stronger for those with high relational identification with their coaches. Additionally, the link between uncertainty intolerance and exhaustion is stronger in players with strong entity beliefs.

Our study sheds light on the factors contributing to e-pro-players’ exhaustion within the partially regulated professional esports environment, a phenomenon that significantly influences their overall well-being. Through the identification and examination of these factors and the conditions under which they affect exhaustion, we deepen the understanding of the drivers of exhaustion for e-pro-players who operate in an industry lacking standardised regulations.

This paper aims to advance the literature by testing the boundary of this relationship with reference to a key construct in employee performance in the service domain: employee customer orientation. Organizational identification refers to employees’ perceived oneness and belongingness to their work organization, and has been argued to be associated with higher employee performance.

Data were collected based on a sample of call center service workers. Employees rated their organizational identification, customer orientation and personality traits. Supervisors independently rated their subordinates’ performance. Variables statistic tools were used to analyze the data and test a series of hypotheses.

It was found that customer orientation strengthens the relationship between organizational identification and service workers’ job performance, and it enhances the mediating effect of organizational identification on the relationship between service workers’ personality trait (i.e. agreeableness) and their performance.

This research advances an argument that employee customer orientation moderates the relationship between employee organizational identification and employee job performance in the call center service provision domain. In addition, this is a pioneering study examining the roles of personality traits on employee organizational identification.

Taking urban-rural disparity into account, this research examines the current service provision of preschool education at the local level in China.

Following a qualitative design, the research is based on a case study on the preschool service provision in Luochuan County in China, with data collected from semi-structured interviews with grassroots officials and residents from the county’s rural and urban regions.

This research finds that preschool services are inefficiently delivered between the county’s rural and urban areas. While services are oversupplied in rural regions, the popular demand for urban kindergartens is inadequately addressed. Moreover, the tuition subsidy offered by the local government has drastically decreased in recent years.

This research is confined to a single-case study, so its findings are not necessarily applicable to all Chinese localities. Nevertheless, it proves that these problems in preschool service provision can be a result of the central authority’s tight control.

Given China’s rapid urbanization and fertility decline, this research argues that overinvestment in rural kindergartens can be a widespread phenomenon throughout China. It also suggests a decreasing popular demand for other public services, such as childcare, in Chinese rural regions. This research calls for special attention to the persistent regional discrepancy in preschool service standards and the welfare cuts after the revenue centralization reform.

This research contributes to a clearer picture of the current preschool service delivery by Chinese local governments, which remains largely underexplored by far. It also provides updates on the country’s long-existing urban-rural discrepancy in preschool services.