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Open Access
Article
Publication date: 6 October 2020

Wen-Yung Tseng, Weisheng Chiu and Ho Keat Leng

This study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers.

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Abstract

Purpose

This study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers.

Design/methodology/approach

A total of 584 respondents from Hong Kong (n = 247, 42%) and Taiwan (n = 337, 58%) were recruited for the study. Data analysis was performed by using structural equation modelling techniques.

Findings

The results showed that consumers' perceived risk had a negative influence on attitude and intention to purchase counterfeit outdoor products. Moreover, attitude towards buying counterfeit outdoor products, perceived behavioural control and subjective norm had positive impacts on purchase intention. Brand consciousness, however, had a negative influence on purchase intention. The multi-group analysis identified significant differences between Hong Kong and Taiwanese respondents.

Originality/value

This study provides a better understanding of how these factors affect purchase intention of counterfeit outdoor products across different cultures.

Details

Journal of Asian Business and Economic Studies, vol. 28 no. 3
Type: Research Article
ISSN: 2515-964X

Keywords

Article
Publication date: 18 July 2019

Weisheng Chiu, Doyeon Won and Ho Keat Leng

The purpose of this paper is to examine the relationship between sport involvement, perceived event prestige and attendance intention of annual sporting events. In…

Abstract

Purpose

The purpose of this paper is to examine the relationship between sport involvement, perceived event prestige and attendance intention of annual sporting events. In addition, it examines the moderating effects of gender and past experience on the proposed model.

Design/methodology/approach

Data were collected, using an on-site survey, from spectators (n=349) who attended the men’s or women’s basketball tournaments of the 2016 William Jones Cup held in Taiwan.

Findings

The results showed that perceived event prestige partially mediated the relationship between sport involvement and attendance intention of sporting events. Moreover, the moderating effects of gender and experience were found in the proposed model. Specifically, male spectators’ involvement had a significantly stronger influence on perceived event prestige, and, in turn, their perception of event prestige played a more significant role in influencing attendance intention. Also, sport involvement was more important in predicting attendance intention for experienced spectators whereas the prestige of the event was more important for first-time spectators.

Originality/value

This study suggests that sport event organizers need to employ different strategies in developing the subsequent editions of the event and retaining fans’ interest in the sport. Specifically, event organizers need to enhance the prestige of the sporting event through effective marketing communication to attract first-time spectators to the event.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 6 June 2016

Weisheng Chiu, Shiheng Zeng and Philip Shao-Tung Cheng

The purpose of this paper is to explore both the cognitive and affective images and examine the effects of destination image through both aspects on satisfaction levels…

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Abstract

Purpose

The purpose of this paper is to explore both the cognitive and affective images and examine the effects of destination image through both aspects on satisfaction levels and tourist loyalty.

Design/methodology/approach

Data collection was conducted using the convenience sampling method. The on-site survey was carried out with Chinese tourists at the popular tourist sites in Seoul City.

Findings

The results showed that the cognitive image had a direct influence on the affective image and confirmed the formation process of the destination image. Both cognitive and affective images had positive influences on satisfaction, and in turn, satisfaction predicted tourist loyalty. Moreover, the relationship between destination image and loyalty revealed that the affective image had a direct influence on tourist loyalty. Although the cognitive image showed no direct linkage to tourist loyalty, the authors found that it had an indirect influence on tourist loyalty through affective image and satisfaction.

Originality/value

The findings of this study provide a better understanding of the process that determines Chinese tourists’ destination choices and loyalty. Moreover, it provides insightful implications for the Korean Government, the Korea Tourism Organization and tourism operators.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 10 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 6 March 2017

Weisheng Chiu and Ho Keat Leng

The purpose of this paper is to explore cycling tourists’ experience in Singapore using an exploratory case study.

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Abstract

Purpose

The purpose of this paper is to explore cycling tourists’ experience in Singapore using an exploratory case study.

Design/methodology/approach

Tourist’s spontaneous reviews (n=409) posted on TripAdvisor were collected and analyzed through Leximancer.

Findings

The software identified 31 concepts grouped into five dominant themes of tourists’ experiences. In order of relative importance, the themes were tour, bike, guide, experience, and cycling. It revealed that most tourists have a favorable impression of their cycling experience in Singapore.

Originality/value

The findings suggest cycling tours can provide tourists with pleasurable experiences. Tourists embark on cycling tours in Singapore to learn more about the city and enjoy new experiences. However, to meet tourists’ expectations, bicycles must be well-maintained and accessible. In addition, tour guides should be attentive and knowledgeable. These have a direct effect on tourists’ satisfaction level with cycling tours.

Details

International Journal of Tourism Cities, vol. 3 no. 1
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 19 July 2022

Fong Jia Wang and Weisheng Chiu

This study examined the relationships between service encounter, perceived value, and repurchase intention in the fitness service sector through the theoretical lens of…

Abstract

Purpose

This study examined the relationships between service encounter, perceived value, and repurchase intention in the fitness service sector through the theoretical lens of service-dominant logic. In addition, the mediating role of perceived value and the moderating role of service innovativeness were examined.

Design/methodology/approach

Participants (n = 806) were drawn from fitness center customers in Taiwan using a convenience sampling technique. Partial least square structural equation modeling was used to test the hypotheses in the research model.

Findings

The results showed that service encounter had a positive impact on perceived value, which in turn affected repurchase intention. Moreover, the full mediating effect of perceived value was identified in the relationship between service encounter and repurchase intention. In addition, service innovativeness positively moderated the effect of service encounter on repurchase intention.

Originality/value

This study provides empirical evidence on the impact of staff-customer interactions (i.e. service encounter) on customers' perceptions and behaviors and identifies the critical role of perceived value as a mediating mechanism as well as a facilitating role of service innovativeness in enhancing repurchase intention.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 21 July 2022

Doyeon Won, Weisheng Chiu and Hyun Byun

The current study extends the technology acceptance model (TAM) and information system success model (ISSM) to the context of branded sport applications. Specifically, the…

Abstract

Purpose

The current study extends the technology acceptance model (TAM) and information system success model (ISSM) to the context of branded sport applications. Specifically, the study examined the influences of app system success dimensions and TAM determinants on branded sport app usage intention. Moreover, the current study examined the gender differences regarding the relative importance of the drivers and predictors of usage intention.

Design/methodology/approach

Data collection (n = 256) was conducted using convenience sampling in South Korea. The data were primarily analyzed via partial least squares structural equation modeling (PLS-SEM), multi-group analysis and importance–performance map analysis (IPMA) using SmartPLS 3.0.

Findings

App users who viewed branded sport apps as having a higher level of system and information quality were likely to have stronger perceptions of enjoyment, usefulness, and ease of use. Among the TAM determinants, perceived enjoyment most significantly influenced their usage intention, followed by perceived usefulness and perceived ease of use. Multigroup analysis revealed that some relationships between app system success dimensions and TAM determinants were significantly different by gender. In addition, IPMA indicated that perceived enjoyment and system quality of branded sport apps were relatively more important than the other predictors.

Originality/value

The current study contributes to the literature by incorporating both TAM and ISSM and extending the TAM with the perceived enjoyment construct to examine the key determinants of usage intention in the context of branded sport apps.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 11 July 2020

Weisheng Chiu and Heetae Cho

The purpose of this study is to examine individuals' decisions to use health and fitness apps by applying the extended technology readiness and acceptance model (TRAM)…

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Abstract

Purpose

The purpose of this study is to examine individuals' decisions to use health and fitness apps by applying the extended technology readiness and acceptance model (TRAM), which combines technology readiness (TR), the technology acceptance model (TAM) and perceived enjoyment (PEN). Moreover, this study explores the differences between users and non-users regarding their intentions to use health and fitness apps.

Design/methodology/approach

Data collection (n = 206) was conducted using convenience sampling from four large universities in South Korea. The data were analysed by partial least squares structural equation modelling (PLS-SEM) using SmartPLS 3.0.

Findings

The results revealed that positive TR positively affects perceived ease of use (PEOU), perceived usefulness (PU) and PEN, while negative TR had a negative impact only on PEN. Furthermore, the significant relationships between PEOU, PU and PEN were identified. In addition, multigroup analyses indicated that the relationships between positive TR and PEN, between PEN and PEOU, between PEOU and PU, and between PU and behavioural intention were positively stronger for app users.

Originality/value

This study initially applied the TRAM to understand individuals' behavioural intentions to use health and fitness apps. Moreover, this study identified the distinct roles of positive and negative TR affecting individuals' cognition regarding using health and fitness apps. The differences in the psychological processes between app users and non-users offer insights and implications for practitioners.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 15 October 2019

Weisheng Chiu, Doyeon Won and Jung-sup Bae

The purpose of this paper is to propose a conceptual model and to investigate the relationships among internal marketing, organizational commitment and job performance in…

Abstract

Purpose

The purpose of this paper is to propose a conceptual model and to investigate the relationships among internal marketing, organizational commitment and job performance in sport and fitness services.

Design/methodology/approach

Data were collected using a questionnaire survey from 254 employees at each of 12 municipal sport centers in Taipei City and were analyzed primarily using structural equation modeling techniques.

Findings

The results indicated that internal marketing has positive effects on organizational commitment and job performance. Moreover, organizational commitment has a positive influence on job performance and plays a partial mediating role in the relationship between internal marketing and job performance. The findings identify the relationships among internal marketing, organizational commitment and job performance.

Originality/value

This study proposed and tested an empirical model linking internal marketing, organizational commitment and job performance in sport and fitness services. Moreover, this study further probed into the path of influence of internal marketing strategies on job performance of employees by including their organizational commitment in the mediating process. The findings of this study have insightful implications and emphasize the important role of internal marketing in the management of customer service in sports.

Details

Sport, Business and Management: An International Journal, vol. 10 no. 2
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 18 June 2020

Heetae Cho, Kah Min Tan and Weisheng Chiu

International exchange students have been known for an often-neglected population in tourism research and their intention to revisit the host country has not been…

Abstract

Purpose

International exchange students have been known for an often-neglected population in tourism research and their intention to revisit the host country has not been explored. Accordingly, the purpose of this paper is to examine the relationships among international exchange students’ memorable experiences, nostalgia, satisfaction and revisit intention.

Design/methodology/approach

Data were collected from students (N = 169) with recent international exchange experience using snowball sampling approach through various online platforms. The hypothesised relationships were tested using the partial least squares structural equation modelling (PLS-SEM).

Findings

Results showed that memorable experiences had a positive effect on nostalgia and satisfaction, and nostalgia significantly affected satisfaction. Satisfaction was also found to have a positive effect on revisit intention. In addition, memorable experiences and nostalgia had indirect effects on satisfaction and intention to revisit a host country in the near future.

Originality/value

The findings of this study contribute to the extant literature on international exchange students’ experience and provide tourism marketers with strategies to encourage them to revisit a host country.

我还会回来吗?由高校学生难忘的交换项目经历而激发的故地重游

摘要

目的

国际交换生在旅游研究中是经常被忽视的一个群体, 且他们再访交换国家之意图尚未被探讨。因此, 本研究之目的是研究国际交换生难忘的经历, 怀旧, 满意度和再访意图之间的关系。

设计/方法/方法

本研究的样本以滚雪球抽样的方式在各种网路平台收集有国际交换经验的学生(N = 169), 且使用偏最小平方-结构方程模型(PLS-SEM)检验了研究模型中的假设关系。

结果

本研究发现, 难忘的经历对怀旧情绪和满意度有正向的影响, 而怀旧会显著影地响满意度, 且满意度对再访意图有正向影响。此外, 难忘的经历和怀旧情绪对满意度以及再访交换国家意图有间接的影响。

原创性/价值

此研究结果贡献于现有国际交换生体验的文献, 并为旅游营销人员提供了鼓励他们重新访问交换国家的策略。

¿Volveré? Evocar nostalgia a través de experiencias memorables del programa de intercambio de estudiantes universitarios.

Propósito

Los estudiantes de intercambio internacional han sido conocidos por una población a menudo descuidada en la investigación turística, y su intención de volver a visitar el país anfitrión no ha sido explorada. En consecuencia, el propósito de este trabajo fue examinar las relaciones entre las experiencias memorables de los estudiantes de intercambio internacional, la nostalgia, la satisfacción y la intención de volver a visitar.

Diseño/metodología/enfoque

Se recolectaron datos de estudiantes (N = 169) con experiencia de intercambio internacional reciente utilizando el método de muestreo de bola de nieve a través de varias plataformas en línea. Las relaciones hipotéticas se ensayaron utilizando los mínimos cuadrados parciales — modelo de ecuaciones estructurales (PLS-SEM).

Hallazgos

Este estudio encontró que las experiencias memorables tuvieron un efecto positivo en la nostalgia y la satisfacción, y la nostalgia afectó significativamente la satisfacción. También se determinó que la satisfacción tenía un efecto positivo en la intención de volver a visitar. Además, las experiencias memorables y la nostalgia tuvieron efectos indirectos en la satisfacción y la intención de volver a visitar un país anfitrión en un futuro próximo.

Originalidad/valor

Los hallazgos de este estudio contribuyen a la literatura existente sobre la experiencia de los estudiantes de intercambio internacional y proporcionan a los vendedores de turismo estrategias para alentarlos a volver a visitar un país anfitrión.

Article
Publication date: 13 December 2021

Heetae Cho and Weisheng Chiu

The study aims to explore how the perception of coronavirus disease 2019 (COVID-19) affects argument quality of advertisement, attitude and purchase intentions of the…

Abstract

Purpose

The study aims to explore how the perception of coronavirus disease 2019 (COVID-19) affects argument quality of advertisement, attitude and purchase intentions of the indoor fitness products based on the elaboration likelihood model (ELM). Moreover, the moderating effect of exercise involvement was examined.

Design/methodology/approach

A total of 283 consumers in Singapore were recruited during the partial lockdown period. Data analysis was employed using the partial least squares structural equation modeling (PLS-SEM).

Findings

The results of data analysis showed that perception of COVID-19 affected argument quality of advertisement, attitude and purchase intention of indoor fitness products. Meanwhile, argument quality resulted in a favorable attitude toward indoor fitness products, which, ultimately, led to the purchase intention. In addition, exercise involvement positively moderated the influence of argument quality on attitude.

Originality/value

The findings provide implications for businesses and researchers to understand sport consumer behavior during the COVID-19 pandemic.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

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