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Article
Publication date: 13 November 2017

Haritz Gorostidi-Martinez, Weimin Xu and Xiaokang Zhao

As part of a cross-cultural research, the purpose of this paper is to provide further insights into the existing product-country image (PCI) of the Chinese consumers…

Abstract

Purpose

As part of a cross-cultural research, the purpose of this paper is to provide further insights into the existing product-country image (PCI) of the Chinese consumers’ perceptions of Spain, its products, and its people, thereby providing an overall contemporary Spanish PCI within the Chinese market.

Design/methodology/approach

In total, 215 valid structured questionnaires were gathered throughout China. Following a pre-investigation of 259 usable questionnaires, a 52-item construct was drawn from the existing widely used PCI item scales, designing a structured PCI construct, covering: “country image,” “personal image,” “product image,” “general knowledge about Spain,” and “personal data.”

Findings

The study provides: a PCI pre-investigation research results as well as a literature review on PCI topic; research results for the five hypotheses concerning Chinese citizens’ view of Spanish product price, quality, technicality, inventiveness, and known brands view; descriptive statistics as well as result graphs for each of the covered PCI sections; our PCI construct variable correlations with the tested five product image variables; and general implications.

Research limitations/implications

Standardizing PCI longitudinal studies, as well as focusing on how the Spanish Government and private sector should determine the long-term criteria to facilitate a clearer representation of the Spanish PCI evolution within the Chinese market, is advised.

Originality/value

The current study intends to capture insights for Spain and other country’s public and private sector decision makers to better integrate market and non-market strategies. The results would further assist delineating strategies to avoid the liability of foreignness of Spanish organizations within China.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 12 June 2017

Haritz Gorostidi-Martinez, Weimin Xu and Xiaokang Zhao

The purpose of this paper is to facilitate and clarify the perceptions of Spanish consumers towards China, its people, and its products, while outlining the overall…

Abstract

Purpose

The purpose of this paper is to facilitate and clarify the perceptions of Spanish consumers towards China, its people, and its products, while outlining the overall contemporary Chinese product-country image (PCI) within the Spanish market.

Design/methodology/approach

A 52-item construct was adapted from former PCI scales from cross-cultural equivalence, including “country image”, “personal image”, “product image”, “general knowledge about China”, and “personal data”. Overall, 215 valid structured questionnaires were gathered.

Findings

The current study provides: a PCI literature review; hypotheses results concerning Spanish citizens’ views of Chinese products’ price, quality, technicality, inventiveness, and known brands concepts; descriptive statistics and results graphs for each of the PCI sections; and correlations of other variables with the five product image variables within the construct.

Research limitations/implications

Implementing standardized, longitudinal consumer studies that facilitate better comprehension of PCI evolution within a specific market emerged as a future research agenda.

Originality/value

The data informed both the Chinese public and private organizations’ managers of the importance of adapting to the market and non-market environments within Spain to avoid the liability of country of origin effect.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 12 October 2020

Xue Deng and Weimin Li

This paper aims to propose two portfolio selection models with hesitant value-at-risk (HVaR) – HVaR fuzzy portfolio selection model (HVaR-FPSM) and HVaR-score fuzzy…

Abstract

Purpose

This paper aims to propose two portfolio selection models with hesitant value-at-risk (HVaR) – HVaR fuzzy portfolio selection model (HVaR-FPSM) and HVaR-score fuzzy portfolio selection model (HVaR-S-FPSM) – to help investors solve the problem that how bad a portfolio can be under probabilistic hesitant fuzzy environment.

Design/methodology/approach

It is strictly proved that the higher the probability threshold, the higher the HVaR in HVaR-S-FPSM. Numerical examples and a case study are used to illustrate the steps of building the proposed models and the importance of the HVaR and score constraint. In case study, the authors conduct a sensitivity analysis and compare the proposed models with decision-making models and hesitant fuzzy portfolio models.

Findings

The score constraint can make sure that the portfolio selected is profitable, but will not cause the HVaR to decrease dramatically. The investment proportions of stocks are mainly affected by their HVaRs, which is consistent with the fact that the stock having good performance is usually desirable in portfolio selection. The HVaR-S-FPSM can find portfolios with higher HVaR than each single stock and has little sacrifice of extreme returns.

Originality/value

This paper fulfills a need to construct portfolio selection models with HVaR under probabilistic hesitant fuzzy environment. As a downside risk, the HVaR is more consistent with investors’ intuitions about risks. Moreover, the score constraint makes sure that undesirable portfolios will not be selected.

Details

Engineering Computations, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0264-4401

Keywords

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Article
Publication date: 9 August 2019

Zhifeng Lin, Likun Xu, Xiangbo Li, Li Wang, Weimin Guo, Chuanjie Wu and Yi Yang

The purpose of this paper is to examine the performance of a fastener composite coating system, sherardized (SD) coating/zinc-aluminum (ZA) coating whether it has good…

Abstract

Purpose

The purpose of this paper is to examine the performance of a fastener composite coating system, sherardized (SD) coating/zinc-aluminum (ZA) coating whether it has good performance in marine environment.

Design/methodology/approach

In this paper, SD coating was fabricated on fastener surface by solid-diffusion method. ZA coating was fabricated by thermal sintering method. Corrosion behaviours of the composite coating were investigated with potentiodynamic polarization curves, open circuit potential and electrochemical impedance spectroscopy methods.

Findings

Neutral salt spray (NSS) and deep sea exposure tests revealed that the composite coating had excellent corrosion resistance. Polarization curve tests showed that corrosion current density of the sample with composite coating was significantly decreased, indicating an effective corrosion protection of the composite coating. OCP measurement of the sample in NaCl solution demonstrated that the composite coating had the best cathodic protection effect. The good corrosion resistance of the composite coating was obtained by the synergy of SD and ZA coating.

Practical implications

SD/ZA coating can be used in marine environment to prolong the life of carbon steel fastener.

Social implications

SD/ZA composite coating can reduce the risk and accident caused by failed fastener, avoid huge economic losses.

Originality/value

A new kind of composite coating was explored to protect the carbon steel fastener in marine environment. And the composite coating has the long-term anti-corrosion performance both in simulated and marine environment test.

Details

Anti-Corrosion Methods and Materials, vol. 66 no. 5
Type: Research Article
ISSN: 0003-5599

Keywords

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Article
Publication date: 29 June 2012

Manzoor Ahmad, J. Luo, Ben Xu, Hendra Purnawali, Peter King, Paul Chalker, Yongqing Fu, Weimin Huang and Moshen Miraftab

Shape memory polyurethanes (SMPUs) are typically synthesized using polyols of low molecular weight, Mw, and high hydroxyl number as it is believed that high density of…

Abstract

Shape memory polyurethanes (SMPUs) are typically synthesized using polyols of low molecular weight, Mw, and high hydroxyl number as it is believed that high density of cross-links in these polyols are essential for high performance shape memory polymers. In this study, polyethylene glycol (PEG-6000) with Mw ~ 6000 g/mol and low hydroxyl number (OH ~ 18 mg K OH/g) as the soft segment and diisocyanate as the hard segment were used to synthesize SMPUs. It revealed that although the PEG-6000 based SMPUs have lower maximum elongation at break (425%) and recovery stress than those of PCL-2000 polyol based SMPUs, they have much better shape recovery ratio (98%) and shape fixity (95%). Furthermore, these SMPUs showed a much shorter actuation time of <10sec for up to 85% shape recovery, much shorter than those low Mw SMPUs, clearly demonstrated their great potential for applications.

Details

World Journal of Engineering, vol. 9 no. 3
Type: Research Article
ISSN: 1708-5284

Keywords

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Article
Publication date: 31 January 2020

Weimin Ma, Wenjing Lei and Bingzhen Sun

The purpose of this paper is to propose a three-way group decision-making approach to address the selection of green supplier, by extending decision-theoretic rough set…

Abstract

Purpose

The purpose of this paper is to propose a three-way group decision-making approach to address the selection of green supplier, by extending decision-theoretic rough set (DTRS) into hesitant fuzzy linguistic (HFL) environment, considering the flexible evaluation expression format of HFL term set (HFLTS) and the idea of minimum expected risk in DTRS.

Design/methodology/approach

Specifically, the authors first present the calculation method of the conditional probability and discuss the loss functions of DTRS with HFL element (HFLE), along with some associated properties being investigated in detail. Further, three-way group decisions rules can be deduced, followed by the cost of every green supplier candidate. Thus, based on these discussions, a novel green supplier selection DTRS model that combines multi-criteria group decision-making (MCGDM) and HFLTS is designed.

Findings

A numerical example of green supplier selection, the comparative analysis and associated discussions are conducted to illustrate the applicability and novelty of the presented model.

Practical implications

The selection of green supplier has played a critically strategic role in sustainable enterprise development due to continuous environmental concerns. This paper offers an insight for companies to select green supplier selection from the perspective of three-way group decisions.

Originality/value

This paper uses three-way decisions to address green supplier selection in the HFL context, which is considered as a MCGDM issue.

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Article
Publication date: 16 March 2020

Zhenyang Zhu, Yi Liu, Zhe Fan, Sheng Qiang, Zhiqiang Xie, Weimin Chen and Congcong Wu

The buried pipe element method can be used to calculate the temperature of mass concrete through highly efficient computing. However, in this method, temperatures along…

Abstract

Purpose

The buried pipe element method can be used to calculate the temperature of mass concrete through highly efficient computing. However, in this method, temperatures along cooling pipes and the convection coefficient of the cooling pipe boundary should be improved to achieve higher accuracy. Thus, there is a need to propose a method for improvement.

Design/methodology/approach

According to the principle of heat balance and the temperature gradient characteristics of concrete around cooling pipes, a method to calculate the water temperature along cooling pipes using the buried pipe element method is proposed in this study. By comparing the results of a discrete algorithm and the buried pipe element method, it was discovered that the convection coefficient of the cooling pipe boundary for the buried pipe element method is only related to the thermal conductivity of concrete; therefore, it can be calculated by inverse analysis.

Findings

The results show that the buried pipe element method can achieve the same accuracy as the discrete method and simulate the temperature field of mass concrete with cooling pipes efficiently and accurately.

Originality/value

This new method can improve the calculation accuracy of the embedded element method and make the calculation results more reasonable and reliable.

Details

Engineering Computations, vol. 37 no. 8
Type: Research Article
ISSN: 0264-4401

Keywords

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Article
Publication date: 1 May 2006

Xisheng Fu, Heyang Shao, Tianhui Ren, Weimin Liu and Qunji Xue

In order to develop novel high EP S‐containing additives and to meet the need of formulating GL‐5 gear oil or other high EP lubricating oils, aims to investigate the…

Abstract

Purpose

In order to develop novel high EP S‐containing additives and to meet the need of formulating GL‐5 gear oil or other high EP lubricating oils, aims to investigate the tribological behaviors and mechanism of a di(iso‐butyl)polysulfide (DIBPS), which was synthesized from some cheap materials at low temperature and under normal atmospheric pressure, as an additive in some mineral base oils compared with the traditional sulfurized olefin (SO) additive.

Design/methodology/approach

The DIBPS additive was designed and synthesized, of which the main composition is the di(iso‐butyl)trisulfide. Its load‐carrying capacity, anti‐wear and friction reduction properties as additive in some mineral base oils, compared with the traditional SO additive, were investigated using a four‐ball machine and a Timken tester according to relative testing standards. The tribological mechanism was discussed according to the SEM and XPS analytical data.

Findings

The results indicate that the four‐ball PD value and the Timken OK value of the prepared DIBPS in VHVIS500 is clearly better than that of the traditional SO; the anti‐wear property of DIBPS is equivalent to the traditional SO and the friction reduction effect of DIBPS is better than that of the traditional SO. The SEM and XPS data show that the DIBPS additive experiences different tribochemical reaction during tribological process compared with the traditional SO. The S active element of DIBPS reacted with surface metal mainly to form FeSO4 and/or Fe2(SO4)3 inorganic film, but the S active element of the traditional SO reacted with the surface metal mainly to form FeS inorganic film. This may be the chief reason why the prepared DIBPS possesses better EP properties than the SO.

Research limitations/implications

The results show that the polysulfide additive (DIBPS) possesses better extreme pressure property than the traditional SO. However, more experimental study such as the synergic effect with other additives must be performed, from which it will be clearly shown whether the novel polysulfide can be applied in industrial oils.

Practical implications

These results may be useful for the researchers to formulate some high EP industrial oils.

Originality/value

This paper proves that the designed polysulfide additive, of which the main composition is the trisulfide, possesses better extreme pressure property than the traditional SO, and its tribological mechanicsm is also different with that of SO. It is noticed that the preparative method of this novel polysulfide additive has some superiorities, such as: low‐experimental temperature, low‐experimental pressure and cheap materials.

Details

Industrial Lubrication and Tribology, vol. 58 no. 3
Type: Research Article
ISSN: 0036-8792

Keywords

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Article
Publication date: 24 June 2013

Sun Bingzhen and Ma Weimin

– The purpose of this paper is to present a measure method of the uncertainty for rough fuzzy set based on general binary relation.

Abstract

Purpose

The purpose of this paper is to present a measure method of the uncertainty for rough fuzzy set based on general binary relation.

Design/methodology/approach

Rough set and fuzzy set are two different but complementary theories for expressing uncertainty information, and based on the combination of these two uncertainty theories of expressing and handling uncertainty information, the rough fuzzy set model and uncertainty measure based on general relation are discussed.

Findings

This paper reveals the intrinsic of the uncertainty for rough fuzzy set based on general relation and presents a new measure method by introducing the Shannon entropy to generalized approximation space.

Originality/value

The paper contributes to the discussion on the research of rough set and fuzzy set. The conclusions are useful in information processing with uncertainty.

Details

Kybernetes, vol. 42 no. 6
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 4 December 2017

Shujun Zhou, Bingzhen Sun, Weimin Ma and Xiangtang Chen

The purpose of this paper is to present a new method and model for determining the optimal decision-making for the pricing strategy to the Fuji apple in Shaanxi of Chain…

Abstract

Purpose

The purpose of this paper is to present a new method and model for determining the optimal decision-making for the pricing strategy to the Fuji apple in Shaanxi of Chain which is representing fresh agricultural products under the e-commerce environment.

Design/methodology/approach

Considering the rapid development of information technology as well as internet that actually motivate the e-commerce, Fuji apple is a distinctive product in China’s Shaanxi; its sales channels have extended to online sales under the wave of e-commerce. Internet trading platforms make it possible to trade online in real time between suppliers and customers who live in different geographical areas. In this paper, the authors study how to price online to maximize the total revenue. The challenge is to optimally price two different qualities of apple. Based on the consumer surplus theory, the authors use the method that builds the function of the relationship between the proportion of consumers purchasing different qualities of products and price.

Findings

This paper presents a generalized model to determine the optimal pricing that maximizes the total revenue of a fruit grower over a finite planning horizon. The authors divided discount into two intervals and discussed the optimal discounting and pricing at both intervals. Then they determined the optimal pricing strategy for Fuji apple in Shaanxi of Chain under the e-commerce environment.

Originality/value

This paper makes up for the lack of existing studies of pricing under the e-commerce environment. A new method and approach to the traditional pricing strategy is established and applied to a management decision-making problem with Chinese characteristics in reality.

Details

Kybernetes, vol. 47 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

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