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Article

Jiaqing Xu, Weiling Jiao, Hao Chen and Yufei Yuan

Free trial is an effective strategy to gaining users’ data so as to strengthen and optimize product design. The purpose of this paper is to understand the IT companies'…

Abstract

Purpose

Free trial is an effective strategy to gaining users’ data so as to strengthen and optimize product design. The purpose of this paper is to understand the IT companies' dynamic decision-making behavior in the free trial of IT products and services context based on a three-stage theoretical framework and users' decision-making behavior in the respective stage.

Design/methodology/approach

A three-stage methodology is proposed to clarify relevant decision problems and actions in each stage from IT companies' and users' perspectives, respectively. It then investigates relating variables on IT companies' decision-making based on extant research and users' decision-making.

Findings

In this study, the authors argue that the IT companies have to make the offering, implementation and retention decision in different stage during the whole free trial process. Each decision is determined by several variables from their own and users, namely the offering decision is determined by product characteristics, network effects, product life cycle and WOM (word of mouth); the implementation decision is determined by the quality of products and services, trial type, incentive measures on user's usage and communication strategy; and the retention decision is determined by the product and price strategy.

Practical implications

The results are practical and can be used by IT companies as a decision basis or reference to make reliable decisions so that IT companies can take target measures to ensure the effectiveness of their free trial strategy so as to meet their users' needs based on products designed by data driven. Thus, the ultimate goal of supply chain management is achieved.

Originality/value

In this study, the decision-making process in the free trial of IT products and services context is investigated as a whole for the first time. From the IT companies' perspective, the process includes offering, implementation and retention decision stages, which are continuous and inseparable. The variables that determine IT companies' decision-making are identified based on users' decision and action. Hence, it represents a brand-new whole process perception to clearly understand the dynamic of the IT companies' decision-making. Considering users' decision and action, the final decisions of the IT companies will be more practical in respect of motivating, retaining and upgrading users.

Details

Journal of Enterprise Information Management, vol. 34 no. 1
Type: Research Article
ISSN: 1741-0398

Keywords

Abstract

Details

Reimagining Business Education
Type: Book
ISBN: 978-1-78635-368-9

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Article

Zhenxiao Chen, Derek Ingham, Mohammed Ismail, Lin Ma, Kevin J. Hughes and Mohamed Pourkashanian

The purpose of this paper is to investigate the effects of hydrogen humidity on the performance of air-breathing proton exchange membrane (PEM) fuel cells.

Abstract

Purpose

The purpose of this paper is to investigate the effects of hydrogen humidity on the performance of air-breathing proton exchange membrane (PEM) fuel cells.

Design/methodology/approach

An efficient mathematical model for air-breathing PEM fuel cells has been built in MATLAB. The sensitivity of the fuel cell performance to the heat transfer coefficient is investigated first. The effect of hydrogen humidity is also studied. In addition, under different hydrogen humidities, the most appropriate thickness of the gas diffusion layer (GDL) is investigated.

Findings

The heat transfer coefficient dictates the performance limiting mode of the air-breathing PEM fuel cell, the modelled air-breathing fuel cell is limited by the dry-out of the membrane at high current densities. The performance of the fuel cell is mainly influenced by the hydrogen humidity. Besides, an optimal cathode GDL and relatively thinner anode GDL are favoured to achieve a good performance of the fuel cell.

Practical implications

The current study improves the understanding of the effect of the hydrogen humidity in air-breathing fuel cells and this new model can be used to investigate different component properties in real designs.

Originality/value

The hydrogen relative humidity and the GDL thickness can be controlled to improve the performance of air-breathing fuel cells.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 30 no. 4
Type: Research Article
ISSN: 0961-5539

Keywords

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Article

Vinayak Kalluri and Rambabu Kodali

The purpose of this paper is to present a systematic review and analysis of existing research articles on new product development (NPD) published in the 12-year period…

Abstract

Purpose

The purpose of this paper is to present a systematic review and analysis of existing research articles on new product development (NPD) published in the 12-year period starting from 1998 to 2009.

Design/methodology/approach

To explore the articles related to NPD, four key words namely new product, product design, product development and product innovation were used in combination of title or abstract or keyword of the articles through several knowledge databases. The abstracts of journal papers were read and a decision as to whether article belongs to any NPD research issue or not was made. In total, 1,127 research articles were categorized systematically and then analyzed on various principal NPD information groups.

Findings

Analysis of selected articles led to a certain level of dispersion in the publication of NPD research in different journals. It is found that more attention needs to be on knowledge and creativity management, communication and information transfer in any NPD process.

Originality/value

By observing extended literature from authors reviewing articles from various journals, growth in research, and variety of topics covered in NPD, a broad systematic multi journal review of NPD literature is clearly overdue. The authors have developed a comprehensive listing of publications on NPD where they have classified the surveyed papers according to various principal NPD information groups like: published year, NPD research stream, type of organization studied (industrial/consumer/service), level of innovation (high/moderate/low), NPD focus on frameworks, performance perspective (success, failure or both), NPD research design (conceptual/empirical and qualitative/quantitative) and NPD relevant best practice element. Based on the classification scheme, the issues were analyzed from the system's perspective and their implications to NPD research.

Details

Benchmarking: An International Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1463-5771

Keywords

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Article

Lalitha K. Sami and N.B. Pangannaiah

The purpose of the present paper is to review the impact of information technologies on users of libraries and to understand the problems encountered in their information…

Abstract

Purpose

The purpose of the present paper is to review the impact of information technologies on users of libraries and to understand the problems encountered in their information technology (IT) usage by reference to the concept of “technostress”, the inability to cope with the new computer technologies in a healthy or positive manner.

Design/methodology/approach

A literature review was undertaken to further our understanding of the influence of IT based services on the users of libraries.

Findings

The paper provides a literature derived set of information about library users who initially find it difficult to cope with the new technology and experience anxiety (termed “IT anxiety”, “technostress” or alternatively “technophobia”). This is bound to affect their adoption of IT technologies negatively. They may eventually begin to avoid contact with computers. Since this avoidance strategy is highly impractical in the modern IT dependent world, the various causes of technostress must be analysed, so that users can be trained to overcome technophobia.

Research limitations/implications

The conclusions in the present paper are based on articles from different sources and not on any field study.

Practical implications

Being a review article, it reflects the problems encountered by a range of users in different countries. The paper also pragmatically provides factors to be considered in designing a training module.

Originality/value

The paper organises information collected from different sources and presents a consolidated picture of the problems encountered by users in exploiting computers in libraries, while suggesting the means to overcome these problems.

Details

Library Review, vol. 55 no. 7
Type: Research Article
ISSN: 0024-2535

Keywords

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Article

Wenhui Fu, Qiang Wang and Xiande Zhao

The purpose of this paper is to systematically review the platform literature and synthesize the various topics of research into a common framework to reveal the relations…

Abstract

Purpose

The purpose of this paper is to systematically review the platform literature and synthesize the various topics of research into a common framework to reveal the relations between platform-based service innovation, system design and other platform-related factors.

Design/methodology/approach

A quantitative descriptive analysis led to an overview of the distribution of research focuses of the 187 sample articles identified by a well-established search strategy. A qualitative in-depth review was then used to clarify the detailed research topics and generate an overall conceptual model to link them, with a focus on platform-based service innovation and system design.

Findings

In total, 11 research topics of three research perspectives were identified and linked by a framework that accounts for the relationships between platform-based service innovation and system design and their influences on platform evolution. A small panel of industry experts validated the accuracy and utility of the proposed framework.

Originality/value

This paper provides an integrated framework for separately developed research perspectives and the topics investigated in the platform literature. Through the proposed framework, this paper helps to improve the knowledge on platform study and management, and lays a foundation for exploring the research opportunities in platform-based service innovation and system design.

Details

Industrial Management & Data Systems, vol. 118 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

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