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The study aims to explore customer satisfaction towards the celebrated Tong Ren Tang (TRT) Chinese corporate heritage brand (established in 1669). This paper examines the multiple role identities of the corporate brand and, in particular, the enduring imperial identity (role identity) of the corporate brand. The study examines whether the corporate heritage brand’s imperial associations are still meaningful.

A indicative, survey-based case study methodology undertaken with Chinese customers informs this research.

TRT’s corporate heritage brand identity and, moreover, its imperial role identity were salient in terms of customer satisfaction. TRT’s augmented imperial role identity not only was highly salient but also, moreover, meaningfully enhanced the organisation’s corporate reputation in terms of customer satisfaction.

This study lends further support for the utility of the notion of corporate heritage/corporate heritage brands and in particular the saliency of the theoretical notion of augmented role identity within the corporate heritage marketing field.

Corporate heritage brand managers should be appraised of which corporate role identities are meaningful for customers. At a practical level, senior corporate marketing managers of corporate heritage organisations should accorded importance to the additional P of Provenance apropos the corporate marketing mix.

At a time, when China is reappraising its relationship with its past – including its imperial past (of which much has been destroyed) – this paper’s focus on TRT’s unsurpassed augmented role identity is pertinent and propitious. Seemingly, this corporate heritage brand’s imperial association provides a living and tangible link with China’s long and momentous imperial provenance and erstwhile imperial polity. In short, the corporate heritage brand is part of China’s patrimony and enjoys a unique place in this regard.

This paper is one of the first empirical studies examining a Chinese corporate heritage brand entity. The study marks new ground in examining customer satisfaction from the theoretical perspectives of corporate heritage brand and augmented role identity. It is believed that this is the first study to consider corporate heritage in the pharmaceutical sector and marks new ground in considering the saliency of China’s imperial legacy on an extant, highly successful and high profile-Chinese corporate heritage brand.

The purpose of this paper is to investigate what role literature-based inputs have on the information security policy (ISP) development in practice.

A literature review is carried out to identify commonly used inputs for ISP development in theory firstly. Secondly, through the lens of institutional theory, an interpretive approach is adapted to study the influence of literature-based inputs in the ISP development in practice. Semi-structured interviews with senior experienced information security officers and managers from the public sector in Sweden are carried out for this research.

According to the literature review, 10 inputs for ISP development have been identified. The results from the interviews indicate that the role inputs have on the ISP development serves as more than a rational tool, where organisational context, institutional pressures and the search for legitimacy play an important role.

From the institutional perspective, this study signifies the influence of inputs on ISP development can be derived from institutionalised rules or practices established by higher authorities; actions and practices that are perceived as successful and often used by other organisations; the beliefs of what is viewed as appropriate to meet the specific pressures from stakeholders.

This research recommends five practical implications for practitioners working with the ISP development. These recommendations aim to create an understanding of how an ISP could be developed, considering more than the rational functionalist perspective.

To the best of the authors’ knowledge, it is the first of its kind in examining the role of literature-based inputs in ISP development in practice through the lens of institutional theory.