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Article
Publication date: 16 April 2018

Ting Jin, Wei Shao, Deborah Griffin and Mitchell Ross

This study aims to explore the perceptions about Chinese brands from the point of views of young Chinese consumers.

Abstract

Purpose

This study aims to explore the perceptions about Chinese brands from the point of views of young Chinese consumers.

Design/methodology/approach

A qualitative method is used including focus groups and in-depth personal interviews with young Chinese consumers who are currently living and working in Australia.

Findings

Two key findings emerge from the results, namely, young Chinese consumers attach symbolic values to Chinese brands and Chinese brands are perceived positively by young Chinese consumers.

Research limitations/implications

This study demonstrates that symbolic values (such as pride, lifestyle, feeling of home and being happy) constitute one of the primary motivations for young Chinese consumers’ purchase of domestic brands. The results of this study challenge the traditional view that Chinese brands are perceived negatively in the Chinese market.

Originality/value

This is one of the very few studies investigating how young Chinese consumers perceive brands from their home country rather than foreign brands.

Details

Young Consumers, vol. 19 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

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Article
Publication date: 26 February 2021

Yunen Zhang, Wei Shao and Park Thaichon

This paper aims to investigate whether cultural intelligence will influence Chinese tourists’ travel satisfaction, revisit intention and word-of-mouth communication.

Abstract

Purpose

This paper aims to investigate whether cultural intelligence will influence Chinese tourists’ travel satisfaction, revisit intention and word-of-mouth communication.

Design/methodology/approach

An online survey was conducted to collect data from 614 adult Chinese tourists, who have overseas travel experiences. Then, the Statistics Package for the Social Sciences (SPSS) and the structural equation modelling (SEM) were employed for data analysis.

Findings

The findings confirm that cultural intelligence has significant positive impacts on tourist satisfaction, revisit intention and electronic word-of-mouth (eWOM) communication. Additionally, tourist satisfaction significantly affects tourist eWOM communication.

Originality/value

This study provides theoretical and practical contributions regarding the effects of tourist cultural intelligence, especially on tourist post-travel evaluation and behavioural intention, which has been merely investigated in extant tourism research.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 10
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 11 October 2019

Sara Quach, Wei Shao, Mitchell Ross and Park Thaichon

The purpose of this paper is to understand the relationship between customer participation, co-created value and customer engagement as well as customer motivation…

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1176

Abstract

Purpose

The purpose of this paper is to understand the relationship between customer participation, co-created value and customer engagement as well as customer motivation involved in this process.

Design/methodology/approach

Respondents were randomly exposed to one of the six types of social media scenarios. A total of 181 respondents were drawn from an MTurk opt-in survey panel of individuals who resided in America and were over the age of 18 years.

Findings

Overall, the results of this study showed that as the level of customer participation increased, the level of co-created value decreased. The relationship between customer participation and customer engagement was fully mediated by co-created value. Extrinsic motivation was found to moderate the relationship between customer participation and co-created value but did not moderate the relationship between customer participation and customer engagement. Moreover, customer engagement was at its highest when an external reward was not offered, in other words, when customers were intrinsically motivated. Furthermore, when an external reward was offered, a significant effect of privacy concern on customer engagement was observed.

Originality/value

The study extends the current understanding of customer engagement through value co-creation, customer participation and perceptions of privacy in firm-initiated activities in social media.

Details

Marketing Intelligence & Planning, vol. 38 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 3 August 2021

Peng Yang, Dingyong He, Zengjie Wang, Zhen Tan, Hanguang Fu, Wei Shao and Xingye Guo

In this research, the highly dense bulk Cu-5Sn alloy specimens were fabricated using selective laser melting (SLM). This study aims to establish the relationship between…

Abstract

Purpose

In this research, the highly dense bulk Cu-5Sn alloy specimens were fabricated using selective laser melting (SLM). This study aims to establish the relationship between laser power (LP), scanning speed (SS) and hatch space (HS) with surface roughness (Ra) and density. To obtain Cu-5Sn alloy formed parts with high strength and low surface roughness. The microstructure and mechanical properties of SLMed Cu-5Sn were investigated.

Design/methodology/approach

The relative density (RD) was optimized using the response surface method (RSM) and analysis of variance. First, the Ra of SLMed formed specimens was studied to optimize the forming process parameters with a good surface. Then, the dense specimens were studied by ANOVA and the RSM to obtain dense specimens for mechanical property analysis.

Findings

Dense specimens were obtained by RSM and ANOVA. The tensile properties were compared with the casted specimens. The yield and ultimate strengths increased from 71 and 131 MPa for the cast specimens to 334 and 489 MPa for the SLMed specimens, respectively. The ductility increased significantly from 11% to 23%, due to the refined microstructure of the SLMed specimens, as well as the formation of many twin crystals.

Originality/value

The Ra, RD and mechanical properties of SLM specimens Cu-5Sn were systematically studied, and the influencing factors were analyzed together. This study provides a theoretical and practical example to improve the surface quality and RD.

Details

Rapid Prototyping Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2546

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Article
Publication date: 16 May 2016

Bill Merrilees, Dale Miller and Wei Shao

This paper aims to examine mall consumer brand meaning through understanding consumer brand associations of shopping malls.

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3630

Abstract

Purpose

This paper aims to examine mall consumer brand meaning through understanding consumer brand associations of shopping malls.

Design/methodology/approach

Building on the literature, a quantitative methodology is applied. A large sample (n = 755) of an Australian shopping mall is surveyed, and the data are analysed using structural equation modelling.

Findings

The first set of findings is that mall atmosphere and mall merchandise are the main determinants of consumer mall satisfaction. In turn, consumer mall satisfaction and mall merchandise are the main determinants of consumer mall brand attitudes.

Research limitations/implications

The study is the first known study to measure consumer-based mall brand meaning quantitatively. This discovery gives a more holistic understanding of the mall brand. Additionally, the study highlights that mall branding is essentially experiential branding.

Practical implications

The study provides sound guidance for mall managers by suggesting priorities in shaping the mall brand, the emphasis on mall atmosphere and the criticality of tenant mix. Some malls spend hundreds of millions of dollars on refurbishments, enhancing mall atmosphere, consistent with the emphasis of this paper.

Social implications

More effective experiential branding could influence community well-being.

Originality/value

This original research pioneers the discovery of customer-based mall brand meaning. Additionally, the study adds to the experiential branding literature. Sensory experiences are not sufficient to examine brand experiences; additionally, the core product (mall merchandise in our context) enhances the total (mall) brand experience.

Details

Journal of Product & Brand Management, vol. 25 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

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Article
Publication date: 10 August 2015

Wei Shao and Mitchell Ross

This paper aims to investigate consumer participation in Facebook brand page communities from the perspectives of uses and gratification theory and mass media dependency…

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2180

Abstract

Purpose

This paper aims to investigate consumer participation in Facebook brand page communities from the perspectives of uses and gratification theory and mass media dependency theory.

Design/methodology/approach

Data collection via an online survey resulted in 450 valid surveys where consumers indicated to what extent their motivations for Facebook use were socializing, entertainment, status seeking and information seeking. The sample included 358 respondents who had previously liked a brand on Facebook. These respondents were asked to provide the name of a brand they had liked on Facebook and answered questions regarding their experiences with the Facebook brand page for their self-identified brand.

Findings

Results indicate that motivation dimensions have differential effects at three different stages of consumer interaction with a Facebook brand page community. Socializing and information seeking are the primary reasons for initially joining a Facebook brand page community. After becoming a member of a Facebook brand page community, consumers require entertainment to keep them engaged. However, as consumers become more sophisticated, their involvement with a Facebook brand page and their frequency of posting on that page are dependent on their need for information.

Originality/value

Insight is gained into the role of social media, specifically Facebook, in brand building. As theoretical frameworks that can guide branding practices using the social media channel are still in their infancy, this research makes an important contribution to the ongoing theoretical discussion. Additionally, the findings add to the online brand community literature by demonstrating the key drivers of consumer willingness to join and participate in a Facebook brand page community.

Details

Journal of Research in Interactive Marketing, vol. 9 no. 3
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 21 March 2019

Nianxin Wang, Huigang Liang, Shilun Ge, Yajiong Xue and Jing Ma

The purpose of this paper is to understand what inhibit or facilitate cloud computing (CC) assimilation.

Abstract

Purpose

The purpose of this paper is to understand what inhibit or facilitate cloud computing (CC) assimilation.

Design/methodology/approach

The authors investigate the effects of two enablers, top management support (TMS) and government support (GS), and two inhibitors, organization inertia (OI) and data security risk (DSR) on CC assimilation. The authors posit that enablers and inhibitors influence CC assimilation separately and interactively. The research model is empirically tested by using the field survey data from 376 Chinese firms.

Findings

Both TMS and GS positively and DSR negatively influence CC assimilation. OI negatively moderates the TMS–assimilation link, and DSR negatively moderates the GS–assimilation link.

Research limitations/implications

The results indicate that enablers and inhibitors influence CC assimilation in both separate and joint manners, suggesting that CC assimilation is a much more complex process and demands new knowledge to be learned.

Practical implications

For these firms with a high level of OI, only TMS is not enough, and top managers should find other effective way to successfully implement structural and behavioral change in the process of CC assimilation. For policy makers, they should actively play their supportive roles in CC assimilation.

Originality/value

A new framework is developed to identify key drivers of CC assimilation along two bipolar dimensions including enabling vs inhibiting and internal vs external.

Details

Internet Research, vol. 29 no. 6
Type: Research Article
ISSN: 1066-2243

Keywords

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Book part
Publication date: 2 November 2009

Shu-Heng Chen and Wei-Shao Wu

While it has been claimed in many empirical studies that the political futures market can forecast better than the polls, it is unclear upon which our forecast should be…

Abstract

While it has been claimed in many empirical studies that the political futures market can forecast better than the polls, it is unclear upon which our forecast should be based. Standard practice seems to suggest the use of the closing price of the market, as a reflection of the continuous process of information revealing and aggregation, but we are unsure that this practice applies to thin markets. In this chapter, we propose a number of reconstructions of the price series and use the closing price based on these reconstructed series as the forecast. We then test these ideas by comparing their forecasting performance with the closing price of the original series. It is found that forecasting accuracy can be gained if we use the closing price based on the smoothing series rather than the original series. However, there is no clear advantage by either using more sophisticated smoothing techniques, such as wavelets, or using external information, such as trading volume and duration time. The results show that the median, the simplest smoothing technique, performs rather well when compared with all complications.

Details

Measurement Error: Consequences, Applications and Solutions
Type: Book
ISBN: 978-1-84855-902-8

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Article
Publication date: 5 October 2015

Wei Shao, Mitchell Ross and Debra Grace

The purpose of this paper is to demonstrate the importance of user-motivation as well as demographics in developing an effective segmentation strategy of Facebook users…

Downloads
3105

Abstract

Purpose

The purpose of this paper is to demonstrate the importance of user-motivation as well as demographics in developing an effective segmentation strategy of Facebook users. Additionally, the paper seeks to add validity to the scale developed by Park et al. (2009) by using a full spectrum of Facebook users.

Design/methodology/approach

A self-administered survey was employed to explore access motivations, frequency and session duration of Facebook users. The survey was e-mailed to 2,129 potential respondents with 530 valid responses received. Data were initially analysed by hierarchical cluster analysis to develop the cluster solution. Cluster means were then used as cluster centres for a K-means cluster analysis for all cases. The relationship between the clusters and Facebook activity variables was investigated through ANOVA while independent samples t-tests were employed to analyse the relationship between motivations and demographics. Lastly χ2-tests were used to explore the relationship between Facebook user segments and demographics.

Findings

The results indicate four distinct types of Facebook users: Devotee, Agnostic, Socializer and Finder. Devotees were highly positive about Facebook use while Agnostics were least motivated to use Facebook. Socializers were motivated to use Facebook for socializing and entertainment while Finders were motivated to use Facebook for information seeking. These four distinct groups are validated by examining their individual behaviour regarding frequency of access to Facebook and the average amount of time spent on Facebook per visit. Demographic variables such as gender and age were found to be significantly related to Facebook user-motivation and segmentation.

Practical implications

For marketers who communicate with market segments via social media, the findings of this study are highly significant. To date, marketers have found it difficult to fully exploit the benefits of Facebook. The authors argue this is due to a tendency to consider Facebook users as a single segment rather than understanding the nuances of different user segments. This research provides marketers with a motivation and demographic segmentation strategy for Facebook users.

Originality/value

Despite the popularity of Facebook as a communication channel, from a marketing perspective little is known regarding Facebook user segments. This research addresses this gap by undertaking a segmentation study of Facebook users. A segmentation typology is developed in which both Facebook user motivations as well as demographic variables are found to be useful in describing user segments. Additionally, the study makes important theoretical contributions by extending uses and gratifications theory to the Facebook context and adding validity to the scale developed by Park et al. (2009) for use with the full spectrum of Facebook users.

Details

Marketing Intelligence & Planning, vol. 33 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 March 2011

Tony Halim, Kanesan Muthusamy, Sie Yong Chia and Shao Wei Lam

This paper aims to be a balance of mixed management and engineering concepts that aims to fuse classical engineering methodologies into a systems engineering framework to…

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1728

Abstract

Purpose

This paper aims to be a balance of mixed management and engineering concepts that aims to fuse classical engineering methodologies into a systems engineering framework to assess and compare systematically and comprehensively services rendered by engineering systems.

Design/methodology/approach

An auditing framework is developed to assess the performance of engineering services in the context of engineering services found within a facility. As a result of a system heterogeneity factor, an approach to remove this confounding issue is developed to provide a different insight into the performance of engineering services.

Findings

The output of the audit exercise serves as an input to the second methodology, direct age‐adjusted failure, which overcomes systems attributes confounding issues when comparison is made between different systems populations of the same class type. This method allows management to identify areas in which extra resources are needed to improve maintenance performance.

Practical implications

The proposed standardization technique, which can be applied to system attributes other than age, overcomes the systems heterogeneity issue between localities. This research work is positioned in the context of building engineering services, as they are the most important in terms of socio‐economical impact. A case study based on an actual facilities assessment in Singapore is used to demonstrate the usefulness of such an integrated systems approach.

Originality/value

This paper presents a qualitative‐quantitative assessment framework that consists of two major methodologies to help in identifying and prioritising engineering system services in order to allocate limited resources to the appropriate engineering service so as to improve its performance.

Details

Facilities, vol. 29 no. 3/4
Type: Research Article
ISSN: 0263-2772

Keywords

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