Search results

1 – 10 of over 4000
Article
Publication date: 4 April 2016

Serhat Peker, Seyma Kucukozer-Cavdar and Kursat Cagiltay

The purpose of this paper is to statistically explore the relationship between web usability and web presence of the universities. As a case study, five Turkish universities in…

1799

Abstract

Purpose

The purpose of this paper is to statistically explore the relationship between web usability and web presence of the universities. As a case study, five Turkish universities in different rankings which were selected from Webometrics rankings were evaluated and compared.

Design/methodology/approach

Two different methods were employed for performing usability evaluation of the selected universities: a user testing was used to measure the user performance on the selected tasks and a questionnaire to assess the user satisfaction on the website use. Both usability evaluation methods were applied on the pre-determined tasks for each university by participation of 20 subjects. After the usability evaluation, the universities were ranked in terms of usability results and finally, the relationship between web usability and web presence of universities was statistically investigated by using Kendall’s rank correlation.

Findings

Several common usability problems which were asserted by related previous studies were identified at the end of usability evaluation of university websites. The usability results also revealed that selected Turkish university websites suffer from numerous usability problems. Further, a strong positive correlation (p < 0.05) between the usability of the university websites and their web presences were identified. Hence, the participants showed a higher success and satisfaction while performing the tasks on the university websites which have strong web presences.

Practical implications

The findings from this study have practical implications for universities. Correlation results showed that universities can improve their web usability by giving importance to their web presence volumes. Universities can estimate their web usability levels by investigating their web presence rankings and they can also raise their rankings in Webometrics ranking system by improving the usability of their websites. Moreover, university web developers can design more usable and more user-friendly websites by avoiding usability and design problems identified through usability evaluation.

Originality/value

Different from the prior research efforts focussing on usability of educational web pages, this study contributes to the growing literature by statistically exploring the relationship between web presence and web usability of universities. This study is also precious from the point of view that it is one of the first attempts to evaluate and compare usability levels of a set of universities’ websites from Turkey.

Details

Program, vol. 50 no. 2
Type: Research Article
ISSN: 0033-0337

Keywords

Article
Publication date: 5 October 2015

Ankur Pant

The paper aims to evaluate the usability of the website of Central Science Library (CSL), University of Delhi. Multi-method approach of evaluation is used with the use of standard…

4718

Abstract

Purpose

The paper aims to evaluate the usability of the website of Central Science Library (CSL), University of Delhi. Multi-method approach of evaluation is used with the use of standard checklist and questionnaire survey of representative users. Besides, the information architecture of the website under study is analysed in this paper.

Design/methodology/approach

Based on the literature review and the author’s experience, a usability assessment tool for library websites was developed by Pant (2013). It comprises standard checklist and questionnaire for users’ survey. In the present study, this framework was used to assess the usability of CSL website. The questionnaire survey of 35 representative users was conducted through random sampling. The results of both methods (standard checklist and questionnaire survey) were analysed for evaluating the website usability.

Findings

Need for improvement of the website was realised in terms of efficiency, effectiveness and learnability for better usability. Notice board, site search facility, list of services, FAQs and user guides were the most sought after features among others as per the analysis of the questionnaire survey. Besides, the need to enhance the visual appeal of the website was felt. However, information resources provided through the CSL website were found useful for users.

Originality/value

The paper presents an innovative multi-method approach of website usability assessment while considering six usability attributes: Usefulness, Efficiency, Effectiveness, Learnability, Satisfaction and Accessibility. The approach adopted in this paper is cost effective in comparison to formal usability tests and heuristic evaluation. Therefore, this framework is suitable for libraries having limited budget to ensure the user-centred library website with maximum usability. This paper encourages other libraries to conduct similar website usability evaluation to identify the usability problem areas and users’ perception for their respective website.

Details

The Electronic Library, vol. 33 no. 5
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 15 January 2018

Yavuz Inal

The purpose of this paper is to evaluate the usability of the National Library of Turkey website developed for all citizens in the country to retrieve information available in a…

1464

Abstract

Purpose

The purpose of this paper is to evaluate the usability of the National Library of Turkey website developed for all citizens in the country to retrieve information available in a wide range of areas.

Design/methodology/approach

The evaluation performed by 57 undergraduate university students involved the identification and analysis of usability problems in the selected website. The assessment process was mainly based on Nielsen’s Heuristics. The data obtained in the evaluation process were enriched using the System Usability Scale (SUS) and the Net Promoter Score (NPS) to conduct a more detailed analysis.

Findings

The participants identified many usability problems concerning the evaluated website and considered it as having low usability characteristics. The most violated heuristic item was found to be “consistency and standards” whereas the least violated heuristic item was “match between system and the real world.” The total number of the usability problems in heuristic evaluation correlated significantly and negatively with the SUS and the NPS results indicating that the more participants identified usability problems, the less they considered the website as usable and recommendable.

Research limitations/implications

The participants were not usability experts, however they were selected from among the students who received the Human Computer Interaction course to ensure that they had sufficient information and experience concerning the evaluation of a website with heuristics. Besides, the study was limited to a small number of university students. The implication is that results of this study have potential to guide libraries, which plan to adapt themselves to the digital world by delivering web services, by addressing critical points influencing users’ points of views toward library websites and their usability evaluation result.

Practical implications

Depending on the changes in user habits regarding the retrieval of information, libraries have made considerable investments in web technologies to meet their users’ demands, and recently, digital libraries have begun to take over physical libraries. Users always need to perform tasks efficiently, effectively and satisfactorily when using websites. As one of the most crucial sources of digital materials, library websites are expected to have usable characteristics that satisfactorily meet user requirements. Therefore, the practical implication is that the findings of the study will guide designers, developers and practitioners in the development of library websites.

Originality/value

In the context of usability evaluation of digital libraries, this is the first study to analyze effects of usability problems identified by users during the heuristic inspection on their overall evaluation score and willingness to recommend the website to their friends or colleagues.

Details

Aslib Journal of Information Management, vol. 70 no. 1
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 17 July 2017

Qing-Xing Qu, Fu Guo and Vincent G. Duffy

The evaluation of website usability is the precondition and a critical step for website design and optimization. The purpose of this paper is to investigate and provide empirical…

1715

Abstract

Purpose

The evaluation of website usability is the precondition and a critical step for website design and optimization. The purpose of this paper is to investigate and provide empirical evidence of the interrelationships between human physiological metrics and website usability. This study examines how eye-movement metrics and heart rate variability (HRV) evaluate website usability, and then affect users’ online surfing behavior.

Design/methodology/approach

A physiological measurement experiment is designed to collect participants’ physiological metrics. This paper proposes an objective measurement model for website usability, and partial least squares is used to analyze the measurement and structural models, based on data collected from 200 participants who had experienced online surfing at least four times.

Findings

The analysis supports partially or fully 28 of the 31 hypotheses formulated. The study reveals that human physiological metrics (i.e. fixation duration, fixation count, blink count, HRV) have a strong explanatory ability for website usability.

Research limitations/implications

Data for this study were collected only from mainland China. Therefore, participants may have been influenced by Chinese cultures. The generalizability of this study may be enhanced by collecting data from more diverse samples and validating the model on different cultures.

Originality/value

This study contributes significantly to the industry by providing empirical evidence of the interrelationship between human physiological metrics and website usability. The findings also provide managers with valuable insight into better understanding of the nature of these interrelationships.

Details

Aslib Journal of Information Management, vol. 69 no. 4
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 11 April 2016

Maria del Carmen Suarez-Torrente, Patricia Conde-Clemente, Ana Belén Martínez and Aquilino A. Juan

The purpose of this paper is to improve and facilitate the work of developers and usability evaluators by providing an adaptable and effective support. A well-defined set of…

1074

Abstract

Purpose

The purpose of this paper is to improve and facilitate the work of developers and usability evaluators by providing an adaptable and effective support. A well-defined set of criteria and a range of evaluation values for each criterion as well as a complete websites classification, will guide evaluators. A usability percentage and a list of prioritized criteria, adapted to the type of website by a new usability metric, will help developers to improve the website. This improvement will increase the degree of web user satisfaction.

Design/methodology/approach

Having established and validated a new usability evaluation framework, several usability tools have been analyzed. None of them totally fulfills the requirements of the evaluation framework. As a result of being unable to customize any of them, a new one has been developed. A study of 42 enterprise websites in an economically depressed region of Europe was performed using the new tool. This study involved 42 evaluators and 118 web users. Users have evaluated the websites before and after the redesign. A end-user computing satisfaction model-based questionary was used to collect data about end-user satisfaction. The results validate the proposal.

Findings

The study confirms that the proposed tool provides valuable information during the process of web development, evaluation and redesign. In adittion, it reveals that improving websites usability by ensuring criteria compliance has a positive effect on web users satisfaction.

Originality/value

Unlike previous purposes, the proposed tool allows to evaluate any type of website with a well-defined set of evaluation criteria and specific criteria values. As outcomes, the tool provides the website usability degree and a list of criteria ordered by priority repair. These results are adapted to the specific type of website. This makes easier and more effective the redesign of the evaluated website.

Details

Online Information Review, vol. 40 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 29 November 2018

Isabel Mariann Silvis, Theo J.D. Bothma and Koos J.W. de Beer

The purpose of this paper is to provide an integrated list of heuristics and an information architecture (IA) framework for the heuristic evaluation of the IA of academic library…

5289

Abstract

Purpose

The purpose of this paper is to provide an integrated list of heuristics and an information architecture (IA) framework for the heuristic evaluation of the IA of academic library websites as well as an evaluation framework with practical steps on how to conduct the evaluation.

Design/methodology/approach

A set of 14 heuristics resulted from an integration of existing usability principles from authorities in the field of usability. A review of IA literature resulted in a framework for dividing academic library websites into six dialogue elements. The resulting heuristics were made applicable to academic library websites through the addition of recommendations based on a review of 20 related studies.

Findings

This study provides heuristics, a framework and workflow guidelines that can be used by the various evaluators of academic library websites, i.e. library staff, web developers and usability experts, to provide recommendations for improving its usability.

Research limitations/implications

The focus of the usability principles is the evaluation of the IA aspects of websites and therefore does not provide insights into accessibility or visual design aspects.

Originality/value

The main problem that is addressed by this study is that there are no clear guidelines on how to apply existing usability principles for the evaluation of the IA of academic library websites.

Article
Publication date: 2 May 2017

María García García, M. Victoria Carrillo-Durán and Juan Luis Tato Jimenez

The purpose of this paper is to establish a categorization of corporate websites as tools of online communication, in accordance with how they apply usability to the content they…

3350

Abstract

Purpose

The purpose of this paper is to establish a categorization of corporate websites as tools of online communication, in accordance with how they apply usability to the content they present, and to determine the indicators of the content and usability variables which mark the differences between each group of websites.

Design/methodology/approach

The present study analyses how 754 firms manage the usability of the content they provide through the channels of their corporate websites. To this end, a cluster analysis was applied to distinguish the types of firms according to the usability and content of their websites, followed by a discriminant analysis to determine which variables differentiate the groups.

Findings

The work has presented a list of the indicators that the literature has considered to be determinant aspects of firms’ use of their websites for corporate strategic communications. These indicators can be applied in forming an instrument to measure the quality of company websites in this area.

Originality/value

The present paper has attempted to clarify the panorama of corporate online communication via websites, understanding the issue as being not just a mere technicality but addressing it from the perspective of the emitter of the communication as a strategic instrument.

Details

Journal of Communication Management, vol. 21 no. 2
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 22 December 2023

Dezhi Li, Huan Zhou, Shenghua Zhou, Guanying Huang, Xiaoming Ma, Yongheng Zhao, Wentao Wang and S. Thomas Ng

The study aims to pioneer an innovative approach for the evaluation of government portal websites (GPWs) by introducing an eye-tracking-based method. The research meticulously…

Abstract

Purpose

The study aims to pioneer an innovative approach for the evaluation of government portal websites (GPWs) by introducing an eye-tracking-based method. The research meticulously pinpoints and analyses the distinct usability issues and challenges that users encounter while navigating and interacting with GPWs.

Design/methodology/approach

This study devises an eye-tracking-based GPW usability evaluation approach, which focuses on the major functions (i.e. government information disclosure, government services and interactive responses) of GPWs. An Entropy Weighted Technique for Order Preference by Similarity to an Ideal Solution (EW-TOPSIS) method is employed to process eye-tracking indicator results for deriving GPW usability results.

Findings

The proposed approach is demonstrated to assess the usability of 12 GPWs in pilot smart cities in China, and it is found that most GPWs have lower-than-average usability. GPWs with low usability require more cognitive load that exhibit increased fixation and saccade. The comparisons among the GPW usability results from (1) the eye-tracking experiment, (2) questionnaire surveys and (3) the ready-made performance evaluation report validate the effectiveness of eye-tracking-based GPW usability evaluation.

Originality/value

The work contributes to shifting the GPW usability evaluation approach from a subjective judgment paradigm to an objective paradigm, as well as provides implications for enhancing GPW usability, including improving search function, reducing website complexity and prioritizing user needs.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 7 August 2017

Urvashi Tandon, Ravi Kiran and Ash Sah

This study aims to identify and analyse the key determinants influencing customer satisfaction towards online shopping in India.

12711

Abstract

Purpose

This study aims to identify and analyse the key determinants influencing customer satisfaction towards online shopping in India.

Design/methodology/approach

The literature concerning major attributes of website functionality, perceived usability, perceived usefulness and customer satisfaction in online retailing were reviewed. Data were collected from 365 respondents active in online shopping for examining the constructs. The model was empirically tested using structural equation modelling.

Findings

The findings of the study reveal that perceived usefulness and website functionality have a positive impact on customer satisfaction, whereas perceived usability had a significant but negative impact on customer satisfaction.

Practical implications

This research will help online retailers to attract and motivate new customers for online shopping and existing customers to extend it in their daily purchase. Online retailers can improve post purchase satisfaction and eventually increase online customers.

Originality/value

This is one of the preliminary study dealing with customer satisfaction towards online retailing in India. The scale has been extended to include items like satisfaction with cash on delivery mode of payment not included in previous scales. The scale of perceived usefulness has also been deepened by adding time performance, product performance and promotional performance.

Details

Nankai Business Review International, vol. 8 no. 3
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 11 December 2023

Shamima Yesmin and Md. Atikuzzaman

This study aims to investigate the usability of a public university website for measuring its efficiency, users’ satisfaction or anxiety while searching for and retrieving…

Abstract

Purpose

This study aims to investigate the usability of a public university website for measuring its efficiency, users’ satisfaction or anxiety while searching for and retrieving information through different devices.

Design/methodology/approach

A task-based approach was adopted for the study. Twenty-eight participants were asked to complete 11 information-searching tasks on the website. The participants were divided into two groups. The tasks were carried out by members of each group, using desktop and mobile devices in a rotating fashion. Volunteers observed the participants' actions and recorded information regarding their productivity, time usage (using a timer), satisfaction or annoyance while performing each task. Finally, based on the use of the devices, a comparison was established between the participants' performance accuracy, efficiency and anxiety.

Findings

The study provides an overview of a task-based user experience carried out on the university website using a combination of qualitative and quantitative research methods. According to the results, participants' satisfaction levels were generally high, and their anxiety levels were low while completing the tasks on a mobile device. In comparison to the desktop, it took less time overall to complete all tasks. On the other hand, using a desktop computer (97.1%) resulted in better task completion success rates for participants than using a mobile device (85.7%).

Originality/value

No previous task-based evaluation study of this kind has been conducted to assess the usability of any university website in Bangladesh.

Details

Information Discovery and Delivery, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-6247

Keywords

1 – 10 of over 4000