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Article
Publication date: 1 August 2016

Bonnie Farber Canziani and Dianne H.B. Welsh

The study aims to offer a general review of website evaluation, with particular application to the winery tourism field. Automated website evaluation is explored as a…

Abstract

Purpose

The study aims to offer a general review of website evaluation, with particular application to the winery tourism field. Automated website evaluation is explored as a complementary tool in the evaluation of small and medium enterprise (SME) winery websites.

Design/methodology/approach

The study adopted a mixed-method investigation including a critical review of winery website evaluation literature and analysis of winery website scores generated through a free service of a commercial automated evaluation scoring system.

Findings

No standards currently exist for winery website evaluation metrics and current evaluation processes suffer from human rater bias. An automated evaluation scoring system used in the study was able to discriminate between a sample of known best practice websites and other independently formed samples representing average wineries in the USA and in North Carolina.

Research limitations/implications

Wineries and other small business tourism firms can benefit by incorporating automated website evaluation and benchmarking into their internet strategies. Reported human rater limitations noted in manual evaluation may be minimized using automated rating technology. Automated evaluation system metrics tend to be updated more frequently and offer better alignment with trending consumer expectations for website design.

Originality/value

The current study used an automated website quality evaluation tool that serves to move winery website design efforts forward and supports the goals of reputation management for tourism businesses relying on internet marketing.

Details

Journal of Hospitality and Tourism Technology, vol. 7 no. 3
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 1 September 2005

Ping Li

To introduce a cognitive approach – cognitive task analysis (CTA) – for the usability evaluation of evidence‐based nursing (EBN) websites.

Abstract

Purpose

To introduce a cognitive approach – cognitive task analysis (CTA) – for the usability evaluation of evidence‐based nursing (EBN) websites.

Design/methodology/approach

With the justification of the need for new evaluation methodologies for the usability of EBN websites and the provision of the theoretical framework and implications of CTA, the author proposes detailed steps for the usability evaluation of EBN websites.

Findings

CTA is a new approach that can be used for the evaluation of the usability of EBN websites. It has the advantages that conventional evaluation methods lack in characterizing the aspects of websites useful to nurses in carrying out evidence‐based practices.

Originality/value

This paper, with the introduction of a new cognitive approach, helps ensure the effective evaluation of the EBN websites, which can then be improved to adequately meet the requirements and information processing needs of the nurses practising evidence‐based nursing.

Details

OCLC Systems & Services: International digital library perspectives, vol. 21 no. 3
Type: Research Article
ISSN: 1065-075X

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Article
Publication date: 3 December 2020

Monireh Gharibe Niazi, Masumeh Karbala Aghaei Kamran and Amir Ghaebi

This study aims to design a proposed framework for evaluating university websites.

Abstract

Purpose

This study aims to design a proposed framework for evaluating university websites.

Design/methodology/approach

This study is an exploratory mixed research. It was an applied research in terms of objective and used the Delphi technique and systematic review and meta-analysis approaches. Data collection tools were done through library studies, Delphi checklist and observation. The statistical population of the research comprised 17 experts who are designers of university websites and 20 Iranian university websites selected from the Webometrics website. The statistical data were analyzed using fuzzy methods, descriptive and inferential statistical methods and the SWARA weighting method. Also, the statistical analysis software SPSS 20 and Excel 2016, TOPSIS engineering software and MAXQDA were used.

Findings

Findings indicated that the dimensions of the designed proposed framework in order of their weights are credibility (0.130), reliability (0.125), usability (0.120), website design (0.110), functionality (0.104), content (0.100), page design (0.0922), efficiency (0.082), Webometrics (0.070) and systematic evaluation (0.067). Mebrate’s (2010) framework had the highest overlap (mean = 74.65), and Webometrics (mean = 18.5) had the least overlap and dependency (mean = 19) with the proposed framework. In the evaluation of the 20 university websites of Iran selected from the Webometrics site, the University of Tehran was ranked first with a score of 82.7 and Shiraz University was ranked last with a score of 75.

Originality/value

This study provides a comprehensive proposed framework for evaluating university websites that eliminates the shortcomings of all models, frameworks and methods of university website evaluation that focused only on one or more dimensions of university websites.

Details

The Electronic Library , vol. 38 no. 5/6
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 11 April 2016

Maria del Carmen Suarez-Torrente, Patricia Conde-Clemente, Ana Belén Martínez and Aquilino A. Juan

The purpose of this paper is to improve and facilitate the work of developers and usability evaluators by providing an adaptable and effective support. A well-defined set…

Abstract

Purpose

The purpose of this paper is to improve and facilitate the work of developers and usability evaluators by providing an adaptable and effective support. A well-defined set of criteria and a range of evaluation values for each criterion as well as a complete websites classification, will guide evaluators. A usability percentage and a list of prioritized criteria, adapted to the type of website by a new usability metric, will help developers to improve the website. This improvement will increase the degree of web user satisfaction.

Design/methodology/approach

Having established and validated a new usability evaluation framework, several usability tools have been analyzed. None of them totally fulfills the requirements of the evaluation framework. As a result of being unable to customize any of them, a new one has been developed. A study of 42 enterprise websites in an economically depressed region of Europe was performed using the new tool. This study involved 42 evaluators and 118 web users. Users have evaluated the websites before and after the redesign. A end-user computing satisfaction model-based questionary was used to collect data about end-user satisfaction. The results validate the proposal.

Findings

The study confirms that the proposed tool provides valuable information during the process of web development, evaluation and redesign. In adittion, it reveals that improving websites usability by ensuring criteria compliance has a positive effect on web users satisfaction.

Originality/value

Unlike previous purposes, the proposed tool allows to evaluate any type of website with a well-defined set of evaluation criteria and specific criteria values. As outcomes, the tool provides the website usability degree and a list of criteria ordered by priority repair. These results are adapted to the specific type of website. This makes easier and more effective the redesign of the evaluated website.

Details

Online Information Review, vol. 40 no. 2
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 29 November 2018

Isabel Mariann Silvis, Theo J.D. Bothma and Koos J.W. de Beer

The purpose of this paper is to provide an integrated list of heuristics and an information architecture (IA) framework for the heuristic evaluation of the IA of academic…

Abstract

Purpose

The purpose of this paper is to provide an integrated list of heuristics and an information architecture (IA) framework for the heuristic evaluation of the IA of academic library websites as well as an evaluation framework with practical steps on how to conduct the evaluation.

Design/methodology/approach

A set of 14 heuristics resulted from an integration of existing usability principles from authorities in the field of usability. A review of IA literature resulted in a framework for dividing academic library websites into six dialogue elements. The resulting heuristics were made applicable to academic library websites through the addition of recommendations based on a review of 20 related studies.

Findings

This study provides heuristics, a framework and workflow guidelines that can be used by the various evaluators of academic library websites, i.e. library staff, web developers and usability experts, to provide recommendations for improving its usability.

Research limitations/implications

The focus of the usability principles is the evaluation of the IA aspects of websites and therefore does not provide insights into accessibility or visual design aspects.

Originality/value

The main problem that is addressed by this study is that there are no clear guidelines on how to apply existing usability principles for the evaluation of the IA of academic library websites.

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Article
Publication date: 9 January 2017

Sunny Sun, Davis Ka Chio Fong, Rob Law and Shan He

This study aims to review published articles on website evaluation in hospitality and tourism for the period of 2000-2015 to provide a comprehensive updated review, as…

Abstract

Purpose

This study aims to review published articles on website evaluation in hospitality and tourism for the period of 2000-2015 to provide a comprehensive updated review, as well as to offer implications for academic researchers and industry practitioners.

Design/methodology/approach

Content analysis was adopted by this study to review retrieved articles on website evaluation in hospitality and tourism. Articles were then analyzed from consumers’ perspective, suppliers’ perspective, and both consumers and suppliers’ perspectives using a systematic approach.

Findings

Major findings of this study showed that a majority of articles focused on either hospitality or tourism. Moreover, most of the articles generally discussed user interface, marketing effectiveness and website quality. However, these articles did not discuss in detail the implications of website evaluation and ignore the connections between suppliers and consumers to some extent.

Research limitations/implications

This study can be used as a reference for academic researchers to extend previous frameworks and for industry practitioners to reconstruct the traditional organizational chart and implementing e-strategic management strategies, including m-marketing.

Originality/value

This study updates website evaluation development in hospitality and tourism in the new millennium. The findings of this study provide significant implications for hospitality and tourism researchers and practitioners to encourage supplier-consumer engagement.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 1
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 5 October 2015

Ankur Pant

The paper aims to evaluate the usability of the website of Central Science Library (CSL), University of Delhi. Multi-method approach of evaluation is used with the use of…

Abstract

Purpose

The paper aims to evaluate the usability of the website of Central Science Library (CSL), University of Delhi. Multi-method approach of evaluation is used with the use of standard checklist and questionnaire survey of representative users. Besides, the information architecture of the website under study is analysed in this paper.

Design/methodology/approach

Based on the literature review and the author’s experience, a usability assessment tool for library websites was developed by Pant (2013). It comprises standard checklist and questionnaire for users’ survey. In the present study, this framework was used to assess the usability of CSL website. The questionnaire survey of 35 representative users was conducted through random sampling. The results of both methods (standard checklist and questionnaire survey) were analysed for evaluating the website usability.

Findings

Need for improvement of the website was realised in terms of efficiency, effectiveness and learnability for better usability. Notice board, site search facility, list of services, FAQs and user guides were the most sought after features among others as per the analysis of the questionnaire survey. Besides, the need to enhance the visual appeal of the website was felt. However, information resources provided through the CSL website were found useful for users.

Originality/value

The paper presents an innovative multi-method approach of website usability assessment while considering six usability attributes: Usefulness, Efficiency, Effectiveness, Learnability, Satisfaction and Accessibility. The approach adopted in this paper is cost effective in comparison to formal usability tests and heuristic evaluation. Therefore, this framework is suitable for libraries having limited budget to ensure the user-centred library website with maximum usability. This paper encourages other libraries to conduct similar website usability evaluation to identify the usability problem areas and users’ perception for their respective website.

Details

The Electronic Library, vol. 33 no. 5
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 14 November 2016

Islam El Bayoumi Salem and Nevenka Čavlek

The purpose of this study is twofold: it aims to examine hotel website features by conducting a content analysis and it analyses customers’ viewpoints about the importance…

Abstract

Purpose

The purpose of this study is twofold: it aims to examine hotel website features by conducting a content analysis and it analyses customers’ viewpoints about the importance of the contents of hotel websites. The study involves a quantitative method of measurement and evaluation of the information provided by hotel websites. It tries to evaluate the richness of definite and ample information dimensions, which as a whole constitutes the information services offered through the website.

Design/methodology/approach

The study is based on two pillars: all five-star hotel chains (113 hotels) in Egypt as the population frame to evaluate the contents of their websites; and a sample of 406 customers selected to examine the customers’ views on the importance of the contents of hotel websites. This study proposes a quantitative evaluation frame of all dimensions provided by hotel websites which is developed, tested and validated.

Findings

The study has revealed important findings that can help hotel managers to adjust the information on the websites to be more efficient and customer-oriented.

Research limitations/implications

Because of the chosen research approach, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed frame again in further studies.

Practical implications

The study includes implications for the development of hotel website evaluation from the perspective of two sides, hotel managers and customers, by using a unique quantitative evaluation model.

Originality/value

This research has for the first time combined statements from the perspective of two sides – hotel managers and customers.

Details

Journal of Hospitality and Tourism Technology, vol. 7 no. 4
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 28 September 2012

Andrew D. Madden, Nigel Ford, Genevieve Gorrell, Barry Eaglestone and Peter Holdridge

The research reported here generated a list of criteria adopted by postgraduate students when evaluating websites. The analysis presented aims to determine whether…

Abstract

Purpose

The research reported here generated a list of criteria adopted by postgraduate students when evaluating websites. The analysis presented aims to determine whether metacognition played any part in the evaluation of websites by volunteers.

Design/methodology/approach

Forty‐eight students participated in the study. They carried out a series of searches designed to bring them into contact with a range of websites, from forums to electronic books. The students were encouraged to “think aloud” as they searched, and to explain their actions and strategies. Search sessions were recorded, transcribed, and subjected to ethnographic content analysis.

Findings

A range of evaluation criteria is presented. The criteria were applied at different stages of the search process and demonstrate varying degrees of metacognition. Observations on evaluation processes are also presented. Factors affecting evaluation included the purpose of the search, advice received from lecturers, and the perceived nature of the website.

Practical implications

Some volunteers encountered difficulties because of an overly simplistic approach to evaluation. Any training in information literacy skills should aim at equipping students with guidelines to help them assess the credibility of websites, while encouraging them to reflect on the nature of their search task and to apply the guidelines accordingly.

Originality/value

The evaluation criteria and processes described in this paper are induced from detailed observations of a large cohort of students. The qualitative nature of the study meant that these observations could be put into the context of the students' own reflections on their choice of website.

Details

The Electronic Library, vol. 30 no. 5
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 15 January 2018

Yavuz Inal

The purpose of this paper is to evaluate the usability of the National Library of Turkey website developed for all citizens in the country to retrieve information…

Abstract

Purpose

The purpose of this paper is to evaluate the usability of the National Library of Turkey website developed for all citizens in the country to retrieve information available in a wide range of areas.

Design/methodology/approach

The evaluation performed by 57 undergraduate university students involved the identification and analysis of usability problems in the selected website. The assessment process was mainly based on Nielsen’s Heuristics. The data obtained in the evaluation process were enriched using the System Usability Scale (SUS) and the Net Promoter Score (NPS) to conduct a more detailed analysis.

Findings

The participants identified many usability problems concerning the evaluated website and considered it as having low usability characteristics. The most violated heuristic item was found to be “consistency and standards” whereas the least violated heuristic item was “match between system and the real world.” The total number of the usability problems in heuristic evaluation correlated significantly and negatively with the SUS and the NPS results indicating that the more participants identified usability problems, the less they considered the website as usable and recommendable.

Research limitations/implications

The participants were not usability experts, however they were selected from among the students who received the Human Computer Interaction course to ensure that they had sufficient information and experience concerning the evaluation of a website with heuristics. Besides, the study was limited to a small number of university students. The implication is that results of this study have potential to guide libraries, which plan to adapt themselves to the digital world by delivering web services, by addressing critical points influencing users’ points of views toward library websites and their usability evaluation result.

Practical implications

Depending on the changes in user habits regarding the retrieval of information, libraries have made considerable investments in web technologies to meet their users’ demands, and recently, digital libraries have begun to take over physical libraries. Users always need to perform tasks efficiently, effectively and satisfactorily when using websites. As one of the most crucial sources of digital materials, library websites are expected to have usable characteristics that satisfactorily meet user requirements. Therefore, the practical implication is that the findings of the study will guide designers, developers and practitioners in the development of library websites.

Originality/value

In the context of usability evaluation of digital libraries, this is the first study to analyze effects of usability problems identified by users during the heuristic inspection on their overall evaluation score and willingness to recommend the website to their friends or colleagues.

Details

Aslib Journal of Information Management, vol. 70 no. 1
Type: Research Article
ISSN: 2050-3806

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