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1 – 10 of over 39000
Article
Publication date: 27 March 2023

Dong-Heon Kwak, Derek L. Nazareth, Saerom Lee, Jinwoong Lee, Greta L. Polites and Deborah Erdos Knapp

Drawing upon the consistency literature, the theory of visual rhetoric and social judgment of warmth and competence, this study examines the determinants and impacts of perceived…

Abstract

Purpose

Drawing upon the consistency literature, the theory of visual rhetoric and social judgment of warmth and competence, this study examines the determinants and impacts of perceived interface design consistency in the context of charity websites.

Design/methodology/approach

To identify design factors of perceived interface design consistency, this study separates charity website interface design into two aspects: main appeal design (i.e. appeal quality) and peripheral design (i.e. image type). The authors designed a two (appeal quality: low vs high) × three (image type: control vs adults vs children) controlled lab experiment to investigate the effects of various interface choices. A total of 217 subjects participated in the experiment. The authors used structural equation model (SEM) analysis and analysis of covariance (ANCOVA) to test the research hypotheses.

Findings

This study found that appeal quality and human images increase perceived interface design consistency. The authors also found that the relationship between appeal quality and perceived interface design consistency is moderated by image type. Finally, the authors showed that perceived interface design consistency increases perceived warmth and competence of charity websites, which in turn affect intention to use the website for donations.

Originality/value

The authors’ findings provide novel insights for theory on consistency and interface design and practical implications for charity website designers by identifying determinants and consequences of perceived interface design consistency.

Details

Internet Research, vol. 33 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 January 2014

Wann-Yih Wu, Chia-Ling Lee, Chen-Su Fu and Hong-Chun Wang

Online retailing has attracted a lot of attention in recent years due to its great potential and significant implications for buyers and sellers. This study adopts the…

20692

Abstract

Purpose

Online retailing has attracted a lot of attention in recent years due to its great potential and significant implications for buyers and sellers. This study adopts the stimulus-organism-response (S-O-R) framework to illustrate how store layout design and atmosphere influence consumers' shopping intention on the website.

Design/methodology/approach

The sample for this study comprised 626 respondents from the internet users. A structural equation model was employed to identify the interrelationships of store layout design, atmosphere, emotional arousal, attitude toward the website, and purchase intention.

Findings

The analytical results of this study indicate that store layout design has significant impacts on emotional arousal and attitude toward the website, and thus has a positive influence on purchase intention. In addition, atmosphere has a more influential effect on emotional arousal than store layout design.

Originality/value

This study provides new insights into the influences of store layout design and atmosphere on consumer online shopping intentions.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 1
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 1 May 2009

Carlos Flavian, Raquel Gurrea and Carlos Orús

Web design has been identified as a key factor for the acceptance and success of the websites and electronic commerce. The purpose of this paper is to analyse, from a marketing…

10803

Abstract

Purpose

Web design has been identified as a key factor for the acceptance and success of the websites and electronic commerce. The purpose of this paper is to analyse, from a marketing point of view the main aspects that could influence online users' perceptions and behaviours, in order to achieve a successful e‐commerce website.

Design/methodology/approach

An extensive literature review was developed emphasising the special role that web design could play in the interaction user‐interface. Besides, the methodology related to benchmarking allows firms to know the best practices and to learn some key lessons for developing their businesses online.

Findings

The literature review affirms that web design is a key factor for getting positive outcomes as it influences on users and online consumers' perceptions and behaviours. A website design addressed to simplicity and freedom of navigation provides clear, timely and accurate information in all its contents and an appearance that calls for the users' attention.

Research limitations/implications

The paper offers a Decalogue of guidelines that could improve the design of the e‐commerce websites regarding the aesthetic appearance of the website, the navigation through the site, the information and contents and the characteristics of the shopping process. It could be interesting to analyse empirically the impact of all key attributes on the users' perceptions and behaviours.

Originality/value

This is one of the first studies which explains how a website must be designed from the demand's perspective. The analysis of the users' perceptions and the marketing view of design could help designers to find the website that best matches their users' needs and so, to improve the relationships between users and companies through their interfaces.

Details

Journal of Systems and Information Technology, vol. 11 no. 2
Type: Research Article
ISSN: 1328-7265

Keywords

Article
Publication date: 25 January 2011

Ines Küster and Natalia Vila

The purpose of this research is to pursue two major objectives. First, to identify the key design variables for building successful transactional SME (Small Medium Enterprises…

4953

Abstract

Purpose

The purpose of this research is to pursue two major objectives. First, to identify the key design variables for building successful transactional SME (Small Medium Enterprises) websites. Second, the transactional relevance of each key design variable is tested in order to establish priorities.

Design/methodology/approach

The present paper is developed through seven consumer focus groups. Two approaches were used: an ethnographic summary of each focus group (qualitative approach) and a systematic coding procedure (quantitative approach).

Findings

The findings indicate that a transactional website should have three main strong points: it must be secure; price information should be provided; and a wide range of images should be shown. But not all these factors are equally important.

Practical implications

These results lead one to recommend that managers should expend more effort to make the website more secure and detailed in terms of content. Second, even e‐services have not obtained the highest relevance but this does not mean that service quality is less important.

Originality/value

Most studies to date have focused on dealing with different design elements in isolation. In this framework, the role of website security or navigability has been the most studied element in the literature. However, comparison between the different design elements is still lacking, especially from a qualitative research perspective. This work tries to cover that gap, by providing a hierarchy of website design factors based on their capacity to stimulate SME sales.

Details

International Journal of Quality & Reliability Management, vol. 28 no. 2
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 2 February 2015

Daniel Earl Wilson

– This paper aims to evaluate the website content of Alabama academic libraries to examine their services, content and compliance with design and accessibility standards.

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Abstract

Purpose

This paper aims to evaluate the website content of Alabama academic libraries to examine their services, content and compliance with design and accessibility standards.

Design/methodology/approach

A content analysis was conducted on 24 academic library websites discovered through Jeanne Burke’s Higher Education Directory and the Alabama Colleges directory website. All data were collected within a month.

Findings

Study data revealed that while academic libraries are offering more online services, many continue to lack certain services or fail to implement basic web design and accessibility standards.

Research limitations/implications

Inclusion into the study was limited to the independent library websites of Alabama institutions offering four-year degree courses and content data discoverable within three clicks of the home page. Future studies might identify why certain libraries lack reference chat services, social media accounts and/or certain accessibility accommodations. Additional research might evaluate multilingual websites and their methods for providing language options.

Practical implications

The results of this study should assist in the evaluation of library websites and increase awareness of design and accessibility standards, enabling designers and policy makers to improve upon future website designs.

Originality/value

This study presents a depth of evaluation and currency unseen in most web content analyses. The extent of this study should provide librarians, web designers, and library policy makers with a suitable comparison for website projects and evaluations.

Details

The Electronic Library, vol. 33 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 23 November 2021

Yaghoub Norouzi, Hamid Keshavarz and Zahra Jafari Athar

This study aims to evaluate the selected children’s websites in terms of information visualization features based on the criteria existing in the related literature and expert…

Abstract

Purpose

This study aims to evaluate the selected children’s websites in terms of information visualization features based on the criteria existing in the related literature and expert scrutiny.

Design/methodology/approach

A mixed-methods (qualitative-quantitative) study was conducted with a descriptive-comparative approach. A set of 80 English websites, as well as 24 quality Persian websites, were selected constituting a sample size of 104 websites. A conceptual model was developed from an extensive literature review on information visualization in children’s websites. In the quantitative part, a checklist derived from the conceptual model and based on the heuristic evaluation method was distributed among 20 related experts, the data of which were then analysed through Partial Least Squares using SmartPLS 3.0.

Findings

Confirmatory factor analysis showed high-reliability indicators and fit indices in measurement and structural models showing that the conceptual model had the necessary validities among the expert evaluators. Path coefficients showed that layout design and user interface design were the first and last priorities among the dimensions. It was also found that English websites were much more successful than Persian websites in supporting the features of information visualization.

Originality/value

The current study has implications for the effective use of standard features related to information visualization in children’s websites usable for designers, media specialists, parents, instructors and librarians, which would also make the children more engaged to better use, learn and interact with the websites.

Details

The Electronic Library , vol. 39 no. 6
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 1 June 2015

Taghreed Mohammad Alqudsi and Reem Murdhi Alkhaledi

– The purpose of this paper is to add to the knowledge about how to design websites that are stress-free, easy to navigate and relevant to children’s learning needs.

1103

Abstract

Purpose

The purpose of this paper is to add to the knowledge about how to design websites that are stress-free, easy to navigate and relevant to children’s learning needs.

Design/methodology/approach

This paper involves an observational study that reports the results of website usability among sixth-grade students in a private foreign school in Kuwait. The observation pertained to search performance, usability and navigation to find the needed information using the WebPath Express database.

Findings

Most of the children navigated and searched the system without much prompting; they found the search box easily, as it was positioned at the top-centre of the page, and without keywords. Of the eight students, none used the narrow-down search option; they commonly performed searches using phrases, and consistency and simplicity aided the search process. Some gender differences were found. The boys got side-tracked easily and took a longer time to find the information they sought than the girls. User behaviour, generally, was influenced by the interface design.

Research limitations/implications

Research about usability with different grade levels, with different languages and between genders needs to be conducted to provide more definitive conclusions. Sample size in observations can bring to light details that large samples cannot. The goal in observation is not statistical significance but small things that observations can bring to light.

Practical implications

Web designers need to take into consideration the research results in the areas of user interaction with computers and software. In designing educational tools for the young, several elements that research in general, including this one, emphasizes have to do with the location of search boxes, navigation interface and design elements, all of which can aid the learning process while providing a rewarding and fruitful educational experience.

Originality/value

These findings shed light on implications for cooperation between librarians and teachers and on design elements for sites tailored to school children.

Details

The Electronic Library, vol. 33 no. 3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 2 February 2015

Anusha Lakmini Wijayaratne and Diljit Singh

The purpose of this paper is to introduce a library website model. Further, the paper discusses a designer’s checklist and an evaluative instrument that were constructed based on…

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Abstract

Purpose

The purpose of this paper is to introduce a library website model. Further, the paper discusses a designer’s checklist and an evaluative instrument that were constructed based on the proposed model.

Design/methodology/approach

The model was developed through a Delphi study that was participated by two panels of experts. The researcher communicated with the panel members via e-mail using two Delphi instruments designed out of two item pools that were developed based on the knowledge gained from surveying the literature, visiting the selected libraries and exploring the library websites. Then, a designer’s checklist and an evaluative instrument were derived from the proposed model through a series of brainstorming sessions.

Findings

The proposed model consisted of altogether 140 items (60 web content elements and 80 web design features). The designer’s checklist comprises all 140 items, and the evaluative instrument comprises 60 content elements and 57 design features.

Research limitations/implications

This study has developed an academic library website model and derived two instruments based on the proposed model. Further studies are needed to customize, particularly, the web content pillar of this conceptual model, to meet the specific needs of different types of libraries including public libraries, special libraries, school libraries, etc.

Practical implications

The designer’s checklist and the evaluative instrument derived from the proposed model are useful tools for library professionals in designing, re-designing, maintaining and evaluating their library websites. The librarians may use these tools for both institutional and research purposes.

Originality/value

The model and the two instruments proposed by this study are unique in focus, origin, content and presentation.

Details

The Electronic Library, vol. 33 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

Open Access
Article
Publication date: 11 July 2023

Oussama Saoula, Amjad Shamim, Norazah Mohd Suki, Munawar Javed Ahmad, Muhammad Farrukh Abid, Ataul Karim Patwary and Amir Zaib Abbasi

This study aims to examine the impact of website design, reliability and perceived ease of use as an engagement motivational factors on customer e-trust and e-retention in online…

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Abstract

Purpose

This study aims to examine the impact of website design, reliability and perceived ease of use as an engagement motivational factors on customer e-trust and e-retention in online shopping.

Design/methodology/approach

By using deductive approach, quantitative methods and purposive sampling technique, this study has collected the data from 295 young online customers to enhance an understanding of website design, reliability and perceived ease of use in an online shopping context.

Findings

The findings revealed interesting insights where reliability is the most significant predictor of customer e-trust in online shopping, followed by perceived ease of use and website design. In addition, a significant mediating effect of e-trust is found between customer e-retention, website design, reliability and perceived ease of use.

Research limitations/implications

Future research is recommended to predict the antecedents of online engagement motivational factors with value co-creation and co-creation experience in online shopping context.

Originality/value

This study offers fresh insights about driving elements and impediments of online customer retention. Customer engagement comprising of website design, reliability and perceived ease of use appear to influence the online customer retention through direct and indirect effect.

Article
Publication date: 24 October 2018

Samar Rahi and Mazuri Abd. Ghani

Understanding the main determinants of internet banking is important for banks and users. Although several prior research projects have focused on the factors that impact on…

1414

Abstract

Purpose

Understanding the main determinants of internet banking is important for banks and users. Although several prior research projects have focused on the factors that impact on adoption of technology, there is a limited empirical work which simultaneously captures technology-specific factors (PE, EE, WD, GAM) and customer-specific factors (GSC, INTRC) that help customers to adopt internet banking. Thus, the purpose of this paper is to verify how these factors influence individual behavior and motivate them to adopt new technology. The authors advance the body of knowledge on this subject by proposing moderating relationship of gamification between user’s intention to adopt and intention to recommend internet banking in social network.

Design/methodology/approach

To test the model the authors developed a quantitative study involving 398 internet users from five commercial banks. Data were collected in four weeks beginning of September 2017 from three large cities of Pakistan using convenience sampling approach. The theoretical model was tested using structural equation modeling (SEM).

Findings

The results indicate that intention to adopt internet banking is positively affected by performance expectancy, effort expectancy, website design, website characteristics and general self-confidence. Findings of SEM showed that approximately 72 percent of the variance in customer’s intention to adopt internet banking was accounted by predictors. Moderating effect of gamification suggested that the positive relationship between customer’s intention to adopt and customer’s intention to recommend internet banking will be stronger when gamification is higher. Importance performance matrix analysis (IPMA) suggested that among all other variables general self-confidence is the most important construct as it has the highest importance value in IPMA.

Practical implications

This study provides insightful guideline to practitioners, web designers and marketing professional that they should focus on both technology perspective and customer-specific factors to boost the confidence of internet banking users, while for researchers this study provides a basis for further development of technology adoption models in e-commerce domain.

Originality/value

This study contributes to the body of knowledge by adding game elements in technology perspective model and augments the e-commerce literature in the internet banking adoption context. To the date, this study is the first in its nature that investigates both technology-specific factors and customer-specific factors altogether to see the users influence toward technology adoption.

Details

The International Journal of Information and Learning Technology, vol. 36 no. 1
Type: Research Article
ISSN: 2056-4880

Keywords

1 – 10 of over 39000