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Book part
Publication date: 9 August 2012

Mark Holtzblatt, Norbert Tschakert and Husam Abu-Khadra

This study examines an emerging source of supplementary IFRS teaching materials. These include professional and institutional webcasts and online videos. The study begins…

Abstract

This study examines an emerging source of supplementary IFRS teaching materials. These include professional and institutional webcasts and online videos. The study begins by identifying the sources of IFRS webcasts and online videos, and then provides analysis and guidance for using such media in different levels of accounting courses. We conducted a questionnaire survey that examined student perceptions about using IFRS videos and webcasts in international accounting courses. The survey results indicate that students value the use of IFRS videos and webcasts, perceive them to be effective and to increase their learning, and view them as pedagogical tools that they will look for in the future. This study is important for accounting educators as it provides a useful and engaging tool to deliver IFRS knowledge to students.

Details

Advances in Accounting Education: Teaching and Curriculum Innovations
Type: Book
ISBN: 978-1-78052-757-4

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Article
Publication date: 4 January 2016

Deniz Ortaçtepe

Adopting Davis’ (1989) technology acceptance model (TAM), the purpose of this paper is to investigate the perceived differences between asynchronous presentation tools …

Abstract

Purpose

Adopting Davis’ (1989) technology acceptance model (TAM), the purpose of this paper is to investigate the perceived differences between asynchronous presentation tools (webcasts) and in-person presentations in a graduate program designed for the professional development of English as a foreign language (EFL) teachers at a private university in Turkey.

Design/methodology/approach

Data were collected for the three different types of presentations (i.e. in-person, video, and Prezi webcasts) the students performed in four different courses throughout the 2013-2014 academic year.

Findings

The analysis of the data coming from a three-part questionnaire revealed that students preferred in class presentations for learning purposes but agreed that webcasts were higher in quality as they included audio-visual materials. This study also concluded that for procedural knowledge that came from hands-on activities, students preferred in-person presentations, while for conceptual knowledge, Prezi webcasts were more preferred as they allocated time for students to reflect, do more research on, and effectively contribute to online discussions.

Research limitations/implications

The data came from questionnaires; had there been interviews with the students, more insights could have been gained into their perceptions of webcasts as well as how the students actually used them for learning purposes.

Originality/value

The studies specifically focussing on the use of audio and video podcasts/webcasts integrated these tools as supplementary materials to course content in traditional lectures. Yet, the use of webcasts as a student presentation tool rather than a duplicate of teachers’ lectures or supplementary materials still remains unknown especially in relation to the extent to which individuals’ acceptance of this instructional technology.

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The International Journal of Information and Learning Technology, vol. 33 no. 1
Type: Research Article
ISSN: 2056-4880

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Article
Publication date: 1 July 2002

Khalid M. Dubas and Ian Brennan

Webcasting or push technology automatically sends information from the producer of information to the server or client computer of the subscriber. This paradigm is…

Abstract

Webcasting or push technology automatically sends information from the producer of information to the server or client computer of the subscriber. This paradigm is different from the traditional method of accessing Web content – a method that requires an individual to seek out information via a search engine or URL. Webcasting does not require active participation by the viewer and in this sense it is more like the television mode of information delivery. After reviewing the evolution of Webcasting, our paper considers the implications of Webcasting for the marketing decision support system and the marketing mix. An extranet is a private Internet site that enables several companies to securely share information and conduct business. An extranet extends the reach of push technology and hence magnifies the marketing impact.

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Marketing Intelligence & Planning, vol. 20 no. 4
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 May 2007

J.P. Shim, Jordan Shropshire, Sungmin Park, Howard Harris and Natalie Campbell

The purpose of this paper is to provide an overview of podcasting and webcasting, and to examine student preferences between the different delivery richness of communication media.

Abstract

Purpose

The purpose of this paper is to provide an overview of podcasting and webcasting, and to examine student preferences between the different delivery richness of communication media.

Design/methodology/approach

Background information regarding podcasting and webcasting is discussed. A conceptual model, based on media richness theory, is developed to explain student's perceptions. For the testing of the model, a survey metric is introduced, and a research methodology is explained. Finally, a conclusion and research limitations are discussed.

Findings

The conceptual model of the motivations to use podcasting was adopted from media richness theory. It was proposed that six factors are related to future media use; immediacy of feedback, personal focus, transmission of cues, functionality, usability, and ease of use. The methodology relied heavily on logistic regression analysis for testing the various hypotheses. The authors collected data for hypothesis testing. The results of the study were inconclusive. This may be due to the lack of user experience with podcasting.

Research limitations/implications

Some instructors have even adopted such techniques as their primary means (within the classroom or outside classroom) of communicating to students. However, the selection of appropriate communication media requires an understanding of the students' perceptions, preferences and receptiveness of these new technologies.

Practical implications

The findings from this exploratory research will be valuable for podcasting users.

Originality/value

This study is the first kind of empirical research in this area. With this study, the authors examined the perceived value of podcasting.

Details

Industrial Management & Data Systems, vol. 107 no. 4
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 30 August 2011

Yusuke Gotoh, Tomoki Yoshihisa, Hideo Taniguchi and Masanori Kanazawa

The purpose of this paper is to reduce the waiting time on webcast for selective contents, by proposing a scheduling method called the “contents prefetched broadcasting…

Abstract

Purpose

The purpose of this paper is to reduce the waiting time on webcast for selective contents, by proposing a scheduling method called the “contents prefetched broadcasting considering user participation” (CPB‐CP) method.

Design/methodology/approach

The authors analyze and evaluate the performance of the proposed CPB‐CP method.

Findings

It is confirmed that the proposed method gives shorter average waiting time than the conventional methods.

Research limitations/implications

A future direction of this study will involve making a scheduling method in the case where the playing time of each content item is different.

Practical implications

In selective contents delivery, users may wait for the next bit of content to start playing after watching the previous one. In quiz programs, users may wait to receive the content data for their selected answer after they select their answer.

Originality/value

In the CPB‐CP method, when a provider node pulls out of the network while delivering contents, waiting time is reduced effectively by reconstructing a delivery schedule that considers the available bandwidth of each provider node.

Details

International Journal of Web Information Systems, vol. 7 no. 3
Type: Research Article
ISSN: 1744-0084

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Article
Publication date: 6 February 2017

Yi Zhang and Kevin K. Byon

The purpose of this paper is to examine the push and pull factors associated with the consumption of Chinese Table Tennis Super League (CTTSL) game events by online…

Abstract

Purpose

The purpose of this paper is to examine the push and pull factors associated with the consumption of Chinese Table Tennis Super League (CTTSL) game events by online audiences and on-site attendants.

Design/methodology/approach

Conducting a comprehensive review of literature and a test of content validity, a questionnaire was formulated to assess push and pull motives, event consumption, and sociodemographic variables. A total of 433 CTTSL event consumers, including 225 respondents who primarily followed CTTSL game events via television and webcasting and 208 respondents who primarily consumed the events by attending live game events.

Findings

Structural equation modeling analyses revealed that for online consumers, two push factors, self-esteem and drama excitement, were found to be positively related to the event consumption factors; whereas, social interaction and sport performance factors were found to be negatively predictive of event consumption factors. For on-site consumers, none of the push and pull factors were found to be related to the consumption factors.

Research limitations/implications

These results indicate that unlike research findings derived in other research settings mainly conducted in Western countries, push and pull factors are more functional for online CTTSL consumers who are of comparatively stronger fandom level, which are likely affected by CTTSL’s contemporary operations.

Originality/value

Enriching the dual process theory through examining its applicability in studying sport consumer behavior, from both perspectives of internal and external motivations; applying theories and research findings of internal and external motivations that have primarily been derived in Western countries into a professional sport setting in China; identifying unique and diverse perspectives of professional table tennis consumers in China between online and on-site consumers; contrary to the findings derived in Western countries, the motivational factors are more functional for online CTTSL consumers who are of comparatively stronger fandom level, which are likely affected by CTTSL’s contemporary operations; and conducting micro-perspective analyses to study Chinese sport consumer behaviors, which has rarely been done in contemporary scholarly inquiries in China.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 1
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 February 2006

M. A. Rentroia‐Bonito, F. Figueiredo, A. Martins, J. A. Jorge and C. Ghaoui

Technological improvements in broadband and distributed computing are making it possible to distribute live media content cost‐effectively. Because of this, organizations…

Abstract

Technological improvements in broadband and distributed computing are making it possible to distribute live media content cost‐effectively. Because of this, organizations are looking into cost‐effective approaches to implement e‐Learning initiatives. Indeed, computing resources are not enough by themselves to promote better e‐Learning experiences. Hence, our goal is to share preliminary results on testing a holistic evaluation method for e‐Learning environments. To this end, we have built an experience within class dynamics using an open source Learning Virtual Environment integrated with webcast and video archive features. Our proposed evaluation method capyures user feedback by classifying it according to motivation to e‐learn in groups, since we have found this approach simpler than using classic behavioural methods. This helped us to define practical design guidelines to yield faster and more efficient e‐Learning development processes. Our results show that consistent communication both online and offline, translates into efficiency. It also dampens negative perceptions during the transition from traditional to online learning environments. These results will contribute in designing intervention strategies to optimize organizational investments in e‐Learning across user groups and contexts.

Details

Interactive Technology and Smart Education, vol. 3 no. 1
Type: Research Article
ISSN: 1741-5659

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Article
Publication date: 5 December 2016

Patrik Jonsson and Paulina Myrelid

The purpose of this paper is to define supply chain information utilisation and explore how its antecedents impact shared information utilisation in information receiver’s…

Abstract

Purpose

The purpose of this paper is to define supply chain information utilisation and explore how its antecedents impact shared information utilisation in information receiver’s planning processes.

Design/methodology/approach

The analysis is based on a literature review and exploratory case study of three supplier dyads of original equipment manufacturers. This study presents a four-phase model of supply chain information utilisation, and identifies how information sharing, information quality, and intended information usage are antecedents of actual usage of information shared in supply chains. In the dyads, 35 potential information utilisation situations are analysed.

Findings

Inter- and intra-organisational factors are antecedents of information utilisation, by their effects on the four phases of utilisation. Composite information sharing, social network governance, human process involvement, and formal planning processes are important antecedents, which are not much emphasised in the literature.

Research limitations/implications

The study focusses on routinised sharing of formal demand-related planning information in supply chain dyads. The analysis is based on three case dyads which are chosen to be complementary in several respects, and where there is access to rich data.

Practical implications

Understanding phases and antecedents could support managers in developing information sharing strategies.

Originality/value

The literature does not explicitly consider information utilisation, or related antecedents or effects. However, by defining information utilisation and proposing a multi-phase utilisation model, this study can explain the performance effect of information sharing. In addition, the composite information variable is defined. This is the first attempt to conceptualise and explore antecedents of information utilisation in supply chains.

Details

International Journal of Operations & Production Management, vol. 36 no. 12
Type: Research Article
ISSN: 0144-3577

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Article
Publication date: 18 May 2012

Daisy Johnson

Abstract

Details

Library Review, vol. 61 no. 5
Type: Research Article
ISSN: 0024-2535

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Article
Publication date: 1 July 2001

Claire Spencer and Nick Giles

“We’re watching the wiring of the cerebral cortex of society”, said Jay Walker, founder and vice‐chairman of priceline.com, of the new Internet revolution. “It is…

Abstract

“We’re watching the wiring of the cerebral cortex of society”, said Jay Walker, founder and vice‐chairman of priceline.com, of the new Internet revolution. “It is dramatically transforming communication and marketing models; it is providing marketers with a new set of capabilities.” But with new capabilities come casualties; Jay Walker cautions that advertising will disappear on the Net, “It may take two or ten years, but it will disappear.” Walker’s hypothesis is borne out by the latest research findings from Roper Starch. In its latest report it identifies the “The advertising‐free zone brought to you by (fill in the brand)” phenomenon. Roper Starch predict “ad‐free zones will be popping up on the Internet soon, a reflection of consumers’ increasing antipathy towards advertising”. This paper examines the opportunities for effective online marketing that go beyond the now omnipresent banner advertisements, and provides guidelines for marketers as to how to harness the “new set of capabilities” through planning and evaluation. The paper has relevance to those involved with public relations in a marketing context (often called marketing PR), and those interested in planning and evaluating online communications campaigns.

Details

Journal of Communication Management, vol. 5 no. 3
Type: Research Article
ISSN: 1363-254X

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