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The advancements of mobile technologies and devices have greatly facilitated the extension of online services from web to mobile environments. Drawing on the categorization theory, the purpose of this paper is to explore the impact of perceived entitativity on users’ web-mobile service extension behavior. The research model considers how perceived entitativity serves as a category cue to link the category- and piecemeal-based processing and shape users’ adoption of extended mobile services.

An online survey (n=552) was conducted to empirically test the model. The data were analyzed by structural equation modeling approach.

The results offer two major findings. First, performance expectancy, perceived controllability and subjective norm are important antecedents of users’ usage intention. Second, perceived entitativity has three types of effects on usage intention: it exerts a direct and positive influence on usage intention; it indirectly facilitates usage intention through increasing PE and perceived controllability; and it moderates the relationship between subjective norm and usage intention.

This study contributes to the literature by taking into account the interplay of category- and piecemeal-based processing to understand consumers’ web-mobile service extension behavior.

Drawing from the spillover effect literature, the purpose of this paper is to investigate the spillover effect in consumers’ web-mobile payment extension behavior. The authors figure out two categories of factors associated with the spillover effect: relevant schema and schematic fit. Cognitive trust and emotional trust in web payment are used to capture relevant schema, while perceived similarity and perceived business tie are proposed to denote schematic fit in the web-mobile payment extension context.

An online survey (n =552) was conducted to empirically test the model. The data were analyzed by structural equation modeling approach.

The results show that relevant schema and schematic fit factors positively influence perceived value of mobile payment (MP), which facilitates consumers’ behavioral intention of MP.

This study contributes to the extant literature by theoretically identifying the key factors of the spillover effect and empirically investigating its role during the web-mobile service extension process.

Attracted by tremendous market opportunities of mobile business, many web services providers have started to expand their web services from traditional PC-based environment into the mobile-based environment. However, success in the web services cannot guarantee the success in the mobile services. The purpose of this paper is to identify factors that influence consumer evaluation and use of mobile shopping services in a web-mobile service extension context.

Based on categorization theory, this paper focusses on the role of integration and consistency between web and mobile services. A research model was created and empirically tested on data collected from 298 mobile shopping users in China.

The structural equation modeling analysis indicates that evaluation of source (web service quality) positively affect evaluation of target (perceived mobile service quality and flow in mobile services). The study also found that the relationships between source and target (perceived integration and perceived consistency) play an important role in determining evaluation of the target, which in turn shapes intention to use mobile services.

The survey is based on mobile shopping consumers. Caution is required in any effort to generalize the findings to other research contexts. Factors influencing a consumer's extension or adoption decisions in regard to different mobile services may not be the same, or the degree of influence may differ. Continued studies can test and compare our findings in different mobile services contexts.

The results of the findings provide specific methods for managing the process of web-mobile service extension. The results also indicate the importance of perceived consistency in shaping consumers’ evaluation of the extended mobile services in practical environments.

The present study extends the categorization theory to a multi-channel context and examines mobile services adoption from a cross-environment perspective. It considers evaluation of source, evaluation of target, and the relationships between source and target, which enriches the innovation adoption literature by providing a holistic insight into the evaluation and use of mobile services.

With more and more individuals relying on mobile devices to obtain information, many libraries launch mobile application to satisfy mobile users’ information need. The purpose of this paper is to figure out factors influencing consumers’ channel transfer intention of library service from web-based platform to mobile app.

A structural equation model is proposed based on categorization theory. In addition, situational contexts are taken into account to make research model more suitable for the real condition. Data collected from 319 samples are used for hypotheses examining.

The relationships between source and target (perceived differentiation including function differentiation and resource differentiation) positively affect perceived situation efficiency, which in turn shapes intention to use mobile library application. Perceived mobile library quality positively influences perceived differentiation, perceived situation efficiency and mobile library adoption intention. In summary, perceived situation efficiency is the main factor.

Both quality and situational factors should be taken seriously, and mobile device producers and mobile app developers should cooperate on improving the quality of mobile app. Meanwhile, it is critical to examine the relationship between web based and mobile library service in the initial or early stage of mobile library development.

By focussing on the impacts of the relationship between web and mobile library service and evaluation of mobile library on the adoption intention, this paper not only provides a theoretical understanding of mobile library adoption behavior but also offers practical insights to library managers and app developers for promoting such a process.

Drawing on the control agency theory and the network effect theory, the purpose of this paper is to examine the effect of privacy assurance approaches, network externality and technology complementarity on consumers’ self-disclosure in mobile payment (MP) applications. The authors identify four types of privacy assurance approaches: perceived effectiveness of privacy setting, perceived effectiveness of privacy policy, perceived effectiveness of industry self-regulation and perceived effectiveness of government legislation. The research model considers how these privacy assurance approaches influence privacy concerns and consumers’ self-disclosure in MP applications under boundary conditions of network externality and technology complementarity.

An online survey with 647 sample users was conducted to empirically validate the model. The target respondents were current consumers of a popular MP application. The empirical data were analyzed by a structural equation modeling approach.

The empirical results reveal several major findings. First, privacy assurance approaches can effectively decrease privacy concerns, which ultimately formulates consumers’ self-disclosure in MP applications. Second, network externality and technology complementarity weaken the effect of perceived effectiveness of privacy setting on privacy concerns. Third, network externality and technology complementarity strengthen the relationship between perceived effectiveness of government legislation and privacy concerns, while they have non-significant interaction effect with perceived effectiveness of privacy policy and industry self-regulation on privacy concerns.

MP providers and stakeholders can harness the efficacy of privacy assurance approaches in alleviating privacy concerns and promoting consumers’ self-disclosure in MP applications.

The authors’ work contributes to the information privacy literature by identifying effective privacy assurance approaches in promoting consumers’ self-disclosure in MP applications, and by highlighting boundary conditions of these privacy assurance approaches.

To examine the effectiveness of a multichannel strategy, this study mainly investigates two issues: (1) whether customers' five value perceptions (i.e. product quality, service quality, innovation, price and store image) extend from e-stores to physical stores and (2) whether customers' five value perceptions derived from e-stores/physical stores facilitate purchase intention within and beyond the channel context.

This study develops a research model to elaborate on the relationships between the focal constructs and collects 177 useable responses via an online community and personal contacts survey. Partial least squares structural equation modeling (PLS-SEM) methods and mediation analyses are conducted to validate the proposed hypotheses.

The results show that the values perceived in e-stores/physical stores generally motivate online/offline purchase intention, respectively. Next, based on Tversky's belief/feature matching process, the five value perceptions correlate with their counterparts across online and offline channels. The results of the mediation analyses suggest that the advantages established in online channels may be contagious to offline channels at the belief level. Specifically, four of the five online value perceptions may have different effects on offline purchase intention: (1) product quality perceived in e-stores directly (negative) and indirectly (positive) results in offline purchase intention, demonstrating cannibalization effects and (2) service quality, innovation and store image perceived in e-stores indirectly and positively contribute to offline purchase intention, indicating synergetic effects.

The findings of this study provide several important theoretical and practical implications for multichannel and omnichannel retailing strategies.

The purpose of this paper is to chart the evolving internet‐mobile internet relationship in Japan.

The approach takes the form of a case study.

The original i‐Mode‐based model for mobile internet in Japan was largely an ordered system except for relatively marginal unofficial web sites, which unlike official web sites were not listed on the browser, where an element of chaos reigned. The introduction of Google search engine changed the ecosystem by giving the unofficial web sites new visibility.

The interface between the internet and its wireless extensions is a potential source of powerful influences both ways and needs to be watched.

The paper looks at the little studied interface between the chaotic internet and its mobile extensions, largely ordered systems, to see whether the chaos of the internet will spill over to its mobile extensions or whether the order of the latter will march on to the former.

The purpose of this paper is to investigate the mechanism of building trust during the transition from online payment to mobile payment, as well as to examine the effect of trust on the satisfaction and continuance intention of mobile payment users. Based on trust transfer theory, this study proposes that trust in online payment (i.e. trust in source) and two source-target relationship factors, namely, perceived similarity and entitativity, affect trust in mobile payment (i.e. trust in target). In turn, the resulting trust influences user satisfaction and continuance intention toward mobile payment in an online-mobile payment context.

The model was empirically tested on data collected from 219 mobile payment users of a famous payment enterprise in China.

The results indicated that the trust transfer process positively influences the continuance intention of mobile payment through satisfaction. Satisfaction is an important factor affecting continuance intention. Moreover, trust in online payment, perceived similarity, and perceived entitativity between online and mobile payments can positively influence trust in mobile payment.

This study investigates the post-adoption usage of mobile payment from the trust transfer perspective. It focuses on the trust-building process and emphasizes the importance of trust on the continuance intention toward mobile payment in an online-mobile payment context.

The success of web services involved the adoption of this technology by different service providers through the web, which increased the number of web services, as a result making their discovery a tedious task. The UDDI standard has been proposed for web service publication and discovery. However, it lacks sufficient semantic description in the content of web services, which makes it difficult to find and compose suitable web services during the analysis, search, and matching processes. In addition, few works on semantic web services discovery take into account the user’s profile. The purpose of this paper is to optimize the web services discovery by reducing the search space and increasing the number of relevant services.

The authors propose a new approach for the semantic web services discovery based on the mobile agent, user profile and metadata catalog. In the approach, each user can be described by a profile which is represented in two dimensions: personal dimension and preferences dimension. The description of web service is based on two levels: metadata catalog and WSDL.

First, the semantic web services discovery reduces the number of relevant services through the application of matching algorithm “semantic match”. The result of this first matching restricts the search space at the level of UDDI registry, which allows the users to have good results for the “functional match”. Second, the use of mobile agents as a communication entity reduces the traffic on the network and the quantity of exchanged information. Finally, the integration of user profile in the service discovery process facilitates the expression of the user needs and makes intelligible the selected service.

To the best knowledge of the authors, this is the first attempt at implementing the mobile agent technology with the semantic web service technology.

The purpose of this study is to explore the antecedents of consumers’ online review intention in e-commerce platforms from a unique perspective of consumer commitment and platform design. Meanwhile, for the dual-platform strategy, i.e. providing both the web and mobile platforms simultaneously, which is widely adopted in the industry but lacks theoretical concerns, this study aims to examine the differences that platform design influences consumer commitment, consequently contributing to online review intention, between the web and mobile contexts.

A cross-sectional online survey is employed, and a structural equation model-based approach is utilized to analyze the data collected from both the website-preferred consumers (N = 167) and the mobile app-preferred consumers (N = 247).

The results indicate that instrumental support design factors and socio-emotional support factors positively influence consumer commitment, which further affect online review intention positively. Furthermore, design factors in different use contexts generate different impacts, and consumer commitment generates a greater effect on online review intention in the mobile than in the web context. Empathy is found to be an important motivator of consumer commitment in both contexts.

To the best of the authors’ knowledge, as one of the first attempts to capture the differences in the relationship between platform design on consumer commitment and online review intention in different use contexts within the dual-platform e-commerce, this study provides insights for e-commerce platform managers and designers to promote consumer commitment and online review engagement by prioritizing the platform design.