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Article
Publication date: 27 July 2012

Parmita Saha, Atanu K. Nath and Esmail Salehi‐Sangari

Despite the growth in adoption of technology by governments, the assessment of quality in electronically delivered public services has been relatively lacking. Past researches on…

3527

Abstract

Purpose

Despite the growth in adoption of technology by governments, the assessment of quality in electronically delivered public services has been relatively lacking. Past researches on information systems have identified information and service quality, system use, playfulness, and system design quality as critical factors of successful service delivery in e‐commerce. The purpose of this paper is to empirically test the applicability of system and information quality criteria in evaluating government e‐services websites. The main research problem identified in this study was “what are the system and information quality characteristics of government service delivery websites?”

Design/methodology/approach

Based on a survey of 97 Municipalities from all the 21 regions of Sweden, the authors examine the presence of system quality features, specifically functionality, navigation, and accessibility; and measures of information quality in government websites. A systematic random sampling was chosen as the suitable approach; 290 municipalities are organized in 21 counties and we have chosen every 3rd number of municipalities from the list. An online survey was conducted, with 408 valid responses taken. A confirmatory factor analysis was conducted for system and information quality.

Findings

Results indicate that accessibility and the navigation facility are important in determining a citizen's perceived system quality. Information preciseness, timeliness, and sufficiency were found to be key measures of information quality in government e‐services. Furthermore, an important finding from this research is that theories from information systems (IS), e‐commerce, and marketing were found to be applicable in assessing government e‐tax services within the broader area of government‐to‐citizen (G2C) service delivery systems. In addition, a quantitative study was conducted among citizens to determine system and information quality characteristics.

Originality/value

The results presented in this paper can help the authorities to identify key quality criteria for e‐tax services that are valued by citizens and consequently improve service levels. Taking the context into consideration, additional variables are incorporated from literature that spans several disciplines (IS, e‐commerce, and marketing), and some re‐specifications are made to identify system and information quality criteria in the context of an e‐tax filing service, which was the main theoretical contribution of this study.

Details

Transforming Government: People, Process and Policy, vol. 6 no. 3
Type: Research Article
ISSN: 1750-6166

Keywords

Article
Publication date: 1 December 2004

Harold W. Webb and Linda A. Webb

The development and testing of an instrument for obtaining user feedback on the overall quality of B2C electronic commerce Web sites, SITEQUAL, is discussed. Using previous…

5559

Abstract

The development and testing of an instrument for obtaining user feedback on the overall quality of B2C electronic commerce Web sites, SITEQUAL, is discussed. Using previous research in information quality and service quality as a springboard, a conceptual model and an instrument to measure Web site quality were developed. A factor analysis was conducted which suggested that four minimum Web site quality factors and seven desired Web site quality factors are important to consumers in the retail music industry. The use of Web site quality factors for measurement of consumer expectations and perceptions, determining Web site requirements, and guiding the testing process is suggested.

Details

Journal of Enterprise Information Management, vol. 17 no. 6
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 9 March 2012

Young Ha and Hyunjoo Im

The purpose of this paper is to examine a comprehensive model explaining how web site design influences consumer's emotional and cognitive responses and contributes to…

7350

Abstract

Purpose

The purpose of this paper is to examine a comprehensive model explaining how web site design influences consumer's emotional and cognitive responses and contributes to satisfaction and word‐of‐mouth (WOM) communication in an online shopping context.

Design/methodology/approach

A total of 804 female college students completed an online survey after browsing one of two mock web sites developed to manipulate web site design quality.

Findings

Web site design quality showed positive direct effects on pleasure, arousal, and perceived information quality and indirect effects on satisfaction and WOM intention. Pleasant shopping experience increased positive perceptions and satisfaction. The results also showed that satisfaction mediated the relationship between emotional and cognitive responses and positive WOM intention.

Research limitations/implications

Although an online survey was used to increase the reality of an online shopping experience, uncontrolled conditions may have influenced the results of the study. Further research needs to be conducted in a laboratory setting to control these factors.

Originality/value

The paper theoretically extends the applicability of the stimulus‐organism‐response paradigm to satisfaction and electronic WOM intention research and fills the gap in the current online shopping literature. The paper also offers valuable information to online retailers to maximize consumer satisfaction and generate positive WOM using web site design.

Details

Journal of Service Management, vol. 23 no. 1
Type: Research Article
ISSN: 1757-5818

Keywords

Article
Publication date: 16 October 2009

Soyoung Kim and Christie Jones

The purpose of this paper is to examine how offline brand trust moderates: the relationship between consumers' general attitude toward the internet and their perceptions of the…

8460

Abstract

Purpose

The purpose of this paper is to examine how offline brand trust moderates: the relationship between consumers' general attitude toward the internet and their perceptions of the quality of a retailer's web site and the relationship between their perceived web site quality and intention to shop from the web site.

Design/methodology/approach

Two hundred young female consumers participate in the study. Each selected one of three pre‐determined apparel retailer brands that she has either had experience with or are familiar with. Participants are then asked to keep their selected retailer in mind when completing an online questionnaire. They are also asked to browse the retailer's web site in search of a shirt or blouse. Factor and multiple‐regression analyses are conducted to test hypotheses.

Findings

Offline brand trust exerted a significant moderating effect in the relationship between the efficiency factor of attitude toward the internet and the usability and information quality factor of web site quality. Offline brand trust also played a moderating role in the relationship between the interactivity factor of web site quality and online shopping intention. Implications for multi‐channel apparel retailers are discussed.

Originality/value

While a great deal of research has been conducted to study brand trust, most has focused on product brands not on retail brands. Furthermore, none of the studies on brand trust has questioned nor investigated the moderating role of retail brand trust in the relationship between consumer characteristics and their attitudes and behaviors toward the company's new business format. This paper seeks to contribute to the extant literature on brand trust and multi‐channel retailing by exploring the role of offline brand trust in shopping at a multi‐channel retailer's web site.

Details

Direct Marketing: An International Journal, vol. 3 no. 4
Type: Research Article
ISSN: 1750-5933

Keywords

Article
Publication date: 5 October 2015

Mutaz M. Al-Debei, Mamoun N. Akroush and Mohamed Ibrahiem Ashouri

The purpose of this paper is to examine consumer attitudes toward online shopping in Jordan. The paper introduces an integrated model which includes trust, perceived benefits…

42850

Abstract

Purpose

The purpose of this paper is to examine consumer attitudes toward online shopping in Jordan. The paper introduces an integrated model which includes trust, perceived benefits, perceived web quality, and electronic word of mouth (eWOM) along with their relationships in order to examine their effects on consumer attitudes toward online shopping.

Design/methodology/approach

A structured and self-administered online survey was employed targeting online shoppers of a reputable online retailer in Jordan; i.e. MarkaVIP. A sample of 273 online shoppers was involved in the online survey. A series of exploratory and confirmatory factor analyses were used to assess the research constructs, unidimensionality, validity, and composite reliability. Structural path model analysis was also used to test the hypothesized relationships of the research model.

Findings

The empirical findings of this study indicate that consumer attitudes toward online shopping is determined by trust and perceived benefits. Trust is a product of perceived web quality and eWOM and that the latter is a function of perceived web quality. Hence, trust and perceived benefits are key predictors of consumer attitudes toward online shopping, according to the results. Further, the authors also found that higher levels of perceived web quality lead to higher levels of trust in an online shopping web site. Perceived web quality was found to be a direct predictor of trust, and the former positively and significantly influences perceived benefits. Also, the authors found that 28 percent of the variation in online shopping attitudes was caused by perceived benefits and trust.

Research limitations/implications

The research sample included only early adopters who are usually described as personal innovators and risk takers. Future research is encouraged to focus on other groups such as non-adopters to understand their online shopping attitudes. Another limitation is derived from the geographical context of the current study; that is Jordan. The findings are not necessarily applicable to other Arab countries and the rest of the world. Therefore, replications of the current study in different countries would most likely strengthen and validate its findings. Also, the study is cross-sectional which does not show how attitudes of consumers may change over time. The authors encourage future studies to employ a longitudinal design to understand the changes in consumers’ attitudes toward using online shopping over time. Finally, this study examined only one case in point and thus findings cannot be generalized to other online shopping web sites. Future research is highly encouraged to examine consumers’ attitudes toward other online shopping web sites inside and outside Jordan.

Practical implications

The paper supports the importance of trust and perceived benefits as key drivers of attitudes toward online shopping in emerging markets like Jordan. It further underlines the importance of perceived web quality contribution to perceived benefits and trust as well as the key role of the later in forming online shoppers’ attitudes. Online retailers’ executives and managers can benefit from such findings for future e-marketing strategies and acquire new customers to achieve long-term performance objectives.

Originality/value

This paper is one of the very few attempts that examined attitudes toward online shopping in the Arab world. Importantly, it revealed the drivers of online shoppers’ attitudes in Jordan. National and international online retailers planning to expand their operations to Jordan or to the Middle East Region have now valuable empirical evidence concerning the determinants of online shopping attitudes and online shoppers’ behavior in Jordan upon which e-marketing strategies can be formulated and implemented.

Details

Internet Research, vol. 25 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 April 2001

J. Cox and B.G. Dale

Examines the applicability of determinants identified in a physical services environment to assess the services relating to e‐commerce. It is argued that the lack of human…

19577

Abstract

Examines the applicability of determinants identified in a physical services environment to assess the services relating to e‐commerce. It is argued that the lack of human interaction during the Web site experience means that determinants such as competence, courtesy, cleanliness, comfort and friendliness, helpfulness, care, commitment, flexibility are not particularly relevant in e‐commerce. On the other hand, determinants such as accessibility, communication, credibility, understanding, appearance, and availability are equally applicable to e‐commerce as they are in physical services. The paper argues the need for further research to identify suitable determinants for the e‐commerce operating environment.

Details

Managing Service Quality: An International Journal, vol. 11 no. 2
Type: Research Article
ISSN: 0960-4529

Keywords

Article
Publication date: 26 July 2013

Hanne Sørum, Kim Normann Andersen and Torkil Clemmensen

The objective of this paper is to investigate how webmasters within government bodies explain quality of websites. Despite the central position for advancing the communication…

2141

Abstract

Purpose

The objective of this paper is to investigate how webmasters within government bodies explain quality of websites. Despite the central position for advancing the communication, bridging usability tests and design, there are surprisingly few studies on how webmasters perceive, experience and explain website quality or design issues.

Design/methodology/approach

The authors' unit of analysis is webmasters from Norwegian web‐award‐winning organizations. Eight webmasters from four types of websites were interviewed. The websites were purposefully sampled, using the strategy of maximal variation sampling to maximize difference between the four types of websites.

Findings

The findings reveal that issues concerning usability are found to be an important dimension of website quality. The authors' analysis of how webmasters explain website quality reveals substantial variance in explanation of website quality. Repeated keywords of website quality are mainly related to user‐friendliness, effective website usage, content‐related issues and accessibility (WAI‐principles).

Research limitations/implications

This study includes webmasters from award‐winning websites. In upcoming research contributions, it would add to the richness of the study if webmasters from non‐award‐winning websites were included. Measurement of website quality and success is widely addressed within the research literature. This paper offers the opportunity to understand how practitioners (i.e. webmasters) facilitate for website quality, grounded in their perception and explanations of which quality aspects they found to be of importance.

Practical implications

The website quality aspects identified in this paper can be used as insights for how to develop and improve the quality of websites with the public sector.

Social implications

The overall digital enabled transformation of government appears to be guided by a rather heterogeneous set of quality standards. While a variance of quality standards might stimulate innovation in websites, it can also lead to a substantial difference in digital services provided to citizens. Thus, the authors' research stimulates the awareness of diversity of quality parameters and could have as an implication that national and international standards beyond accessibility standards are more explicitly shared and debated.

Originality/value

The aim of this paper is to provide insights into website practitioners' (i.e. webmasters') perception and explanation of quality aspects in websites. Webmasters are important contributors to the quality of available websites, and it is of particular benefit to learn about their suggestions. Most studies tackle perception of website quality from a user's point of view, while the added knowledge in this paper is the webmaster's explanation.

Details

Transforming Government: People, Process and Policy, vol. 7 no. 3
Type: Research Article
ISSN: 1750-6166

Keywords

Article
Publication date: 2 August 2011

José Carlos Pinho, Maria de Lurdes Martins and Isabel Macedo

This study aims to examine online service quality factors as main driving forces in the degree of intention of using the Taxation Department web site expressed by certified…

1939

Abstract

Purpose

This study aims to examine online service quality factors as main driving forces in the degree of intention of using the Taxation Department web site expressed by certified accountants.

Design/methodology/approach

Drawing on a quantitative methodological approach, a survey was undertaken among a sample of 351 certified accountants to empirically test the proposed model. The paper used an ordered logit model to estimate the effects of several online service quality factors on the certified accountant's degree of intention of using the Portuguese government's tax services web site.

Findings

The results identify a number of key aspects of online service quality that contribute to the increase of the use of the taxation web site by certified accountants. This is particularly evident for web site characteristics such as convenience, research facilities, privacy and security, speed and ease of access.

Practical implications

This study offers the opportunity to rethink existing policies and to set forth specific measures that can be implemented to establish rigorous quality standards.

Originality/value

The paper provides an empirical analysis regarding the online service quality factors that determine the degree of use of a taxation web site. The methodological framework followed in this study has not, as far as is known, been used previously within the literature in this context.

Details

International Journal of Quality & Reliability Management, vol. 28 no. 7
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 1 March 2006

Adel M. Aladwani

To understand the relationship between web site quality and consumers' web attitudes and purchases.

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Abstract

Purpose

To understand the relationship between web site quality and consumers' web attitudes and purchases.

Design/methodology/approach

The paper constructs and tests a model linking four sub‐dimensions of web site quality to purchasing intent of consumers using data gathered via a field survey.

Findings

Only the technical dimension of web site quality influences consumers' purchasing behavior both directly and indirectly through their attitudes towards the web site. Specific content quality and appearance quality have relatively stronger association with consumers' attitudes towards the web site than technical quality and general content quality do.

Research limitations/implications

First, the present study used a sample of students in testing the proposed model. In the future, there may be a need to re‐test the same research model using a wider sample of web consumers. Second, attitudes toward and intentions to buying online may change over time and this study does not take this fact into account. Future research may need to examine the proposed relationships using a longitudinal design.

Practical implications

It was shown that by giving attention to building a technically sound web site with effective content and attractive design, an organization could bring in more consumers to its online business and convince them to make purchases.

Originality/value

Understanding the link between multiple dimensions of web site quality and purchasing behavior of web consumers should help organizations know how to improve forward integration with their customers. Previous research, although helpful, failed to examine this important relationship. This paper tries to fill this void in the literature.

Details

Business Process Management Journal, vol. 12 no. 2
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 1 June 2003

Jessica Santos

Service quality is increasingly recognised as an important aspect of electronic commerce (e‐commerce). Because the online comparison of the technical features of products is…

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Abstract

Service quality is increasingly recognised as an important aspect of electronic commerce (e‐commerce). Because the online comparison of the technical features of products is essentially costless, feasible, and easier than comparisons of products through traditional channels, service quality is the key determinant for successful e‐commerce. A conceptual model of the determinants of e‐service quality is proposed and discussed. Given the exploratory nature of this research, focus groups are used to investigate e‐service quality dimensions. It is proposed that e‐service quality has incubative and active dimensions for increasing hit rates, stickiness, and customer retention. The incubative dimension consists of: ease of use, appearance, linkage, structure and layout, and content. The active dimension consists of reliability, efficiency, support, communication, security, and incentives. The importance and implications of each determinant are presented.

Details

Managing Service Quality: An International Journal, vol. 13 no. 3
Type: Research Article
ISSN: 0960-4529

Keywords

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