Search results

The purpose of this study is to measure the perception and the behavioural intention of web-users who interact with a virtual agent on a web site. The author wants to measure the added value of this technology in terms of providing e-service and measure web-users' desire to have a concrete experience with a firm after experiencing its web site.

The author integrated a virtual agent on a restaurant's web site and conducted an online survey. The author asked respondents to interact with the virtual agent and then fill in the questionnaire. The author used the expanded version of the technology acceptance model (TAM) for measuring the intention of potential customers to accept a new technology and for evaluating the characteristics of the virtual agent. In order to measure the e-service quality, the author adapted items of WebQual to restaurant industry. As the author had several latent variables, the author used partial least squares (PLS), a variance-based structural equation modeling method.

Results show that the utilitarian and hedonic values of the virtual agent increase significantly the desire of potential clients to experiment the restaurant. Hedonic value seems to play a major role. This is a crucial factor for restaurant and hotel industries which can be considered as hedonic industries.

This research can help firms to manage relationships with current and potential clients through their web site. The nature of the company plays an important role in the success of the virtual agent's implementation. Even if in the case the author applied the virtual agent to a hedonic industry, a lot of companies in other sectors can benefit from having a virtual agent, especially if the company in question is service-oriented (e.g. bank, airline, etc.).

According to the author's knowledge, virtual agents have never been applied to restaurant/hotel industries before. The results of this research significantly advanced the understanding of the impact of virtual agents, especially in the hospitality industry. Moreover, the author applied the TAM to the characteristics of virtual agent, which is very new for the academic world. Finally, the framework the author presented in this research could be used as a basis of measurement of virtual agent effectiveness.

Blog is a web-based social activity that has become mainstream media. The purpose of this paper is to develope a measurement instrument for assessing blog service innovation, which social media services providers and bloggers can use to promote blog functions and to ensure high quality blog services.

The study adopted both qualitative and quantitative research methods and performed four steps of scale development, including item generation and item pooling, pretest and initial purification, scale refinement, and scale validation and critical item analysis.

From a user-oriented service perspective, the major findings of the study were the 18 measurement items for blog service innovation scale (BLOG-S-INNO scale), which was derived from the innovative blog cognition of blog users. One critical factor in the BLOG-S-INNO scale was further identified to effectively predict outcomes of blog service innovation in social media services.

Management at social media services providers can apply the BLOG-S-INNO scale as a diagnostic tool to assess organizational innovation capabilities in relation to blog services, and to link their innovation strategies with the innovation experiences of bloggers improving bloggers’ affection. The findings of this study also make it possible to offer recommendations to help bloggers improve service innovation to increase the experience and preference of blog browsers.

The study used qualitative research methods to construct a pool of items for measuring blog service innovation. Furthermore, the paper conducted quantitative research methods to develop a new blog service innovation scale and analyzed the key indicators of blog service innovation.

The purpose of this paper is to identify starting points for improving corporate self‐presentation on the world wide web (WWW) by enhancing site usability, message credibility, and information utility.

Content analysis, quantitative linguistic analysis and discourse analysis were used to examine the “About Us” sections of 20 well‐known corporate web sites.

The findings suggest that companies recognise the challenges provided by WWW‐mediated communication but fail to respond adequately. The companies could enhance their web sites by adopting a more user‐centred approach, constructing more convincing arguments and raising the level of interactivity in order to present their audiences with more relevant information.

The findings of this study are limited by the fast‐paced nature of the internet. The content and structure of the pages may have changed substantially since the research was conducted.

Companies need to pay more attention to the fact that the WWW as a pull medium empowers users to choose the material they want to be exposed to. Therefore, companies need to make more efforts to entice users to see material they would otherwise not choose to see.

In view of the small body of qualitative research on corporate web sites, particularly regarding the use of language, the challenges of corporate web communication and the responses identified may provide a framework for future research, e.g. for longitudinal studies. Practitioners may use the findings to redesign the content and structure of corporate web sites.

Humanized digital solutions that provide better access, understanding and use of health services enable better decisions and better patient’s experience focused on humanization of care. This translates into better health literacy in the digital area.

Currently health care is inseparable from digital health, and this evidence was highlighted during the COVID-19 pandemic. For this analysis, a cross-sectional study was carried out, with 335 valid answers in a quantitative and qualitative research to evaluate the opinion of the respondents regarding their digital health use and the means used, as well as the perception of emotions generated before and during the pandemic. A qualitative content analysis was also performed on the open question about the future of health.

The results showed a humanization in digital is essential and that it is necessary to prioritize the human relationship and find the meaning of space, communication and proximity of health face-to-face, respecting as differences.

This chapter will also propose the presentation of challenges and results from the application of health literacy on patient empowerment in the health system, based on humanized digital solutions.

The predominant neoliberal structure of capitalism and tourism as the fuel of capitalism exposes growing problems of injustice, unfairness and inequality. Places and communities around the world are currently expressing the need for radical changes in placemaking to be able to think, plan and act differently. This theoretical contribution adopts a humanistic management (HM) perspective of placemaking to promote places where people enjoy living, working, interacting and having meaningful experiences. Tourist destinations are relevant places to discuss the application of HM principles in practice and promote humanistic destinations and the humanisation of placemaking. This chapter concludes by arguing for an interface with eco-centric and posthumanist transformative approaches to promote holistic value-based placemaking and regeneration of places.

In the context of a profound digital transformation, the need for social interactivity is becoming fundamental for consumers on e-commerce sites. It allows them to interact with the company in the same way as with salespeople in physical stores. Among the different existing virtual agents used by companies to offer online solid interaction, this study focuses on virtual recommendation agents (VRAs). The purpose of this paper is to investigate the effectiveness of VRA on consumers’ psychological states and online impulse buying.

An experimental website was designed for this study. After interacting with VRA, respondents had to take part in a survey. The questionnaire included measures of perception of the VRA, perceived enjoyment, online impulse buying and perceived risk. Structural equation modelling was used to test the research model.

The results confirm the positive influence of the VRA on perceived enjoyment, which is positively associated with online impulse buying. The effect of the VRA’s presence on perceived enjoyment is moderated by gender.

Only one product category was studied, for which the advice of VRAs is undoubtedly essential. However, this could also be valid for other products, such as technological products, where the consumer’s level of expertise may be low. Hence, the authors propose to extend this study to various products for a better generalization of the results.

This study provides practitioners with relevant findings on the efficiency of VRAs and offers them guidelines to design more interactive commercial websites with higher levels of social interactions. Such interactions should reduce perceived risks and make visitors more confident. This can encourage more traffic and sales, which implies growth in incomes and revenues.

Through this technology, VRAs can create more humanized links between consumers and companies.

Working on VRAs is original as they represent the technology that can replace salespeople. In addition, to the best of the authors’ knowledge, this research is the first to test the impact of VRA on online impulse buying. By examining the VRA’s set of fundamental capabilities, this study contributes to existing research on how companies should integrate digital technologies in their sales interactions with consumers, which to date has focused on other sales channels such as social media platforms.

The purpose of this paper is to explore the role of manager responsiveness and social presence in the decision to engage in fraudulent expense reporting. While research has focussed on the direct effect of information technology (IT) on user behaviors, there is a lack of research investigating possible mediating factors of this relationship. As such, the paper examines the impact of affect and its effect on users’ behavior when using ITs.

The authors conduct an experiment to investigate possible behavior differences due to affect formulated in the early phase of pre-travel approval and the use of IT in the expense reporting phase. Consistent with social presence theory, the experiment participants engage in the pre-travel approval and expense reporting phases using either face-to-face communication (high-social presence) or web-based communication (low-social presence). The authors manipulate conditions in which affect is formulated by varying the manager's responses to the pre-travel approval request between positive and negative. All participants in the experiment then file an expense report.

The authors find that negative managerial support for employees’ pre-travel requests and the resulting negative employee affect have a significant impact on expense reporting behavior. Social presence during the pre-travel approval and expense reporting phases itself is not a sufficient factor to explain variations in final expense reporting behavior. However, when considering manager responsiveness, employee affect, and social presence together, the authors find that social presence is not an isolated factor. If an employee forms negative feelings, a low-social presence as observed in web-based communication leads to more undesired expense reporting behavior.

Results of this study contribute both to research and practice. This research is the first to investigate expense reporting fraud in a controlled experiment to isolate possible causes of the behavior using an experiment methodology. In addition, the paper investigates two very important factors identified in the prior literature as critical factors explaining the effect of using ITs on actual behaviors: manager responsiveness and social presence.

As companies seek help from ITs to process and manage expense reports in order to curb ever-rising operating costs, an important but unapparent assumption is consistently overlooked: do people act the same way when facing the less-human IT as when facing a real person? This study contributes to the literature by investigating this issue from two perspectives, the psychological factor due to manager responsiveness and the effect of social presence by using less-human IT to complete the expense report process.

Recent economic situations have put pressure on organizations to cut costs by implementing new technologies to streamline expense reporting processes. At the same time, deterring fraudulent behavior is also a top priority in many organizations. This study provides evidence that psychological factors cannot be overlooked when information systems are used to improve business processes and prevent fraud.

The purpose of this paper is to apply the theory of sociomateriality to exhibit how the social and material are entangled and (re)configured over time and in practice in a particular organization of study.

The authors conduct an ethnographic case study of the North-South metro line project in Amsterdam and use the methods of participant-observation, in-depth interviewing and a desk study.

The authors showcase the process of sociomaterial entanglement by focussing on the history and context of the project, the agency and performativity of the material and sociomaterial (re)configuration via ritual performance. The authors found the notion of performativity not only concern the enactment of boundaries between the social and material, but also the blurring of such boundaries.

Sociomateriality theory remains difficult to grasp. The implication is the need to provide new lenses to engage this theory empirically.

The authors provide a multi-layered lens for organization researchers to engage sociomateriality theory at a contextual, organizational and practice level.

Insights from a historical and contextual perspective can help practitioners to become aware of the diverse and dynamic ways in which social and material entities are entangled and (re)configured over time and in practice.

The authors provide a unique empirical account to exhibit the entanglement and (re)configuration between the social and material in a particular organization of study. This paper studies a tangible organizational setting whereas prior research in sociomateriality mainly focussed on routines in IT and IS. Finally, the authors suggest the ethnographic method to study sociomaterial entanglement from a historical and contextual perspective.

Online service brand communities (OBCs) are an essential services marketing channel and relationship marketing tool, in which social capital (SC) is a critical success factor. Underpinned in social identity and social exchange theories, this paper aims to explore the effects of SC on customer brand engagement (CBE), considering the roles of collective psychological ownership (CPO), customer citizenship behaviour (CCB) and perceived community support (PCS).

The research model was tested using survey data from 256 participants; 137 from the Xiaomi Community and 119 from the Huawei Fan Club. Partial least squares-structural equation modelling analysis was used.

SC drives CBE. CPO and CCB are important mediators, whilst PCS is an important moderator.

Brand marketers need to foster SC in OBCs to achieve the maximum level of customer engagement. The authors provide recommendations as to how to build structural, relational and cognitive SC, as well as CPO, CCB and PCS. In short, brand marketers need to foster an interactive, empowering and supportive environment.

The authors further service research around the humanisation of technology. Specifically, OBCs are social spaces for brands and customers, and a key enabler of relationship marketing principles, such as CBE. The authors test the roles of structural, cognitive and relational SC in engagement in OBCs, through CPO and CCB. This holistic picture of engagement in OBCs is an important foundation for future service research.