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This paper explores the endeavours of five small firms to develop Web‐based commerce capabilities within their existing operations. The focus is on the strategic acquisition and exploitation of knowledge which underpins new value creating activities related to Web‐based commerce. A normative Web‐based commerce adoption model developed from a review of the extant literature related to electronic marketing, entrepreneurship, and the diffusion of new innovations was empirically tested. A multiple case study design enabled the exploration of contemporary marketing and entrepreneurship issues within the real life context of five small firms. The model aimed to emphasis best‐practice adoption methods emphasizing the value of a firm’s market orientation and entrepreneurial capabilities. A preliminary test of the model’s theoretical contentions lent support to its overall focus, but found that the firm’s existing learning capabilities were diminished during the adoption of Web‐based commerce, and that a lack of vision and prior knowledge produced sub‐optimal adoption outcomes.

The internet provides a mechanism by which buyers and sellers meet in order to exchange goods and services online with the utmost convenience. However, there are many risks associated with the internet which, if left unattended, could continue deterring the adoption of e-commerce. These risks ultimately diminish online consumer trust in e-commerce. Web assurance models have been designed in an attempt to encourage online consumer trust through assurance. Unfortunately, many of these models have been inadequate in certain areas and this research aims to improve on them.

It presents a comprehensive empirical survey on trustworthiness issues and e-commerce assurance models and proposes a new compliance-based e-commerce assurance model that integrates adaptive legislation, adaptive e-commerce-related standards and cooperative rating. The intelligent cooperative rating is based on the analytic hierarchy process and page-ranking techniques.

Some findings of this research study influence the thinking that some of the untrustworthy sites are posing as trustworthy sites because they display web seals. The findings can be used as a reference guide to understand e-commerce assurance models, as well as the effectiveness of ensuring the trustworthiness of these models.

The research presents deployment analysis on the use of the proposed compliance model through real life scenarios categorized as trustworthy and untrustworthy e-commerce web sites.

This research is relevant to information management and computer security in e-commerce as a development of a newly proposed e-commerce assurance model for trustworthiness safety inspections and knowledge generation as a reference guide to understand e-commerce trustworthiness in general and e-commerce assurance models in particular detail.

Websites are the most important element of company strategy in the digital space. Therefore, establishing strategic management of online business is essential to improve firm connectedness and competitiveness and to achieve global company reach. This paper aims to propose the analysis of technical and content quality of websites to identify the main weaknesses and strengths of online business.

An innovative measurement instrument called IWebQEI is designed to measure web quality level. This instrument is validated with data from 104 international companies. The results are used to verify whether there are quality differences between informative and e-commerce websites.

The main findings indicate that e-commerce websites achieve greater levels of technical and content quality than informative sites, and companies implementing e-commerce pay more attention to the content quality dimension. In contrast, companies using an informative website are more focused on the technical quality dimension. Based on these results, practical insights are offered to improve the strategic management of e-commerce.

Few studies have focused on analysing the technical and content quality of websites to identify the main weaknesses and strengths of online business. The results offer important theoretical and practical contributions for companies on how to manage their website to improve firm connectivity and competitiveness.

Los sitios web son el elemento más importante de la estrategia digital de la compañia. Una gestión estratégica del negocio online es esencial para mejorar su conectividad, competitividad y para conseguir su alcance global. Este trabajo propone el análisis de la calidad técnica y de contenido de sitios web para identificar las principales debilidades y fortalezas del negocio online.

Para medir el nivel de calidad web, se ha diseñado un innovador instrumento de medición, denominado IWebQEI. Este instrumento se valida con datos de 104 empresas internacionales. Los resultados se utilizan para comprobar si existen diferencias de calidad entre las webs informativas y los e-commerce.

Las resultados indican que los e-commerce alcanzan mayores niveles de calidad técnica y de contenido que las webs informativas, y las empresas que implementan un e-commerce prestan más atención a la calidad de contenido. En cambio, las empresas que implementan una web informativa se centran más en la calidad técnica. A partir de estos resultados se ofrecen ideas prácticas para mejorar la gestión estratégica del e-commerce.

Pocos estudios analizan la calidad técnica y de contenido de los sitios web para identificar las principales debilidades y fortalezas del negocio online. Los resultados ofrecen importantes contribuciones teóricas y prácticas sobre cómo gestionar los sitios web para mejorar la conectividad y la competitividad de la compañia.

企业网站是公司在数字空间中战略的最重要元素。因此, 建立在线业务本身的战略管理对于提高公司的连通性和竞争力以及实现公司的全球影响力至关重要。本文提出对企业网站的技术和内容质量进行分析, 以确定在线业务的主要弱点和优势。

设计了一个创新的测量仪器, 称为IWebQEI, 用于测量网络质量水平。该仪器通过104家国际公司的数据进行验证。结果被用于检查信息网站和电子商务网站之间是否存在质量差异。

主要研究结果表明, 总体而言, 电子商务网站的技术质量和内容质量水平高于信息类网站, 实施电子商务的公司更注重内容质量维度。相比之下, 实施信息型网站的公司则更注重技术质量维度。基于这些结果, 为改进电子商务的战略管理提供了实际的见解。

以前的研究很少关注分析企业网站的技术和内容质量, 以确定在线业务的主要弱点和优势。研究结果为企业提供了重要的理论和实践贡献, 即如何管理企业网站以提高公司的连通性和竞争力。

To determine the status of internet and e‐commerce adoption by the Taiwan semiconductor industry, the research is designed to help government and enterprise in formulating strategic plans and making resource allocation decisions.

Using the three‐level model of internet commerce adoption (MICA), a survey of 287 companies and web sites was designed. Semiconductor firms were placed into five categories: integrated circuit (IC) design, manufacturing, packaging, IC testing, and peripheral device manufacturing.

The MICA model shows the internet adoption ratio for semiconductor firms as 82.6 percent, significantly higher than the electronics and electrical machinery industry sector (56.5 percent). The IC manufacturing and packaging segment are in the processing stage, the final stage of development for the MICA model. One‐third of the IC testing industry segment falls into the provision stage, and 36.1 percent web sites are in the processing stage. The IC design and peripherals industrial segments are located in the provision stage.

The IC manufacturing segment is conducting more financial transactions than the other segments – a result that matches earlier research showing that larger companies are most likely to implement e‐business applications. Many enterprises in the industry are lagging with the adoption of the internet indicating a need for education and training.

This benchmark study provides a framework for evaluating the internet adoption status of semiconductor and other high technology firms. The MICA model is demonstrated to be suitable for evaluating the different stages of internet adoption.

Using Internet‐enabled mobile handheld devices to access the World Wide Web is a promising addition to the Web and traditional e‐commerce. Mobile handheld devices provide convenience and portable access to the huge information on the Internet for mobile users from anywhere and at anytime. However, mobile commerce has not enjoyed the same level of success as the e‐commerce has so far because mobile Web contents are scarce and mostly awkward for browsing. The major reason of the problems is most software engineers are not familiar with handheld devices, let alone programming for them. To help software engineers better understand this subject, this article gives a comprehensive study of handheld computing and programming for mobile commerce. It includes five major topics: (i) mobile commerce systems, (ii) mobile handheld devices, (iii) handheld computing, (iv) server‐side handheld computing and programming, and (v) client‐side handheld computing and programming. The most popular server‐side handheld applications are mostly functioning through mobile Web contents, which are constructed by using only few technologies and languages. On the other hand, various environments/languages are available for client‐side handheld computing and programming. Five of the most popular are (i) BREW, (ii) J2ME, (iii) Palm OS, (iv) Symbian OS, and (v) Windows Mobile. They are using either C/C++ or Java programming languages. This article will explain J2ME, a micro version of Java, and Palm OS programming, using C, by giving step‐by‐step procedures of J2ME and Palm application development.

Reviews 149 business‐to‐consumer (B2C) Web sites in nine countries and across five industries. One wanted to identify patterns that would allow one to draw conclusions about why companies chose to display data privacy policies on their Web sites. Presents an overview of the impact of business forces, telecommunications infrastructure, and culture on B2C Web site development. Having examined these sites, it is believed that the level of sophistication and development of a company’s Web site plays a role in whether a data privacy policy is displayed on the site. It was concluded that data privacy policies are more commonly found on B2C Web sites in countries where: consumers have greater access to and experience of using the Web, and there is an established market economy with clear business laws. These sites have a greater tendency to disclose detailed and conspicuously positioned policies to consumers about how their personal data will be used.

Most e‐commerce web sites use HTML forms for user authentication, new user registration, newsletter subscription, and searching for products and services. The purpose of this paper is to present a method for automated classification of HTML forms, which is important for search engine applications, e.g. Yahoo Shopping and Google's Froogle, as they can be used to improve the quality of the index and accuracy of search results.

Describes a technique for classifying HTML forms based on their features. Develops algorithms for automatic feature generation of HTML forms and a neural network to classify them.

The authors tested their classifier on an e‐commerce data set and a randomly retrieved data set and achieved accuracy of 94.7 and 93.9 per cent respectively. Experimental results show that the classifier is effective and efficient on both test beds, suggesting that it is a promising general purpose method.

The paper is of value to those involved with information management and e‐commerce.

This paper explores the impact that electronic commerce is beginning to have on franchising, with the objective of discovering how franchisors are utilising their Web sites. Results are presented from a survey of franchisor Web sites illustrating what content and features are being made available online. The analysis of franchise Web sites indicates that most franchisors use them for marketing purposes and to provide information. However, a significant number provide a fully developed electronic commerce site accepting both online orders and payments. The results of the study should help to significantly inform debate on this subject and serve as a starting‐point for further research into the impact of electronic commerce, and more generally Internet technologies, on the franchising growth strategy.

The main objective of this study is to develop a framework for: identifying the reasons for using e‐commerce; understanding the implications of e‐commerce in companies; and implementing and applying e‐commerce successfully for improved organizational competitiveness and success.

A structured questionnaire was designed, pre‐tested, modified, and used to capture data on e‐commerce in Hong Kong. Based on the feedback from the pilot‐test, the questionnaire was modified and a final questionnaire was developed and mailed to companies in Hong Kong. In the survey, conducted with Hong Kong companies, the perceived benefits and perceived barriers of e‐commerce implementation are discussed.

The conceptual model based on the analysis of literature and some reported case experiences is developed using the current issues that have been highlighted as important e‐commerce success factors of implementation. The major factors that influence the application and implementation of e‐commerce are: perceived usefulness of web; perceived barriers of the internet for e‐commerce; usage of the internet; and perceived benefits of the internet for e‐commerce. In addition to this, country‐specific factors such as culture, technology competency, government policy, educational level, influence the level of application of e‐commerce.

The framework is the result of the validation of the theoretical model, together with the conclusions of the empirical analysis conducted in Hong Kong. The empirical analysis supported some of the assumptions of the theoretical model, whereas others were not supported. Based on the feedback received from respondents, the model has been revised to reflect these practical considerations.

Little research has been done to address the perceived benefits and potential barriers to e‐commerce implementation in Hong Kong. This study is a timely and important one in that examines the current status of e‐commerce implementation in Hong Kong. A generic framework is presented with the objective of supporting the application and implementation of the internet for e‐commerce.

As a result of the dot‐com collapse and the slowdown in the economy, the flood of venture capital dollars for e‐commerce has evaporated. E‐commerce companies have been enforced to review their business performance. E‐commerce efficiency has been touted to be a critical component that can assist a company in its strategies to become successful. This study proposes a model for evaluating e‐commerce efficiency using data envelopment analysis (DEA) approach. The model includes not only financial and operational measures, but also e‐commerce specific measures. An illustrative example demonstrates that the DEA model can not only effectively reflect the relative efficiency of e‐commerce firms but also identify their potential efficiency problems. Management can, therefore, take the right remedial actions.