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Introduction: There is a variety of wearables and health applications available in the market which allow the tracking of various health and lifestyle measures like blood sugar, calorie counter, number of steps, sleep patterns, etc. After the Covid-19 pandemic, people have become more aware of their health and use these wearables to maintain a healthy lifestyle. Insurance companies in India are also eyeing the potential usage of these wearables in life and health insurance.

Purpose: This research aims to look at the emergence of wearables and health apps and their usage in India’s life and health insurance industry. This study also focuses on how these devices might benefit insurers’ business models and some of the pitfalls to consider.

Methodology: The study used both primary and secondary data. A survey was conducted to understand the customer perception towards usage of wearables. The secondary research included the analysis of the integration of wearables by insurance companies.

Findings: The research would be helpful to the insurance companies as it would help them to understand the customer’s viewpoint for the usage of wearables in the insurance industry. This study would also allow insurers to understand new dimensions, such as where the wearables improve customer satisfaction and engagement. The study results would be helpful for the customers for the appropriate usage of wearables and the internet of things (IoT). Insurance companies can provide better pricing and make personalised insurance plans that ultimately help customers.

The purpose of this chapter is to promote the importance, utility and necessity of applying a sociocultural lens to the analysis of the normalized appropriation of surveillance technologies and wearables across sports settings.

The chapter synthesizes existing literature that has embraced a sociocultural lens to examine the implications of the increasingly normalized adoption of surveillance technologies in sport settings. In doing so we hope to provoke discussion regarding the contemporary effects of technologies in order that they may be better understood by not only sports scholars but those who operate within sport. To achieve this aim, we provide an exemplar of how Michel Foucault's concepts have been a useful heuristic for this endeavour.

Within the highly commercialized and spectacularized domain of corporate sport, the performing athletic body has become a commodity of vital importance. Correspondingly, sports practitioners across the globe have rallied to devise innovative ways to train, protect and improve athletes. As this chapter details, one of the main ways in which this project has occurred is through the increased appropriation of wearable (and increasingly invasive) surveillance technologies. A major finding from existing literature is that surveillance technologies can contribute to the unproblematized production of compliant athletic commodities in sports settings. Moreover, that this can have significant limiting outcomes for athletes' development and well-being and coaches' practices.

The chapter argues for three future ‘touchstone’ areas of study: Surveillance technologies and athlete retirement, unintended consequences of more technology and resisting the regulatory intentions of behavioural nudges.

This chapter provides one of the first summaries of the socioculturally informed research that has examined the implications of the increasingly normalized presence of surveillance technologies across sports settings. In doing so, it also acts as one of the first resources designed to help those who coach and develop athletes to reflect upon the significant dangers and limiting outcomes that can be associated with the unconsidered deployment of surveillance technology.

In this project, we propose and test a new device – wearable sociometric badges containing small microphones – as a low-cost and relatively unobtrusive tool for measuring stress response to group processes. Specifically, we investigate whether voice pitch, measured using the microphone of the sociometric badge, is associated with physiological stress response to group processes.

We collect data in a laboratory setting using participants engaged in two types of small-group interactions: a social interaction and a problem-solving task. We examine the association between voice pitch (measured by fundamental frequency of the participant’s speech) and physiological stress response (measured using salivary cortisol) in these two types of small-group interactions.

We find that in the social task, participants who exhibit a stress response have a statistically significant greater deviation in voice pitch (from their overall average voice pitch) than those who do not exhibit a stress response. In the problem-solving task, participants who exhibit a stress response also have a greater deviation in voice pitch than those who do not exhibit a stress response, however, in this case, the results are only marginally significant. In both tasks, among participants who exhibited a stress response, we find a statistically significant correlation between physiological stress response and deviation in voice pitch.

We conclude that wearable microphones have the potential to serve as cheap and unobtrusive tools for measuring stress response to group processes.

Purpose: As biomedicine grants technology and quantification privileged roles in our cultural constructions of health, media and technology play an increasingly important role in mediating our everyday experiences of our bodies and may contribute to the reproduction of gendered norms.

Design: This study draws from a broad variety of disciplines to contextualize and interpret contemporary trends in self-quantification, focusing on metrics for health and fitness. I will also draw from psychology and feminist scholarship on objectification and body-surveillance.

Findings: I interpret body-tracking tools as biomedical technologies of self-surveillance that facilitate and encourage control of human bodies, while solidifying demands for standardization around neoliberal values of enhancement and optimization. I also argue that body-tracking devices reinforce and normalize the scrutiny of human bodies in ways that may reproduce and advance longstanding gender disparities in detriment of women.

Implications: A responsible conceptualization, design, implementation, and usage of health-tracking technologies requires us to recognize and better understand how technologies with widely touted benefits also have the potential to reinforce and extend inequalities, alter subjective experiences and produce damaging outcomes, especially among certain groups. I conclude by proposing some alternatives for devising technologies or encouraging practices that are sensitive to these differences and acknowledge the validity of alternative values.

This chapter provides valuable insights around the entrepreneurial landscapes of the twenty-first century, as well as the inherent stressors that may impact entrepreneurial well-being and performance. As the World Health Organization declares stress as the epidemic of the twenty-first century, entrepreneurs face increasingly volatile, uncertain, complex, and ambiguous contexts, or what the Army War College refers to as “VUCA” environments. In these contexts, traditional models of leadership and stress management in entrepreneurship require tapping into new, sometimes previously untapped and underdeveloped resources. Resources such as Psychological Capital (Luthans, Youssef-Morgan, & Avolio, 2007), Algorithmic Leadership (Harms & Han, 2018), and wearable biometric technologies (Tsuji, Sato, Yano, Broad, & Luthans, 2019) that exploit big data analytics powered by artificial intelligence will be invaluable to entrepreneurs as they manage stress, and build and maintain their competitive edges.

Mobile marketing, the two- or multi-way communication and promotion of an offer between a firm and its customers using a mobile medium, device, platform, or technology, has made rapid strides in the past several years. Mobile marketing has entered its second phase or Mobile Marketing 2.0. The surpassing of desktop by mobile devices in digital media consumption, diffusion of wearable devices among customers, and an overall integration and interconnectedness of devices characterize this phase. Against this backdrop, we present a synthesis of the most recent literature in mobile marketing. We discuss three key advances in mobile marketing research relating to mobile targeting, personalization, and mobile-led cross-channel effects. We outline emerging industry trends in mobile marketing, including mobile app monetization, augmented reality, data and privacy, wearable devices, driverless vehicles, the Internet of Things, and artificial intelligence. Within each extant and emerging area, we delineate the future research opportunities in mobile marketing. Finally, we discuss the impact of mobile marketing on customer, firm, and societal outcomes.