Search results1 – 5 of 5
Classic urban ethnography has often viewed urbanization and the urban condition as pathological and the city as disorganized, with urban areas producing problems to be…
Classic urban ethnography has often viewed urbanization and the urban condition as pathological and the city as disorganized, with urban areas producing problems to be solved through the managerial control of urban space. This chapter presents an alternative view, introducing an Interaction Order approach within urban ethnography. This way of studying culture builds on the work of Emile Durkheim (1893), W. E. B. Du Bois (1903), Harold Garfinkel (1967), Erving Goffman (1983), and Anne Rawls (1987). Interaction Orders are shared rules and expectations that members of a group use to coordinate their daily social relations and sense-making, which take the form of taken-for-granted practices that are specific to a place and its circumstances. The power of this social order, which is constructed by the interactions among participants themselves, renders outsiders’ interventions counterproductive. Understanding local interaction orders enables ethnographers to interpret problems differently and imagine solutions that work with local culture.
The purpose of this paper is to advance the understanding of sound branding by developing a new conceptual framework and providing an overview of the research literature…
The purpose of this paper is to advance the understanding of sound branding by developing a new conceptual framework and providing an overview of the research literature on non-musical sound.
Using four mutually exclusive and collectively exhaustive types of non-musical sound, the paper assesses and synthesizes 99 significant studies across various scholarly fields.
The overview reveals two areas in which more research may be warranted, that is, non-musical atmospherics and non-musical sonic logos. Moreover, future sound-branding research should examine in further detail the potentials of developed versus annexed object sounds, and mediated versus unmediated brand sounds.
The paper provides important insights into critical issues that suggest directions for further research on non-musical sound branding.
The paper identifies an unexploited terrain of possibilities for the use of sound in marketing and branding.
The paper identifies a subfield within sound-branding research that has received little attention despite its inevitability and potential significance.