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Case study
Publication date: 1 September 2021

Mokhalles Mohammad Mehdi, Sandip Rakshit and Jelena Zivkovic

• Identify challenges of operating a start-up business. • Understand the social enterprise and role of gender (women entrepreneurship). • Assess the responsibility of unskilled…

Abstract

Learning outcomes

• Identify challenges of operating a start-up business. • Understand the social enterprise and role of gender (women entrepreneurship). • Assess the responsibility of unskilled women entrepreneurs and the challenges faced by them. • Describe business and marketing strategies adopted in market segmentation and product promotion. • Discuss strategies adopted to sustain a small business.

Case overview/synopsis

Yola EcoSentials (YES) was a social enterprise originated from the American University of Nigeria, Yola, capital city of Adamawa, Nigeria. It was established in September, 2012. It started with the mission to improve the environment, reduce waste and empower women. It engaged in production of hand bags, wallets, table mats and iPad bags from the recycled waste items such as nylons. YES was founded and spearheaded by Charles Reith (Chief Executive Officer). YES faced certain major challenges in expanding its business, namely, maintenance of quality products and accountability of business operations including personal income savings plan and source of new customers. Moreover, YES was having a serious concern of project sustainability because of the availability and division of insufficient raw materials to operate their business. To overcome these challenges, in December 2016, YES planned to devise its growth strategy to operate their business run by local women in Yola, Nigeria.

Complexity academic level

Undergraduate and graduate early stage programme.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 3: Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 2
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 22 July 2014

Ibraheem Samotu, Muhammed Dauda, David Obada and Abdulmumin Alabi

Efforts have been made to turn empty water sachet (commonly called pure water nylon), palm kernel shell and iron filings, which are all wastes released into the environment from…

Abstract

Efforts have been made to turn empty water sachet (commonly called pure water nylon), palm kernel shell and iron filings, which are all wastes released into the environment from different sectors of production in Nigeria into a useful material of good physical and mechanical properties. These wastes, especially the empty water sachet, pose a great challenge on the effort of achieving a clean and safe environment, mostly by their contribution to flooding during the rainy season. A recycling aimed research was carried out, making use of these materials to produce a new composite material and proffer suggestions for the possible use of the newly developed composite material. The empty water sachet was used as a matrix, which was reinforced by carbonized palm kernel shell particulate and iron filings. The percentage composition of iron fillings was maintained at 5%wt, while that of palm kernel shell ash was varied from 5%wt - 20%wt at an interval of 5%. The composites were compounded and compressively moulded. Physical and mechanical properties of the composites were tested for and the results obtained shows that the composite material could be used to produce automobile bumper among other parts due to their Impact Strength and low Density. After results analysis, materials with 5%wt of CPKS and that with 10%wt of CPKS were recommended for the automobile bumper production following their high impact strength - density ratio of 0.26 and 0.19 respectively, which are higher as compared to that of Peugeot 406 bumper measured alongside the composite materials.

Details

World Journal of Engineering, vol. 11 no. 3
Type: Research Article
ISSN: 1708-5284

Keywords

Article
Publication date: 11 March 2022

Sam Sarpong and Ali Saleh Alarussi

The paper focuses on Malaysia's huge waste challenges and how circular economy practices can turn that into increased and sustained economic growth.

Abstract

Purpose

The paper focuses on Malaysia's huge waste challenges and how circular economy practices can turn that into increased and sustained economic growth.

Design/methodology/approach

Published official reports on the country's sustainable development initiatives, policy statements from local authorities and government agencies as well as UN bodies and other secondary materials were sourced for this article.

Findings

The paper finds that Malaysia's waste can be used in generating wealth for the country if and when a conscious effort is made towards establishing a sound circular economy in the country. It also sees enormous opportunities that exist for cooperative models of social enterprises and business innovations.

Originality/value

The paper details the numerous policies and initiatives that the Malaysian government has embarked upon in recent times and scrutinises them to decipher the direction of country's bid for sustainable development. It also carries details of what can be done to achieve circularity as well as the benefits that can accrue from that.

Details

Technological Sustainability, vol. 1 no. 2
Type: Research Article
ISSN: 2754-1312

Keywords

Article
Publication date: 10 May 2019

Johnbosco Emeka Umunnakwe, Ikem Ekweozor and Bernadine Akuoma Umunnakwe

The purpose of this paper is to highlight the relationship between lifestyles, household and household wastes, by exploring possible future development path for the lifestyle and…

Abstract

Purpose

The purpose of this paper is to highlight the relationship between lifestyles, household and household wastes, by exploring possible future development path for the lifestyle and the possible consequences for household waste composition. The study predicates on a reasonably simple and straightforward idea that the waste generated from homes is a product of the way the people live and since the way of life of people change overtime, getting an idea of how people may live in future may give an insight into the sorts of composition of waste produced by them. It tends to provide a contribution to the evidence base on household waste at a general level.

Design/methodology/approach

The overall approach hinged on the notion that the household is the appropriate analytical unit of household waste production composition. This specified inputs needed to develop scenarios for future waste composition. The weekly generation of sorted wastes from their various sources was determined by direct measurement in kilograms on a weighing scale. Questionnaires were administered to elicit information on key drivers and factors that influence lifestyles scenarios and their development. Interviews were conducted with relevant stakeholders and government agencies on waste management.

Findings

The results indicated that food related waste constituted the major percentages and tonnages (44 percent, 269,870 tons) of household waste, while the least portion was glass (1.2 percent,7,278 tons). The key drivers responsible for generation of food waste include level of income, subsistence farming that generate organic food waste and rise in fast food outfits that give preference to readymade food over cooking at homes. The drivers for developing future scenarios include population, government regulations, nature of apartment, level of income, consumer spending, management technology. Three scenarios were developed: status quo trends, strong government and destination point.

Research limitations/implications

Models should be developed for better simulation studies of lifestyle scenarios by quantifying household wastes in terms of carbon footprint and money instead of relying on quantities generated in tons. Further studies should extend to other sources of waste such as industrial waste, electrical and electronic waste, among others. The implication from research findings shows the need for sustained for sustained awareness on people’s lifestyle with regard to handling of household wastes by government agencies, institutions and non-governmental organizations. Scenario planning is required to enable, encourage and engage householders to make changes in their lifestyles.

Practical implications

Food waste, by virtue of its tonnage and percentage composition, dominated the overall picture during the study period and will continue to do so in the near future. The composition of household waste in the future will be driven by the population and lifestyles of the householders. The drivers of lifestyles are crucial factors that determine the picture of the future. Furthermore, it is possible to conjecture circumstances in which household waste is converted to wealth at the destination point but the period before then imply some radical changes in both lifestyles and underlying economic growth facilitated by a strong political will.

Originality/value

This research could be of enormous benefit to policy makers, practitioners and others with an interest in or responsibility to the development and implementation of sustainable waste management. Scenarios are devices for enabling organizations and the individuals within them better to understand their operating environment, so as to make better decisions. This research is a scenario-planning exercise, considering how future changes in lifestyles of people in Port Harcourt metropolis now and in future may impact on the future composition of wastes they generate.

Details

Management of Environmental Quality: An International Journal, vol. 30 no. 4
Type: Research Article
ISSN: 1477-7835

Keywords

Book part
Publication date: 4 December 2023

Supriya Pattanayak and Chhayabrita Maji

This chapter will discuss the case of Centurion University of Technology and Management (CUTM), Odisha, one of India’s leading skills universities that provides a hands-on…

Abstract

This chapter will discuss the case of Centurion University of Technology and Management (CUTM), Odisha, one of India’s leading skills universities that provides a hands-on, practice-oriented, experience-based, interactive, and learning-centered educational environment. This chapter will further argue that by designing a skill integrated interdisciplinary and multidisciplinary curriculum, CUTM has built employable and entrepreneurial-minded manpower in order to contribute meaningfully towards a sustainable future. The various courses address Sustainable Development Goals (SDGs) either directly or indirectly through a broad range of disciplines spanning from agriculture to industrial automation to governance. This chapter also highlights five social entrepreneurial initiatives under the brand name of ‘Gram Tarang’. Centurion University has established strong collaborations with industry, national and state governments, non-governmental organizations, and the local community for sustainable development, in line with SDG 17. The impact of Higher Education Institutions through their outreach activities, social entrepreneurship, and their attempts at enhancing critical thinking, creativity, and ethical values among students is also discussed. In the Indian context, these are crucial parameters that define sustainability (Agrawal & Kumar, 2018).

Details

Higher Education for the Sustainable Development Goals: Bridging the Global North and South
Type: Book
ISBN: 978-1-80382-526-7

Keywords

Book part
Publication date: 13 September 2018

Singh Intrachooto

The circular economy has become a significant policy in many countries around the world. In order to achieve a circular economy, wasteful use of resources must be reduced and…

Abstract

The circular economy has become a significant policy in many countries around the world. In order to achieve a circular economy, wasteful use of resources must be reduced and waste products from manufacturing must be reintroduced into production systems. It is, however, impossible to totally avoid scraps from the production of most goods. This chapter describes an investigation of current practices of 108 small-and-medium-sized manufacturers (SMEs) regarding their use of solid wastes or scraps. Of particular interest are the scraps generated by SMEs because they comprise 98.5% of all manufacturers in Thailand. Despite concern regarding the growing volume of scraps from production lines, this study collected data from both factory visits and from manufacturers and found that waste reclamation policies among SMEs are rare. Most factory owners resort to selling off-cuts to formal and informal recyclers as well as dumping scraps in the city’s bins. Despite the general recognition of the growing creative industry in Thailand, the use of design has not been considered as a potential solution to this problem by manufacturers. Since failures in scrap reclamation schemes for product designs also hinge on market prospects and opportunities perceived by manufacturers, market strategies in the green economy must be devised. Only then can Thailand achieve circular material flow in its industrial sector.

Details

Unmaking Waste in Production and Consumption: Towards the Circular Economy
Type: Book
ISBN: 978-1-78714-620-4

Keywords

Book part
Publication date: 14 December 2023

Clare Hindley, Johanna van Stiphout and Willy Legrand

The search for luxurious hospitality experiences increasingly coincides with the imperative to mitigate negative impacts in the pursuit of greater sustainability. This is a task…

Abstract

The search for luxurious hospitality experiences increasingly coincides with the imperative to mitigate negative impacts in the pursuit of greater sustainability. This is a task often understood as being complex particularly in the context of luxury hospitality which often resonates with conspicuous consumption. This chapter uses a case study approach to analyze the complex relationship between luxury tourism and sustainability. The study focuses on the development of “luxury” from a materialistic perspective toward an experience economy and relates this to the concept of sustainability and agreements relevant to the tourism industry. The environmental impact of luxury hospitality is then discussed. The case study on properties in Costa Rica, South Africa, the Maldives, Vietnam, and French Polynesia focuses on philosophy, facilities, energy and waste consumption, food and beverage, conservational and educational activities, and alignment to the United Nations Sustainable Development Goals (UN SDGs). The focus is on the properties and shows limitations in that it is not applicable to the whole tourist journey and experience. All properties understand luxury as based on experiences and involvement in nature. Measures to mitigate environmental impact and foster conservational and educational activities are mainstream practices. Comparing the cases with academic literature on luxury, sustainability, ecotourism, and environmental policies underline that sustainability-driven luxury hospitality shows valuable steps toward a more sustainable product but is ultimately faced with the dilemma of taking into consideration and ultimately mitigating the impacts of the entire travel value chain.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-83753-090-8

Keywords

Book part
Publication date: 15 February 2021

Adah-Kole Emmanuel Onjewu, Arun Sukumar, K. V. D. Prakash and Mohamed Yacine Haddoud

Based on a single case approach, this chapter empirically explores the triple helix configuration of Centurion University of Technology and Management (CUTM) and its social

Abstract

Based on a single case approach, this chapter empirically explores the triple helix configuration of Centurion University of Technology and Management (CUTM) and its social innovation programme. The study uses case files and web available material to consider the nature of the university’s relationship with industry and government. The findings show that triple helix social innovation has yet to be studied in an Indian context. Also, CUTM’s human and social orientation is a driver of its triple helix interaction. The university’s pursuit and trust in employers’ participation in the curriculum and campus experience is the hallmark of its social and pedagogic success. To advance the literature, this chapter draws attention to a much-overlooked Indian context and, for practitioners, it demonstrates the inner-workings of a functioning triple helix system.

Details

Universities and Entrepreneurship: Meeting the Educational and Social Challenges
Type: Book
ISBN: 978-1-83982-074-8

Keywords

Open Access
Article
Publication date: 6 July 2021

Pimlapas Pongsakornrungsilp and Siwarit Pongsakornrungsilp

This research aims to demonstrate how the circular economy is employed to drive the sustainability of the tourism industry in Krabi, Thailand, through the concept of mindful…

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Abstract

Purpose

This research aims to demonstrate how the circular economy is employed to drive the sustainability of the tourism industry in Krabi, Thailand, through the concept of mindful consumption and service-dominant logic (hereafter S-D logic).

Design/methodology/approach

A seven-year longitudinal study (2013–2020) was conducted through four studies from different perspectives, including macro, meso and micro levels of development in Krabi province.

Findings

Krabi tourism stakeholders have collaborated to co-create green culture and behavior whereby the value network among stakeholders plays an important role in driving the circular economy in practice.

Research limitations/implications

This study provides an understanding of how the circular economy society has been co-created. However, further research should be conducted in other tourism cities by focusing on the key success factors that drive the circular economy.

Originality/value

The longitudinal study with multi-perspective micro, macro and meso levels of development in this study has shed the light on how the circular economy (CE) policy can be turned into practice.

Details

Journal of Tourism Futures, vol. 9 no. 3
Type: Research Article
ISSN: 2055-5911

Keywords

Abstract

Details

Unmaking Waste in Production and Consumption: Towards the Circular Economy
Type: Book
ISBN: 978-1-78714-620-4

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