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Article
Publication date: 15 April 2024

Bin Liu, Jing Sun and Zongsheng Huang

We investigate the extended service strategy choices of competing manufacturers and examine their impact on the retail platform.

Abstract

Purpose

We investigate the extended service strategy choices of competing manufacturers and examine their impact on the retail platform.

Design/methodology/approach

We construct a supply chain model with a retail platform as the leader and manufacturers as the followers. Manufacturers face differential consumer preferences on the same agency retail platform, and they can sell a bundled extended service product and sell a separate product without any extended service.

Findings

The sale of extended warranty services on the retail platform leads to lower pricing of the manufacturers' products and changes in the product market structure in response to differences in consumer preferences. The retailing platform tends to provide an extended warranty conditionally. The sale of extended warranty services on a retail platform would be detrimental to the interests of the manufacturer who sells products with extended warranty services and in favor of the manufacturer who sells products without them.

Originality/value

The equilibrium results of the retail platform’s non-sales and sales of extended warranty services for the no-extended warranty product under the same commission rate and differential commission rate models are discussed, and the product structure of the market is investigated, respectively.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 18 August 2023

Yuan Li and Jacqueline Eastman

Cute products have found market success. The literature has identified various factors of cuteness, but the effect of size is under-addressed. This study aims to investigate…

Abstract

Purpose

Cute products have found market success. The literature has identified various factors of cuteness, but the effect of size is under-addressed. This study aims to investigate whether and how size perception influences consumers’ cuteness perception.

Design/methodology/approach

In three experiments, size was manipulated in terms of visual cue, product description and product name to determine its impact on cuteness perception.

Findings

The results of the three experiments demonstrate that a size cue of smallness can heighten consumers’ perception of product cuteness. The first two studies provided converging evidence for the main hypothesis that smaller objects are evaluated as cuter. Study 3 not only replicated the findings of the first two studies but also revealed that vulnerability acts as the underlying process for the smallness-cuteness relationship. Study 3 also showed that the purchase likelihood for an extended product warranty is higher in the small condition compared to the control condition.

Research limitations/implications

While the findings were robust across product types and size manipulations, possible boundary conditions related to product types or individual characteristics were not tested.

Practical implications

The findings suggest how brand managers can use size perceptions to influence consumers’ perceptions of the cuteness of their products and brands.

Originality/value

The findings inform brand managers about the nuances of size cues that may affect how customers perceive their products and identify a more generally applicable cuteness factor that may have downstream implications for marketing practitioners.

Details

Journal of Product & Brand Management, vol. 32 no. 8
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 19 August 2022

Karthik Bajar, Aditya Kamat, Saket Shanker and Akhilesh Barve

In recent times, reverse logistics (RL) is gaining significant traction in various automobile industries to recapture returned vehicles’ value. A good RL program can lower…

Abstract

Purpose

In recent times, reverse logistics (RL) is gaining significant traction in various automobile industries to recapture returned vehicles’ value. A good RL program can lower manufacturing costs, establish a green supply chain, enhance customer satisfaction and provide a competitive advantage. However, reducing disruptions and increasing operational efficiency in the automobile RL requires implementing innovative technology to improve information flow and security. Thus, this manuscript aims to examine the hurdles in automobile RL activities and how they can be effectively tackled by blockchain technology (BCT). Merging BCT and RL provides the entire automobile industry a chance to generate value for its consumers through effective vehicle return policies, manufacturing cost reduction, maintenance records tracking, administration of vehicle information and a clear payment record of insurance contracts.

Design/methodology/approach

This research is presented in three stages to accomplish the task. First, previous literature and experts' opinions are examined to highlight certain factors that are an aggravation to BCT implementation. Next, this study proposed an interval-valued intuitionistic fuzzy set (IVIFS) – decision-making trial and evaluation laboratory (DEMATEL) with Choquet integral framework for computing and analyzing the comparative results of factor interrelationships. Finally, the causal outline diagrams are plotted to determine the influence of factors on one another for BCT implementation in automobile RL.

Findings

This study has categorized the barriers to BCT implementation into five major factors – operational and strategical, technical, knowledge and behavioral, financial and infrastructural, and government rules and regulations. The results revealed that disreputable technology, low-bearing capacity of IT systems and operational inefficiency are the most significant factors to be dealt with by automobile industry professionals for finer and enhanced RL processes utilizing BCT. The most noticeable advantage of BCT is its enormous amount of data, permitting automobile RL to develop client experience through real-time data insights.

Practical implications

This study reveals several factors that are hindering the implementation of BCT in RL activities of the automobile industry. The results can assist experts and policymakers improve their existing decision-making systems while making an effort to implement BCT into the automobile industry's RL activities.

Originality/value

Although there are several studies on the benefits of BCT in RL and the adoption of BCT in the automobile industry, individually, none have explicated the use of BCT in automobile RL. This is also the first kind of study that has used IVIFS-DEMATEL with the Choquet integral framework for computing and analyzing the comparative results of factor interrelationships hindering BCT implementation in automobile RL activities.

Details

Smart and Sustainable Built Environment, vol. 13 no. 1
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 12 January 2024

Nasser Abdali, Saeideh Heidari, Mohammad Alipour-Vaezi, Fariborz Jolai and Amir Aghsami

Nowadays, in many organizations, products are not delivered instantly. So, the customers should wait to receive their needed products, which will form a queueing-inventory model…

Abstract

Purpose

Nowadays, in many organizations, products are not delivered instantly. So, the customers should wait to receive their needed products, which will form a queueing-inventory model. Waiting a long time in the queue to receive products may cause dissatisfaction and churn of loyal customers, which can be a significant loss for organizations. Although many studies have been done on queueing-inventory models, more practical models in this area are needed, such as considering customer prioritization. Moreover, in many models, minimizing the total cost for the organization has been overlooked.

Design/methodology/approach

This paper will compare several machine learning (ML) algorithms to prioritize customers. Moreover, benefiting from the best ML algorithm, customers will be categorized into different classes based on their value and importance. Finally, a mathematical model will be developed to determine the allocation policy of on-hand products to each group of customers through multi-channel service retailing to minimize the organization’s total costs and increase the loyal customers' satisfaction level.

Findings

To investigate the application of the proposed method, a real-life case study on vaccine distribution at Imam Khomeini Hospital in Tehran has been addressed to ensure model validation. The proposed model’s accuracy was assessed as excellent based on the results generated by the ML algorithms, problem modeling and case study.

Originality/value

Prioritizing customers based on their value with the help of ML algorithms and optimizing the waiting queues to reduce customers' waiting time based on a mathematical model could lead to an increase in satisfaction levels among loyal customers and prevent their churn. This study’s uniqueness lies in its focus on determining the policy in which customers receive products based on their value in the queue, which is a relatively rare topic of research in queueing management systems. Additionally, the results obtained from the study provide strong validation for the model’s functionality.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 19 December 2023

Cristina Calvo-Porral, Javier Orosa-González and Nuria Viejo-Fernández

In this context, the aim of the present research is to examine what factors determine that consumers restrain from shopping used products through the Internet. So, this research…

Abstract

Purpose

In this context, the aim of the present research is to examine what factors determine that consumers restrain from shopping used products through the Internet. So, this research aims to analyze what makes consumers prevent from shopping second-hand products online.

Design/methodology/approach

For this purpose, the authors propose and empirically test a conceptual model of the barriers towards online second-hand shopping behavior. Drawing on a sample of 405 consumers data were analyzed through structural equation modeling (SEM).

Findings

The findings reveal that contamination effects and the lack of trust towards the online store, followed by the low perceived product reliability and the poor product perceived quality prevent consumers from shopping used products online. Conversely, consumer embarrassment for shopping second-hand products and the purchase uncertainty do not influence consumers' second-hand shopping behavior.

Originality/value

This study contributes to the marketing literature on second-hand shopping, being an attempt to explore the factors that prevent consumers from purchasing used products through the Internet.

Details

Marketing Intelligence & Planning, vol. 42 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 31 July 2023

Dinesh Kumar Kushwaha, Dilbagh Panchal and Anish Sachdeva

To meet energy demand and tackle the challenges posed by global warming, Bagasse-based Cogeneration Power Generation (BCPG) plant in sugar mills have tremendous potential due to…

Abstract

Purpose

To meet energy demand and tackle the challenges posed by global warming, Bagasse-based Cogeneration Power Generation (BCPG) plant in sugar mills have tremendous potential due to large-scale supply of renewable fuel called bagasse. To meet this goal, an integrated framework has been proposed for analyzing performance issues of BCPG.

Design/methodology/approach

Intuitionistic Fuzzy Lambda-Tau (IFLT) approach was implemented to compute various reliability parameters. Intuitionistic Fuzzy Failure Mode and Effect Analysis (IF-FMEA) approach has been implemented for studying risk issues results in decrease in plant's availability. Moreover, IF- Technique for Order Performance by Similarity to Ideal Solution (IF-TOPSIS) is implemented to verify accuracy of IF-FMEA approach.

Findings

For membership and non-membership functions, availability decreases to 0.0006% and 0.0020% respectively for spread ±15% to ±30%, and further decreases to 0.0127% and 0.0221% for spread ±30% to ±45%. Under risk assessment failure causes namely Storage tank (ST3), Valve (VL6), Transfer pump (TF8), Deaerator tank (DT11), High pressure heater and economiser (HP15), Boiler drum and super heater (BS22), Forced draft and Secondary air fan (FS25), Air preheater (AH29) and Furnace (FR31) with Intuitionistic Fuzzy Hybrid Weighted Euclidean Distance (IFHWED) based output scores – 0.8988, 0.9752, 0.9400, 0.8988, 0.9267, 1.1131, 1.0039, 0.8185, 1.0604 were identified as the most critical failure causes.

Research limitations/implications

Reliability and risk analysis results derived from IFLT and IF-FMEA approaches respectively, to address the performance issues of BCPG is based on the quantitative and qualitative data collected from the industrial experts and maintenance log book. Moreover, to take care of hesitation in expert's knowledge, IF theory-based concept is incorporated so as to achieve more accuracy in analysis results. Reliability and risk analysis results together will be helpful in analyzing the performance characteristics and diagnosis of critical failure causes, which will minimize frequent failure in BCPG.

Practical implications

The framework will help plant managers to frame optimal maintenance policy in order to enhance the operational aspects of the considered unit. Moreover, the accurate and early detection of failure causes will also help managers to take prudent decision for smooth operation of plant.

Social implications

The results obtained ensure continuous operation of plant by utilizing the bagasse as fuel in boiler and also mitigate the wastages of fuel. If this bagasse (green fuel) is not properly utilized, there remains a dependency on coal-based power plants to meet the power demand. The results obtained are useful for decreasing dependency on coal, and promoting bagasse as the green, and alternative fuel, the emission by burning of these fuels are not harmful for environment and thereby contribute in preventing the environment from harmful effect of GHGs gases.

Originality/value

IFLT approach has been implemented to develop reliability modeling equations of the BCPG unit, and furthermore to compute various reliability parameters for both membership and non-membership function. The ranking results of IF-FMEA are compared to IF-TOPSIS approach. Sensitivity analysis is done to check stability of proposed framework.

Details

International Journal of Quality & Reliability Management, vol. 41 no. 2
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 27 February 2024

Mengying Zhang, Zhennan Yuan and Ningning Wang

We explore the driving forces behind the channel choices of the manufacturer and the platform by considering asymmetric selling cost and demand information.

Abstract

Purpose

We explore the driving forces behind the channel choices of the manufacturer and the platform by considering asymmetric selling cost and demand information.

Design/methodology/approach

This paper develops game-theoretical models to study different channel strategies for an E-commerce supply chain, in which a manufacturer distributes products through a platform that may operate in either the marketplace channel or the reseller channel.

Findings

Three primary models are built and analyzed. The comparison results show that the platform would share demand information in the reseller channel only if the service cost performance is relatively high. Besides, with an increasing selling cost, the equilibrium channel might shift from the marketplace to the reseller. With increasing information accuracy, the manufacturer tends to select the marketplace channel, while the platform tends to select the reseller channel if the service cost performance is low and tends to select the marketplace channel otherwise.

Practical implications

All these results have been numerically verified in the experiments. At last, we also resort to numerical study and find that as the service cost performance increases, the equilibrium channel may shift from the reseller channel to the marketplace channel. These results provide managerial guidance to online platforms and manufacturers regarding strategic decisions on channel management.

Originality/value

Although prior research has paid extensive attention to the driving forces behind the online channel choice between marketplace and reseller, there is at present few study considering the case where a manufacturer selling through an online platform faces a demand information disadvantage in the reseller channel and sales inefficiency in the marketplace channel. To fill this research gap, our work illustrates the interaction between demand information asymmetry and selling cost asymmetry to identify the equilibrium channel strategy and provides useful managerial guidelines for both online platforms and manufacturers.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 2 September 2022

Xiaogang Cao, Yuan Li and Kai Huang

This paper studies how government subsidies (GS) and extended warranties (EW) feed decision-making about low-quality recycled used products (RUP) in closed-loop supply chains…

Abstract

Purpose

This paper studies how government subsidies (GS) and extended warranties (EW) feed decision-making about low-quality recycled used products (RUP) in closed-loop supply chains (CLSC).

Design/methodology/approach

The authors use the Stackelberg game and numerical simulation to analyze how the quality of RUP affects decision-making about remanufacturing and EW.

Findings

The results show that (1) low-quality RUP will weaken the environmental and economic value of EW and harm the profits of the CLSC, and the retailer is more vulnerable to low-quality RUP than the manufacturer; (2) the participation of GS can weaken the negative impact of low-quality RUP on the CLSC, while the participation of EW cannot; (3) the participation of GS or EW can increase the recycling rate of used products and revenues of the CLSC; (4) the linkage of the two can further enhance the economic and environmental value of EW and significantly improve the resource utilization efficiency and benefits of the CLSC.

Originality/value

The authors study the impact of GS, EW and the linkage between the two on resource utilization and revenue of the CLSC.

Book part
Publication date: 14 December 2023

Adetayo Olaniyi Adeniran, Ikpechukwu Njoku and Mobolaji Stephen Stephens

This study examined the factors influencing willingness-to-repurchase for each class of airline service, and integrate the constructs of service quality, satisfaction and…

Abstract

This study examined the factors influencing willingness-to-repurchase for each class of airline service, and integrate the constructs of service quality, satisfaction and willingness-to-repurchase which were rooted on Engel-Kollat-Blackwell (EKB) model. The study focuses on the domestic and international arrival of passengers at Murtala Muhammed International Airport in Lagos and Nnamdi Azikwe International Airport in Abuja. Information was gathered from domestic and foreign passengers who had post-purchase experience and had used the airline's services more than once. The survey data were obtained concurrently from arrival passengers at two major international airports using an electronic questionnaire through random and purposive sampling techniques. The data was analysed using the ordinal logit model and structural equation model. From the 606 respondents, 524 responses were received but 489 responses were valid for data analysis and reporting and were obtained mostly from economy and business class passengers. The study found that the quality of seat pitch, allowance of 30 kg luggage permission, availability of online check-in 24 hours before the departing flight, quality of space for legroom between seats, and the quality of seats that can be converted into a fully flatbed are the major service factors influencing willingness-to-repurchase economy and business class tickets. Also, it was found that passengers' willingness to repurchase is influenced majorly by service quality, but not necessarily influenced by satisfaction. These results reflect the passengers' consciousness of COVID-19 because the study was conducted during the heat of COVID-19 pandemic. Recommendations were suggested for airline management based on each class.

Details

Innovation, Social Responsibility and Sustainability
Type: Book
ISBN: 978-1-83797-462-7

Keywords

Article
Publication date: 28 November 2023

Salman Shooshtarian, Tayyab Maqsood, Peter S.P. Wong, Savindi Caldera, Tim Ryley, Atiq Zaman and Ana María Cáceres Ruiz

The utilisation of products with recycled content (PwRC) in construction projects has been identified as a targeted way to achieve sustainable management of construction and…

Abstract

Purpose

The utilisation of products with recycled content (PwRC) in construction projects has been identified as a targeted way to achieve sustainable management of construction and demolition waste resources. However, sustainable applications of these resources are subject to a wide array of factors that demand a thorough investigation. This study, therefore, explores the motivations, barriers and strategies for optimal PwRC uptake using a multiple-case study approach.

Design/methodology/approach

This study adopted an interpretive multiple-case study approach. The case studies were selected from recently completed construction projects including two infrastructure projects, one commercial project and one residential project. A series of semi-structured interviews were carried out to collect the data. For each case study, four participants were interviewed; these participants represented design, client, supply and building teams.

Findings

The study revealed the main barriers, motivations and opportunities for adoption of PwRC resources in four construction projects. These factors are believed to influence the utilisation of PwRC to varying extents and/or in diverse ways. The findings also suggest that there is a significant opportunity for stakeholders to adopt more sustainable waste management practices, and the use of institutional drivers can help achieve this goal.

Research limitations/implications

The primary research contribution of the study lies in proposing three key research directions: investigating regulatory constraints impacting the use of PwRC, addressing supply chain challenges and enhancing quality assurance.

Originality/value

The research has a practical contribution to the industry through a suite of actionable strategies to increase the uptake of PwRC. The strategies are mostly focussed on stakeholders' education, the regulation that supports PwRC and project management planning. The two major motivations – referring to two of the three pillars of sustainability (economy and environment) – provide a basis for organisational changes to ensure achieving sustainability in construction activities.

Details

Smart and Sustainable Built Environment, vol. 13 no. 2
Type: Research Article
ISSN: 2046-6099

Keywords

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