Search results

1 – 10 of 907
Article
Publication date: 1 March 1992

Christopher Dodge

The winter 1991 issue of Reference Services Review featured an annotated bibliography of literature on Christopher Columbus from 1970 to 1989. That literature covered such topics…

Abstract

The winter 1991 issue of Reference Services Review featured an annotated bibliography of literature on Christopher Columbus from 1970 to 1989. That literature covered such topics as Columbus' ancestry, heraldry, and the locations of both his American landfall and burial site. This annotated checklist focuses mainly on Columbus' legacy, on works that offer a dissenting point of view from most previous writings about Columbus (and on works that react to the dissenters), on material written by Native American and other non‐European authors, and on materials published by small and noncommercial presses.

Details

Reference Services Review, vol. 20 no. 3
Type: Research Article
ISSN: 0090-7324

Article
Publication date: 30 March 2010

Ying Fan and Yixuan Li

The purpose of this paper is to report an empirical study on children's buying behaviour in China, with a special focus on their information sources.

4289

Abstract

Purpose

The purpose of this paper is to report an empirical study on children's buying behaviour in China, with a special focus on their information sources.

Design/methodology/approach

The key literature on consumer socialisation of children is reviewed. Primary data were collected from a sample of 155 children aged ten‐13 using questionnaire survey. Various statistical methods such as Pearson correlation and tests were employed to analyse the data.

Findings

Chinese children regard television commercials as an important information source for new products. However, they place greater level of trust in interpersonal information sources, especially in their parents who are perceived as the most credible information source with respect to their learning about new food products.

Originality/value

The paper has made a contribution to the extant literature on Chinese children as consumer. The findings would be valuable in assisting companies, specially those in the food industry, to have a better understanding of Chinese children's buying behaviour.

Details

Marketing Intelligence & Planning, vol. 28 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 8 January 2018

Carter Mandrik, Yeqing Bao and Sijun Wang

The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People’s Republic of China (PRC), with a…

Abstract

Purpose

The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People’s Republic of China (PRC), with a particular interest in discovering the cross-national differences in terms of the level of mother–daughter brand preference agreement, the directional influence from daughter to mother and leading factors for the observed differences.

Design/methodology/approach

Using a parallel survey method, responses were obtained regarding participants’ brand preferences, as well as their perceptions of their dyad partners’ preferences, for 20 product categories. A total of 76 dyads in the USA and 114 dyads in the PRC were collected.

Findings

Results not only confirmed the existence of intergenerational influence in mother–daughter dyads’ brand preferences after removing the nominal bias that previous studies commonly suffered but also suggested two interesting cross-national differences. Specifically, the authors find that US mother–daughter dyads possess a higher level of brand preference agreement than their PRC counterparts; however, the influence from daughters to mothers in the PRC is greater than in the USA. The authors further find that two potential leading factors contribute to the observed cross-national differences; mother–daughter communication is stronger but less influential in the USA than in the PRC, while children’s peer influence, measured as information influence of peers, is weaker but more influential in the USA than in the PRC.

Research limitations/implications

Understanding intergeneration influences in different cultural contexts may be applicable in developing communication strategies leading to brand preference.

Originality/value

This study contributes to the consumer socialization literature by examining the cross-national differences of intergenerational influence in brand preferences and their leading causes of such differences in the context of the two biggest economies.

Details

Journal of Consumer Marketing, vol. 35 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 14 September 2012

Hagar Adib and Noha El‐Bassiouny

In the current highly commercialized environment, youth materialism is believed to be elevating. Given the adverse effects of materialism on society in general and on young…

2551

Abstract

Purpose

In the current highly commercialized environment, youth materialism is believed to be elevating. Given the adverse effects of materialism on society in general and on young consumers in particular, the purpose of this research is to gain a better understanding of youth materialism in Egypt along with parental influence in the transmission of materialistic values and hence building up recommendations and programs for impeding this phenomenon.

Design/methodology/approach

The empirical investigation was conducted through pursuing a mix of qualitative and quantitative research methods. A deeper understanding of the problem at hand was generated by the qualitative research through conducting in‐depth interviews with children, parents and educators; where the broader target was reached as well as a more comprehensive view was attained by quantitative research through self‐administered surveys for parents and children.

Findings

The results showed a positive correlation between parental materialism and child materialism. Concerning the relationships between family communication patterns, parental mediation practices and child materialism, the results indicated that indirect mediation was the strongest predictor for child materialism followed by restrictive mediation, while active mediation was not found as a significant predictor for child materialism.

Research limitations/implications

The purpose of this research is tri‐divided and limited to the following goals: first, capturing cultural differences for the manifestation of materialism in the Egyptian context. Second, examining the extent to which parents contribute and influence the transmission of materialistic values among young consumers. Third, proposing parents as a potential countervailing power against excessive youth materialism.

Practical implications

The results of the study show that necessary steps should be taken by designing programs that involve parents as a potential countervailing power against excessive youth materialism. The results also showed a positive relationship between parents and child materialism. Furthermore, the results from the qualitative research indicated that parents are not really aware of the adverse effects materialism can have on their children. Moreover, the results indicated that there is a positive correlation between socio‐oriented communication and restrictive mediation. At the same time and in line with the proposed conceptual model of the current research, restrictive mediation was found to be the second largest contributor to childhood materialism.

Social implications

It is suggested that greater transparency about the consequences of materialism could work in favor of altering materialism (Abela). Hence, parents should be aware that excess youth materialism, as previously discussed in the literature, is associated with poor school performance, poor ethical behavior, shoplifting tendencies, unhealthy food consumption, and greater levels of life dissatisfaction.

Originality/value

The research is unique in that it sets the ground for research in the critical area of young consumers in an important emerging market; Egypt. In addition, the novel interdisciplinary approach also contributes to the international literature in terms of both conceptualization and findings.

Article
Publication date: 15 January 2020

Naghmeh Sabermajidi, Naser Valaei, M.S. Balaji and See Kwong Goh

Building on consumer socialization theory, the purpose of this paper is to examine antecedents and consequences of generating and sharing brand-related content on social media in…

1876

Abstract

Purpose

Building on consumer socialization theory, the purpose of this paper is to examine antecedents and consequences of generating and sharing brand-related content on social media in a restaurant context.

Design/methodology/approach

A scale development process was undertaken to develop the scale for brand-related user-generated content (BRUGC). Then the authors tested the antecedents and consequences of BRUGC using 375 responses obtained through a mall-intercept survey. The hypotheses were tested using structural equation modeling with AMOS.

Findings

Study findings revealed that age, time on Facebook, number of Facebook friends, Facebook usage intensity, and need for self-enhancement were key antecedents of both the generation and sharing of BRUGC. The results also indicated that gender, race and need for self-affirmation were not significantly related to generating and sharing BRUGC. Both generating and sharing BRUGC were positively associated with attitude and intentions toward the restaurants.

Originality/value

This study is the first to develop a BRUGC scale through a rigorous scale development process. It thus contributes to consumer socialization theory literature in considering social media as a socialization agent. The findings provide valuable insights for both academicians and social media managers and aid in enhancing BRUGC.

Article
Publication date: 1 September 2006

Jill Kurp Maher, John B. Lord, Renée Shaw Hughner and Nancy M. Childs

This research investigates the changes in the types of advertised food products and the use of nutritional versus consumer appeals in children’s advertising from 2000 to 2005.

3138

Abstract

Purpose

This research investigates the changes in the types of advertised food products and the use of nutritional versus consumer appeals in children’s advertising from 2000 to 2005.

Design/methodology/approach

Content Analysis.

Findings

Results indicate that food processors and restaurants have not changed their advertising messages to children in response to the multitude of pressures the industry is facing. Specifically, this pre‐post longitudinal comparison shows no significant change regarding types of food products advertised and type of appeals used in the ads directed to children.

Research limitations/implications

Limitations include the sample studied. While the ads recorded all came from television programming aimed specifically at children, there was no specification or ability to classify the consumers according to the age of the viewer. Additionally, duplicate exposures of the ads were not included in the study.

Practical implications

Obesity is a serious and expanding concern for our children’s health. As past advertising research and socialization theory suggest, children’s exposure to advertising has impact. It is important to monitor changes in food advertising to children in the future to ascertain whether and to what extent food companies are able to change both what they advertise and the appeals they use to gain consumers’, in this case, children’s attention.

Originality/value

This study provides a useful baseline (prior to 2001) and benchmark (post 2001) to longitudinally examine the food product and appeal usage in food advertising directed to children. This will be useful information for advertisers, for parents, for regulators and for special interest groups, all of whom have a common goal – healthy kids.

Details

Young Consumers, vol. 7 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 1 September 2000

Craig A. Martin and Alan J. Bush

Attempts to determine which individual, or group of individuals, has the strongest influence on adolescent consumer purchase intentions and purchase behavior. By introducing the…

37344

Abstract

Attempts to determine which individual, or group of individuals, has the strongest influence on adolescent consumer purchase intentions and purchase behavior. By introducing the concepts of direct (fathers and mothers) and vicarious (favorite entertainers and favorite athletes) role models into the consumer behavior literature, the study allows greater understanding of the socialization patterns of young adult consumers. Results from this study provide significant contributions for marketing and advertising managers seeking to improve their understanding of the ever‐growing adolescent consumer market.

Details

Journal of Consumer Marketing, vol. 17 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 9 March 2012

Simona Ironico

This article seeks to make a critical contribution to the contemporary debate on the active role of children as consumers, exploring the different meanings children confer on…

3774

Abstract

Purpose

This article seeks to make a critical contribution to the contemporary debate on the active role of children as consumers, exploring the different meanings children confer on consumer goods and spaces in retail settings.

Design/methodology/approach

A total of 60 children were unobtrusively observed in ten Italian apparel stores.

Findings

Children tend to subvert the stores' possible uses and symbolizations by actively re‐appropriating the meanings of products, promotional stimuli and spaces through play.

Practical implications

The analysis of children's lived experience of commercial spaces enables retailers to adjust the stores' environment to children's demands, recognising their role as active meaning creators.

Originality/value

The playful re‐appropriation of spaces, products and promotional stimuli emerged as a mechanism through which children learn to consume, reinforcing their knowledge and attitudes about retail settings, products and brands.

Article
Publication date: 2 March 2012

Lucio Cassia, Alfredo De Massis and Emanuele Pizzurno

This study aims to investigate the relationship between the presence of the family variable within a business enterprise and the managerial factors affecting the success of new…

5269

Abstract

Purpose

This study aims to investigate the relationship between the presence of the family variable within a business enterprise and the managerial factors affecting the success of new product development (NPD). This can be structured into three research questions: What is the relationship between the presence of the family variable within a business enterprise and the managerial factors affecting the success of NPD activities? How the managerial factors affecting the NPD process are faced in family firms? Which are the main differences (e.g. strengths and/or weaknesses) in dealing with the managerial factors affecting the NPD process between family and non‐family firms?

Design/methodology/approach

The study employs a grounded‐theory and case‐study approach to investigate the relationship between the presence of the family variable within a business enterprise and the managerial factors affecting the success of NPD. The starting point is an in‐depth literature review on the managerial factors differentiating family from non‐family firms, and the managerial factors affecting NPD success. Then, a multiple case‐study on five Italian family firms and five Italian non‐family enterprises is conducted. The case‐studies lead to the development of an empirically grounded theoretical framework that outlines how the distinctive characteristics of family businesses are related to the managerial factors affecting NPD success.

Findings

Family firms clearly emerge as more long‐term oriented than non‐family enterprises. The long‐term orientation of family businesses vs non‐family companies seems to play a pivotal role in originating NPD projects with long‐term thrust. If a company is long‐term oriented it is reasonable to expect that it will put its long‐term vision in NPD programs, thus reaching a NPD long‐term thrust.

Research limitations/ implications

The study advances research on strategic innovation and NPD in family vs non‐family firms. It develops new theory at the important intersection of family business and innovation/NPD research, filling a gap in the literature and providing justification and guidance for the design of more comprehensive studies. Future research could investigate and test the theoretical framework on a wider empirical base, using either qualitative or quantitative methods.

Originality/ value

The paper addresses the failure of innovation management research to recognize, embrace, and deliberately incorporate family firms. It therefore fills a gap in the literature and extends prior research by introducing specific propositions that are supported by the case data and originally integrating them in the general research stream on NPD and family‐firm characteristics. The originality of the study lies also in the fact that it appears to be the first comparative analysis on this specific topic involving both family and non‐family enterprises.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 18 no. 2
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 4 March 2014

Joan M. Phillips, Robert I. Roundtree and DaeHyun Kim

The purpose of this paper is to explore the relationship between consumers’ purchase motivations to show support for university programs and the influence of merchandise quality…

Abstract

Purpose

The purpose of this paper is to explore the relationship between consumers’ purchase motivations to show support for university programs and the influence of merchandise quality cues on their purchase decision, and examine how one's affiliation with a university (official or non-official) moderates this relationship.

Design/methodology/approach

This research utilized a mail survey of university bookstore customers from the USA and Canada. The university, located in the USA, has an international reputation for its academic programs, its athletic teams, and its religious affiliation.

Findings

Our findings demonstrate the significance of athletic programs over academic programs and religious values in motivating purchases of licensed university merchandise.

Research limitations/implications

These findings have significant implications for several stakeholders in the business of retailing licensed merchandise. In particular, university licensors and their bookstore retailers may consider managing their inventory of licensed products to reflect the greater relative importance athletic teams have in the purchase decision process.

Originality/value

This paper adds to our understanding of customer motivations to purchase university licensed merchandise, and the conditions when merchandise quality is a key decision driver.

Details

Sport, Business and Management: An International Journal, vol. 4 no. 1
Type: Research Article
ISSN: 2042-678X

Keywords

1 – 10 of 907