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Article
Publication date: 13 June 2008

Arbindra Rimal, Wanki Moon and Siva K. Balasubramanian

There are two main objectives of this paper. The first is to analyze household consumption pattern of soyfood products. The second is to investigate effect of the United…

Abstract

Purpose

There are two main objectives of this paper. The first is to analyze household consumption pattern of soyfood products. The second is to investigate effect of the United States Food and Drug Administration (FDA) allowed health claims on consumption of soyfoods.

Design/methodology/approach

The objectives were accomplished in two stages. In the first stage, the role of consumers' perceived attributes of soy‐based foods such as convenience of preparation and consumption, health benefits, and taste in consumers' decisions to consume soy‐based food products was investigated. In the second stage, the study analyzed whether the decision of the Food and Drug Administration to allow food manufacturers to use health claims had influenced consumers' willingness to participate in soy‐based food market or willingness to increase consumption, if they are currently consuming such foods. Lancaster's characteristics model was combined with Fishbein's multi‐attribute model to develop a soybean demand function that included perceived attributes of soyfood. Zero‐inflated negative binomial model (ZINB) was used as an empirical specification to address zero consumption of soyfood products. Data were collected using a convenience sample drawn from a Midwest college town in the United States. Two questionnaires (i.e. one with information about the FDA's decision and the other without it) were given to students taking introductory marketing courses. In total 400 questionnaires were distributed and 315 respondents returned completed questionnaires.

Findings

Attributes of soy‐based food products such as convenience and tastefulness had statistically significant effect on the consumption pattern. Consumers who perceived beneficial health attributes in soyfood products were more likely to participate in the soyfood market as well as increase consumption frequency. The results indicated that frequent users of soyfood products who were exposed to the decision of the FDA would be more inclined to increase their consumption of soy‐based foods as compared to those who were not exposed to such information. Yet the information about FDA's decision did not influence the behavioral intentions of infrequent consumers or non‐consumers.

Orginality/value

Research evaluating the impact of government allowed health claims on food consumption pattern is scarce. This paper sets up a platform for carrying out the evaluation of such health claims by other food products.

Details

British Food Journal, vol. 110 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

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Article
Publication date: 1 February 2005

Arbindra P. Rimal, Wanki Moon and Siva Balasubramanian

The objective of this paper is to evaluate the role of consumers’ perceived risks and benefits of agro‐biotechnology in shaping the purchase pattern for organic food among…

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Abstract

Purpose

The objective of this paper is to evaluate the role of consumers’ perceived risks and benefits of agro‐biotechnology in shaping the purchase pattern for organic food among UK consumers.

Design/methodology/approach

An on‐line household survey of UK consumers was conducted using household panels maintained by the National Panel Diary (NPD) group. The data included organic food purchase pattern, perceived risks and benefits of agro‐biotechnology, and socio‐demographic information about the respondents. A regression model was used to examine the impact of consumers’ general purchase behavior, perceived risks and benefits of GM technology, and socio‐demographic on organic food purchase.

Findings

Only 4 percent of the respondents purchased organic foods all the time, while 26 percent never purchased. Perceived risks of agro‐biotechnology played a dominant role in influencing organic food purchase decisions. As the risk perception increased consumers were likely to buy organic food more often. Although premium prices of organic foods were of concern to many consumers, food safety was the most important consideration when making organic food purchase decisions. Household income positively influenced consumers’ likelihood of buying organic food. Female respondents were likely to purchase organic foods more often than their male counter parts. Older respondents were less likely to buy organic foods compared to younger respondents.

Practical implications

The results of this study provide valuable information in formulating short and long‐term marketing programs for organic producers. Following the study results, food safety concern and perceived risks of GM food products need to be the overall theme of marketing programs for organic products.

Originality/value

The study uses a large sample size in examining the relationship between perceived risks of agro‐biotechnology and organic food purchase. The results are more robust and representative.

Details

British Food Journal, vol. 107 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

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Book part
Publication date: 26 November 2014

Nan Marie Greer

For over 40 years in Nicaragua, the Mayangna indigenous group has fought for legal rights to traditional lands with the expressed purpose of protecting their rainforest…

Abstract

For over 40 years in Nicaragua, the Mayangna indigenous group has fought for legal rights to traditional lands with the expressed purpose of protecting their rainforest. On December 21, 2009, the last of nine Mayangna territories were granted rights by Nicaragua to a majority of their historical claims, in addition to rights to have illegal colonists removed by Nicaraguan police and military. Indigenous leaders pursued land rights as a measure for cultural survival and the protection of their broadleaf rainforest, also the site of a UNESCO International Biosphere Reserve, the BOSAWAS. While Indigenous lands are encroached upon by the frontline of imperialistic consumerism, people like the Mayangna ask for international and national respect for their autonomy, self-determination, land ownership, and even sovereignty.

The Mayangna lead the way to understand necessary steps for protecting the rainforest. Their actions demonstrate the possibility for social justice given respect for true ecologically sustainability. To begin, they fought to obtain ownership of their homelands, thereafter, they battled legally and even with their lives to defend their boundaries and everything within them. The Mayangna insist indigenous land ownership, the protection of their rights, and a respect for their traditional forms of management lead to the continued protection of the rainforest and other areas critical to the survival of the global ecosystem.

Details

Occupy the Earth: Global Environmental Movements
Type: Book
ISBN: 978-1-78350-697-2

Keywords

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