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Article
Publication date: 5 March 2018

Helen Marie Mallette, Wanda George and Ilya Blum

The purpose of this paper is to propose and introduce a new classification model to segment a nation’s cultural tourists based on their motivations to travel to a military…

Abstract

Purpose

The purpose of this paper is to propose and introduce a new classification model to segment a nation’s cultural tourists based on their motivations to travel to a military music festival. Little research is apparent about the types of people, and their motivations, who attend these types of festivals. In addition, the research investigates the impact of military music festivals on the concepts of patriotism and national identity.

Design/methodology/approach

The research approach involves empirical testing of a Canadian audience attending the Royal Nova Scotia International Tattoo, a longstanding annual musical event held in Nova Scotia, Canada, that pays tribute to the country’s military heritage. A proposed classification model that includes two dimensions is applied, which investigates: motivation to attend the event and kinship to Canada’s military and naval traditions.

Findings

Findings provide a better understanding of the diversity of the Canadian cultural tourist audience attending a military music display in terms of tourists’ demographics, experience of the show and the desire to return. This research also provides new insights as to the ability of a military musical event to arouse emotions of national pride, patriotism and strengthen national identity.

Originality/value

This research is important to event sponsors and organizers of military music events as they attempt to maintain productivity and attendance growth in an increasingly competitive entertainment environment.

Details

International Journal of Event and Festival Management, vol. 9 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

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Article
Publication date: 12 October 2010

E. Wanda George

This paper seeks to highlight issues surrounding ownership and copyrights relating to intangible cultural heritage and to raise potential concerns for local (rural…

Abstract

Purpose

This paper seeks to highlight issues surrounding ownership and copyrights relating to intangible cultural heritage and to raise potential concerns for local (rural, remote, smaller) communities involved in cultural heritage tourism.

Design/methodology/approach

The objective of the paper is to provoke reflection and further discourse on how local culture in smaller rural communities has been appropriated for tourism and related issues and concerns. Selected literature, other relevant documents and data from personal observations, derived from previous research, were examined to provide insights on the subject and to help achieve this objective.

Findings

Findings suggest that an inequity gap exists in benefits distributed to many rural communities whose cultural heritages are being appropriated and exploited by multiple commercial entities for tourism purposes and personal gain. Little, if any, of the profits realized benefit the local community – the actual creators and owners of the local culture.

Practical implications

With a new awareness and understanding of this phenomenon, developing and implementing a new and alternative approach is possible – an alternative approach that may help narrow this inequity gap while also ensuring significant sustainable benefits to all the stakeholders.

Originality/value

This paper presents new perspectives about the value of intangible cultural heritage when used for tourism. This paper should be of interest and importance to community tourism planners and policy makers, industry operators/suppliers dependent on local cultural tourism products, and consumers of local intangible culture who seek unique cultural experiences.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 4 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 13 November 2009

Wanda Eugene and Kevin Clark

The purpose of this paper is to outline an instructional design approach for further development of an African ancestry learning center in order to enhance its educational…

Abstract

Purpose

The purpose of this paper is to outline an instructional design approach for further development of an African ancestry learning center in order to enhance its educational utility. This is being done in an effort to use technology in transformative ways that extends the practices and opportunities for African Americans.

Design/methodology/approach

Assessing the needs of learners, performing a content analysis, and designing online resources and systems that meet learner's needs accomplished this goal.

Findings

This paper identifies a design process whereby technology can be used to connect people of African descent to a lost history.

Originality/value

This paper provides a method to leverage technology for people of African descent to engage in genealogy research, while acknowledging their unique historical journey.

Details

Multicultural Education & Technology Journal, vol. 3 no. 4
Type: Research Article
ISSN: 1750-497X

Keywords

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Article
Publication date: 22 March 2013

Ernestina Giudici, Claudia Melis, Silvia Dessì and Bianca Francine Pollnow Galvao Ramos

This paper aims to focus on evaluating the rich cultural intangible heritage of Sardinia Island, and how such a heritage can contribute to the implementation of tourism…

Abstract

Purpose

This paper aims to focus on evaluating the rich cultural intangible heritage of Sardinia Island, and how such a heritage can contribute to the implementation of tourism during the low season. The purpose is also to verify whether the enhancement of intangible heritage attractors, could be a driver for the sustainability of the island's tourism.

Design/methodology/approach

A qualitative approach is used in order to explore a multiple case study: the multifaceted expressions of the Holy Week. This is a cultural event that constitutes a part of the Christian festivity of Easter, which is characterized by traditional processions and ancient rituals widespread in various towns and cities around the island.

Findings

Intangible cultural heritage provides an additional opportunity to increase the level of tourism in Sardinia Island.

Research limitations/implications

This study has its limitations: it focuses only on a specific typology of event. Further studies should be taken into consideration in order to explore whether even other kinds of events are able to increase tourism in the low season, and to promote it on a sustainable perspective.

Originality/value

This study about heritage tourism in islands provides information about which little has been written. Moreover, it could offer a framework for other island destinations in the Mediterranean and elsewhere.

Details

International Journal of Quality and Service Sciences, vol. 5 no. 1
Type: Research Article
ISSN: 1756-669X

Keywords

Content available
Article
Publication date: 12 October 2010

Arch G. Woodside

Abstract

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 4 no. 4
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 27 July 2018

Diya Guha Roy, Srabanti Mukherjee and Sujoy Bhattacharya

The medical tourism market across the globe lacks a consolidated, standard customer-based brand equity (CBBE) scale till the present day. The purpose of this research is…

Abstract

Purpose

The medical tourism market across the globe lacks a consolidated, standard customer-based brand equity (CBBE) scale till the present day. The purpose of this research is to theorize a scale with probable existing dimensions and based on prior literature adding culture and infrastructure/superstructure as new components for global comparison among BRICS and SAARC nations. This empirical research initiates laying the foundation of deriving a unified scale.

Design/methodology/approach

Extensive literature reviews from leading academic journals, books and web information were used to theoretically propose the scale. R (an open source coding language) was used for quantitative analysis.

Findings

Culture (environment index) and infrastructure/superstructure (industry/economic index) were found to be relevant in the context of CBBE scale for medical tourism. The other dimensions are brand awareness, brand association, perceived quality and loyalty.

Research limitations/implications

The research literature was fragmented because of international scopes of medical tourism destinations as well as a variety of medical services offered. The dynamic nature of this industry, which is dependent on several factors such as healthcare, cost, related services, tourism etc. made it difficult to access the real contribution of individual items.

Practical implications

This paper proposes the foundation to develop a CBBE scale for medical tourism in India, adding culture and infrastructure/superstructure as new dimensions. It opens doors for new research with scale refining, branding assessment and fine-tuning items for the new dimensions.

Originality/value

This research is the first of its kind to create a standard CBBE scale for developing countries. It has added a new set of literature and consolidated prior contextual works on culture and infrastructure in reference to medical tourism. The questionnaire is of practical value to hospitals. The interview transcript is novel in nature for future works.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 12 no. 3
Type: Research Article
ISSN: 1750-6123

Keywords

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Article
Publication date: 21 November 2018

Yaron J. Zoller and Jeff Muldoon

The purpose of this paper is to suggest Homans’ social exchange theory (SET), a management theory, as an explanation for some of the findings of some of the Hawthorne…

Abstract

Purpose

The purpose of this paper is to suggest Homans’ social exchange theory (SET), a management theory, as an explanation for some of the findings of some of the Hawthorne experiments (1924-1933), which demonstrated how social situations play an important role in task performance and productivity and how social exchanges can facilitate it. The authors also use SET to investigate Elton Mayo’s inquiry as to what caused spontaneous cooperation in Hawthorne.

Design/methodology/approach

The authors used a combination of published work by Homans, Roethlisberger and Dickson, Mayo and others, as well as oral histories conducted by Greenwood and Bolton in 1982-1984, to argue that some of the Hawthorne studies illustrate the principles of SET. Homans’ SET brought together concepts from multiple disciplines and offered a framework to explain social behaviors.

Findings

The relay assembly room and the bank wiring tests of Hawthorne studies can illustrate SET as developed by Homans. With the development of SET, Homans not only provided explanations for the creation of strong feelings of affiliation and trust through interactions and mutual dependence between group members but also provided evidence to Mayo’s concept of spontaneous collaboration.

Research limitations/implications

The limitations of the paper are that the studies themselves can lend themselves to multiple perspectives due to design flaws. Therefore, our argument is only one interpretation – even if it is something that the researchers would have supported.

Originality/value

The paper augments the ongoing discussion about the Hawthorne studies in the literature and in the development of management theories such as SET. The authors provide support that it is through the attempts to explain the Hawthorne studies and the post-Second World War controversies over the studies that Homans developed social exchange. Building on previous work, the methods show perspectives beyond the motivations and sentiments of Homans by demonstrating observable behaviors from the Hawthorne studies.

Details

Journal of Management History, vol. 25 no. 1
Type: Research Article
ISSN: 1751-1348

Keywords

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Article
Publication date: 1 August 2001

Ed Chung, Iris Jenkel and Carolan McLarney

Attempts to show the underlying layers of contradictions and tensions beneath the illusions of harmony that have been socially constructed. Shows how organisation members…

Abstract

Attempts to show the underlying layers of contradictions and tensions beneath the illusions of harmony that have been socially constructed. Shows how organisation members may not be cognisant of the repressive structure that they themselves help to build and looks at how this structure is held together through hegemonic story‐telling. Reveals that while a strong sense of cohesiveness and group identify is often applauded as humanising, domination and control can be exercised through this process of identity development and that a common out‐group “enemy” can be adopted to divert attention away from the anxieties and tension of the current state.

Details

International Journal of Sociology and Social Policy, vol. 21 no. 7
Type: Research Article
ISSN: 0144-333X

Keywords

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Article
Publication date: 1 March 1994

K. K. Raman and Wanda A. Wallace

The relationship between the size of state audit budgets, audit responsibilities, professional characteristics of staff, risk, and tax and expenditure limitations is…

Abstract

The relationship between the size of state audit budgets, audit responsibilities, professional characteristics of staff, risk, and tax and expenditure limitations is explored. Bivariate relationships are examined and then a model is estimated which controls for size, complexity, financial risk factors, and political risk factors. This provides a framework for considering the incremental influence of specialized audit inputs. Both "brand names" and size have been used in past research to proxy for quality dimensions intended to differentiate the audit product provided by different suppliers. This research extends such work by considering characteristics of the auditing services as reflected by specific inputs and by using cost data rather than audit fee data. The states are observed to differ in their responses to financial and political factors by spending resources on peer review, continuing professional education, certifications of professional staff, and expertise in both the computer science area and in law. A positive association of cost and auditor differentiation, implicit in past audit fee literature is corroborated.

Details

Journal of Public Budgeting, Accounting & Financial Management, vol. 6 no. 3
Type: Research Article
ISSN: 1096-3367

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Book part
Publication date: 23 October 2008

Jeffrey E. Nash

Through a critical viewing of All in the Family and Curb Your Enthusiasm, significant shifts in popular conceptions of racialized others can be identified. All in the…

Abstract

Through a critical viewing of All in the Family and Curb Your Enthusiasm, significant shifts in popular conceptions of racialized others can be identified. All in the Family, represented by the character Archie Bunker, and Curb Your Enthusiasm, represented by Larry David, are deconstructed and contrasted to represent distinct eras in the portrayal of race relationships. All in the Family takes a sanctimonious and judgmental stance toward prejudice that embodies a simplistic conception of race humanized through the defects of Archie Bunker. Curb Your Enthusiasm, in contrast, offers a complex conception of racialized relationships, humanized by the character of Larry David. Comparisons of the two portrayals suggest that (1) conceptions of race have shifted from fixed, definitional and “individualized” contents toward situational, fluid, and ironic ones, (2) this shift parallels transformations in society, and (3) sarcastic and framed narratives of the consequences of interracial relationships and race prejudice have displaced optimistic and challenging portrayals. For their respective eras, each program reflects conceptions of race in popular consciousness.

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-1-84855-127-5

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