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This chapter strives to evaluate the impact of tourist arrival on energy consumption, air pollution, gross domestic product (GDP), and foreign direct investment to suggest strategies for further tourism development. Relevant data from Taiwan are analyzed, entailing tourist arrivals, GDP, carbon dioxide emissions, energy consumption, and capital investment. It tests four hypotheses using the Augmented Dickey-Fuller single root test, the Autoregressive Distributed Lag model, and time series econometrics of Granger causality. This study finds that tourist arrival is positively related to energy consumption and GDP, whereas it negatively relates to carbon dioxide emission and capital investment. In consideration of a negative relationship between tourist arrival and direct investment, this study suggests devising timely research agendas on carrying capacity and service quality in the mind of international tourists to see if additional investment in tourism infrastructures is needed.

This research takes Taijiang National Park (TNP) tourists as the study population while gathering the survey data via an online questionnaire. For the data analyses, it uses the importance–performance analysis (IPA) and the Kano two-dimensional quality model to evaluate the tourist satisfaction of TNP. Specifically, it considers the importance of service quality, classifies its service quality attributes, and suggests the priority for service improvement, rendering the TNP valuable reference points to realign service strategies. The study shows that the service quality attributes related to service personnel are the priority item to be improved, which could eventually enhance tourist satisfaction. In addition, brand differentiation could be achieved by improving the attractive quality items identified in this study to enhance tourist loyalty.

This study attempts to demonstrate how a tourism attraction (i.e., museum) could establish its brand equity. It involves a case study on one of the most famous museums in Taiwan which involves an in-depth interview. The results show that the museum under investigation has established a clear brand identification and its brand communications but has a limited interpretation of its brand assets. Recommendations include strengthening its experiential propaganda, organizing large-scale intercity festivals, coordinating with other vendors to sell cultural products, increasing the number of professional exhibitions, and establishing a self-evaluation mechanism.

Literature shows that environmental change would profoundly influence residents' emotional ties with their community. This study attempts to further the examination by probing into the relationship between perceived ecological change and place attachment at a small-island destination where tourism has become a heavyweight business and transformed the living quality of locals. The survey questionnaires are distributed to the residents of the study site Kinmen archipelago in Taiwan. The resultant data illustrate that age, occupation, the town of residence, house ownership, and the length of residence moderate the resident's place attachment. Besides, from a result of regression analysis, the perception of rapid community development reveals a positive relationship with the level of place attachment. This study suggests timely strategies enticing younger residents' place attachment along with other managerial actions, helping invigorate the community living.

This research probes the nostalgic influence of place attachment and the associated sociodemographic traits which modify environmental attitudes. The study site is a nostalgic campus from one of the most established universities in Taiwan, which has over a 100-year-long history. According to the 382 questionnaires collected, the study observes that several sociodemographic traits could affect environmental attitudes. Further, the perceived place attachment toward a historical campus under investigation positively impacts the respondent's environmental attitudes. In particular, the two subdimensions of cognition and the perceived importance of the place significantly affect the environmental attitude. This study renders valuable insights on what attributes are able to alter the environmental attitude of nostalgic seekers. Consequently, partitioners can efficiently redesign/reshape a historical place for passive leisure pursuits promoting environmental consciousness using the resultant data.