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Article
Publication date: 8 May 2007

Tien‐Hsiang Chang, Hsin‐Pin Fu, Wan‐I Lee, Yichen Lin and Hsu‐Chih Hsueh

To propose and test an augmented collaborative planning, forecasting, and replenishment (A‐CPFR) model in a retailer‐supplier context with a view to improving forecasting…

Abstract

Purpose

To propose and test an augmented collaborative planning, forecasting, and replenishment (A‐CPFR) model in a retailer‐supplier context with a view to improving forecasting accuracy and then reducing the “bullwhip effect” in the supply chain.

Design/methodology/approach

After a literature review, the paper presents a real case in which the present authors provided assistance. The description of the case includes: case company background; an “as‐is” model analysis; a “to‐be” (CPFR) model analysis; and a description of the results and potential benefits. The paper then proposes an A‐CPFR model for the case and performs a simulation of the new model for comparison with the existing CPFR model.

Findings

The results show that the mean absolute deviation of forecasting and the inventory variance are both better in the proposed model than in the existing CPFR model. The proposed model can thus improve the accuracy of sales forecasting, reduce inventory levels, and reduce the “bullwhip effect”.

Practical implications

In addition to information provided by the retailer, a logistics supplier should also obtain competitors' promotional information from the market as another factor for forecasting – thus enabling timely responses to demand fluctuations.

Originality/value

The proposed model is an original and useful development on the existing CPFR model. It could become a reference model for the retail industry in implementing CPFR in the future.

Details

Supply Chain Management: An International Journal, vol. 12 no. 3
Type: Research Article
ISSN: 1359-8546

Keywords

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Article
Publication date: 1 July 2006

Hsin‐Pin Fu, Tien‐Hsiang Chang, Wan‐I Lee and Cheng‐Chin Lu

The purpose of the research is to explore electronic marketplace (EM) strategies adopted by enterprises in free markets and controlled markets. Meanwhile, their…

Abstract

Purpose

The purpose of the research is to explore electronic marketplace (EM) strategies adopted by enterprises in free markets and controlled markets. Meanwhile, their differences are compared.

Design/methodology/approach

In the research, the EM strategies adopted by enterprises in free markets from the value‐chain perspective are discussed first. Then, in‐depth interviews with enterprises in controlled markets are followed.

Findings

The effect on corporations' marketing effectiveness is rather limited because fewer competitors resulted in little competition and more monopolization in a controlled market. Also, the buyer focuses on product quality without a high awareness of the concept of cost.

Practical implications

The results indicate that there are differences in EM strategies adopted by enterprises in free and controlled markets from the value‐chain perspective.

Originality/value

Faced with the expanding internationalized markets, companies must carefully consider the operational modes and strategies of EMs.

Details

Journal of Manufacturing Technology Management, vol. 17 no. 5
Type: Research Article
ISSN: 1741-038X

Keywords

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Book part
Publication date: 14 January 2019

Bilgehan Bozkurt

Abstract

Details

Debates in Marketing Orientation
Type: Book
ISBN: 978-1-78769-836-9

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Article
Publication date: 31 December 2020

Karen Hiu Tung Yip, Patrick Lo, Kevin K. W. Ho and Dickson K. W. Chiu

The purpose of this study is to examine students' perception of mobile technology adoption for library service apps as a lens to explore the factors affecting mobile…

Abstract

Purpose

The purpose of this study is to examine students' perception of mobile technology adoption for library service apps as a lens to explore the factors affecting mobile learning in higher education.

Design/methodology/approach

With the data collected from university students from Hong Kong and Japan, the authors conducted a comparative study for gaining a better understanding of students' perceptions toward adopting mobile apps as learning tools and other socio-cultural factors affecting such adoption. In particular, the authors derive alternative models from our analysis (benchmarked on technology acceptance model and unified theory of acceptance and use of technology) for a better explanation of the formation of the intentions, and, more importantly, cultural factors would affect such formation, as informed by the Hofstede Cultural Dimensions.

Findings

The findings are valuable for enhancing the effectiveness and adoption of mobile services for teaching and learning purposes in the context of higher education, as the focus of promotion of services should be tailored to the different student expectations in different regions, e.g. mainly performance expectancy in Japan versus in Hong Kong facilitating condition, performance expectancy and perceived usefulness altogether.

Originality/value

Defined as contributing to the development of learning assistance, mobile technology for library use and information access have become a significant issue raised in many higher educational institutions over the world, as the characteristics of mobile technology, such as portability and mobility, strengthen its possible use in education. However, scant research has been done in understanding the perception of mobile library use and factors affecting the behavioral intentions through the use of mobile technologies in Hong Kong and most Asian countries have not been sufficiently studied.

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

Keywords

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Book part
Publication date: 13 November 2002

Pamela L. Perrewé and Paul E. Spector

Personality research has played a prominent role in the organizational sciences for a number of years. During the past two decades, however, research examining the impact…

Abstract

Personality research has played a prominent role in the organizational sciences for a number of years. During the past two decades, however, research examining the impact of individual personality traits on emotions, attitudes, perceptions, and behaviors in organizations has increased, and our knowledge of the role of personality within organizational research is stronger. We examine a number of well-known personality dimensions that include the Five-Factor model of personality, locus of control, Type A Behavior Pattern, self-efficacy, and negative affectivity. We also examine a number of promising personality dimensions that have received less attention in the organizational sciences; these include trait anger, positive affectivity, action-state orientation, emotional intelligence, individualism- collectivism, and personal innovativeness. We review the personality research in these areas and offer suggestions for practice and future research.

Details

Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-0-76230-973-3

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Article
Publication date: 6 June 2020

Guowei Zhu, Yaru Liu and Li Zhou

Monetary incentives have been widely adopted by brands to promote consumer engagement in their brand communities on social networking sites. This paper aims to explore how…

Abstract

Purpose

Monetary incentives have been widely adopted by brands to promote consumer engagement in their brand communities on social networking sites. This paper aims to explore how the interactions triggered by an emerging monetary incentive, red packets, affect consumers’ brand attitude in the context of WeChat brand groups (WCBGs).

Design/methodology/approach

According to whether brands ask for commercial returns from consumers, two types of interactions were identified, namely, exchange red packet interaction (ERPI) and communal red packet interaction (CRPI). The corresponding influences on brand attitude were examined in three experiments.

Findings

Compared to CRPIs, ERPIs elicit greater normative community pressure, inducing a less favorable brand attitude. Moreover, this impact is moderated by the time frame of brand communities. In the long-term WCBGs, a significant difference exists between ERPIs and CRPIs, while such difference attenuates or even disappears in short-term WCBGs.

Practical implications

When using red packets as an engagement strategy, brand managers should be alert to their potential negative influence. Specifically, in short-term brand communities, ERPIs enable managers to acquire commercial returns without hurting brand attitude. In long-term brand communities, managers are advised to implement CRPIs to foster a positive brand attitude.

Originality/value

This study investigates red packet interactions in brand communities, which have been widespread but unexplored. The results expand the literature by addressing the undermining effect of ERPI and the moderating effect of the time frame.

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Article
Publication date: 23 February 2020

Debmallya Chatterjee and James Poovathingal

Several authors have proposed various factors/enablers that enhance managerial performance of MBA students. However, there is little research on how to prioritise these…

Abstract

Purpose

Several authors have proposed various factors/enablers that enhance managerial performance of MBA students. However, there is little research on how to prioritise these enablers or how each enabler in the system of enablers influences each other. This paper aims to address this gap.

Design/methodology/approach

This paper integrates the interpretive structural modelling (ISM) and Multiplication Appliquée á un Classement (MICMAC) techniques to arrive at the conclusions.

Findings

The “help achieve” power of each enabler, determined by ISM, is limited or accentuated by its “driving power and its dependence” determined by MICMAC. Out of the 14 enablers used in the study, this paper identifies five enablers that can enhance the performance of MBA students.

Research limitations/implications

When ISM and MICMAC are integrated, one can arrive at a better way to prioritise enablers in a system of enablers.

Practical implications

The implication of the study findings is that all stakeholders can now systematically prioritise the enablers that can lead to performance and also save resources during the process. A related implication is that this method can be used in a wide variety of situations.

Originality/value

This paper highlights how an integrated use of ISM-MICMAC can improve decision-making and resource optimisation.

Details

International Journal of Educational Management, vol. 34 no. 6
Type: Research Article
ISSN: 0951-354X

Keywords

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