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Article
Publication date: 16 August 2022

Walter R. Nord, K. Doreen MacAulay and Jessica Lindsay Kelso

The purpose of this conceptual paper is twofold: to investigate the nature of corporate social responsibility (CSR) initiatives, and to discuss the effects that several factors…

Abstract

Purpose

The purpose of this conceptual paper is twofold: to investigate the nature of corporate social responsibility (CSR) initiatives, and to discuss the effects that several factors have on CSR outcomes by drawing on concepts from organization theory.

Design/methodology/approach

A qualitative approach is used, wherein the authors review the extant literature on CSR theory with the goal of expanding upon theoretical perspectives underlying this area of research.

Findings

The findings show that both initiation and implementation influence CSR outcomes, and that these processes vary based on the degrees of centralization and routineness. In addition, the “fit” between the problems and the processes used influences the benefits of CSR. In short, the authors show that not all CSR initiatives are created equally.

Research limitations/implications

This paper does not address the potential magnitude of fit, only the direction of fit, and does not consider other factors that would play a role in successful initiation and implementation. It does not consider nor estimate the costs associated with different approaches to CSR activities. Lastly, it does not consider the history of an organization when discussing various CSR structures.

Originality/value

This study enriches CSR literature by filling the gap in the extant CSR literature and by proposing a more holistic view to CSR initiatives. The authors offer six propositions that purport the effects that various factors (de)centralization, fit, CSR–human resources synergies, transformational leadership and pride have on a company’s CSR activities and recruitment efforts.

Article
Publication date: 29 April 2020

K. Doreen MacAulay, Mark J. Mellon and Walter R. Nord

This article assesses the ability of Boyer's (1990) four-function definition of scholarship to address critiques of business schools. Boyer's definition of scholarship is…

Abstract

Purpose

This article assesses the ability of Boyer's (1990) four-function definition of scholarship to address critiques of business schools. Boyer's definition of scholarship is presented as the foundation for a paradigmatic shift in higher education in business.

Design/methodology/approach

The authors developed this conceptual paper by considering information from three sources: 1) Ernest Boyer's Scholarship Reconsidered: Priorities of the Professoriate, 2) articles by four well-known pundits of business education as well as critiques appearing in the Academy of Management Learning and Education Journal and 3) articles in which Boyer's work was the focal point of the article found by searching Google Scholar, two well-known education journals, a prominent database of education articles and the International Handbook of Higher Education (Forest and Altbach, 2007).

Findings

A four-function framework based on Boyer's definition of scholarship is proposed to help improve the operations of business schools. The authors also forward ideological and practical implications related to each of Boyer's four functions.

Originality/value

For several decades now, a number of highly respected business scholars have criticized American business education in its current form. These criticisms, although plentiful, have not fueled the magnitude of change needed to have a significant, sustainable impact on business education. The authors suggest that this lack of change is due, in part, to institutional practices and to the absence of a unified framework for how higher education in business should be executed. The authors argue that Boyer's four-function definition of scholarship could provide such a framework.

Details

American Journal of Business, vol. 35 no. 1
Type: Research Article
ISSN: 1935-5181

Keywords

Article
Publication date: 1 December 2003

Walter R. Nord

Kleiner advances Core Group Theory (CGT) as a framework for pursuing an emancipative agenda in the context of a society heavily influenced by modern organizations. Analysis of…

989

Abstract

Kleiner advances Core Group Theory (CGT) as a framework for pursuing an emancipative agenda in the context of a society heavily influenced by modern organizations. Analysis of Kleiner's ideas through the lens of critical management studies (CMS) reveals that, despite its merits, CGT may overlook a number of social processes that may be central to an effective, emancipative theory. This analysis also demonstrates how some elements of CGT may be useful additions to CMS.

Details

Journal of Organizational Change Management, vol. 16 no. 6
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 1 April 1992

Gail Tom, Rebecca Clark, Laura Elmer, Edward Grech, Joseph Masetti and Harmona Sandhar

Reports on a study designed to analyse the effectiveness of realand created spokespersons in advertisements. Compares male and femalespokespersons′ effectiveness by audience…

3130

Abstract

Reports on a study designed to analyse the effectiveness of real and created spokespersons in advertisements. Compares male and female spokespersons′ effectiveness by audience gender. Concludes that celebrities can be used to gain attention and maintain sales, while created spokespersons′ effectiveness is in establishing a lifelong link with the product.

Details

Journal of Consumer Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 1 April 1992

H.Bruce Lammers

Describes a study of consumer behaviour carried out in a chocolatestore involving free samples of chocolate, which found that samplingsignificantly increased the immediate sales…

Abstract

Describes a study of consumer behaviour carried out in a chocolate store involving free samples of chocolate, which found that sampling significantly increased the immediate sales of chocolates but that this effect was restricted to small amounts and to those varieties of chocolate other than the variety sampled. Discusses the implications of the findings for marketing management and consumer behaviour theory. Concludes that while sampling produces positive effects, these effects appear to be more complex than they would first seem, therefore further consumer research is needed.

Details

Journal of Product & Brand Management, vol. 1 no. 4
Type: Research Article
ISSN: 1061-0421

Keywords

Book part
Publication date: 5 December 2017

Charlotte Reypens and Sheen S. Levine

With behavioral experiments and protocol analysis, researchers can capture cognition in action. Using behavioral experiments, they can study realized behavior, not perception or…

Abstract

With behavioral experiments and protocol analysis, researchers can capture cognition in action. Using behavioral experiments, they can study realized behavior, not perception or self-reports. And they can do that in a controlled laboratory environment to establish causality, curbing spurious relationships. With protocol analysis, a method to elicit decision-makers’ thoughts, researchers can tap into cognitive processes. In combination, the two methods offer a novel approach to grasp mental processes alongside behavior, to reach causality and replicate findings. We describe the methods, demonstrate how researchers can apply them, and share practices from the design of experimental instruments to the replication of findings.

Details

Methodological Challenges and Advances in Managerial and Organizational Cognition
Type: Book
ISBN: 978-1-78743-677-0

Keywords

Article
Publication date: 1 April 1985

Blaise J. Bergiel and Christine Trosclair

When modern‐day students of marketing turned from the economic explanation of consumer behavior, learning theory was one of the first resources in which they sought more useful…

1658

Abstract

When modern‐day students of marketing turned from the economic explanation of consumer behavior, learning theory was one of the first resources in which they sought more useful alternative concepts. This was a logical move for two reasons: because of the abundance of research conducted in psychology and social psychology; and because learning is close to the central interest of many of those concerned with consumer behavior. However, marketing scholars have given little consideration to one of the most influential perspectives developed in psychology‐the instrumental‐learning approach stimulated by the work of B. F. Skinner. The purpose of this paper is to provide an overview of instrumental learning and demonstrate its application in a marketing situation.

Details

Journal of Consumer Marketing, vol. 2 no. 4
Type: Research Article
ISSN: 0736-3761

Article
Publication date: 1 February 1991

H. Bruce Lammers

Examines the practice and marketing consequences of giving out freefood samples. Reports on a study, taken over a period of three days, ofcustomers who entered a well‐established…

2605

Abstract

Examines the practice and marketing consequences of giving out free food samples. Reports on a study, taken over a period of three days, of customers who entered a well‐established, ten‐year‐old chocolate store in a major suburban shopping mall, who received a free sample of chocolate. Shows that sampling immediately increased the sale of chocolates. Cautions that this positive effect was restricted to small purchases and to the purchase of chocolate varieties other than the variety sampled. Discusses the implications of the findings for marketing management and for consumer behaviour theory.

Details

Journal of Consumer Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 10 August 2018

Marta B. Calás and Linda Smircich

Since the late 1980s we’ve been inspired by feminist theorizing to interrogate our field of organization studies, looking critically at the questions it asks, at the underlying…

Abstract

Since the late 1980s we’ve been inspired by feminist theorizing to interrogate our field of organization studies, looking critically at the questions it asks, at the underlying premises of the theories allowing for such questions, and by articulating alternative premises as a way of suggesting other theories and thus other questions the field may need to ask. In so doing, our collaborative work has applied insights from feminist theorizing and cultural studies to topics such as leadership, entrepreneurship, globalization, business ethics, issues of work and family, and more recently to sustainability. This text is a retrospective on our attempts at intervening in our field, where we sought to make it more fundamentally responsive to problems in the world we live in and, from this reflective position, considering how and why our field’s conventional theories and practices – despite good intentions – may be unable to do so.

Details

Research in Organizational Change and Development
Type: Book
ISBN: 978-1-78756-351-3

Keywords

Content available
Book part
Publication date: 9 March 2016

Abstract

Details

Organization Theory
Type: Book
ISBN: 978-1-78560-946-6

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