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Article

Walter Birchinall

Describes ICL′s business process management approach to prevention. Discusses how designing, manufacturing and marketing a product involves thousands of processes. Asserts…

Abstract

Describes ICL′s business process management approach to prevention. Discusses how designing, manufacturing and marketing a product involves thousands of processes. Asserts that to achieve total success each process must do what is required at the right time and in the right order. Looks at process modelling. Concludes that benchmarking establishes goals which bring customer satisfaction levels equal to or better than the competition.

Details

The TQM Magazine, vol. 2 no. 2
Type: Research Article
ISSN: 0954-478X

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