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The long interview is an intensive questioning of informants selected for their special knowledge, experiences and insights (or ignorance) of the topic under study. The objectives of the long interview include learning the thinking, feeling, and doing processes of the informants, including an understanding of the informants' worldviews of the topic under study in their own language. The chapter compares the strengths and weaknesses of the long interview to other primary data collection methods. The chapter describes a research application of the long interview in integrated marketing. The study was designed to (a) learn about the rich complexities in the lives of household gardeners buying and using seeds plants after responding to direct marketing appeals and (b) resolve two conflicting “theories-in-use” of how and why different customer types purchase products. These competing theories were proposed by different executives in the firm sponsoring the study. The development and critical testing of competing theories-in-use are described. This chapter reports a study to learn the behavior of five customer types. The results include thick descriptions of the processes of buying and using seeds and plants purchased through direct marketing offers and store visits.

This performative chapter offers three movements that celebrate aspects of Norman Denzin's prolific and influential career: an ode to an aging cowboy that signal's Denzin's work on the West and Native Americans, a corresponding piece that signals Denzin's commitments to performance studies and autoethnography, and a litany of his scholarship as a bibliography of worship with his commitment to critical and creative forms of writing.

Part of the luxury one associates with a Jaguar luxury car is the quality wood finish of the consul facias, glove boxes, door cappings and various trim areas. The finish consists of veneers of burr walnut, figured walnut or burr elm, according to the particular model, applied to wood, plastics or steel plate, depending upon the paricular component.

The dyeing of cellulosic and proteinous fibers with natural and synthetic colorants usually needs large amounts of metal salts to promote the dyeing procedure. To get rid of the necessity to use metal salts, plasma treatment and subsequent attachment of chitosan biopolymer were considered as green processes for surface functionalization of wool and cotton. The purpose of this paper is to investigate the effect of oxygen plasma treatment and attachment of chitosan on the dyeability of wool and cotton fabrics using walnut and weld as model natural dyes, as well as C.I. reactive blue 50 and C.I. acid blue 92 as model synthetic dyes.

Wool and cotton fabrics were modified with oxygen plasma and coated with chitosan solution. The un-modified and modified samples were dyed with the above-mentioned dyes under constant conditions. The color strength, color coordinates and fastness properties of the dyed samples were determined and compared.

The results showed that oxygen plasma treatment could improve the dyeability and fastness properties of wool and cotton fibers when dyed with all of the above-mentioned dyes. Attachment of chitosan to the plasma-treated samples significantly improved the dyeability of wool and cotton fibers with walnut, acid and reactive dyes. The fastness properties of the dyed samples were enhanced by plasma treatment and chitosan coating.

This study uses plasma treatment as an environmentally friendly pre-treatment for attachment of chitosan on wool and cotton. This process improved the dyeing properties of both fibers. The use of metal salts in not needed for dyeing of wool and cotton according to the investigated process.

Although the importance of climate change is generally acknowledged, its impacts are often not taken into account explicitly when planning development projects. This being due to limited resources, among others, this paper aims to propose a simple and low-cost approach to assess the viability of human activities under climate change.

Many human activities are feasible only within a narrow range of climatic conditions. Comparing such “climate corridors” with future climate projections provides an intuitive yet quantitative means for assessing needs for, and the viability of, adaptation activities under climate change.

The approach was tested within development projects in Pakistan, Peru and Tajikistan. The approach was shown to work well for forestry and agriculture, indicating positive/negative prospects for wheat in two districts in Pakistan, temperature constraints for maize in Peru and widening elevation ranges for walnut trees in Tajikistan.

Climate corridor analyses feed into the preparation of Local Adaptation Plans of Action in Pakistan.

The simplicity and robustness of climate corridor analysis allow for efficient analysis and communication of climate change impacts. It works when data availability is limited, but it can as well accommodate a wide range of complexities. It has proven to be an effective vehicle for mainstreaming climate change into adaptation planning.

The health-promoting phytochemicals such as phenolic compounds and flavonoids present in nonfatty portion of pecan nut remain overlooked. The present study aimed to evaluate the nutritional and antinutritional/phytochemical constituents of pecan nut and its effect (as a whole nut flour) on the blood lipid profile in the rat model.

The nutritional composition as well as phytochemicals were evaluated by using standard chemical methods. A controlled randomized study was conducted to assess the hypocholesterolemic effect of nut supplementation in male Wistar albino rats.

Phytochemicals/antinutrients analysis exhibited remarkable amount of phenolic compounds (47.05 ± 9.85–302.67 ± 7.72 mg GAE/100 g) and flavonoids (44.95 ± 0.23 mg/100 g) with low trypsin inhibitor activity (TIA) (1.18 ± 0.03 TIU/mg), saponins (0.49 ± 0.04 g/100 g), alkaloids (0.26 ± 0.03 mg/100 g), phytic acid (854.75 ± 15.47) and oxalates (8.15 ± 0.58 mg/100 g) content. Kernel oil showed 2.87 ± 0.75 meq O₂/kg oil peroxide value (PV), well below the maximum permissible limit, demonstrating good oxidative stability of pecan oil. Pecan nut-supplemented diet exhibited a favorable alteration in the blood lipid profile by decreasing total cholesterol (TC) (from 85.42 ± 1.62–229.23 ± 3.43 to 72.24 ± 1.39–106.10 ± 1.69 mg/dl) and low-density lipoprotein cholesterol (LDL-C) (from 64.02 ± 1.96–199.07 ± 4.40 to 38.73 ± 0.79–55.48 ± 1.69 mg/dl) and increasing high density lipoprotein cholesterol (HDL-C) (from 8.70 ± 0.85–9.64 ± 1.10 to 20.25 ± 0.65–24.96 ± 0.56 mg/dl) when compared with control (CC).

This information would be further useful for assessing the biological quality of pecan nut as well as developing value-added food products by exploiting deoiled pecan protein concentrates.

Pecan nut is a rich source of traditional nutrients and phytochemicals and can be recommended to patients with hypercholesterolemia and related cardiovascular diseases.

This is the ninth article on science, technology and medicine (STM) databases in a continuing series of articles summarising and commenting on new database products. Two companion articles will appear in the next two issues of this journal — one covering social sciences, humanities, news and general (SSH) (Online & CDROM Review, vol. 21, no. 2) and the other covering business and law (BSL) (Online & CDROM Review, vol. 21, no. 3). These articles are based on the newly appearing database products in the Gale Directory of Databases. The Gale Directory of Databases (GDD) was created in January 1993 by merging Computer‐Readable Databases: A Directory and Data Sourcebook (CRD) together with the Directory of Online Databases (DOD) and the Directory of Portable Databases (DPD).

This is the seventh article on social science, humanities, news and general databases in a continuing series of articles summarising and commenting on new database products. It has two companion articles: one covering science, technology and medicine (STM) appeared in Online & CDROM Review vol. 20, no. 1 and the other, covering business and law (BSL), will appear in Online & CDROM Review vol. 20, no. 3. The articles are based on the newly appearing database products in the Gale Directory of Databases. The Gale Directory of Databases (GDD) was created in January 1993 by merging Computer‐Readable Databases: A Directory and Data Sourcebook (CRD) together with the Directory of Online Databases (DOD) and the Directory of Portable Databases (DPD).