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This paper aims to address the problem of integrating sensor feedback in robotized interior finishing operations. Its motivation is to finally realize automatic operations necessitating no human intervention. A vision-based approach is proposed for monitoring the execution status and changing the action accordingly.

First, a robotic system is proposed which can realize two typical interior finishing operations, namely, putty applying and wall sanding. Second, a new method based on a deep neural network is proposed to process the visual information capturing the execution status of the interior finishing operations. It helps to determine essential parameters on where should be processed and how to execute the corresponding operation. With the proposed method, vision information is embedded into the execution of interior finishing in a closed loop style.

The experiments demonstrate the feasibility of the proposal and reveal problems for further improvement of the autonomous interior finishing robot.

This provides an original insight into robotized interior finishing by addressing an attempt on integrating visual feedback into the manual process.

Trompe l’oeil as a novel art technique can not only promote art tourism but can also transform the landscape of a city into a platform for negotiation. Furthermore, trompe l’oeil aims to create a joyful, entertaining, new experience and an interactive environment for tourists in the cities. This paper highlights the introduction of trompe l’oeil as a new tourist attraction in Shiraz (Iran). Moreover, the goals of this study are to explore the role of trompe l’oeil (three-dimensional [3D] street painting) in promoting art tourism, to investigate the tendency of tourists toward experiencing art tours and trompe l’oeil and to determine the priority of trompe l’oeil themes from the domestic tourists’ perspective.

Qualitative and quantitative methods were used in this research study.

On the basis of the results of this study, it can be concluded that domestic tourists are eager to experience art tours and trompe l’oeil attractions and activities, except for buying and wearing 3D-printed clothes. In addition, trompe l’oeil on street floors and walls with funny, joyful and cultural-artistic and national-historical themes is more attractive for them.

No significant academic work has been undertaken in the field of art tourism to evaluate the attitude of tourists toward the trompe l’oeil attractions and activities.

The aim of the study is to contribute to the extending body of literature on ‘the different effects of cultural engagement’ through cases from Turkey. In the context of art and society interaction, the study seeks to find evidence from practice within the scope of the ‘cultural value’ and ‘arts marketing’ literature. ‘Co-creation’ is mentioned as an important term in the cultural engagement context, and purposeful co-creation acts are investigated in the art industry. Therefore, the research focuses on interaction in the context of culture in order to explore the complex nature of co-creation of cultural value in alternative places and cultural frames. From this perspective, the study underlines the roles of place and atmosphere in the cultural engagement process. The cultural engagement areas of art and the public are determined in three different fields: nature (art in the village), science (campus) and business (shopping mall). The case study research is realised in order to gain a detailed and holistic view of the process. While the intention of all art events is the interaction of art and society, all three cases lead to different dimensions of ‘cultural engagement’ in different contexts. In this manner, these different cultural frames enlarge our comprehensive view of the constitution of ‘art and cultural value’ in terms of place and cultural frame of the field. The study underlines that society-oriented local art events and organisations are supporting the art and society link rather than focussing the economic value of art and artists as the actors of a commercial art industry.

After completion of the case study, students will be able to understand the putty industry, consumer behaviour for putty, comparative advantage of putty to different industries and within industry and market entry strategy for newly introduced product.

Putty market in India grew at a compound annual growth rate of 15% over the period FY07–FY20. Many organized and unorganized players entered the putty market since its introduction. Putty was invented by cement companies to increase offtake of cement which otherwise declined owing to reduced use of marble. Painters are purchasing putty to be used before the paint to improve the texture of the walls and to fill cracks. Therefore, to take advantage of distribution channels and dealers’ network, paint companies introduced putty. Consumers, who use putty to improve aesthetics of their home, have very less knowledge about putty. They depend on painter or contractor for it. XYZ colourant company wanted to enter the white putty market to use the market opportunity along with coloured putty for economic project where cost is the constraint. This case study culminates with the probing question about the peculiarity of industry where two different industries are involved for the same product. This case study is designed to understand the target consumers’ behaviour and the entry decisions of the company to the growing market.

This case study is designed for use in second-year management programmes, especially for the students of strategic management and marketing strategy courses.

Teaching notes are available for educators only.

CSS 11: Strategy.

The purpose of this contribution is to demonstrate the importance of interdisciplinary collaboration in integrating advanced and emerging digital techniques in the appropriate and sustainable documentation of heritage sites in Latin America. Existing collaboration between the Universidad del Externado de Colombia, the Colombian Institute of Anthropology and History and the Carleton Immersive Media Studio of Carleton University in Ottawa (Canada) have been sued to demonstrate the importance of this approach. The described collaboration allowed a team of students, researchers, government experts and educators to document selected pilot areas of the remarkable UNESCO World Heritage Sites of National Archeological Park of Tierradentro (UNESCO, 1995) and San Agustín Archaeological Park (UNESCO, 1995). The sophisticated digital recording techniques described, such as 3D scanning, aerial and ground photogrammetry techniques, were used to capture the site's current physical condition, emphasizing the pressing need to conserve the threatened mural paintings (Tierraadentro) and carved rock phases (San Agustin). This contribution also underlines the importance of developing the training of emerging professionals from Colombia in adopting these techniques to make their documentation more accurate, reliable and sustainable in the long term. The project's conclusions demonstrate that it is crucial to integrate emerging documentation techniques into the sustainable approach to conservation of these two important UNESCO World Heritage Sites.

The approach presented in this contribution makes technology more accessible to the conservation specialist in Latin America. It provides a comprehensive capacity building program that involves teaching about theory and practice, using two important UNESCO World Heritage Sites located in Colombia. It is also relevant to the interdisciplinary and institutional collaboration between two universities in the North/South areas of the continent and a government institution that effectively collaborates to provide training to emerging professionals.

The contribution summarizes the opportunities and limitations of adopting technology to make the documentation process for conservation more sustainable in low-income economies and provides a framework to implement future strategies in South America.

The paper raises a discussion on how the concept of sustainability of adopting new technologies in the context of Latin American countries can assist in optimizing the conservation of decorated surfaces in important UNESCO World Heritage Sites by involving capacity building of emerging professionals.

Of the 17,000 churches and chapels in England nearly half survive from the Middle Ages and the duty of continuing the care that has preserved them for so long largely falls on the current generation of parishioners and their advisers — an increasingly onerous task as the numbers of communicants diminish and funds become accordingly scarce.

The case’s resolution will inspire students to engage in critical analysis of the hurdles encountered by Madhubani Paints amid the pandemic. It will prompt them to dissect cause-and-effect chains stemming from decisions made during this period, fostering a mindset of critical thinking and problem-solving. Additionally, it aims to cultivate a profound comprehension of the Indian entrepreneurial landscape, highlighting the pivotal role of micro-enterprises and women entrepreneurship. Furthermore, it will task students with brainstorming inventive solutions to the specific challenges faced by Madhubani Paints, particularly focusing on differentiation strategies and enhancing customer engagement in the online marketplace. The case highlights the strategic utilization of digital avenues for business expansion, showcasing how Madhubani Paints not only persevered through a challenging pandemic but excelled, securing 35% of its revenue through digital channels.

Madhubani Paints was a micro-enterprise in the small town of Darbhanga (India) that traded hand-painted products. The protagonist had a strong interest in Madhubani painting, and her enthusiasm led her to establish her own micro-enterprise. This case study highlights the protagonist’s journey towards entrepreneurship and what were the challenges faced during the COVID-19 pandemic. Additionally, the case study showcases how micro-enterprises leverage digital technologies to improve their business performance. Through this case study, students will be able to learn what the contribution of an entrepreneur is to the development of our society and will understand the fundamental concept of marketing and entrepreneurship.

The case study can be used in management for the course of marketing and entrepreneurship and is appropriate for post-graduate students. Discussion would be the most appropriate method for teaching this case study. The students would need to understand the concept of marketing mix, segmentation and targeting and the basics of marketing strategy to ensure effective learning.

Teaching notes are available for educators only.

CSS3: Entrepreneurship.

The successive Malaysian government aims to provide housing to households earning the median income and below. However, there has been continuous criticism and complaints from the media and literature on the magnitude of the defects in affordable housing. Therefore, this research has investigated the defects in affordable housing for the users’/occupants' perspectives.

With a response rate of 69%, the research developed a questionnaire instrument that included twenty-one defects in buildings based on literature and observation. These were scored on a 5-point Likert scale ranging from very common to least common. Twelve causes of defects measured on a five-point scale were included in the survey. Thirteen additional items that had to do with remedial actions to reduce defects were included. These were scored on a 5-point Likert scale ranging from strongly agree to least agree. The survey forms were administered to all the 152 home occupants in a Program Perumahan Rakyat (PPR) housing estate through hand delivery in a northern state in Malaysia.

The data revealed that broken doors, damaged roofs, damp walls and broken tiles in rooms were the most common defects in the housing development. It was found that defects in the buildings were caused by poor workmanship, defective materials, poor designs and bad weather. Additionally, to rectify the defects, adequate supervision is required during maintenance, the repairs must be conducted on time and there is a need to have competent maintenance organisations. Through factor analysis, the 21 defects were structured into six factors, the 12 causes were grouped into 5 factors and the 13 remedial actions were grouped into 6 factors.

The information on the nature, degree and kinds of defects from the users' perspectives will dictate when repair work is to be undertaken and allow future work to be programmed and financed as part of a maintenance rolling programme.

This research focused specifically on “Program Perumahan Rakyat” housing development. Furthermore, none of the previous research on defects conducted attempted to categorise the defects in the buildings. The categorisation is very important for systemic decision-making because there are continuous interactions amongst the defects, causes and remedial actions.

This paper aims to investigate the impact of place-making on the quality of place through community-organised art festivals, with two case studies in urban informal settlements or kampungs in Indonesia.

Findings presented here are based on data collected and 39 in-depth interviews conducted in 2017 in two kampungs, namely, Kampung Dago Pojok, Bandung and Kampung Bustaman, Semarang.

This paper argues that place-making can happen through temporary practices, such as festivals, and improve the quality of place in informal settlements. It indicates and analyses the kinds of activities that increase the aesthetic value of spaces and build a positive image of the kampungs. The study concludes with the finding that place-making through temporary interventions has the potential to permanently change and reshape public space. At the core of these activities is the collective and voluntary work known as kerja bakti that is done by the kampung communities and the civil society organizations involved.

The paper offers a fresh perspective in the context of understanding the implications of place-making in the Global South. Assessing the development of public space, the paper provides insights into the use of grassroots festivals as a tool to permanently reshape urban spaces and engage the local community throughout the process.