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In specifically examining uses of freemium applications for children, this study aims to investigate the effects on user well-being after the experiential value by examining the influence of experiential value in terms of domain-specific innovativeness; the impact of domain-specific innovativeness in terms of child well-being; the moderating role of child socialization; and the relevance of contextual variables associated with media exposure during freemium game use.

The study is based on a survey of children who had downloaded freemium games on their smartphones. A total of 410 completed questionnaires were collected from children of 9 to 12 years of age. Confirmatory factor analyses and structural equation models were applied to examine and test the study hypotheses.

The results indicate that experiential value influences domain-specific innovativeness; domain-specific innovativeness is a significant predictor of well-being; parental materialism and communication with friends significantly moderates domain-specific innovativeness and well-being; and contextual variables do not influence the model.

Public policy managers should be cognizant of these results and should make every effort to prevent the identified relationships from becoming too strong, given the strong effect of domain-specific innovativeness on child well-being.

This paper contributes to the extant literature by incorporating experiential value and domain-specific innovativeness variables within a comprehensive model and by accounting for the effects of relevant contextual variables and the moderating role of child socialization.

This study aims to investigate the effects of brand familiarity on attitude formation across different advertising channels, product types and brand settings.

A meta-analysis containing 107 empirical studies with 183 effects sizes tests a theoretical model according to situational moderators and methodological factors of brand familiarity.

Brand familiarity has stronger positive impacts on attitude formation under particular advertising tools (online and real advertising), product types (hedonic and mature products) and brand characteristics (memory-based recall). The findings also depend on methodological factors such as student samples, laboratory settings and non-estimated effect sizes.

This meta-analytic study reconciles prior inconsistencies and advances the understanding of brand familiarity across key advertising, product and brand moderators.

Customer interaction is both an aim and source of concern for managers around the world. Different forms of interaction, such as cocreation, coproduction and customer participation, are evaluated in different fields of knowledge, with a gap in terms of the joint analysis of their antecedents and consequences as well as possible practical distinctions in the effects of these concepts. The purpose of this paper is to examine customer interaction effects by applying meta-analysis of effect sizes that measure the strength of their relationships.

The study used meta-analysis and moderator analysis approaches to synthesize preview results on customer interaction relationships.

The results suggest the empirical validity of using customer participation to replace terminologies such as coproduction and cocreation, and show the moderation role of institutional, cultural and contextual factors.

This study investigated the literature in the areas of business and management to show whether, how and when customer interaction is related to individual and organizational factors. Although the conceptual and empirical implications derived from the preliminary efforts and the consolidated results are robust to generalization, methodological biases limited the findings.

This research suggests that a better understanding of customer interaction (antecedents, consequences and moderators) may help organizations to identify the most appropriate ways to build their strategies and to improve the results of their efforts.

This study contributes to the literature by providing one of the few attempts to consolidate the preliminary studies in different forms of customer interaction, suggesting possible moderations and amplifying the preliminary efforts.

This paper aims to analyze the effect of temporal experiences on the visualization of advertising appeals in the banking sector. More specifically, this study investigates the effectiveness of advertising messages that use close-up “vs” long-shot images and influence objective temporality as a driver of visual attention.

One experiment was done through visual attention using an eye-tracking application. This investigation included the participation of 238 volunteers viewing 2 different types of advertising appeals: savings accounts and bank cards. The advertising appeals brought manipulations of close-up “vs” long-shot images.

The authors' findings indicate that close-up images increase visual attention in advertising appeals. On the other hand, the presence of long-shot images reduces visual attention in advertising appeals. Furthermore, the eye-tracking results revealed that long-short images constantly decreased with the passing of objective temporality. In contrast, close-up images had the first moment of increased visual attention levels followed by a fall toward the end of objective temporality.

The manipulation of image format differences can increase attention and memory effects. For this reason, the interaction between objective temporality and close-up “vs” long-shot images must be considered more carefully than has been done so far. This article reflects on this care and points the way to future research agendas.

This article aims to perform a meta-analysis through a systematic review that will identify the main antecedents and consequents of the satisfaction of sports spectators.

This study used a total of 927 papers that studied satisfaction in the context of sports and directly analyzed 51 papers that presented quantitative data. This review of the existing literature resulted in 18 antecedent constructs and identified four constructs consequent to the satisfaction of sports spectators.

The results showed 21 positive relations and 1 negative relation with the satisfaction of sports spectators. A significant moderating effect of some cultural orientations and levels of human development are identified. The results demonstrate that the effect between interaction quality and satisfaction on the one hand, and satisfaction and behavioral intention on the other, is stronger for Eastern countries and those with a higher level of economic development.

This meta-analytic study advances the understanding of biases present in primary studies with various limitations. Using the proposed approach, it is possible to generate accurate estimates of the effect size in each analyzed relationship, as the meta-analytic method jointly evaluates the results produced by a great variety of studies performed in different contexts, making it possible to draw more accurate conclusions.

The purpose of this paper is to present a systematic framework with a meta-analytical approach to find various types of antecedents, consequences and moderation effects of the technological acceptance model (TAM) in banking contexts.

The authors conducted a meta-analysis of a total of 142 articles, which generated 636 observations, in an accumulated sample of 45,781 respondents.

The findings of this meta-analysis demonstrated 18 constructs that were antecedent to the TAM and four constructs that functioned as consequences. Most of these relationships were significant and consistent. The authors also found some methodological, cultural, economic and theoretical moderations effects between TAM constructs and the attitudes/behavioural intentions of banking technological devices.

This meta-analysis reviewed the relationships found worldwide in the literature on TAM constructs in banking contexts. It was possible to identify new avenues for future research. Some specific limitations, such as the non-use of qualitative studies and the clipping of adverse concepts, exist in the secondary data and should be registered.

The work could assist managers in decision-making because the findings resulting from the meta-analysis are more consistent than those from traditional primary surveys.

This research tested the impact of the antecedents, consequences and moderators of the TAM in the banking sector and presented important results via a meta-analytical review. This meta-analysis contributes to the marketing literature by offering a set of empirical generalisations, including relationship coefficients and calculated fail-safe numbers.

The purpose of this paper is to determine the antecedents and consequences of financial literacy by using meta-analytic techniques.

The authors conducted a meta-analysis of 44 valid studies, which generated a total of 690 observations (effect sizes).

The findings showed that the factors influencing financial literacy were as follows: educational level, financial attitude, financial knowledge, financial behaviour, gender, household income and investments. The consequences of financial literacy were the behaviour of incurring avoidable credit and checking fees, credit score, and the willingness to take investment risks. The authors also find some methodological, cultural, economic and theoretical moderations effects between financial literacy and antecedent/consequent constructs.

This meta-analysis reviewed the relationships found worldwide in the literature on financial literacy. The authors also identified new avenues for future research. Some specific limitations, such as the non-use of qualitative studies, are registered.

This research tested the impact of the antecedents, consequences and moderators of financial literacy via a meta-analytical review. This meta-analysis contributes to the marketing and financial literature by offering a set of empirical generalisations about the direct and moderation effects investigated.

The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a meta-analytical approach.

The authors examined 12 databases and analyzed 178 relationships in 100 articles. For the quantitative data analysis, the authors used the coefficient of correlation r as a metric to measure the effect size of the studied scope variables.

The findings of this meta-analysis demonstrated significant relation of antecedents and consequences of the impulse buying behavior, such as consumer impulsiveness (r = 0.464), materialistic consumption (r = 0.344), purchase pleasure (r = 0.270), hedonic value (r = 0.311), income (r = 0.703), gender (r = 0.150), age (r = −0.062), store atmosphere (r = 0.166), decision-making (r = 0.703) and positive emotions (r = 0.323).

This meta-analysis reviewed relationships found worldwide in the literature, expanding and improving the current knowledge. The meta-analysis identified ways that research on impulse buying is lacking and presented suggestions for the elaboration of new studies to allow future researchers to better define their agendas.

This meta-analysis brings important questions, such as impulse buying behavior is associated not only with consumer impulsiveness but also with materialistic consumption.

This research tested the impact of the antecedents and consequences of impulse buying and presented important results through this meta-analytical review. This meta-analysis contributes to the marketing literature, with a set of empirical generalizations, including relationship coefficients and calculated fail-safe numbers.

This study was predicated on gaze behaviour in front-of-shelf orientation. The purpose of this paper is to analyse the effect of the presence (absence) of competing brands on consumer attention in front-of-shelf orientation. The effects on visual attention investigated on the shelf were eye scan path of the total available area, information acquisition in extremities and mental effort.

Two experiments were performed using eye-tracking technology. The first study was conducted in a closed and static environment. The second study was performed in an open and dynamic environment. In these studies, the authors used, as an independent variable, the arrangement of brands on shelves (presence vs absence of competing) and evaluated the variations in the visual attention through three dependent variables: eye scan path of the total available area, information acquisition in extremities and mental effort.

Three hypotheses were tested. The first hypothesis confirmed that scenarios of competitive brands are rather composed of natural complex scenes, so there is a greater number of eye fixations needed to identify and locate objects. In addition, the second hypothesis demonstrated that, in scenarios of competitive brands, there is an acceleration of information acquisitions causing an increase in peripheral vision at the ends of the shelf. Finally, the third hypothesis demonstrated that the presence of a greater attention effort in the scenario of competing brands was verified, since the mental effort variables (revisiting the shelf, noting and re-examining) were greater than in the scenario of non-competing brands.

Limitations of this study may be associated with the absence of top-down factors and a lack of results associated with evaluation and verification phases.

Gaze behaviour is susceptible to the information derived from the absence and presence of competing brands.

The theory of planned behavior (TPB) emerged as one of the main theoretical bases for understanding consumer intentions and behaviors, with robust results covering different topics. In the context of food, the use of theory has motivated the replication and extension of the model under different circumstances. The paper aims to discuss these issues.

The aims of this meta-analysis were to synthesize the literature on TPB in the food choice context and analyze the moderator effect on direct relationships under theoretical, methodological and cultural circumstances A random-effects meta-analysis of 155 studies (n=367.994) was conducted.

There was a robustness in the application of the TPB model to predict food choice; in particular, attitude was the stronger predictor of intention (r=0.386). The analysis of moderators showed that food origin, life cycle, involving technology, healthcare, ethical concerns, motivation and convenience change the original model relations.

This meta-analysis is limited by the scope of the investigated literature and publication bias. This approach contributes to the literature in two ways. It confirms the robustness of the theoretical model for predicting behaviors in the context of food choice. Furthermore, this research is the first to provide support to sample, cultural and situational moderators.

The findings offer insights into the food choice context and identify some gaps and opportunities for future research.