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1 – 10 of 421InfoTorg, a leading Swedish online service, was one of the first online services in Sweden to offer wireless access via wireless application protocol (WAP) to some of its services…
Abstract
InfoTorg, a leading Swedish online service, was one of the first online services in Sweden to offer wireless access via wireless application protocol (WAP) to some of its services and databases. Experiences from this work as well as from the operation, including customer reactions, are described in this article. Trends as regards the WAP standard, the evolution of mobile phones and microbrowsers are also dealt with. The survey is complemented by a glimpse of the Swedish online market.
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Using an online survey this paper examines the personality traits and shopping characteristics of high and low intentioned wireless application protocol (WAP) shoppers. Results…
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Using an online survey this paper examines the personality traits and shopping characteristics of high and low intentioned wireless application protocol (WAP) shoppers. Results indicate that individuals with a high intention to use WAP shopping have both similar and contrasting characteristics to previous electronic non‐store adopters, such as television infomercial shoppers. It is recommended that specific marketing efforts be developed to target WAP adopters and these efforts include offering unique items for sale that are offered exclusively to WAP users.
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Chris Condos, Anne James, Peter Every and Terry Simpson
This paper reports on the results of a Wireless Application Protocol (WAP) usability study, which consists of a survey, an evaluation of two UK WAP portals and an experiment that…
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This paper reports on the results of a Wireless Application Protocol (WAP) usability study, which consists of a survey, an evaluation of two UK WAP portals and an experiment that was carried out between November 2001 and February 2002. A number of usability issues, which prevented the users from completing basic and common tasks, were identified. For instance, 70 per cent of the users were not successful in searching for a textbook on the Amazon.co.uk WAP site. Additionally, even experienced users were not immune to these problems. The general conclusion of the study is that WAP usability remains poor. We argue that this could have a negative effect on the future of WAP and m‐commerce. Finally, we propose a set of ten principles, which are based on the findings of this study, and we believe will aid towards the development of more usable WAP and m‐commerce services.
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One of the most recent and significant changes in the business environment has been the growing demand for mobility. This means that customers, partners and employees should be…
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One of the most recent and significant changes in the business environment has been the growing demand for mobility. This means that customers, partners and employees should be able to access the information resources and services of a company wherever they are and whenever they want. In response to this demand, the wireless application protocol (WAP) was developed. In 1997 and 1998 WAP was being discussed as a possibility. Standards were set up and development was under way, and in 1999 a variety of WAP enabled products were released, making this a reality. By 2001, WAP v. 2.0 was available, and along with improved handsets advanced mobile services can now be made available, making mobile application delivery a reality. Users can make a call, check their calendars, schedule appointments, book tickets and send confirmation e‐mail, all using a mobile phone. This is just one of numerous examples of what this technology has made available. WAP has been slow to take off with consumers, but with continuous improvements and improved bandwidth the number of users is steadily increasing. Businesses have also been slow with making applications available that will appeal to the mass market, but with WAP 2.0 perhaps this will start to speed up. This paper looks at the development of WAP, how it works and what the major advantages and disadvantage
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Panos Louvieris, Jetske Van Westering and John Driver
E‐Business channels are presenting novel opportunities for small vineyards to target new online market segments, to communicate directly with the customer and side‐step the main…
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E‐Business channels are presenting novel opportunities for small vineyards to target new online market segments, to communicate directly with the customer and side‐step the main wine distributors who have traditionally blocked access to substantially wider markets. In the UK, where the majority of wine producers is heavily reliant on direct sales, understanding the role that eBusiness channels can play in the buyer behaviour process could be critical for building effective customer relationships and sales. This paper investigates how competitive advantage can be achieved through B2C channels.
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Morna S.Y. Lee, Peter J. McGoldrick, Kathleen A. Keeling and Joanne Doherty
Telecommunications companies world‐wide are developing 3G mobile phones and applications. In the UK, mobile banking is considered to be one of the most value‐added and important…
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Telecommunications companies world‐wide are developing 3G mobile phones and applications. In the UK, mobile banking is considered to be one of the most value‐added and important mobile services available. However, the adoption rate of using 3G mobile phones for financial services is yet to be determined. The current research examined both innovative attributes and customers’ perceived risk in order to understand customers’ behaviour and motivation toward this innovation. It has advanced the theoretical frameworks of innovation and customers’ risk perception as new attributes and risk dimensions were identified. The findings provide banking executives with a better understanding of what are the perceived advantages and disadvantages of 3G mobile banking services, helping them to plan marketing strategies and promotion approaches for 3G mobile banking services in the future.
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Frances Slack and Jennifer Rowley
Online kiosks have the potential to be a significant alternative to mobile technologies in retailing, information provision and service delivery. This article describes the…
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Online kiosks have the potential to be a significant alternative to mobile technologies in retailing, information provision and service delivery. This article describes the development and use of different types of online kiosk in contexts where users are on the move and away from fixed technologies. A case study of a major UK airport terminal is used to illustrate different types of kiosk applications. Comparisons are made with mobile phone technologies. Online kiosks have a niche in allowing access to information, services and e‐commerce technologies for all potential consumers. However, they also have a much wider role in self‐managed, self‐service delivery of information, services, goods and relationships to consumers on the move.
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Focuses on current and near‐term efforts to integrate Web browsing, computing, e‐mail, video telephony and voice telephony in a hand‐held device. Concludes with observations about…
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Focuses on current and near‐term efforts to integrate Web browsing, computing, e‐mail, video telephony and voice telephony in a hand‐held device. Concludes with observations about the probable product/markets resulting from integration. Concludes the Far East seems to be the potential market for smart phones.
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Marc Ramsay and Paul Huntington
The Internet is poised to go mobile. Much has been said about the technology that will make this possible, but little about what potential users expect from WAP and mobile…
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The Internet is poised to go mobile. Much has been said about the technology that will make this possible, but little about what potential users expect from WAP and mobile Internet. This article is based on the experiences of 20 test users who participated in a usability evaluation. The users were given WAP enabled phones to use for one week. The conclusion of the research was that WAP is not a user‐friendly servicde. Connection times are far too long and even when the user is able to get connected to a WAP site their connection is often timed out even before any data is downloaded. When the test users were asked whether they thought they would have a WAP enabled phone within one year, 70 per cent said no. However, when they were asked whether they would like one within three years the negative responses dropped to 20 per cent. So there is hope for the service. Indeed the research shows that there is a market for data services delivered through a mobile Internet and gives a strong indication as to what the users would want from such a service.
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A number of financial models for collection development are reviewed in their historical and contemporary context. Digital library collections and hybrid library developments are…
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A number of financial models for collection development are reviewed in their historical and contemporary context. Digital library collections and hybrid library developments are the key influences on the future shape of financial models. These developments are reviewed and some future scenarios are offered along with the likely shape of future financial models. A theoretical analysis suggests a need to move towards user access funding models and away from the traditional collection grant allocation model. Irrespective of this shift libraries will still face traditional challenges in the financial support of physical collections.
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