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The purpose of this paper was to evaluate the impact of a competition-based intervention combining high-resolution electricity feedback, incentives, information and…
The purpose of this paper was to evaluate the impact of a competition-based intervention combining high-resolution electricity feedback, incentives, information and prompts on college dormitory residents’ energy consumption and participation in demand response events. The authors also investigated changes in individual-level pro-environmental behaviors and examined psychosocial correlates of behavior change.
Residents of 39 suites in a freshman residence hall competed against one another to reduce energy consumption and win prizes as part of a three-week competition. Feedback was provided in near real-time at the suite-level via an interactive touch-screen kiosk. Participants also completed baseline and follow-up surveys.
Electricity use among all suites was approximately 6.4 per cent lower during the competition period compared to baseline, a significant reduction. Additionally, participants reported engaging in various pro-environmental behaviors significantly more frequently during the competition relative to baseline. Changes in pro-environmental behavior were associated with changes in level of group identification and perceived social norms.
In three weeks, dormitory residents saved 3,158 kWh of electricity compared to baseline – the equivalent of more than 3,470 pounds of carbon dioxide emissions. The findings provide evidence that real-time feedback, combined with incentives, information and prompts, can motivate on-campus residents to reduce energy consumption.
The authors contribute to a limited body of evidence supporting the effectiveness of dorm energy competitions in motivating college students to save energy. In addition, the authors identified individual-level behavioral and psychosocial changes made during such an intervention. University residential life planners may also use the results of this research to inform student programming.
There is substantial anecdotal evidence that, whilst popular in current international consumer markets, the grape variety sauvignon blanc is viewed ambivalently by some…
There is substantial anecdotal evidence that, whilst popular in current international consumer markets, the grape variety sauvignon blanc is viewed ambivalently by some wine industry professionals. This study examines evidence for that anecdotal perspective. It reports first the findings from a qualitative research project that provided some support for the proposition that wine industry attitudes to the grape variety are ambivalent. Further qualitative research, involving semi‐structured interviews, was then carried out to examine precisely why that ambivalence exists, and to explore in depth the perspectives of Australian wine industry professionals towards sauvignon blanc. The findings suggested both physiological and social reasons for this dislike. The study has relevance in two areas. The first is in the development of a theoretical understanding of how those who are responsible for the production of aesthetic products may approach working with material that they may dislike, or have little regard for. The second is more practical, and informs how those marketing sauvignon blanc should view the product.