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The idea that a significant portion of what consumers do, feel, and think is driven by automatic (or “implicit”) cognitive processes has sparked a wave of interest in the development of assessment tools that (attempt to) capture cognitive processes under automaticity conditions (also known as “implicit measures”). However, as more and more implicit measures are developed, it is becoming increasingly difficult for consumer scientists and marketing professionals to select the most appropriate tool for a specific research question. We therefore present a systematic overview of the criteria that can be used to evaluate and compare different implicit measures, including their structural characteristics, the extent to which (and the way in which) they qualify as “implicit,” as well as more practical considerations such as ease of implementation and the user experience of the respondents. As an example, we apply these criteria to four implicit measures that are (or have the potential to become) popular in marketing research (i.e., the implicit association test, the evaluative priming task, the affect misattribution procedure, and the propositional evaluation paradigm).

Emotion recognition and emotion expression/regulation are important aspects of emotional intelligence (EI). Although the construct of EI is widely used and its components are part of many investigations, there is still no sufficient picture set that can be used for systematic research of facial emotion recognition and practical applications of individual assessments. In this research we present a new Facial Action Coding System validated picture set consisting of six emotions (anger, disgust, fear, happiness, sadness, and surprise). Basic principles of stimulus development and evaluation process are described. The PFA-U can be used for future studies in organization for the assessment of emotion recognition, emotion stimulation, and emotion management.

This article will attempt to answer the following question: what has been done to prevent corruption and promote a “good government” in Latin America, what are the results and what explains the current situation? After analyzing very different experiences, the following could be stated: (1) there is at least a formal concern for promoting integrity in several countries, but there are problems of diagnosis and formulation; (2) the examples of implementation failures are far too many in Latin America. In any case, the most important factor explaining failures of design and implementation is the presence of a social trap and a political trap. The social trap is expressed by the incoherence of society itself, which demands honesty from Government, but in practice incentivizes corruption by paying bribes, breaching rules, and demanding privileges within the framework of clientelist networks. The political trap emerges from the strong path dependency effect resulting from the consolidation of patronage or clientelist networks.

The purpose of this chapter is to optimize multi-criteria formulation for green vehicle routing problems by mixed integer programming. This research is about the road freight transportation of a Spanish company of groceries. This company has more power in the north of Spain and hence it was founded there. The data used for the computational experiments are focused in the northern region of Spain. The data have been used to decide the best route in order to obtain a minimization of costs for the company. The problem focused on the distance traveled and the altitude difference; by studying these parameters, the best solution of route transportation has been made. The software used to solve this model is CPLEX solver with AMPL programming language. This has been helpful to obtain the results for the research and some conclusions have been obtained from them.

The purpose of this chapter is to solve multi-objective formulation for traveling salesman and transportation problems. Computations are based on real data for the road freight transportation of a Spanish company. The company was selected because of its importance in Spanish economy and market. This company is important in the whole country; however, it has its higher importance in the northern part of Spain. The requirements for these models are the minimization of total distance and the CO₂ emissions. To achieve this, it is required to know and carry out the minimization of the total distance traveled by the trucks during the deliveries. The deliveries are going to be executed between the different locations, nodes, in the region, and Elorrio, where the depot is situated. The data have been used to decide the best route in order to obtain a minimization of cost for the company. As it was mentioned earlier, the problems are focused on the reduction of the amount of CO₂ emissions and minimization of total distance; by studying different parameters, the best solutions of route transportation have been obtained. The software used to solve these models is CPLEX solver with AMPL programming language.