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Article
Publication date: 1 April 1994

W. von Gentzkow and W. Rogler

In order to meet international standards, PCB base materials have to be flame‐retardant according to the UL 94V specification. Up to now this has been achieved with FR‐4 materials…

Abstract

In order to meet international standards, PCB base materials have to be flame‐retardant according to the UL 94V specification. Up to now this has been achieved with FR‐4 materials by using brominated aromatic components. Unfortunately, in the case of fire or smouldering, these materials evolve highly corrosive and, under unfavourable conditions, even highly toxic decomposition products. In the search for flame retardancy without the use of bromine, the effect of different structural elements on the burning behaviour of cured resins has been investigated. As a result of these investigations an epoxy resin was developed which contains tailor‐made N‐ and P‐ containing constituents that form flame‐retardant structures during processing and curing of the material. The new material meets all requirements for printed circuit boards and can be processed without any need to modify established technologies. Analytical and ecotoxicological investigations of the combustion products of the new material show that they are comparable with those of wood from the beech tree. The project has already produced first samples of a PCB assembly that successfully passed all functional tests.

Details

Circuit World, vol. 21 no. 1
Type: Research Article
ISSN: 0305-6120

Article
Publication date: 4 February 2014

Meera Penumetcha, Payal Arora, Xu Zhang and Vijay Ganji

Foods rich in polyunsaturated fatty acids are vulnerable to oxidation during processing and storage. The intake of oxidized lipids (OLs) and their subsequent relation with chronic…

714

Abstract

Purpose

Foods rich in polyunsaturated fatty acids are vulnerable to oxidation during processing and storage. The intake of oxidized lipids (OLs) and their subsequent relation with chronic disease risk are unknown in the US population. The paper aims to discuss these issues.

Design/methodology/approach

The association between OL intake and markers of adiposity and glucose homeostasis was determined based on data collected from two cycles of National Health and Nutrition Examination Surveys with a survey sample of 9,982 subjects between the ages of two to 85 years. Means or geometric means of markers of adiposity, glucose and lipid parameters were compared between the “low” and “high” consumers of OL using the t-test. Associations between OL intake and markers of adiposity, glucose and lipid parameters were determined by multivariate regression analysis.

Findings

Mean markers of adiposity were all significantly lower in subjects in the “high” OL group as compared to the “low” OL group. Fasting glucose concentrations were positively associated with OL intake unlike markers of adiposity which were negatively associated with OL intake.

Practical implications

Higher intake of OLs is associated with lower BMI and adiposity. However, the direct association between OL intake and fasting glucose levels suggests that lower markers of adiposity do not suggest a decreased risk of glucose intolerance.

Originality/value

This is the first study to estimate the consumption of OLs in the US population and its link to adiposity and glucose tolerance.

Details

Nutrition & Food Science, vol. 44 no. 1
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 1 January 1999

Durriya Z. Khairullah and Zahid Y. Khairullah

Tests the reliability of an empirical model designed by Szapocznik et al to measure acculturation levels of first‐generation immigrants. Applies model to a demographically diverse…

Abstract

Tests the reliability of an empirical model designed by Szapocznik et al to measure acculturation levels of first‐generation immigrants. Applies model to a demographically diverse sample group of first‐generation Asian‐Indian immigrants in three cities near New York (USA) to establish levels of cultural and behavioural acculturation, and the relevance of demographic variables, such as gender, marital status, religion and occupation. Establishes a series of statistically significant correlations between the variables examined; compares these results with findings of other studies involving different immigrant groups. Asserts that the model provides a reliable basis for assessing acculturation characteristics of immigrants; concludes that the findings of this study provide an objective basis for the development of social and public policy aimed at accommodating acculturation needs of this particular immigrant group.

Details

International Journal of Sociology and Social Policy, vol. 19 no. 1/2
Type: Research Article
ISSN: 0144-333X

Keywords

Article
Publication date: 19 December 2019

Maria Dharmesti, Theresia Rasika Seta Dharmesti, Sarah Kuhne and Park Thaichon

The purpose of this paper is to examine online purchase behaviours amongst young consumers in Australia and the USA. It also aims to develop and test a theoretical framework of…

9718

Abstract

Purpose

The purpose of this paper is to examine online purchase behaviours amongst young consumers in Australia and the USA. It also aims to develop and test a theoretical framework of young consumers’ online purchase behaviour.

Design/methodology/approach

Data were collected through online surveys targeting young online shoppers in Australia and the USA. A multi-group structural equation modelling was used to test the proposed structural model and hypotheses.

Findings

The model shows a good fit with the data. Young consumers in Australia and the USA have positive attitude towards online shopping that significantly affects their online purchase intentions. Social motive negatively impacts online purchase intentions in the Australian sample. Escapism and value motives positively affect Australian and American young shoppers’ online purchase intentions. Young consumers in Australia and the USA are very familiar with the online shopping process. The familiarity strongly triggers their information search behaviour that leads to online purchase intentions.

Practical implications

The results of this paper assist the marketers and policy makers to target and appeal to this young segment, based on their unique motivations, values and characteristics.

Originality/value

Using the generational cohort theory, this paper contributes to the extant literature by providing insights on the Australian and American young generation’s unique values and characteristics that influence their online purchase behaviours. This research also contributes insights for the marketers and policy makers to improve their marketing efforts and services and appeal to this young segment, based on their unique values and characteristics.

Details

Young Consumers, vol. 22 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 21 May 2009

Flora F. Gu and Kineta Hung

This study examines the development of materialistic values from a historical generation perspective. On a macro level, we examine critical societal events such as the Cultural…

Abstract

This study examines the development of materialistic values from a historical generation perspective. On a macro level, we examine critical societal events such as the Cultural Revolution and the globalization that may affect the materialistic values embraced by parents and adolescents in China. On a micro level, we delineate the impacts of financial resources and media exposure on individuals’ materialism. Based on the historical generation theory, we hypothesize differing levels of materialism, and differential mechanisms of materialistic development for the two generations. The hypotheses are tested on the survey data of 2,860 adolescents (age 15‐19) and 11,920 adults (age 40‐49, the parent generation). The results show that adolescents are more materialistic than the parent generation in terms of acquisition centrality, novelty‐seeking, and susceptibility to social influence. The results also show that media exposure exerts a strong influence on adolescents’ materialism while income does not register any significant effects. The effects are sharply reversed for the parent generation, with income as the key determinant and media exposure having no impact. The article closes with managerial and research implications.

Details

Journal of Asia Business Studies, vol. 3 no. 2
Type: Research Article
ISSN: 1558-7894

Keywords

Book part
Publication date: 31 December 2010

Richard Harris

Consideration needs to be given to the difference [that] the diversity of cities makes to theory.Robinson (2002, p. 549)

Abstract

Consideration needs to be given to the difference [that] the diversity of cities makes to theory.Robinson (2002, p. 549)

Details

Suburbanization in Global Society
Type: Book
ISBN: 978-0-85724-348-5

Article
Publication date: 17 June 2005

Zhiyi He and Xiaoyun Chen

This study investigates the structure of China’s market by examining the profiles of consumption values from a large scale national survey of 6250 respondents. The study…

Abstract

This study investigates the structure of China’s market by examining the profiles of consumption values from a large scale national survey of 6250 respondents. The study identifies four consumer segments that pursue distinct patterns of consumption values, including: purchase value, social status, performance and aesthetics, and “satisfi cing” needs. These distinct consumption value profiles help to provide a much needed understanding of China’s consumer market that complements existing studies on sociodemographic characteristics. These four distinct segments provide useful positioning and marketing implications for multinational firms operating in the China market.

Details

Multinational Business Review, vol. 13 no. 2
Type: Research Article
ISSN: 1525-383X

Keywords

Article
Publication date: 1 February 2000

Sandy Herron and Dennis Trent

Mental health services in Great Britain are built predominately upon a bipolar perspective of mental health. That is, mental health is seen to exist on the opposite end of the…

479

Abstract

Mental health services in Great Britain are built predominately upon a bipolar perspective of mental health. That is, mental health is seen to exist on the opposite end of the same continuum as mental illness. The existence or degree of mental health is therefore dependent upon the existence or degree of mental illness and mental health is seen as a ‘secondary’ concept to mental illness. The aim of this paper is to review critically both the conceptual and the pragmatic implications of this position. This is achieved through an exploration of the differing (and often competing) ontological assumptions about mental illness. Second, the pragmatic repercussions that this has for mental health promotion are presented. The paper culminates by discussing the possible benefits of viewing mental health from within a two‐continua model — on both conceptual and pragmatic grounds.

Details

Journal of Public Mental Health, vol. 2 no. 2
Type: Research Article
ISSN: 1746-5729

Article
Publication date: 1 February 1997

Tony L. Henthorne, Michael S. LaTour and Tim W. Hudson

Seeks to fill some of the gaps in the business literature regarding the consumer market in Japan. Accomplishes this through a replication of the classic 1974 work of Davis and…

2372

Abstract

Seeks to fill some of the gaps in the business literature regarding the consumer market in Japan. Accomplishes this through a replication of the classic 1974 work of Davis and Rigaux relating to family purchase decision making. An egalitarianism scale was included for the final analysis to allow for differences in couple perceived traditionality‐modernism. Finds that the heavily patriarchal orientation of Japan still exists with husbands exerting heavy influence in the final stage of the decision‐making process and offers suggestions for management.

Details

International Marketing Review, vol. 14 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 August 2008

Paulo Cesar Motta and Charles Schewe

The purpose of this paper is to show the generational cohort gap in values and consequent decision making existing between younger and older marketing managers in Brazil. The…

1579

Abstract

Purpose

The purpose of this paper is to show the generational cohort gap in values and consequent decision making existing between younger and older marketing managers in Brazil. The study investigates how generational research can innovate in the analysis of marketing management decisions. The truly essential questions are, first, whether cohort analysis can help explain marketing decision contexts, and second, if older cohorts find the younger cohort of managers today confrontational.

Design/methodology/approach

The method used in this investigation involved three phases. The first phase explored the validity of the cohorts to explain values brought into the decision context by different cohort members. The second phase asked managers to verify the values that came from phase one. The third phase advanced two questions. The first question identified the most critical value associated with new cohorts today and its implications for the organization's decision making. The second question investigated marketing issues that may develop from the values of younger cohorts coming into the organization. Managers in different cohorts at middle and upper level management were interviewed in all three phases.

Findings

The results show very different values between four investigated cohorts. These values produce different considerations among the cohorts when making marketing decisions. The greatest differences were found between the youngest and oldest cohorts. The lack of the generational understanding within a corporation, or the misapplication of this same understanding, may precipitate age divisions.

Research limitations/implications

Data were gathered from small samples and the results should be considered exploratory and not conclusive.

Practical implications

Management has shown little investigation of cohort differences and their implications for management decision making. This study suggests attention should be prompt since there appears to be a growing schism between newer members of the workforce and their older managers. Younger Brazilian cohort members embrace a strong sense of individualism that they bring to their jobs. This flies in the face of the corporate collective that companies need to survive. Finally, there remains a warning that neither management history nor company's history should be forgotten since they both bear upon marketing decision making.

Originality/value

This paper investigates a perspective on marketing decision making in organizations that has never been addressed in the literature. The eye‐opening findings suggest the need for addressing an issue before it becomes a problem.

Details

Management Decision, vol. 46 no. 7
Type: Research Article
ISSN: 0025-1747

Keywords

1 – 10 of 55