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Article
Publication date: 1 February 1991

W. Bernard Lukenbill

We all know that the AIDS threat to society is alarming. It is not only a serious health problem but it has become a problem of education and information as well. By the…

Abstract

We all know that the AIDS threat to society is alarming. It is not only a serious health problem but it has become a problem of education and information as well. By the end of 1991, AIDS is predicted to be the second leading cause of death in the United States, exceeded only by heart disease. More people will die from AIDS than from cancers or accidents; and the direct health cost for caring for the estimated 145,000 AIDS patients in 1991 will be between 8 and 16 million dollars.

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Reference Services Review, vol. 19 no. 2
Type: Research Article
ISSN: 0090-7324

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Book part
Publication date: 15 July 2009

Hermina G.B. Anghelescu, James Lukenbill, W. Bernard Lukenbill and Irene Owens

Social marketing is based on general marketing principles and strategies aimed at selling products and services to consumers with the purpose of changing an existing…

Abstract

Social marketing is based on general marketing principles and strategies aimed at selling products and services to consumers with the purpose of changing an existing action; changing individual or group behavior, attitudes or beliefs; and reinforcing desired behaviors. The purpose of the study is to assess the acceptance of social marketing by librarians in post-Communist Romania within the context of this country's efforts to adopt democratic values into its social system. The study also uses the social marketing concept as an idea that requires change in attitudes and behaviors about the nature of librarianship. In so doing, it can be used as means of understanding the willingness of Romanian librarians to accept change. During the Communist regime, the librarians acted as tools that supported the dissemination of the totalitarian government's views. Fifteen years after the collapse of Communism they continue the struggle to implement principles of participatory management. However, visible changes in Romanian librarians’ mentalities, attitudes, and behaviors are still to come. A group of 74 librarians in attendance at a conference responded to a survey questionnaire based on the Social Marketing Scale (SMS) designed to determine the participants’ acceptance and willingness to support social marketing within their institutions. Results reveal that on the surface, social marketing was rejected by the sample group studied. The study suggests that, if social marketing is to play a role in Romanian librarianship, Romanian librarians must first accept the concept that libraries are important institutions and that libraries play a vital role in a democratic society. Once Romanian society begins to perceive the library as an information agency, knowledge and experience in social marketing must be gained so that the administrative and institutional will to pursue social marketing can be encouraged. Romanian libraries continue the process of redefining themselves within the country's transition to a civil society.

Developing countries in the former Soviet-bloc region have received little attention by Western researchers of libraries. This study attempts to broaden this limited knowledge concerning librarianship in Eastern Europe by offering some insight into the culture of Romanian libraries and the Romanian librarians’ readiness for change as they faced and continue to face the transition from an autocratic cultural and governmental system to a more open and democratic society with Romania's admission to the European Union as of 1 January 2007. The study uses “social marketing” as one means of ascertaining the degree to which Romanian librarians are willing to accept change.

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Advances in Library Administration and Organization
Type: Book
ISBN: 978-1-84855-710-9

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Article
Publication date: 1 January 1979

O. Gene Norman

The purpose of this article is to acquaint readers with a selection of recent literature dealing with the reference interview. An attempt has been made to identify and to…

Abstract

The purpose of this article is to acquaint readers with a selection of recent literature dealing with the reference interview. An attempt has been made to identify and to describe some of the important trends related to the reference interview. Two areas of recent interest are improving communications and utilizing techniques from communication sciences in interviewing; in addition, the uses of sensitivity, body language and counseling techniques are covered.

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Reference Services Review, vol. 7 no. 1
Type: Research Article
ISSN: 0090-7324

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Book part
Publication date: 15 July 2009

Abstract

Details

Advances in Library Administration and Organization
Type: Book
ISBN: 978-1-84855-710-9

To view the access options for this content please click here
Book part
Publication date: 15 July 2009

Abstract

Details

Advances in Library Administration and Organization
Type: Book
ISBN: 978-1-84855-710-9

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Article
Publication date: 14 November 2008

Anna Marie Johnson, Sarah Jent and Latisha Reynolds

The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.

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Abstract

Purpose

The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.

Design/methodology/approach

The paper identifies and annotates periodical articles, monographs, and audiovisual material, in the area of library instruction and information literacy.

Findings

The paper provides information about each source, discusses the characteristics of current scholarship, and describes sources that contain unique scholarly contributions and quality reproductions.

Originality/value

The information in the paper may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.

Details

Reference Services Review, vol. 36 no. 4
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 February 1984

Edward C. Paolella

Within the past few years, responsible educators, librarians, parents, counselors, social workers, therapists, and religious groups of all sexual persuasions and…

Abstract

Within the past few years, responsible educators, librarians, parents, counselors, social workers, therapists, and religious groups of all sexual persuasions and lifestyles have recognized the need for readily available reading material for lesbian and gay youth. Unfortunately, this material is often buried, because it is embedded in larger works. To meet this need, I have compiled and annotated 100 of the best works for young homosexuals, bisexuals, and heterosexuals. I have also included a few of the best works currently available on heterosexuality as a much needed source of knowledge for all young adults whether they are gay or straight, whether they remain childless or eventually become parents.

Details

Reference Services Review, vol. 12 no. 2
Type: Research Article
ISSN: 0090-7324

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