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Article
Publication date: 23 August 2021

Volkan Yeniaras and Ilker Kaya

While there is growing attention to the efficacy of business and political ties in emerging economies, there are not many studies explicitly examining the relations of business…

Abstract

Purpose

While there is growing attention to the efficacy of business and political ties in emerging economies, there are not many studies explicitly examining the relations of business and political ties to small and medium enterprises (SME) strategy formation in emerging economies outside of the East-Asian setting. This study attempts to refine the facilitating role of formal strategic planning (FSP) in the relation of business and political ties to financial firm performance.

Design/methodology/approach

Structural equation modeling and conditional mediation analyses were used.

Findings

The authors show that while business ties are positively related to FSP, political ties are negatively associated with it. In addition, this study provides empirical evidence that FSP positively mediates the relation of business ties to financial performance. Conversely, there exists a negative indirect relationship between political ties and financial performance. This study shows that the demand uncertainty negatively moderates the relation of FSP to financial performance.

Originality/value

The findings offer noteworthy inferences for firm managers and policy makers, who should evaluate the benefits and costs carried by business and political ties.

Details

Marketing Intelligence & Planning, vol. 39 no. 8
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 9 June 2021

Volkan Yeniaras and Ilker Kaya

Drawing on the theoretical lens of the job demands-resources model, this study builds upon and tests a conceptual model that links customer prioritization, product complexity…

1210

Abstract

Purpose

Drawing on the theoretical lens of the job demands-resources model, this study builds upon and tests a conceptual model that links customer prioritization, product complexity, business ties, job stress and customer service performance. Conceptualizing customer prioritization and product complexity as job demands and business ties as personal job resources, this research explicates the mediating process by which customer prioritization and product complexity affect customer service performance through job stress and its boundary conditions. The purpose of this paper is to offer a theoretical framework in which business ties moderates the mediated relations of customer prioritization and product complexity to customer service performance.

Design/methodology/approach

Structural equation modeling and a moderated mediation analysis were used on a unique multi-level, multi-respondent data set of 248 participants from 124 small and medium-sized enterprises in Turkey.

Findings

This study finds that both customer prioritization and product complexity increase job stress. In addition, this paper finds that business ties have a bitter-sweet nature as a personal resource and reverse the relation of customer prioritization to job stress while strengthening the negative direct relation of product complexity to job stress. Finally, this study finds that the indirect relation of customer prioritization to customer service performance through job stress is contingent on business ties. Specifically, this paper finds that high levels of business ties negate the indirect relation of customer prioritization to customer service performance while low levels of business ties exacerbate the negative effects of customer prioritization to customer service performance, channeled through job stress.

Practical implications

The findings demonstrate the critical role that personal networks play in reducing job stress and enhancing customer service performance for small and medium-sized enterprises that adopt customer-centric strategies such as customer prioritization. Nevertheless, the results suggest that the managers need to cognizant of the undesirable consequences of business ties may have on job stress when boundary-spanners handle a wide range of products/services that are technically complex. Accordingly, this study recommends small and medium-size enterprise managers and owners should be cautious in resource allocation to establish informal, personal ties with suppliers, competitors, customers and other market collaborators.

Originality/value

This paper offers a deeper perspective of the relations of customer prioritization and product complexity to job stress and customer service performance. This study also specifies business ties as a personal coping resource, which decreases the undesirable consequences when used in small and medium enterprises that adopt customer-centric strategies.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 13 October 2020

Volkan Yeniaras, Anthony Di Benedetto, Ilker Kaya and Mumin Dayan

Drawing on the literature on dynamic skills, this study builds upon and empirically tests a conceptual model that connects business and political ties, organizational unlearning…

1096

Abstract

Purpose

Drawing on the literature on dynamic skills, this study builds upon and empirically tests a conceptual model that connects business and political ties, organizational unlearning, organizational learning and firm performance. Specifically, this study suggests that business ties enable and political ties inhibit organizational unlearning (i.e. regenerative dynamic capability), which may, in turn, affect exploratory (i.e. renewing dynamic capability) and exploitative (i.e. incremental dynamic capability) innovation behaviors of the firm. Thus, the purpose of this study is to offer a theoretical framework in which organizational unlearning and learning act as mediating mechanisms between business and political ties and firm performance.

Design/methodology/approach

Structural equation modeling and mediation analyzes were used on a sample of 302 small and medium-size enterprises in Turkey.

Findings

This study found that business ties enable organizational unlearning while political ties impede it. This study further demonstrates that business ties positively and political ties negatively relate to organizational learning through organizational unlearning. In addition, this study shows that political ties are mostly negatively and indirectly related to firm performance through organizational learning while business ties positively and indirectly relate to firm performance.

Practical implications

The findings demonstrate the critical role that personal networks play in organizational learning and firm performance. This study provides evidence to the need to recognize and evaluate the potential and undesirable impacts of political ties on cultivating innovation skills and firm performance. In addition, this study recommends managers to embrace the significance of organizational unlearning in strategic renewal, particularly as it applies to building renewing and incremental dynamic skills for enhanced firm performance.

Originality/value

This study offers a deeper perspective of the dissected relations of social ties in emerging economies to firm performance by considering organizational unlearning and learning behaviors as mediating mechanisms.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 13 June 2016

Volkan Yeniaras

The purpose of the study is to investigate how religiosity affects these relationships in Turkey where consumption is de-stigmatized among a new economic elite with strong ties to…

1259

Abstract

Purpose

The purpose of the study is to investigate how religiosity affects these relationships in Turkey where consumption is de-stigmatized among a new economic elite with strong ties to Islamism. The literature commonly associates religion and ideology with anti-capitalism and anti-consumption. Although consumer researchers have studied both topics, examination of whether materialistic values translate into status consumption and whether religiosity has an effect on the relationship between status consumption and consumer attitude to debt remains scant.

Design/methodology/approach

This paper investigates the relationship of materialism to status consumption and the mediating role of Islamic religiosity on the relationship between status consumption and attitude to debt. Structural equations modeling was used on a judgmental sample of 267.

Findings

The results showed that the materialistic values positively affect status consumption for the Islamists. This paper concludes that Islamic religiosity, not only does not reject consumption but also augments the relationship between status consumption and consumer attitude to debt.

Originality/value

The findings have shown that previous studies that identify Islam as a threat to consumerism have overseen the class struggles and the role of status consumption. This paper successfully provided empirical evidence that the religiosity not only does not reject consuming but intensifies the relationship between status consumption and attitude to debt for those with Islamist dispositions.

Details

Journal of Islamic Marketing, vol. 7 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 12 June 2017

Volkan Yeniaras and Tugra Nazli Akarsu

Exchange is often identified as the primary role of marketing. Consumer behaviour literature, therefore, focuses on uncovering the characteristics of decision-making styles of…

Abstract

Purpose

Exchange is often identified as the primary role of marketing. Consumer behaviour literature, therefore, focuses on uncovering the characteristics of decision-making styles of individuals that embrace consuming. However, recent global economic crises have led consumers to become increasingly frugal. Approaching frugality from the religious perspective, this paper aims to identify the deep-level diversities of frugal consumers in their quality consciousness tendencies, rather than simply equating both frugality and religiosity to non-consumption.

Design/methodology/approach

In this paper, a counterintuitive model has been offered that includes the positive moderating effect of religiosity on the relationship between frugality and quality consciousness. Using structural equation modelling, this paper tests the proposed model using a unique sample of 413 adults.

Findings

This paper extends the knowledge in the consumer behaviour literature by providing empirical evidence that religiosity positively moderates the relationship of frugality to quality consciousness. Further scrutiny showed that at high levels of religiosity, frugality positively affects quality consciousness.

Originality/value

This paper offers new avenues of research by highlighting the importance of not equating frugality and religiosity to low levels of consumption and abstinence from consuming. The dynamic nature of the growing Islamic economy requires both the scholars and practitioners to comprehend the consumers’ consumption preferences in markets where religious beliefs and frugality are well embedded into the culture. The paper sheds light on the literature pertinent to the examination of the relationship between frugality and religiosity by suggesting that the highly religious Muslim consumers’ frugality translates into quality consciousness.

Details

Journal of Islamic Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 7 April 2020

Volkan Yeniaras, Ilker Kaya and Nick Ashill

The purpose of this paper is to offer a theoretical and empirical understanding of how social ties affect innovation behavior and new product performance in Turkey, which is an…

Abstract

Purpose

The purpose of this paper is to offer a theoretical and empirical understanding of how social ties affect innovation behavior and new product performance in Turkey, which is an emerging economy where high levels of economic and political uncertainties exist.The authors examine whether innovation behavior binds the political and business ties of the firm to new product performance. They also examine if these effects are contingent on variations in the institutional environment and market environment.

Design/methodology/approach

Structural equation modeling and mediation analyses were used on a sample of 344 small- and medium-sized enterprises in Istanbul.

Findings

Business ties are positively related to exploratory innovation behavior and political ties hamper such behavior. The authors also show that government support hinders firms’ disruptive innovation while encouraging incremental innovation behavior. The authors further demonstrate that the positive and indirect relation of business ties to new product performance through exploratory and exploitative innovation is largely insensitive to changes in market and institutional environments. Political ties are negatively (positively) and indirectly related to new product performance through exploratory (exploitative) innovation.

Practical implications

Managers should choose the form of their personal interactions (political and/or business) based on the type of innovation that is being pursued. Additionally, managers should consider both the institutional environment and the market environment as important contingencies in their decision of whether to invest resources in developing social ties to build innovation behavior.

Originality/value

The authors offer a deeper perspective of how social ties in emerging economies affect new product performance by considering exploratory and exploitative innovation behavior as mediating mechanisms. These mediating effects are conditional on institutional and market environments.

Article
Publication date: 12 February 2024

Ismail Golgeci, Yusuf Kurt, Ksenia Vashchillo-Mollett, René Chester Goduscheit, Ahmad Arslan and Volkan Yeniaras

Research examining the joint role of serial acquisitions and subsidiary autonomy in holistic value provision within servitizing industrial firms is scarce. Thus, this paper aims…

Abstract

Purpose

Research examining the joint role of serial acquisitions and subsidiary autonomy in holistic value provision within servitizing industrial firms is scarce. Thus, this paper aims to investigate the role of serial acquisition and subsidiary autonomy in providing value within servitizing industrial networks.

Design/methodology/approach

A conceptual framework is developed based on the case study of a large Swedish industrial group specializing in selling industrial products and providing industrial solutions to business customers through its numerous subsidiaries.

Findings

The analysis of 14 interviews with the five subsidiaries and seven customer firms and secondary data reveals interesting findings concerning the role of serial niche acquisition strategy and subsidiary autonomy in customer value provision in servitizing organizations. In particular, the authors find that the role of acquisitions in industrial firms extends beyond growth to customer sensing and proximity. Likewise, the authors find that subsidiary autonomy facilitates value provision to customers in industrial networks.

Originality/value

The paper provides a more nuanced understanding of how serial acquisitions and subsidiary autonomy are intertwined and jointly affect industrial firms’ value provision activities amidst the servitization transition in an intraorganizational network.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 25 March 2021

Ali Ramazani and Mahdi Kermani

Due to economic growth and increasing the population of Islamic societies in the world, marketing studies have become more essential in these societies. This paper aims to study…

Abstract

Purpose

Due to economic growth and increasing the population of Islamic societies in the world, marketing studies have become more essential in these societies. This paper aims to study the relationship between Islamic religiosity and conspicuous consumption in Mashhad, the second-most populous city in the Islamic Republic of Iran, as a case of Islamic societies in the Middle East.

Design/methodology/approach

The data were collected by a survey of 534 respondents in Mashhad and stratified random sampling was applied.

Findings

Unlike the majority of former investigations, the results showed that there is a positive relationship between Islamic religious commitment and conspicuous consumption. Furthermore, gender, social media and income are important factors in explaining the extent of conspicuous consumption.

Practical implications

Luxury companies can use the results of this research to invest in Islamic countries where there is a great demand for luxury items. Additionally, it is recommended for these companies to use the potential opportunity of social media which is extremely popular in Muslim countries to advertise their products to a large population at a low price.

Originality/value

The results of this study can challenge the conventional understanding of the relationship between Islamic religiosity and conspicuous consumption. According to the results of this paper, in the Middle East Islamic rich countries, it seems that Muslims have a positive attitude toward conspicuous consumption, although Islam disapproves consuming excessively by the notion of Israf.

Details

Journal of Islamic Marketing, vol. 13 no. 8
Type: Research Article
ISSN: 1759-0833

Keywords

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