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Social media users’ purchasing behaviour is yet to be fully understood by research. The purpose of this paper is to investigate how purchase intention is affected by social media user traits, cognitive factors (such as perceived control and trust) and individual beliefs, such as risk propensity and trustworthiness.

The authors propose and empirically test a model of purchase intention on social platforms. The study of over 500 active social media users finds the links between risk propensity, trust, technical efficacy and perceived control and explores the moderating effect of age and gender.

Purchase intention on social platforms is influenced by demographic factors, cognitive factors and beliefs. Both age and gender moderate the effects of beliefs and cognitive factors: age is a determinant of purchase intention for men, while beliefs are significant for younger women and cognitive factors are significant for older women.

This study involved a cross-sectional design via online survey of social networking users. Gender differences in purchase intentions are found which are, in turn, influenced by age. Further empirical testing of social purchase intention could include less experienced users or non-users.

The results of this study provide guidance for SNS providers and technology developers in social networking commerce in terms of the different drivers of purchase intention.

Social media users’ purchasing behaviour is yet to be fully understood. The study shows that purchase intention antecedents vary between genders and age groups of users. The identified connection between users’ perceptions of social networking sites (SNS) usage of personal information and purchase behaviour has an impact on the likelihood of user engagement in social transactions.

Emerging technologies embody innovation; acquisition of flexible skills (technology-agnostic) makes new graduates more employable. Social media is one such technology. Although emerged as a leisure communication medium, it has reached business and entrepreneurial spaces. Yet, few business schools maintain an innovation-led approach to teaching their graduates (particularly destined for leadership roles such as MBAs) social networking skills. In addition to career management opportunities reflected through social capital formation, social network has the potential to serve as knowledge accumulation platform and enable lifelong learning. This chapter proposes such framework and opens further questions for researchers for investigation.

The purpose of this paper is to bridge the gap in the existing literature by exploring the antecedents of information disclosure of social media users. In particular, the paper investigates the link between information disclosure, control over personal information, user awareness and security notices in the social context, all of which are shown to be different from existing studies in e-commerce environments.

The authors collected and analysed data from 514 social network users. The model is estimated using ordinary least squares and robust standard errors are estimated using the Huber-White sandwich estimators.

The results show that in social networking contexts, control over personal information is negatively and statistically associated with information disclosure. However, both user awareness and security notices have a positive statistical effect on information disclosure.

Whilst research on issues of individual information privacy in e-commerce is plentiful, the area of social networking and privacy protection remains under-explored. This paper provides a useful model for analysing information disclosure behaviour on social networks. The authors discuss the practical implications of the findings for actors in social media interactions.