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Article
Publication date: 1 July 2004

Vivian L. Lines

Corporate reputation is a major concern for CEOs globally. In Asia it is increasingly being managed strategically at the highest corporate levels. A survey of C‐suite executives…

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Abstract

Corporate reputation is a major concern for CEOs globally. In Asia it is increasingly being managed strategically at the highest corporate levels. A survey of C‐suite executives in Asia, North America and Europe by Hill & Knowlton and Korn/Ferry International finds, however, that Asian executives are more focused on using corporate reputation to drive tangible business benefit than their North American and European peers. Corporate social responsibility and the broader range of stakeholders beyond customers and shareholders does not feature strongly in the corporate reputation agenda of Asian executives. The survey results indicate Asian executives are more concerned with core stakeholders, such as customers and shareholders, and bottom‐line performance and corporate governance rather than softer areas of reputation management, such as community relations and internal communications. The time has come for Asian CEOs to take a broader perspective to corporate reputation management.

Details

Journal of Communication Management, vol. 8 no. 3
Type: Research Article
ISSN: 1363-254X

Keywords

Case study
Publication date: 20 January 2017

L. J. Bourgeois, Elio Mariani and Vivian Jen Yu

Ben & Jerry/Unilever raises the issues of (1) how to bring a nonbusiness culture (B&J) into a corporate culture (Unilever) while preserving the value acquired; (2) how to manage a…

Abstract

Ben & Jerry/Unilever raises the issues of (1) how to bring a nonbusiness culture (B&J) into a corporate culture (Unilever) while preserving the value acquired; (2) how to manage a recently acquired subsidiary whose parent company is an ocean away; (3) how, as a corporate-appointed general manager, the French general manger can gain the trust of the acquired firm; and (4) how (or even whether) to preserve the Social Responsibility (SR) aspects of the target. An additional focus might be how (or whether) to export a socially-responsible firm's values to overseas locations. The case can be positioned near the end of a PMI course, where the students can apply PMI skills in a unique ethical and cultural situation. Alternatively, it can be used in an Ethics course to highlight the challenges of maintaining an SR mission when a public global corporation acquires a local (Vermont) SR organization.

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

Keywords

Book part
Publication date: 19 June 2019

Michael Schandorf

Abstract

Details

Communication as Gesture
Type: Book
ISBN: 978-1-78756-515-9

Article
Publication date: 22 March 2022

Bader Jawid Alsubaiei

This study aims to examine the role of fund family size on the money flow of Saudi Arabian open-end equity mutual funds. The author also investigates whether the relationship…

Abstract

Purpose

This study aims to examine the role of fund family size on the money flow of Saudi Arabian open-end equity mutual funds. The author also investigates whether the relationship between fund flow and past return varies based on the fund's family size.

Design/methodology/approach

The study analyses 256 equity funds that operated in Saudi Arabia from 2006 until 2017. Pooled and fixed-effect regression models are used to test the relationship between mutual fund flow and family size.

Findings

The results indicate that fund flow is higher for large size family funds. The results also show that the relationship between mutual fund flow and past performance is more pronounced for large size families, which supports the concept that investors pay extra attention to funds' return and size.

Research limitations/implications

The author provides evidence of the significant effect of family size of mutual funds on future money flow, which helps fund managers to understand investors' motivations for allocating their cash.

Originality/value

This paper contributes to the literature by examining the impact of family size level on the interaction between fund flow and past performance. This study is believed to be the first to investigate the family size factor in Saudi Arabia using a comprehensive data set.

Details

International Journal of Emerging Markets, vol. 18 no. 12
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 1 March 1991

Vivian L. Gernand

Considers some of the processes of futures marketing particularlyas practiced by one company, Corning Inc. Discusses company culture andtwo methods of marketing nonexistent…

Abstract

Considers some of the processes of futures marketing particularly as practiced by one company, Corning Inc. Discusses company culture and two methods of marketing nonexistent products. Concludes that a company that markets new types of products must be constantly watchful for changes that could impact its plans and must be ready to reassess and replan immediately if external or internal situations indicate doing so.

Details

Journal of Business & Industrial Marketing, vol. 6 no. 3/4
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 21 April 2011

Alan Gregory

In this paper, it is argued that previous estimates of the expected cost of equity and the expected arithmetic risk premium in the UK show a degree of upward bias. Given the…

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Abstract

In this paper, it is argued that previous estimates of the expected cost of equity and the expected arithmetic risk premium in the UK show a degree of upward bias. Given the importance of the risk premium in regulatory cost of capital in the UK, this has important policy implications. There are three reasons why previous estimates could be upward biased. The first two arise from the comparison of estimates of the realised returns on government bond (‘gilt’) with those of the realised and expected returns on equities. These estimates are frequently used to infer a risk premium relative to either the current yield on index‐linked gilts or an ‘adjusted’ current yield measure. This is incorrect on two counts; first, inconsistent estimates of the risk‐free rate are implied on the right hand side of the capital asset pricing model; second, they compare the realised returns from a bond that carried inflation risk with the realised and expected returns from equities that may be expected to have at least some protection from inflation risk. The third, and most important, source of bias arises from uplifts to expected returns. If markets exhibit ‘excess volatility’, or f part of the historical return arises because of revisions to expected future cash flows, then estimates of variance derived from the historical returns or the price growth must be used with great care when uplifting average expected returns to derive simple discount rates. Adjusting expected returns for the effect of such biases leads to lower expected cost of equity and risk premia than those that are typically quoted.

Details

Review of Behavioural Finance, vol. 3 no. 1
Type: Research Article
ISSN: 1940-5979

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Book part
Publication date: 2 July 2007

Anna M. Agathangelou and Tamara L. Spira

As triumphantly announced in journals and magazines, a la Fukuyama, late capitalism and its contingent logic of neoliberalism (ostensibly) reigns supreme, exploiting each site it…

Abstract

As triumphantly announced in journals and magazines, a la Fukuyama, late capitalism and its contingent logic of neoliberalism (ostensibly) reigns supreme, exploiting each site it encounters with precision. According to this fantasy of capitalism's seamless and ultimate triumph, domination is produced as inevitable, social struggle and revolution, a utopian dream. Yet, what many have seen since the 1990s is that this narrative requires military mobilizations of different kinds (i.e., “the war on terror” has become of late the reason thousands are being killed daily in Afghanistan and Iraq).

Details

Sustainable Feminisms
Type: Book
ISBN: 978-0-7623-1439-3

Article
Publication date: 23 November 2023

Ruizhen Song, Xin Gao, Haonan Nan, Saixing Zeng and Vivian W.Y. Tam

This research aims to propose a model for the complex decision-making involved in the ecological restoration of mega-infrastructure (e.g. railway engineering). This model is based…

Abstract

Purpose

This research aims to propose a model for the complex decision-making involved in the ecological restoration of mega-infrastructure (e.g. railway engineering). This model is based on multi-source heterogeneous data and will enable stakeholders to solve practical problems in decision-making processes and prevent delayed responses to the demand for ecological restoration.

Design/methodology/approach

Based on the principle of complexity degradation, this research collects and brings together multi-source heterogeneous data, including meteorological station data, remote sensing image data, railway engineering ecological risk text data and ecological restoration text data. Further, this research establishes an ecological restoration plan library to form input feature vectors. Random forest is used for classification decisions. The ecological restoration technologies and restoration plant species suitable for different regions are generated.

Findings

This research can effectively assist managers of mega-infrastructure projects in making ecological restoration decisions. The accuracy of the model reaches 0.83. Based on the natural environment and construction disturbances in different regions, this model can determine suitable types of trees, shrubs and herbs for planting, as well as the corresponding ecological restoration technologies needed.

Practical implications

Managers should pay attention to the multiple types of data generated in different stages of megaproject and identify the internal relationships between these multi-source heterogeneous data, which provides a decision-making basis for complex management decisions. The coupling between ecological restoration technologies and restoration plant species is also an important factor in improving the efficiency of ecological compensation.

Originality/value

Unlike previous studies, which have selected a typical section of a railway for specialized analysis, the complex decision-making model for ecological restoration proposed in this research has wider geographical applicability and can better meet the diverse ecological restoration needs of railway projects that span large regions.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Case study
Publication date: 26 November 2014

Edward Mabaya, Morgann Ross, Raj Shrestha and Amity Weiss

The main topics covered by this case are marketing strategies in a saturated market, human resource management, small enterprise challenges and constraints and corporate strategy.

Abstract

Subject area

The main topics covered by this case are marketing strategies in a saturated market, human resource management, small enterprise challenges and constraints and corporate strategy.

Study level/applicability

The intended audiences for this case are upper-level undergraduate and graduate students. Students getting their degrees in business, international labor relations, marketing or public policy/administration are the main targets for this case. Students also interested in in agriculture, international development and race relations will benefit from studying this case.

Case overview

The international wine market is highly competitive. Innovative strategies are needed for new wineries to stand out in this saturated market. Both the product quality and its life story are important to consumers. Seven Sisters is exploring two new markets – Nigeria and Sweden – to expand their international presence. Also explored are marketing strategies for deeper penetration of the domestic market in South Africa. The case study illustrates the challenges and opportunities facing a small, women-owned enterprise from an emerging economy that is exploring international markets.

Expected learning outcomes

The specific teaching objective of this case is to teach students the importance of marketing and corporate strategy in a highly saturated market, such as South Africa. Analyzing this case, students will be exposed to value chains, formulating corporate strategy and devising marketing strategy.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 4 no. 8
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 1 February 1993

Joe Ryan

Identifies key activities that network users can perform in orderto use the network effectively. Offers recommended reading, frombeginner to expert user status. Explains some…

Abstract

Identifies key activities that network users can perform in order to use the network effectively. Offers recommended reading, from beginner to expert user status. Explains some commonly used terms (e.g. Turbo Gopher with Veronica!). Lists useful Internet resources.

Details

Internet Research, vol. 3 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

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