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Article
Publication date: 1 July 2004

Vivian L. Lines

Corporate reputation is a major concern for CEOs globally. In Asia it is increasingly being managed strategically at the highest corporate levels. A survey of C‐suite…

Abstract

Corporate reputation is a major concern for CEOs globally. In Asia it is increasingly being managed strategically at the highest corporate levels. A survey of C‐suite executives in Asia, North America and Europe by Hill & Knowlton and Korn/Ferry International finds, however, that Asian executives are more focused on using corporate reputation to drive tangible business benefit than their North American and European peers. Corporate social responsibility and the broader range of stakeholders beyond customers and shareholders does not feature strongly in the corporate reputation agenda of Asian executives. The survey results indicate Asian executives are more concerned with core stakeholders, such as customers and shareholders, and bottom‐line performance and corporate governance rather than softer areas of reputation management, such as community relations and internal communications. The time has come for Asian CEOs to take a broader perspective to corporate reputation management.

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Journal of Communication Management, vol. 8 no. 3
Type: Research Article
ISSN: 1363-254X

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Case study
Publication date: 20 January 2017

L. J. Bourgeois, Elio Mariani and Vivian Jen Yu

Ben & Jerry/Unilever raises the issues of (1) how to bring a nonbusiness culture (B&J) into a corporate culture (Unilever) while preserving the value acquired; (2) how to…

Abstract

Ben & Jerry/Unilever raises the issues of (1) how to bring a nonbusiness culture (B&J) into a corporate culture (Unilever) while preserving the value acquired; (2) how to manage a recently acquired subsidiary whose parent company is an ocean away; (3) how, as a corporate-appointed general manager, the French general manger can gain the trust of the acquired firm; and (4) how (or even whether) to preserve the Social Responsibility (SR) aspects of the target. An additional focus might be how (or whether) to export a socially-responsible firm's values to overseas locations. The case can be positioned near the end of a PMI course, where the students can apply PMI skills in a unique ethical and cultural situation. Alternatively, it can be used in an Ethics course to highlight the challenges of maintaining an SR mission when a public global corporation acquires a local (Vermont) SR organization.

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Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

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Book part
Publication date: 19 June 2019

Michael Schandorf

Abstract

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Communication as Gesture
Type: Book
ISBN: 978-1-78756-515-9

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Article
Publication date: 1 March 1991

Vivian L. Gernand

Considers some of the processes of futures marketing particularlyas practiced by one company, Corning Inc. Discusses company culture andtwo methods of marketing…

Abstract

Considers some of the processes of futures marketing particularly as practiced by one company, Corning Inc. Discusses company culture and two methods of marketing nonexistent products. Concludes that a company that markets new types of products must be constantly watchful for changes that could impact its plans and must be ready to reassess and replan immediately if external or internal situations indicate doing so.

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Journal of Business & Industrial Marketing, vol. 6 no. 3/4
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 21 April 2011

Alan Gregory

In this paper, it is argued that previous estimates of the expected cost of equity and the expected arithmetic risk premium in the UK show a degree of upward bias. Given…

Abstract

In this paper, it is argued that previous estimates of the expected cost of equity and the expected arithmetic risk premium in the UK show a degree of upward bias. Given the importance of the risk premium in regulatory cost of capital in the UK, this has important policy implications. There are three reasons why previous estimates could be upward biased. The first two arise from the comparison of estimates of the realised returns on government bond (‘gilt’) with those of the realised and expected returns on equities. These estimates are frequently used to infer a risk premium relative to either the current yield on index‐linked gilts or an ‘adjusted’ current yield measure. This is incorrect on two counts; first, inconsistent estimates of the risk‐free rate are implied on the right hand side of the capital asset pricing model; second, they compare the realised returns from a bond that carried inflation risk with the realised and expected returns from equities that may be expected to have at least some protection from inflation risk. The third, and most important, source of bias arises from uplifts to expected returns. If markets exhibit ‘excess volatility’, or f part of the historical return arises because of revisions to expected future cash flows, then estimates of variance derived from the historical returns or the price growth must be used with great care when uplifting average expected returns to derive simple discount rates. Adjusting expected returns for the effect of such biases leads to lower expected cost of equity and risk premia than those that are typically quoted.

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Review of Behavioural Finance, vol. 3 no. 1
Type: Research Article
ISSN: 1940-5979

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Book part
Publication date: 2 July 2007

Anna M. Agathangelou and Tamara L. Spira

As triumphantly announced in journals and magazines, a la Fukuyama, late capitalism and its contingent logic of neoliberalism (ostensibly) reigns supreme, exploiting each…

Abstract

As triumphantly announced in journals and magazines, a la Fukuyama, late capitalism and its contingent logic of neoliberalism (ostensibly) reigns supreme, exploiting each site it encounters with precision. According to this fantasy of capitalism's seamless and ultimate triumph, domination is produced as inevitable, social struggle and revolution, a utopian dream. Yet, what many have seen since the 1990s is that this narrative requires military mobilizations of different kinds (i.e., “the war on terror” has become of late the reason thousands are being killed daily in Afghanistan and Iraq).

Details

Sustainable Feminisms
Type: Book
ISBN: 978-0-7623-1439-3

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Case study
Publication date: 26 November 2014

Edward Mabaya, Morgann Ross, Raj Shrestha and Amity Weiss

The main topics covered by this case are marketing strategies in a saturated market, human resource management, small enterprise challenges and constraints and corporate strategy.

Abstract

Subject area

The main topics covered by this case are marketing strategies in a saturated market, human resource management, small enterprise challenges and constraints and corporate strategy.

Study level/applicability

The intended audiences for this case are upper-level undergraduate and graduate students. Students getting their degrees in business, international labor relations, marketing or public policy/administration are the main targets for this case. Students also interested in in agriculture, international development and race relations will benefit from studying this case.

Case overview

The international wine market is highly competitive. Innovative strategies are needed for new wineries to stand out in this saturated market. Both the product quality and its life story are important to consumers. Seven Sisters is exploring two new markets – Nigeria and Sweden – to expand their international presence. Also explored are marketing strategies for deeper penetration of the domestic market in South Africa. The case study illustrates the challenges and opportunities facing a small, women-owned enterprise from an emerging economy that is exploring international markets.

Expected learning outcomes

The specific teaching objective of this case is to teach students the importance of marketing and corporate strategy in a highly saturated market, such as South Africa. Analyzing this case, students will be exposed to value chains, formulating corporate strategy and devising marketing strategy.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 4 no. 8
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 1 February 1993

Joe Ryan

Identifies key activities that network users can perform in orderto use the network effectively. Offers recommended reading, frombeginner to expert user status. Explains…

Abstract

Identifies key activities that network users can perform in order to use the network effectively. Offers recommended reading, from beginner to expert user status. Explains some commonly used terms (e.g. Turbo Gopher with Veronica!). Lists useful Internet resources.

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Internet Research, vol. 3 no. 2
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 1 March 1974

Tom Schultheiss, Lorraine Hartline, Jean Mandeberg, Pam Petrich and Sue Stern

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to…

Abstract

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

Details

Reference Services Review, vol. 2 no. 3
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 January 1951

M. Ish Horowicz

MOST previous methods for predicting moments of resistance of beams subjected to pure bending beyond the limit of proportionality involve somewhat complicated and…

Abstract

MOST previous methods for predicting moments of resistance of beams subjected to pure bending beyond the limit of proportionality involve somewhat complicated and cumbersome calculations and are usually confined to specific materials and cross‐sections.

Details

Aircraft Engineering and Aerospace Technology, vol. 23 no. 1
Type: Research Article
ISSN: 0002-2667

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