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Portuguese handicrafts are distinctive artisan products that have been shaped by cultural and historical conditions. The aim of this chapter is to focus on understanding the inherent innovativeness embedded within different handicraft that is made in Portugal. This involves taking a country perspective to handicraft production and the reason why it has continued or revived over time. This involves focusing on the role of entrepreneurs in the handicraft industry and how artisan entrepreneurship can be utilized. Specific examples of Portuguese handicrafts are stated in this chapter that showcase the cultural connections individuals feel. Theoretical and managerial implications are stated that highlight the importance of handicrafts to cultural preservation. Future research suggestions are also stated that stress the need to continue research into Portuguese handicrafts and artisan entrepreneurship.

Artisan businesses in Africa have distinct ways of being that make them peculiar to manage when compared to non-artisanal enterprises. Artisan businesses are often developed on the basis of tacit knowledge that is passed on from one generation to the next through an apprenticeship model. Furthermore, these businesses are often driven by an intersection of necessity motives (the need for the artisan to make a living) and opportunity (the honing of a valued handicraft that can be monetized). The challenge for artisanal businesses of this nature is therefore broadly twofold: firstly, the sustainability of the enterprise due to knowledge transfer challenges; and secondly, the motivation of artisanal apprentices who are preoccupied with meeting their livelihood needs over the opportunity to practice a craft. This case study presents an insight into how these challenges playout but also an insight into how these challenges can be overcome. Kazuri Beads have survived these challenges for over 40 years and therefore is an ideal showcase of how an artisan business can be established, grown and sustained in the long run.

Wine has been considered an artisan product for a long period of time. This is due to the cultural heritage and history that goes into the production process. The aim of this chapter is to discuss the role of wine artisans in the global economy in terms of tourism and the esthetic cognition apparent in rural landscapes. To do this, the role of customers as co-creators of the wine experience is discussed, which helps to understand the evolving nature of the wine industry. The way artisan forms of wine are being produced because of eco-innovation reasons are stated. This enables more information to be obtained about the nature of wine artisan entrepreneurship. Theoretical and practical implications are stated together with suggestions for future research.

Artisan entrepreneurship is a new and emerging area of entrepreneurship study. This means literature on the topic is still relatively sparse, so more attention is required on addressing issues of content, context and method. This chapter focuses on future research trajectories on artisan entrepreneurship that will help to refine the field. This includes analyzing the way artisan entrepreneurship can be researched from an organization, team and individual level. Specific ideas related to new research tracks are stated that help to direct researchers to new and novel topics.

Artisan entrepreneurs create social value by engaging in community business practices. Research has shown that the motives of artisan entrepreneurs differ based on the way they are embedded in society. This is due to artisan practices varying significantly. As such, it is useful to analyze the existing body of research with the aim of opening up new opportunities. To date, there has been limited research on artisan entrepreneurship compared to other sub-types of entrepreneurship. This is unusual as artisan entrepreneurship is an interesting topic. This chapter therefore seeks to ascertain what is lacking in the current research and what needs to be done. This will be conducted through a critique of the existing research, which leads to a discussion on the managerial implications of artisan entrepreneurship.

The aim of this chapter is to investigate the different business co-operation mechanisms within two different Portuguese industries, with particular regards to the nature of the industry and to the places in which these industries are embedded.

This chapter uses qualitative data to explore the mechanisms associated to forms of business co-operation in enterprising places.

Manufacturing industries require a particular location of activities and, in many cases, these firms cluster in local productive systems. In such cases, co-operation mechanisms assume particular forms. Production is a critical business activity in traditional manufacturing industries, while its relative importance is smaller for other industries.

The findings obtained in this research do not allow generality of the results. However, it provides an in-depth explanation of the mechanisms of business co-operation taking place in enterprising places and elsewhere.

This chapter compares two contrasting Portuguese industries, allowing to suggest that some of the business co-operation mechanisms are particular of certain business contexts. It contrasts a manufacturing, traditional and geographically concentrated industry (furniture) with a service-based, modern and geographically dispersed industry (events organisation). In addition, it allows to gain insights on the evolution of business co-operation as it uses data collected from two different generations of entrepreneurs within the furniture industry.

Partnerships for sustainability involve the cooperation of several direct and indirect stakeholders. Direct stakeholders are project partners who can include sponsoring brands, manufacturers or retailers; and sponsored sports clubs or social institutions, and indirect stakeholders relate to potential customers, the general public and government agencies. The knowledge and competencies of direct and indirect stakeholders are integrated to ensure common project-based sustainability and individual goals. This integration is essentially facilitated by image transfer and self-identification effects, which strengthen stakeholder commitment and trust, and ultimately contributing to a higher relationship quality. However, sustainability partnerships experience several challenges. The challenges lie in selecting suitable partners; formulating partner requirements; determining partner contributions; evaluating and controlling partner integration and, further, enhancing cooperation and relationship quality among selected partners. To attend to these challenges requires a holistic and systematic process for stakeholder integration in sustainability projects. In this chapter, a process model for stakeholder integration for sustainability projects is developed based on the relevant theoretical and empirical research on relationship and sustainability marketing. In particular, the possibilities of digital integration are taken into account in the process. The model can be used to manage co-creation partnerships for sustainability including the selection, evaluation and controlling of stakeholder relationships to derive strategies and measures to improve relationship quality.

Artisan gastronomy is becoming increasingly important in a destination’s tourism competitiveness. The aim of this chapter is to discuss why artisan gastronomy is important in developing new innovative tourism attractions. To do this, the reasons why tourists like local food and the way this increases the cultural attractiveness of a region are stated. This is important particularly for countries like Spain that derive their competitiveness from artisan gastronomy. The role of artisan gastronomy is stated in terms of Tenerife in Spain. Managerial suggestions are also stated.