Search results

1 – 10 of over 2000
Article
Publication date: 10 April 2019

Chun-Der Chen, Edward C.S. Ku and Chien Chi Yeh

Customers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to…

2152

Abstract

Purpose

Customers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to illustrate how website quality (moderated by hedonic value) influences impulsive shopping behaviors in the context of online tourism.

Design/methodology/approach

The model and hypotheses presented here were tested by structural equation modeling. Empirical data were collected by conducting a questionnaire survey, in total, 3,000 invitation messages were mailed to the members of the two travel communities (1,500 invitation messages for each one), of which, 402 were returned completed (a return rate of 13.4 percent).

Findings

Visually appealing websites are more likely to attract customer attention and illicit pleasurable emotional responses. In addition, effective tourism websites also maintain good service quality and ensure accuracy of information. Finally, good functional benefits can help customers reduce the time and effort spent searching for a specific service and can also serve as a stimulus triggering impulse buying.

Research limitations/implications

This study used a reliable multidimensional measure of factors that influence the relational benefit of initiators and buyers to help elucidate which factors encourage impulsive online shopping. From a theoretical perspective, the authors determined that website quality is positively associated with functional benefits, and thereby influences impulsive shopping behaviors; in addition, the functional benefits conferred by websites have a strong and direct influence on impulsive shopping behavior. However, this effect is moderated by hedonic value.

Practical implications

Online tourism retailers should continually seek to enhance this function because it is the primary motivation behind customer use of online shopping websites. Effective tourism websites also maintain good service quality and ensure accuracy of information. Finally, navigation systems should be designed to meet the needs of new users, for example by offering help pages that address a variety of topics. Therefore, tourism websites should feature an adequate number of images, a colorful design, and well-described services and products.

Originality/value

In recent years, the popularity of online shopping websites has continued to rise. In seeking to elucidate impulsive online shopping behaviors, this study focused on online-to-offline applications, the uses-and-gratifications perspective and service-dominant logic. The authors also discussed the important influence of website quality on impulse buying and how this is moderated by hedonic value. The research model presented in this study provides a reliable instrument to operationalize key constructs in the analysis of impulsive shopping behavior and has important implications for the online tourism industry.

Details

Internet Research, vol. 29 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 5 June 2017

Xianghui Peng, Daniel Peak, Victor Prybutok and Chenyan Xu

This research posits that e-vendors can use product aesthetic information (PAI) as a strategic positing tool to shape consumers’ perceptions of e-vendors’ websites.

1338

Abstract

Purpose

This research posits that e-vendors can use product aesthetic information (PAI) as a strategic positing tool to shape consumers’ perceptions of e-vendors’ websites.

Design/methodology/approach

To test this framework, variations on a garment’s color (a crucial element of product aesthetics) are presented to four different treatment groups to determine whether aesthetic treatment influences the perception of the website.

Findings

The results suggest that consumers who consider a product visually appealing also perceive the e-vendor’s website as useful, resulting in enjoyment of the shopping experience. Positive perceptions lead consumers to form positive attitudes toward the vendor’s website.

Originality/value

While product aesthetics is well-studied in marketing and psychology, its relevance to the e-commerce domain is relatively underexplored. To fill the void, the paper proposes a theoretical framework that explains how PAI influences buyers’ cognitive and affective evaluations of their online shopping experiences, which in turn shapes their attitudes toward e-vendors’ sites.

Details

Nankai Business Review International, vol. 8 no. 2
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 19 June 2019

Walid Chaouali, Imene Ben Yahia, Renaud Lunardo and Abdelfattah Triki

Applying the stimulus–organism–response model, the purpose of this paper is to analyse the influence of design aesthetics (stimulus) on adoption and recommendation…

1021

Abstract

Purpose

Applying the stimulus–organism–response model, the purpose of this paper is to analyse the influence of design aesthetics (stimulus) on adoption and recommendation intentions (response) of mobile banking applications through the mediating role of perceived usefulness and trust (organism). Importantly, this research further examines the moderating effect of persuasion knowledge, which attenuates the effects of design aesthetics on perceived usefulness and trust.

Design/methodology/approach

A survey is conducted with the help of panellist among a sample of 213 bank customers who are not yet users of mobile banking. Data are analysed using the PROCESS macro.

Findings

The results show that design aesthetics positively influence perceived usefulness and trust. These variables, in turn, positively affect adoption and recommendation intentions of mobile banking applications. Interestingly, the findings also demonstrate that persuasion knowledge moderates the effects of design aesthetics on perceived usefulness and trust, as well as their mediating effect.

Originality/value

Because the results demonstrate that persuasion knowledge weakens the effects of design aesthetics on perceived usefulness and trust, the originality of this research rests upon its reconsideration of the “what is beautiful is good” effect and the questioning of the supremacy of this effect. These results provide insights for academics to better explain and increase adoption and recommendation intentions. Moreover, the results can help banking practitioners to improve their policies and strategies pertaining to mobile banking applications.

Details

International Journal of Bank Marketing, vol. 37 no. 7
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 1 May 1995

Cornelius H. Van Heerden and Gustav Puth

The view that a visually appealing corporate identity is the mostimportant contributor to a good corporate image is a myth. The processof corporate image formation is…

3963

Abstract

The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists of three groups of elements: conscious behavioural identity cues, such as customer service; need‐satisfying products or services; and visual cues, such as the corporate name, logo, and slogan. Makes a major assumption that a visual design cue, such as a corporate logo, recalls impressions or perceptions in the minds of audiences. These perceptions are based on corporate behaviour which constitutes an overall corporate image. Perceptions measured through a semantic differential subsequently revealed that the following factors contribute to the corporate image of South African banking institutions: dynamism, credibility/stability, customer service, and visual identity. The research results therefore confirmed the assumption that corporate behaviour and corporate visual identity contribute to corporate image.

Details

International Journal of Bank Marketing, vol. 13 no. 3
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 12 December 2018

Muruganantham Ganesan and Esther Princess George

The purpose of this paper is to assess the nature of intervention of job seeker’s perception of organizational attraction and attitude toward ad and organization in the…

Abstract

Purpose

The purpose of this paper is to assess the nature of intervention of job seeker’s perception of organizational attraction and attitude toward ad and organization in the application intention produced by aesthetics of print job ads.

Design/methodology/approach

An aesthetically appealing faculty-opening job advertisement was used as stimuli and around 250 responses to an administered questionnaire were collected from among job seekers in the academic domain. Partial least square structural equation modeling (PLS-SEM) was used to test the hypothesis.

Findings

According to the results of the study, aesthetic features of print recruitment ad, even though insignificant in directly inducing job seeker intention to apply, significantly enhanced their organizational attraction and attitudes, and thereby, their application intention. Therefore, job seeker’s perception of organizational attractiveness and attitude were found to full mediate this relationship, regardless of the job seekers’ degree of familiarity with the organization.

Practical implications

This study encourages recruiters in the academic job sectors to design and administer aesthetically appealing job advertisements to maximize the high talent pool of applicants from which to choose.

Originality/value

This study is the first of its kind in the Indian context in terms of print recruitment advertising. This study is also original in reporting organizational attraction and attitude towards ad and organization as mediators of application intention produced by ad aesthetics.

Article
Publication date: 1 June 2012

Hongyan Liu, Yueqi Zhong and Shanyuan Wang

In order to obtain visually appealing simulation results with smooth cloth surfaces, high resolution meshes are required. Since cloth simulation with high resolution…

Abstract

Purpose

In order to obtain visually appealing simulation results with smooth cloth surfaces, high resolution meshes are required. Since cloth simulation with high resolution meshes is very time consuming, subdivision of a reusable model is preferred. The purpose of this paper is to adopt an approach for the subdivision of a reusable model, using different subdivision methods.

Design/methodology/approach

In order to obtain visually pleasing reusable garment model, the authors subdivide the model after the conversion to reusable garment model. Two meshes are employed, of which the coarse mesh is used to convert to deformable model while the subdivided mesh, i.e. the refined mesh, is for pleasing modeling results. The modified loop subdivision and modified butterfly subdivision scheme is adopted for the optimization of determining which is more suitable for the reusable model. The authors adopt an algorithm for resolving the collisions happened after the subdivision.

Findings

A 3D reusable garment model obtained from previous work was tested. The experimental results validate this method as a useful and effective approach to resolve collisions after the subdivision process.

Originality/value

The paper presents an approach for the subdivision of a reusable model, using different subdivision methods.

Details

International Journal of Clothing Science and Technology, vol. 24 no. 2/3
Type: Research Article
ISSN: 0955-6222

Keywords

Open Access
Article
Publication date: 13 July 2021

Henrietta Jylhä and Juho Hamari

Customization by segmenting within human–computer interaction is an emerging phenomenon. Appealing graphical elements that cater to user needs are considered progressively…

Abstract

Purpose

Customization by segmenting within human–computer interaction is an emerging phenomenon. Appealing graphical elements that cater to user needs are considered progressively important, as the way a graphic is visually represented can greatly contribute to the interaction. However, aesthetic perceptions are subjective and may differ by target group. Understanding variations in user perceptions may aid in design processes; therefore, we set out to investigate the effects of demographic differences relating to perceptions of graphical user interface (GUI) element (i.e. game app icon) aesthetics.

Design/methodology/approach

The authors employed a vignette experiment with random participant (n = 513) assignment to evaluate 4 icons from a total of 68 pre-selected mobile game icons using semantic differential scales. This resulted in a total of 2052 individual icon evaluations. Regression analyses were performed with the effects of age, gender and time using graphical user interfaces (i.e. app stores) and the interactions of these variables relating to perceptions of GUI element aesthetics.

Findings

The results indicate that, overall, demographic factors have relatively little effect on how icons are perceived. Significant relations suggest that experienced users, younger audiences and women are more critical in their perception of aesthetic excellence, and that perceptions change for younger women. The implications of the findings are discussed via adaptive decision-making theory.

Originality/value

In the context of graphical user interface element aesthetics, demographic differences have received minimal attention as moderating variables regardless of their relevance in design and development. Hence, it merits further research.

Details

Internet Research, vol. 32 no. 7
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 26 April 2011

Kelly Virginia Phelan, Natasa Christodoulidou, Cary C. Countryman and Leonard J. Kistner

This study aims to examine web site heuristics and their influence on the likelihood to purchase.

3668

Abstract

Purpose

This study aims to examine web site heuristics and their influence on the likelihood to purchase.

Design/methodology/approach

A convenience sample of 28 participants was assigned a list of 30 hotel web sites to evaluate according to predetermined criteria and open‐ended questions.

Findings

Results indicated that booking decisions are positively related to a web site's aesthetic appeal. The study found the presence of photographs on a hotel web site was the most significant factor impacting site appeal and influencing the booking decision. Other features affecting purchase decisions included ease of use, color, link availability, lack of web site clutter, and sites unique in appearance.

Research limitations/implications

Research limitations included the size and composition of the sample. Respondents were college students, thus they represented a younger demographic and one which may be more tech‐savvy than other age groups. Also, the hotel web sites which were evaluated were located in one popular US tourist destination, meaning generalization to a larger population or to another industry may be limited.

Practical implications

Results showed four variables; pictures, ease of use, neat/uncluttered and plain/boring; were most significant on both site appeal and site influence. Practitioners would be well served to improve these web site elements to better accommodate customers and realize the greatest return on investment.

Originality/value

The paper investigates heuristics of hotel web sites. Findings identified areas for improvement by practitioners as well as areas for future research.

Details

Journal of Services Marketing, vol. 25 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 February 1991

The interface between a user and the computer can often be vital in getting data in and out of it. The interface needs to allow for ease of input and ease of displaying…

Abstract

The interface between a user and the computer can often be vital in getting data in and out of it. The interface needs to allow for ease of input and ease of displaying data on the screen — not only results, but also screen layouts, forms, menus, help information and the like. Reading text on a computer screen can be very tiring and a good interface can provide increased legibility, readability and comprehension as well as feedback to the user. Basic design principles for the user interface formulated by Wadlow et al (1991) include the premise that the interface must be consistent — actions and objects should behave similarly across different contexts. In addition, the interface should be predictable — a system in which users can anticipate computer behaviour. Furthermore the interface should have features which put certain decisions in the hands of the users, so that s/he feels in control. Since much human computer interaction takes place in a visual frame then the computer system should be visually appealing. Users should also feel that they are dealing with ‘real’ objects — that what they are doing is really happening.

Details

The Electronic Library, vol. 9 no. 2
Type: Research Article
ISSN: 0264-0473

Article
Publication date: 4 November 2020

Ran Huang and Sejin Ha

Drawn from the concepts of processing fluency and mental imagery, the present study aims to fill the void by developing the mechanism underlying consumers' cognitive…

1156

Abstract

Purpose

Drawn from the concepts of processing fluency and mental imagery, the present study aims to fill the void by developing the mechanism underlying consumers' cognitive processing of visually appealing digital content in social media (i.e. Instagram) of retail brands.

Design/methodology/approach

Data were gathered using a web-based survey method with consumers residing in the USA (N = 328). Structural equation modelling (SEM) was employed to investigate the proposed hypotheses. In addition, measurement invariance and multigroup analyses were conducted to test the moderation effect of need for cognition (NFC).

Findings

The results supported the pivotal role of mental imagery when consumers process visual messages in the context of a retail brand's Instagram. Both comprehension fluency and imagery fluency positively influence mental imagery, which in turn cultivates positive attitude towards the brand. The mediating role of mental imagery is confirmed. Furthermore, individuals' NFC interacts with imagery fluency but not with comprehension fluency such that high NFC strengthens the effect of imagery fluency on mental imagery. That is, when high-NFC consumers process information on Instagram, their perceptions of ease of generating imagery likely evoke visual representation of the brand's messages on Instagram in their minds.

Practical implications

This research provides feasible ways for brands to increase the effectiveness of digital marketing communications in social media (e.g. optimising of the contextual features of visual information and employing interactive features such as filters of social media to enhance processing fluency).

Originality/value

Within the context of digital retailing, this study provides a new perspective of consumers' imagery processing to investigate the effectiveness of visual-focussed messages.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

1 – 10 of over 2000