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Book part
Publication date: 11 August 2014

Terrence H. Witkowski

This chapter fosters understanding of core U.S. gun culture and how it promotes its political ideology through visual means.

Abstract

Purpose

This chapter fosters understanding of core U.S. gun culture and how it promotes its political ideology through visual means.

Methodology

The research applies key visual theory concepts to investigate a selection of political representations made by gun rights advocates. The images analyzed include photographs, posters, and other ephemera posted on blogs and commercial websites located through informed keyword searches of Google Images.

Findings

Core gun culture in the U.S. aggressively promotes its libertarian and right-wing ideology through tactics of interpellation, intertextuality, and exhibitionism, often in tandem with humor, sarcasm, paranoia, and sex appeals.

Research limitations/implications

Although the findings are preliminary, visual theories and methodologies present a promising direction for further consumer research on American gun culture.

Social implications

U.S. gun culture produces levels of gun violence that far exceed those in other developed countries. Knowledge of how the core gun culture represents itself visually may deliver insights for mitigating this social problem.

Originality

Relatively little consumer culture research has addressed U.S. gun culture and visual theories have not been fully deployed.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78190-811-2

Keywords

Book part
Publication date: 30 November 2017

Lianne M. Lefsrud, Heather Graves and Nelson Phillips

This study illuminates how organizational actors use images in their struggle to define a contested industry. By leveraging social semiotics and visual rhetoric, we examine how…

Abstract

This study illuminates how organizational actors use images in their struggle to define a contested industry. By leveraging social semiotics and visual rhetoric, we examine how multimodal texts (combining words and images) are used to label and reframe an industry using technical, environmental, human-rights, and preservation-of-life criteria. Building on theories of legitimation, we find that for this industry, contesting attempts at legitimacy work are escalated along a moral hierarchy. We offer an approach for examining how actors draw from broader meaning systems, use visual rhetoric in multimodal texts, and employ dual processes of legitimation and de-legitimation.

Details

Multimodality, Meaning, and Institutions
Type: Book
ISBN: 978-1-78743-332-8

Keywords

Content available
Book part
Publication date: 31 August 2018

Elisa Serafinelli

Abstract

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Digital Life on Instagram
Type: Book
ISBN: 978-1-78756-495-4

Content available
Book part
Publication date: 24 September 2018

Abstract

Details

Public Relations and the Power of Creativity
Type: Book
ISBN: 978-1-78769-291-6

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

Abstract

Details

Qualitative Research in the Study of Leadership
Type: Book
ISBN: 978-1-78560-651-9

Book part
Publication date: 30 November 2017

Wenyao (Will) Zhao

This research explores two interconnected questions: (1) How do we approach stylistic features of multimodal rhetorical artifacts such as protest posters? (2) Do said artifacts…

Abstract

This research explores two interconnected questions: (1) How do we approach stylistic features of multimodal rhetorical artifacts such as protest posters? (2) Do said artifacts designed for different purposes exhibit systematic stylistic differences? Drawing on Charles Sanders Peirce’s semiotic categorization, this study develops a framework for examining concision, one of the primary stylistic considerations for multimodal rhetorical artifacts such as protest posters. This paper illustrates the use of this framework by exploring the correlation between rhetorical purpose and concision in posters created and disseminated before and during the 2011–2012 Québécois student movement. This study fine-tunes our existing knowledge on multimodality with style sensitivity, and demonstrates how an economy-of-sign based semiotic approach could enrich the empirical examination of multimodal rhetorical artifacts by generating more controlled interpretations.

Details

Multimodality, Meaning, and Institutions
Type: Book
ISBN: 978-1-78743-330-4

Keywords

Book part
Publication date: 30 December 2004

Matt Smith and John Donnelly

In order to sustain our argument that a blending of visual sociology and the sociology of development can be productive and politically engaged, we need to locate the debate in…

Abstract

In order to sustain our argument that a blending of visual sociology and the sociology of development can be productive and politically engaged, we need to locate the debate in the wider developmental context into which sociological interventions can be made. As this chapter will demonstrate, popular understandings of development, mostly mediated by visual imagery, reflect a rapidly changing development industry, as well as affording significant social theoretical insights. Thus, we need to briefly consider some of the key features of the development landscape, and the ways in which sociologists might engage in this, particularly in the context of the globalisation of development; the ways in which processes of globalisation are transforming the actors and agents involved in development, the roots of development authority and legitimacy and the changing ways in which development is defined and understood. This already hints at an important link with the visual; “development” must be understood as being linked to the same processes and relationships which underpin a world increasingly shaped by the visual image.

Details

Seeing is Believing? Approaches to Visual Research
Type: Book
ISBN: 978-1-84950-211-5

Content available
Book part
Publication date: 22 June 2021

John N. Moye

Abstract

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The Psychophysics of Learning
Type: Book
ISBN: 978-1-80117-113-7

Book part
Publication date: 24 September 2018

Melanie Malczok and Sabine Kirchhoff

At the beginning of any conceptual work concerning communication management, there is a demand for a deeper understanding of the problem that needs to be addressed and for the…

Abstract

At the beginning of any conceptual work concerning communication management, there is a demand for a deeper understanding of the problem that needs to be addressed and for the context in which it occurs. Communication management practice mostly relies on instruments like briefings, structured interviews or classic controlling data, when it comes to an analysis of organisational structures. This chapter shows that the potentials of a more constructivist perspective and a qualitative methodology can be useful to find out what is really at stake. It presents creative visualisation of organisational contexts and visual grounded theory methodology by the example of internal communication management.

Details

Public Relations and the Power of Creativity
Type: Book
ISBN: 978-1-78769-291-6

Keywords

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