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This study investigated the design of three online public library catalogs in light of the cognitive ability and success of children ages five to eight.

A quasi-experimental approach was employed to examine the influence of system design on children’s searching strategies and search success. Interviews were used to explore children’s rationale for using icons and taxonomies in the catalogs. Fifty one children from one public library participated in this study. Inferential statistics were utilized to whether significant differences existed between use of the catalogs and the children’s success in finding information.

Use of images and text were helpful in searching the catalogs. Results of the ANOVA test indicated no significant difference among children’s searching success rates and the three catalogs. Additionally, the participants misidentified representations used in icons in all three catalogs and created valid search paths that did not produce results. There was a disconnect between the children’s cognitive abilities and the design representations of the three catalogs.

The study took place in one location, thus one should not overgeneralize the findings. Use of assigned tasks may have affected children’s success rates. Children’s searching using printed cards of display screens from the three catalogs instead of real-time interaction with them is also a limitation.

Because of the children’s reliance on images, the choice of visual representations is crucial to successful searching. Interface designers should involve young users in the design of today’s online catalogs. They should also consider new forms of representations such as auditory icons, verbal mouse overs, and zooms.

In addition to addressing the need for research on young children’s information seeking and use of online catalogs in public libraries, this research focuses on the need for an additional layer of visual representation and highlights flaws in currently used catalog designs.

Purpose — To provide an overview of recent research that examined how search engine users evaluate and select Web search results and how alternative search engine interfaces can support Web users' credibility assessment of Web search results.

Design/methodology/approach — As theoretical background, Information Foraging Theory (Pirolli, 2007; Pirolli & Card, 1999) from cognitive science and Prominence-Interpretation-Theory (Fogg, 2003) from communication and persuasion research are presented. Furthermore, a range of recent empirical research that investigated the effects of alternative SERP layouts on searchers' information quality or credibility assessments of search results are reviewed and approaches that aim at automatically classifying search results according to specific genre categories are reported.

Findings — The chapter reports on findings that Web users often rely heavily on the ranking provided by the search engines without paying much attention to the reliability or trustworthiness of the Web pages. Furthermore, the chapter outlines how alternative search engine interfaces that display search results in a format different from a list and/or provide prominent quality-related cues in the SERPs can foster searchers' credibility evaluations.

Research limitations/implications — The reported empirical studies, search engine interfaces, and Web page classification systems are not an exhaustive list.

Originality/value — The chapter provides insights for researchers, search engine developers, educators, and students on how the development and use of alternative search engine interfaces might affect Web users' search and evaluation strategies during Web search as well as their search outcomes in terms of retrieving high-quality, credible information.

To cope with the complexity of modern retail stores and personal time constraints, shoppers must be selective in processing information. During a typical shopping trip, they visit only a fraction of a store’s departments and categories, examine a small subset of the available products, and often make selections in just a few seconds. New research techniques can help marketers understand how customers allocate their attention and assess the impact of in-store factors on shopper behavior. This chapter summarizes studies using observational research, virtual reality simulations, and eye tracking to identify the drivers of shopper attention, product engagement, and purchase conversion. These include shopper goals; product assortment, package appearance, price, and merchandising; shelf space allocation, organization, and adjacencies; and salesperson interaction. The research reveals that small changes in a product’s appearance and presentation can have a powerful impact on consideration and choice.

The ROV ground control simulator (Fig. 1) used in this multi-sensory research consists of two workstations: pilot and SO. At the left workstation, the pilot controls ROV flight (via stick-and-throttle inputs as well as invoking auto-holds), manages subsystems, and handles external communications. From the right workstation, the SO is responsible for locating and identifying points of interest on the ground by controlling cameras mounted on the ROV. Each station has an upper and a head-level 17″ color CRT display, as well as two 10″ head-down color displays. The upper CRT of both stations displays a ‘God's Eye’ area map (fixed, north up) with overlaid symbology identifying current ROV location, flight waypoints, and current sensor footprint. The head-level CRT (i.e., “camera display”) displays simulated video imagery from cameras mounted on the ROV. Head-up display (HUD) symbology is overlaid on the pilot's camera display and sensor specific data are overlaid on the SO's camera display. The head-down displays present subsystem and communication information as well as command menus. The simulation is hosted on four dual-Pentium PCs. The control sticks are from Measurement Systems Inc. and the throttle assemblies were manufactured in-house.

The history of the public library is long and rich, and continues to reflect this institution's initial mission: to respond to the needs of an evolving democratic society. From its early days as a subscription service for the middle-class, through its evolution to become an educational site for the lower-classes and new immigrants, the public library has served as a touch-stone for urban industrial society in North America (Lerner, 1998, p. 138; Shera, 1974). Over the past century, public libraries have evolved to respond to the growing needs of the communities they serve and continue to do so with recent advances in technologies (such as DVDs, electronic books, the Internet, etc.), and with a more global outlook on the ways that people seek and share information. Indeed, the public library's constituents today are exceedingly diverse, including children and adults from a broad range of socio-economic, cultural, and educational backgrounds, all of whom seek information for a variety of personal and work-related purposes. The fact that public libraries have been fulfilling patrons' information needs for well over a century is a testament to their enduring success and versatility as information providers, and also points to the overall effectiveness of public librarians as intermediaries in the provision process.

In recent years, aceted search has been a well-accepted approach for many academic libraries across the United States. This chapter is based on the author’s dissertation and work of many years on faceted library catalogs. Not to hope to be exhaustive, the author’s aim is to provide sufficient depth and breadth to offer a useful resource to researchers, librarians, and practitioners about faceted search used in library catalogs.

The chapter reviews different aspects of faceted search used in academic libraries, from the theory, the history, to the implementation. It starts with the history of online public access catalogs (OPACs) and how people search with OPACs. Then it introduces the classic facet theory and its relationship with faceted search. At last, various academic research projects on faceted search, especially faceted library catalogs, are briefly reviewed. These projects include both implementation studies and the evaluation studies.

The results indicate that most searchers were able to understand the concept of facets naturally and easily. Compared to text searches, however, faceted searches were complementary and supplemental, and used only by a small group of searchers.

The author hopes that the facet feature has not only been cosmetic but the answer to the call for the next generation catalog for academic libraries. The results of this research are intended to inform librarians and library information technology (IT) staff to improve the effectiveness of the catalogs to help people find information they need more efficiently.