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Article
Publication date: 24 August 2021

Wei Li, Yushi Jiang, Miao Miao, Qing Yan and Fan He

Enterprises often use anthropomorphic images to display products. In this study, by discussing the differences of the anthropomorphic images of juxtaposition and fusion, the…

Abstract

Purpose

Enterprises often use anthropomorphic images to display products. In this study, by discussing the differences of the anthropomorphic images of juxtaposition and fusion, the authors can distinguish the boundary conditions of the influence of different visual object structures on consumers' attention.

Design/methodology/approach

Based on schema theory and information processing theory and using eye movement methods, this study analyzed the attractiveness of anthropomorphic images to consumers under different congruence levels through experiments of 2 (congruence: high and low) *2(visual object structure: juxtaposition and fusion)*2(self-construct: interdependent and independent). This study discusses the difference in the attractiveness of interdependent and independent consumers in the context of high congruence, juxtaposition and fusion of two visual object structures.

Findings

The results show that compared with the low congruence anthropomorphic image, the high congruence anthropomorphic image can attract more attention of consumers. In the case of low compatibility of anthropomorphic images, the juxtaposition structure of anthropomorphic images is more attractive to consumers than the fusion structure. In the case of high compatibility of anthropomorphic images, for independent self-consumers, the attraction of fusion structure image is higher than the juxtaposition image, and for interdependent self-consumers, the attraction of juxtaposition image is higher than the fusion image.

Originality/value

The conclusion enriches the anthropomorphic marketing theory. It reveals different degrees of attention paid to anthropomorphic image by consumers of different types of self-construct. Eye movement methods provide a new perspective for the study of anthropomorphic marketing and provide a reference for enterprises to publicize products or services through anthropomorphic image.

Details

Journal of Contemporary Marketing Science, vol. 4 no. 2
Type: Research Article
ISSN: 2516-7480

Keywords

Article
Publication date: 2 February 2021

Lukman E. Mansuri and D.A. Patel

Heritage is the latent part of a sustainable built environment. Conservation and preservation of heritage is one of the United Nations' (UN) sustainable development goals. Many…

1197

Abstract

Purpose

Heritage is the latent part of a sustainable built environment. Conservation and preservation of heritage is one of the United Nations' (UN) sustainable development goals. Many social and natural factors seriously threaten heritage structures by deteriorating and damaging the original. Therefore, regular visual inspection of heritage structures is necessary for their conservation and preservation. Conventional inspection practice relies on manual inspection, which takes more time and human resources. The inspection system seeks an innovative approach that should be cheaper, faster, safer and less prone to human error than manual inspection. Therefore, this study aims to develop an automatic system of visual inspection for the built heritage.

Design/methodology/approach

The artificial intelligence-based automatic defect detection system is developed using the faster R-CNN (faster region-based convolutional neural network) model of object detection to build an automatic visual inspection system. From the English and Dutch cemeteries of Surat (India), images of heritage structures were captured by digital camera to prepare the image data set. This image data set was used for training, validation and testing to develop the automatic defect detection model. While validating this model, its optimum detection accuracy is recorded as 91.58% to detect three types of defects: “spalling,” “exposed bricks” and “cracks.”

Findings

This study develops the model of automatic web-based visual inspection systems for the heritage structures using the faster R-CNN. Then it demonstrates detection of defects of spalling, exposed bricks and cracks existing in the heritage structures. Comparison of conventional (manual) and developed automatic inspection systems reveals that the developed automatic system requires less time and staff. Therefore, the routine inspection can be faster, cheaper, safer and more accurate than the conventional inspection method.

Practical implications

The study presented here can improve inspecting the built heritages by reducing inspection time and cost, eliminating chances of human errors and accidents and having accurate and consistent information. This study attempts to ensure the sustainability of the built heritage.

Originality/value

For ensuring the sustainability of built heritage, this study presents the artificial intelligence-based methodology for the development of an automatic visual inspection system. The automatic web-based visual inspection system for the built heritage has not been reported in previous studies so far.

Details

Smart and Sustainable Built Environment, vol. 11 no. 3
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 21 November 2008

Ichiro Satoh

The purpose of this paper is to present a component framework for building visual interfaces for pervasive computing systems.

Abstract

Purpose

The purpose of this paper is to present a component framework for building visual interfaces for pervasive computing systems.

Design/methodology/approach

The proposed framework enables end‐users to build visual interfaces for their systems by using document‐editing manner.

Findings

The building and operating visual interfaces are useful for managing pervasive computing systems.

Research limitations/implications

The framework is designed based on Java but programming language‐independent version is needed.

Practical implications

A component framework was implemented for building visual interfaces for pervasive computing.

Originality/value

A framework for visual interfaces for pervasive computing is unique.

Details

International Journal of Pervasive Computing and Communications, vol. 4 no. 4
Type: Research Article
ISSN: 1742-7371

Keywords

Book part
Publication date: 30 October 2023

Robin Gustafsson

Artifacts are rarely used today to visualize thoughts, insights, and ideas in strategy work. Rather, textual and verbal communication dominates. This is despite artifacts and…

Abstract

Artifacts are rarely used today to visualize thoughts, insights, and ideas in strategy work. Rather, textual and verbal communication dominates. This is despite artifacts and visual representations holding many advantages as tools to create and make sense of strategy in teamwork. To advance our understanding of the benefits of visual aids in strategy work, I synthesize insights from cognitive psychology, neuroscience, and management research. My analysis exposes distinct neurocognitive advantages concerning attention, emotion, learning, memory, intuition, and creativity from visual sense-building. These advantages increase when sense-building activities are playful and storytelling is used.

Details

Cognitive Aids in Strategy
Type: Book
ISBN: 978-1-83797-316-3

Keywords

Article
Publication date: 1 June 2001

Chern Li Liew, Schubert Foo and K.R. Chennupati

In this paper, we present a proposed information environment (PROPIE) for enhanced interaction and value‐adding of electronic documents (e‐documents). The design of PROPIE was…

Abstract

In this paper, we present a proposed information environment (PROPIE) for enhanced interaction and value‐adding of electronic documents (e‐documents). The design of PROPIE was based on a thorough user needs and requirements assessment in interacting with information through well‐documented findings, and a focus group with twelve participants to elicit features that were deemed desirable in future interactions. The design was also based on an earlier work which reviewed the advancements in various user interface (UI) technologies, visualisation and interactive techniques, and a consideration of novel information structuring and organisation techniques that pose important implications for the design of more advanced UIs. Providing a suite of novel features and interactive tools that can be flexibly combined, PROPIE allows users to apply multiple novel ways to query intuitively and navigate information in an e‐document. The querying and browsing processes in PROPIE are supported by various interactive and visualisation techniques. Users work within a visually sovereign, integrated environment for information gathering and organising, based on navigable, fractional information objects that are also affiliated with rich metadata and additional layers of value‐adding information. A set of interface mock‐ups was developed to demonstrate the potential of the environment in supporting the design of a new generation of electronic journals (e‐journals). We report here empirical results from a study conducted to obtain representative users‘ feedback with regard to using PROPIE for interacting with e‐journals. Twenty‐two participants from a variety of academic backgrounds participated in the evaluation. Overall, PROPIE was found to have the potential both for enhancing the user’s interaction with information captured within e‐journals and for adding value to e‐documents in various ways.

Details

Journal of Documentation, vol. 57 no. 3
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 28 September 2012

Dimitris Kanellopoulos

This paper aims to propose a system for the semantic annotation of audio‐visual media objects, which are provided in the documentary domain. It presents the system's architecture…

Abstract

Purpose

This paper aims to propose a system for the semantic annotation of audio‐visual media objects, which are provided in the documentary domain. It presents the system's architecture, a manual annotation tool, an authoring tool and a search engine for the documentary experts. The paper discusses the merits of a proposed approach of evolving semantic network as the basis for the audio‐visual content description.

Design/methodology/approach

The author demonstrates how documentary media can be semantically annotated, and how this information can be used for the retrieval of the documentary media objects. Furthermore, the paper outlines the underlying XML schema‐based content description structures of the proposed system.

Findings

Currently, a flexible organization of documentary media content description and the related media data is required. Such an organization requires the adaptable construction in the form of a semantic network. The proposed approach provides semantic structures with the capability to change and grow, allowing an ongoing task‐specific process of inspection and interpretation of source material. The approach also provides technical memory structures (i.e. information nodes), which represent the size, duration, and technical format of the physical audio‐visual material of any media type, such as audio, video and 3D animation.

Originality/value

The proposed approach (architecture) is generic and facilitates the dynamic use of audio‐visual material using links, enabling the connection from multi‐layered information nodes to data on a temporal, spatial and spatial‐temporal level. It enables the semantic connection between information nodes using typed relations, thus structuring the information space on a semantic as well as syntactic level. Since the description of media content holds constant for the associated time interval, the proposed system can handle multiple content descriptions for the same media unit and also handle gaps. The results of this research will be valuable not only for documentary experts but for anyone with a need to manage dynamically audiovisual content in an intelligent way.

Article
Publication date: 23 December 2021

Ilze Gūtmane, Silvija Kukle, Inga Zotova and Artūrs Ķīsis

Based on profound information lacking in compiled information materials, the risks of losing knowledge related to the values of traditional woodworking processes are increasing…

Abstract

Purpose

Based on profound information lacking in compiled information materials, the risks of losing knowledge related to the values of traditional woodworking processes are increasing. The purpose of this article is to collect and structure diverse marking tool data into a comprehensive, understandable and clear design schematic view, which serves as a basis for the accumulation and preservation of diverse marking objects and shows woodworking marking tool relation in the group and subgroup levels.

Design/methodology/approach

A method for marking tools structuring and analysis are described, including breaking down a set of objects into groups of marking objects, and assigning one or more attributes to the parcelled objects by arranging them into hierarchic levels. Research is based on marking tools used by carpenters, joiners and woodcarvers mainly in the Baltic region.

Findings

Collected data, object analyses and comparison within-group and subgroup levels are based on written and visual sources, museum and museum funds visits, and participation in the local craftsmen events. The created structure is expandable in group and subgroup levels. The most comprehensive way for object structuring is chosen as a base to reveal a diversity of the objects.

Originality/value

Structure schemes of woodworking marking tools are important in scientific, educative and cultural levels based on their wide range and use. Aggregated information of the woodworking tools serves as a base for existing tool studies and improvement, new tool and wood product creation as well as complements the structure of the upcoming woodworking hand tool database and book.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 13 no. 4
Type: Research Article
ISSN: 2044-1266

Keywords

Book part
Publication date: 30 November 2017

Felippe de Medeiros Oliveira, Gazi Islam and Maria Laura Toraldo

Recent interest in the multimodal accomplishment of organization has focused on the material and symbolic aspects of materiality. We argue that current literature invokes diverse…

Abstract

Recent interest in the multimodal accomplishment of organization has focused on the material and symbolic aspects of materiality. We argue that current literature invokes diverse “multimodal imaginaries,” that is, ways of conceiving the relation between the material and the conceptual, and that the different imaginaries support a plurality of perspectives on materiality. Using the empirical case of a large urban renewal project in São Paulo, Brazil, we illustrate three different multimodal imaginaries – the concrete, the semiotic, and the mimetic – and indicate how each imaginary determines the way in which the site in question is discursively constructed. After outlining the different approaches, we discuss their theoretical implications, advantages, and constraints, setting an agenda for future studies of materiality in organizational and institutional contexts.

Details

Multimodality, Meaning, and Institutions
Type: Book
ISBN: 978-1-78743-330-4

Keywords

Article
Publication date: 18 October 2011

Bambang Rilanto Trilaksono, Ryan Triadhitama, Widyawardana Adiprawita, Artiko Wibowo and Anavatti Sreenatha

The purpose of this paper is to present the development of hardware‐in‐the‐loop simulation (HILS) for visual target tracking of an octorotor unmanned aerial vehicle (UAV) with…

Abstract

Purpose

The purpose of this paper is to present the development of hardware‐in‐the‐loop simulation (HILS) for visual target tracking of an octorotor unmanned aerial vehicle (UAV) with onboard computer vision.

Design/methodology/approach

HILS for visual target tracking of an octorotor UAV is developed by integrating real embedded computer vision hardware and camera to software simulation of the UAV dynamics, flight control and navigation systems run on Simulink. Visualization of the visual target tracking is developed using FlightGear. The computer vision system is used to recognize and track a moving target using feature correlation between captured scene images and object images stored in the database. Features of the captured images are extracted using speed‐up robust feature (SURF) algorithm, and subsequently matched with features extracted from object image using fast library for approximate nearest neighbor (FLANN) algorithm. Kalman filter is applied to predict the position of the moving target on image plane. The integrated HILS environment is developed to allow real‐time testing and evaluation of onboard embedded computer vision for UAV's visual target tracking.

Findings

Utilization of HILS is found to be useful in evaluating functionality and performance of the real machine vision software and hardware prior to its operation in a flight test. Integrating computer vision with UAV enables the construction of an unmanned system with the capability of tracking a moving object.

Practical implications

HILS for visual target tracking of UAV described in this paper could be applied in practice to minimize trial and error in various parameters tuning of the machine vision algorithm as well as of the autopilot and navigation system. It also could reduce development costs, in addition to reducing the risk of crashing the UAV in a flight test.

Originality/value

A HILS integrated environment for octorotor UAV's visual target tracking for real‐time testing and evaluation of onboard computer vision is proposed. Another contribution involves implementation of SURF, FLANN, and Kalman filter algorithms on an onboard embedded PC and its integration with navigation and flight control systems which enables the UAV to track a moving object.

Details

Aircraft Engineering and Aerospace Technology, vol. 83 no. 6
Type: Research Article
ISSN: 0002-2667

Keywords

Book part
Publication date: 30 November 2017

Dennis Jancsary, Renate E. Meyer, Markus A. Höllerer and Eva Boxenbaum

In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of metafunctions to…

Abstract

In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of metafunctions to establish the visual as a specific mode of meaning construction. In addition, we make semiotic modes conducive to institutional inquiry by introducing the notion of distinct “modal registers” – specialized configurations of linguistic signs within a particular mode that are adapted and applied in the reproduction of institutions or institutional domains. At the core of our article, we operationalize metafunctions to develop methodology for the analysis of visual registers. We illustrate our approach with data from Corporate Social Responsibility (CSR) reporting in Austria.

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